- Published on : Jan 3 2013
As online marketers we are the masters of persuasive writing.
Even better, we can truly appreciate when we see a killer new commercial or ad campaign online.
Not from a product standpoint… but for it’s persuasive language, colors, hidden meanings and everything else that makes the campaign convert.
Advertising is as old as time itself. No matter what you are selling and when, it’s the call to action that does the work for you.
With new years resolutions now in effect, weight loss and self improvement products are everywhere.
The driving force behind many of these products are the benefits of offering a free trial.
The landing pages are amazing themselves, but just one simple phrase continues to be seen on nearly every sales page out there.
“Tell Us Where to Ship Your Free Trial!”
The wording may occasionally change, but the message is always the same.
Giving the consumer LESS CHOICES and a DIRECT COMMAND will greatly increase your conversions.
Just take a look at some of the landing pages out there currently using this same wording and tactics in their ad campaigns.
As you can see, the call to action wording among weight loss and trial offers is clear…
Asking “where to send” isn’t your only option. The most important thing to remember is that you want to relate with the user and ask them to provide information based on what they are looking for.
This is an approach another weight loss offer has taken, by asking “Choose the amount of weight you need to lose” to start the registration process.
When creating your ad campaigns, make sure you are creating landing pages and a call to action that limits the amount of choices the user has and simply gets them started with the sales / funnel process.