My Google Adwords Account Was Banned!

This guest by Jonathan Volk, a 20-something super affiliate who makes over $300,000 per month using pay per click advertising platforms. Feel free to check out his blog for killer information on all things that deal with Making Money Online.

This last week I must have had 10 or so people contact me on AIM letting me know that their Google Adwords account was banned.

People were freaking out because all of their revenue was suddenly turned off over night. People who were making hundreds of thousands of dollars, suddenly making nothing, with little opportunity to recover.

We’re not just talking about a, “Oh you can’t run that campaign” type of ban either. We’re talking, “If you create another account with that credit card, home address, ip address you will be banned again” type of banning.

Thankfully, this ban did not affect me but because it happened to a lot of good friends of mine, I wanted to take the time to write exactly what you should do in order to ensure that your account is not banned. I also want to write about some possibilities of things you should do if you are banned from Google Adwords.

Things you should avoid in order to keep your Google Adwords Account Safe!

  • Downloading and re-uploading slapped campaigns. - At times, when your campaign gets google slapped (meaning your ads stop showing no matter how high you bid), it can be an easy solution to simply buy a new domain, download your campaign and reupload using a new domain. Viola, new traffic… until your campaign is slapped again. Doing this over and over can get you banned faster than spamming make money online links on wickedfire. If your campaign stops receiving traffic, it’s probably due to the way your landing page / site is structured. Try reviewing ways of fixing your landing page quality score and go from there. Once you have changed your landing page significantly, you can try uploading it again. Here is a guide on downloading and uploading an adwords campaign with changes.
  • Stay away from Flogs. - Google literally will hate you if you try to promote a flog on their advertising network. If you don’t know what a flog is, it’s a fake blog testimonial site usually promoting some sort of recurring billing free trial such as a make money online type subscription program. This was one of the main sources of the banning this last week. People who promoted Flogs on Google, even after knowing they should not, were banned and asked never to return. This applied just as much to those spending MILLIONS per year as it did the Joe Schmo spending a hundred bucks a day.
  • Stay away from Google Cash Offers, Google Money Tree, etc. - Google recently decided that the affiliate offers that include their name such as Google Money Tree, are no longer ok to promote on their Adwords advertising network. I suppose promoting a product that is essentially using Google’s brand trust to sell is never a good idea to promote through Google. The banning that took place this week also were due to people who promoted the “Make Money Online with Google Cash Offer.” There are about 20 different offers, mostly owned by a few companies and these things are extremely popular. They use Google’s brand recognition (they even had Google’s logo on a few of the landing pages) to sell the idea that someone could make money using a system they’re already familiar with. Stay away from these offers now.
  • Play by Google’s Rules! - Sometimes you have to just make your methods conform to Google’s rules, even if that means less profit. Part of the make money online job description is learning to conform to the ever changing rule set while still… you know… making money.

What if Your Adwords Account was banned?
Sadly, there is not a whole lot you can do that does not require a whole lot of work.

First, you’ll need to reset your internet modem to acquire a new IP address. Next, you will need a brand new credit card. A spouse or employee card would suffice. Next, you’ll need to sign up for a new account and hope that it works. Lastly, follow the rules above - and keep watching this blog as well as Jonathan Volk’s blog for more tips on how to earn money online.

  • Posted in Affiliate Marketing, Pay Per Click
56 pieces of wisdom given by ye faithful
  1. MLDina said on July 7th, 2009 at 2:30 pm

    It’s unfortunate there’s not much resolution for this problem. I think the measures Google took were fair, but a bit drastic. Quite a few affiliates will have to start fresh- hopefully they weren’t putting all their eggs in one basket and have some other offers or MMO methods to work with.

    Reply
  2. Single Online said on July 7th, 2009 at 3:39 pm

    Another example of Google sucking.

    Single Online’s last blog post..Top Online Dating Service Websites

    Reply
  3. Paul Piotrowski said on July 7th, 2009 at 4:48 pm

    The only thing more frustrating than getting Google slapped, is getting slapped but having your competitors in a niche still be able to do whatever they want.

    See, when everyone follows by the rules then you can still compete while following all of Google’s rules, but when some people are getting away with things because they know they’ll just re-upload the campaign if it gets slapped, it creates an uneven playing field, so that’s probably why Google did this.

    It would be better if they did like a 7 day suspension and then a 30 day and then banned you though instead of just nuking your account. They must know people will just re-sign up with someone else’s credit card.

    Paul Piotrowski’s last blog post..202 Team Launches New Affiliate Network

    Reply
  4. Pheak Tol said on July 7th, 2009 at 6:36 pm

    That’s kind of slap from Google is too serious not to play by their rules. if it effects your flow of income, then why risk it?

    Reply
  5. used tires said on July 8th, 2009 at 1:23 am

    Personally, I don’t think it is a wise move by Google just to outright ban people, why ban someone that is drawing your company a large amount of money? I guess Google has gotten big enough to where it really doesn’t matter to them in their bottom line revenue, but still… it does effect them in the long run in my opinion, just a simple email warning them first bout the issue, rather than an outright ban would be much better and more effective. Essentially Google is just losing business and making their money makers go to their competitors.

    Till then,

    Jean

    Reply
  6. Dean Saliba said on July 8th, 2009 at 7:50 am

    If you want to play wit hthe really nice football then you have to play by the spoilt kid’s rules.

    Dean Saliba’s last blog post..How To Fix WordPress Internal Server Error

    Reply
  7. hanji - money-code said on July 8th, 2009 at 11:04 am

    Hmmm.. I just had a friend that was domain slapped. Hopefully this is not a sign of a potential Google Adwords ban.

    hanji - money-code’s last blog post..Diversifying beyond affiliate marketing for additional earnings

    Reply
  8. Steve said on July 9th, 2009 at 9:16 pm

    The only reason I see that Google cracked down on the use of their name was the recent FTC rulings against those particular bizops. Up till then they where quite happy to take the millions of $$’s in revenue for those advertisements for the past year or more.
    And they didn’t once in all that time twig to the fact their name was being bandied about? Yeah… right! And now to retroactively now ban accounts that ran those ads, with Google’s full blessing at the time, shows just how evil Google has become.

    Reply
  9. Free Arcade Games said on July 10th, 2009 at 1:50 am

    It is pretty obvious that almost all of us depend on Google, so you must obey their rules. A lot of people still cheat them, but it’s a matter of time before they permanently ban.

    -Mike

    Free Arcade Games’s last blog post..Scrawlder

    Reply
  10. Liberal Soul said on July 10th, 2009 at 9:49 pm

    Another thing to take note if you intend to apply for a new account, especially if you’re also using gmail.

    It’s ot that hard for them to figure out that your gmail is being accessed from the same IP as your old and new adwords account.

    If this ban is as strict as the Adsense ban, then yes, it’s really hard to get another account. Prevention is definitely better than cure unless you have a backup plan.

    Liberal Soul’s last blog post..Blogging Network: Pros

    Reply
  11. PS3 said on July 11th, 2009 at 7:05 am

    The best way to make sure you don’t get banned is to play by the rules ;)
    It would be interesting to see why these people have been banned though.

    Reply
  12. Dustin said on July 11th, 2009 at 7:48 am

    Like everyone else says, its all about playing by the rules. Remember when your parents used to tell you “play nice” when you were younger? Coincidence how that follows us all into adulthood. :P

    Reply
  13. MotionGroove.com said on July 11th, 2009 at 11:57 am

    Well all know how Google loves rebills and you think they would let you use their name in a rebill bizopp? Now you guys know the answer.

    MotionGroove.com’s last blog post..Banned By Google AdWords? How To Get Back In?

    Reply
  14. John Martinelli said on July 11th, 2009 at 12:07 pm

    Ouch… this goes to show you that you shouldn’t be fully supportive of just one stream of income online. Sure, you can be doing thousands of dollars a day, but that’s going to be very temporary if you’re only targeting a single keyword. Diversify and expand! :)
    John Martinelli’s last blog post..Easy Integration with ClickBank Instant Notification

    Reply
  15. Karl said on July 11th, 2009 at 1:32 pm

    It’s not the end of the world if you get banned, there is loads of other affiliates out there who are making good money on Yahoo & MSN and Tier 2 Networks. Don’t always thinking google is the mannnn.

    Karl’s last blog post..How to get a Ton of Twitter Followers, NO BS!

    Reply
  16. Stancje said on July 13th, 2009 at 5:18 am

    I hate the fact that my whole income depends on google being nice to me. Wouldn’t like to wake up one day and find out that all my work up to this point was for nothing because google suddenly hates me.

    Stancje’s last blog post..Wrocław 13.07.2009: Mam do wynajęcia

    Reply
  17. Russ said on July 13th, 2009 at 1:20 pm

    It just amazes me that you dont even get a warning or an email or anything. Just boom - banned from using. That amazes me. Google needs competition badly.

    Reply
  18. Dave said on July 13th, 2009 at 3:58 pm

    Wonder how this will work … risk?

    Use Content Network > Squeeze Page > Sell whatever you want.

    Would Google actually opt-in to see what you’re promoting to your list?

    Reply
  19. Christina said on July 13th, 2009 at 7:49 pm

    Is there any particular reason why campaigns would not be run? I had 2 campaigns this weekend that were “pending review” and I finally stopped waiting today. Is Google cracking down on ads with certain names or words in the ad? And none of my ads promoted anything like a flog or one of the Google cash programs.

    Christina’s last blog post..System Set up

    Reply
  20. Jonathan Volk said on July 13th, 2009 at 9:23 pm

    In the article, it talks about downloading and reuploading a campaign. I forgot to include the link inside the article, but here it is:
    http://www.jonathanvolk.com/ppc/download-and-re-upload-a-csv-excel-adwords-campaign.html

    Jonathan Volk’s last blog post..Email Subscription Fixed, FINALLY!

    Reply
  21. Ben Pei said on July 15th, 2009 at 6:15 am

    @Dean Saliba:

    No foul play that is!

    Ben Pei’s last blog post..Pro Blogging Secrets™ Pre-Launch Notice

    Reply
  22. Goran Web Design said on July 15th, 2009 at 12:02 pm

    Flogs are bad news, and if that is your principal business model you deserve to get banned. Sometimes it just ain’t that simple though! Oh the pitfalls of AdWords!

    Reply
  23. Matt said on July 16th, 2009 at 8:33 pm

    Don’t think that playing by the rules will save you either. I have had campaigns slapped that were going to excellent sites, with tons of content and geared at user experience. The sites were built from the ground up with the purpose of trying to avoid a slap.

    Google has become no different to an evil dictatorship that randomly makes innocent people go missing in the middle of the night.

    I will repeat again, if you think you are safe playing by their rules, you are not. They don’t even know what the rules are. My Google rep can’t even give me answers as to why I was slapped, or how I can create pages that won’t get slapped in the future.

    Matt’s last blog post..How Much is a Lead Worth to You?

    Reply
  24. R Kumar said on July 17th, 2009 at 11:16 pm

    No matter what you do, Google still has some reason or, the other to give when they ban your account. At times understanding their requirements and policies is quite a bit of a job.
    But the points mentioned in this post can surely serve as a guideline.

    R Kumar’s last blog post..Easy tips to build your first website like a pro.

    Reply
  25. Stocks on Wall Street said on July 19th, 2009 at 3:54 pm

    Thats harsh, what you going to make a new one or find a new campaign manager?

    Stocks on Wall Street’s last blog post..London, Here I Come

    Reply
  26. Jason Arias said on July 21st, 2009 at 11:40 am

    The way to avoid this and to Make more money! is to ignore the search engines!
    Do Media buys people so much more traffic that you couldn’t even buy all inventory.
    Key is learning how to structures IO’s with the right concessions and know exactly where your target prospect hang out and have top banners creatives in rotation and you can be making a killing of just 1 publisher.
    So much I can talk about regarding media buying my best advice is to read the 100+ page e-book by Carlos and Lupe Garcia who have built a 5Mil month business doing strictly media buying and have clients paying them 25k each.

    Media Buys FTW. ???? search engines

    Reply
  27. shane said on July 21st, 2009 at 9:32 pm

    Yeah I am seeing a ton of CPA marketers diversifying and creating old CPA methods as products lately.

    Reply
  28. Tommie Powers said on July 23rd, 2009 at 4:20 pm

    @Jason Arias:
    I totally agree with Jason here. I have read Carlos and Lupe’s book called Traffic Tactics and I took their approach and applied it to the content network on adwords because I didn’t have the money initially to do them. It cost a minimum of $3k on most of the major networks before they will even talk to you.

    So what I did was pimp it with the content network by studying placement reports and finding out where my best sources of traffic were coming from within the content network. Then I started contacting sites directly and cut Google out of the picture.

    Listen to Jason, media buying is for real.

    Reply
  29. mel said on August 3rd, 2009 at 3:39 am

    My account was supsended and I have never promoted ‘money tree’ or similar. In fact, I had to research it on the Internet to find out what it was.

    At the bottom of Google’s T & C, it states that they have the right to close your account at any time, for any reason. One of Google’s core business principles is that ‘The Internet should be a Democracy’. Unfortunately, Google’s system is the most autocratic that I have come accross.

    The bottom line is, do not solely depend on Google for your income, be it via Adwords or SEO. With the latter, Google can ’sandbox’ your site so that it does not show in organic search. If you do, you could wake up one morning to find your income streams cut off for ‘any reason’ Google decide to cite and without a fair hearing or review.

    Reply
  30. Dave @ Best UK Loans said on August 6th, 2009 at 8:58 am

    “download your campaign and reupload using a new domain. Viola, new traffic”

    Viola indeed. The viola is the middle voice of the violin family, between the violin and the cello.

    Reply
  31. Adam said on August 12th, 2009 at 6:39 am

    This is good info thanks. When setting up a new account do I have to use someone elses credit card, or can I just use a new credit card with my name on it?

    Reply
  32. Dave said on August 17th, 2009 at 1:00 am

    I think google is also slapping certain niches on the content network..

    My account is not banned but wont get any content network traffic no matter what I do.

    Anyone else notice this?
    -D

    Reply
  33. Adam Gunther said on October 18th, 2009 at 9:31 pm

    I was banned by Google a while back - not just the account ban, but the “never-come-back” ban that Jon was talking about - and it was extremely difficult to get back in. The hardest part was figuring out how they were tracking me from account-to-account, so if this happened to you, let me tell you what you need to change:

    - Your IP address. Easy; just reset your modem.
    - Your email. Obviously, another easy one.
    - Your credit card number. Call in and choose the “I lost my credit card” option, and your credit card company should immediately send you a new card with no questions asked.
    - Your phone number. A little harder, but Google never seems to call, so you probably can just enter a random number and it’ll be fine. If you want to get a real number, Kall8 (http://www.kall8.com) offers toll-free voicemail/forwarding numbers for $2/mo.
    - Your address. This is the hardest of all, but it is also completely necessary, since you must change your credit card’s billing address to this new address. I’ve been using Mailbox Forwarding (http://www.mailboxforwarding.com) to get a remote address where I can view scanned copies of my mail online for $10/mo. Just sign up for an account, change your credit card billing address to to the box # they give you, and you’re free of Google.

    Not easy by any means, but doable.

    Reply
  34. Facebook Developers said on January 5th, 2010 at 8:58 am

    It’s unfortunate there’s not much resolution for this problem. I think the measures Google took were fair, but a bit drastic. Quite a few affiliates will have to start fresh- hopefully they weren’t putting all their eggs in one basket and have some other offers or MMO methods to work with.

    Reply
  35. Muhammad said on January 5th, 2010 at 5:38 pm

    I never do adwords anymore because it’s just too expensive.

    Reply
  36. al said on January 13th, 2010 at 2:30 pm

    @Adam Gunther:
    Don’t you have to change your name as well?

    Reply
  37. Chase Cashwell said on January 14th, 2010 at 12:38 pm

    I would worry to if they had cut off my adwords too. Google is stricter than ever!

    Reply
  38. Dave said on January 19th, 2010 at 11:02 pm

    Google Adwords suspended my account 2 weeks ago. I have 6 people working in my small company. It’s a real night mare. I believe how Google is treating some businesses is just very unethical.

    I created this Adwords Banned Blog, as this hit me really hard.
    http://adwords-banned.onsugar.com/My-Adwords-Nightmare-6892523

    Reply
  39. Dave said on January 19th, 2010 at 11:14 pm

    @Adam Gunther: I already tried everything you suggested but it did not work. My new Adwords account does not serve any Ads, even after 1 week.

    Reply
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