Online Reputation Management: Top Firms

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  • Published on : Dec 27 2011

When it comes to advertising and building a brand online, reputation is everything. Though it may take years and several happy clients for you to establish yourself as a trusting brand and service, there is always the potential for negative feedback and people out there just making it their mission to tarnish your name. Just as quickly as you can build your reputation online, someone can come along and bring it down even faster… even if the information they are posting isn’t true.

Think about it for a second… is there anyone from your past, maybe a client, friend or even someone who is jealous of your success, that could potentially damage your name or brand online? In the end, all it really takes it a few high end and well established web sites to start posting negative reviews and content, that can rank really high in the search results and do some damage.

So what can you do?

That’s where reputation management comes in. With the usage and power of the internet growing larger and larger every day, it’s more important for every day small businesses and even Fortune 500 companies, to make sure they have a great reputation online. Through the use of reputation management services, anyone can help improve their reputation online, and lower any fake or negative comments/articles out there about their company.

How does reputation management work?

Let’s take a look at a case study of how Reputation Changer, one of the top reputation management firms out there works, and how they are helping their clients deal with reputation issues.

Case Study: UWC Corp received malicious listings online that were showing up under their company name: UWCCorp.com. In less than 6 weeks, Reputation Changer completely surpressed those listings from page 1 of Google and repopulated new / positive listings. With a brand new, very positive online reputation, UWCCorp.com saw an immediate spike in revenue.

A few weeks later, UWCCorp.com started to see an improvement in their search results, with more and more new and positive articles taking over the negative listings and pushing them down off the first page of Google.

You can take a look at the full slide show process and see a bi-weekly breakdown of how Reputation Changer dominated the first page of results for UWCCorp.com.

Improving Online Reputation through Google Suggests

While the majority of searching done online is through Google and looking directly for a company or brand name, have you ever thought about how much of an influence “Google Suggest” comes into play? When you start typing a search phrase into Google, it will start to suggest other alternatives or variations of what you might want to search for.

Another case study and winning example from Reputation Changer, is how they helped improved Michael Vick’s reputation through Google Suggest, which you can see in the screenshot below.

Have you ever taken the time to see what Google Suggest comes up with when someone is searching for your personal or business name?

Do Reputation Management Services Work?

Now that you have an idea how reputation management services can improve rankings, search results and how people can search for relevant information on a company, the best question to ask is “Do reputation management services really work?“. As you can see from the case studies mentioned above, they clearly do work, as the average person is most likely going to look through the first page of results to make a quick decision on whether or not they want to use a recommended service or company.

The business of reputation management is growing daily, and even Business Week has written a full article on the topic. In the article, a few interesting points mentioned where that there has been an explosive increase in reputation management over the past couple of years due to social media and the amplified voices of individual internet users. It was also mentioned that typical costs for a small online company, can range from $1,000 to several thousands of dollars a month for search engine related reputation management.

What’s Your Online Reputation?

When is the last time you took some time to really look into your search results and see what other people are saying about your name or brand online? Reputation Changer focuses exclusively on managing the reputations of Celebrities, Professional Athletes, Brands, High Profile Individuals, and Fortune 500 Brands.

If you would like to see how Reputation Changer can improve your image online, please feel free to contact them and see what they can do for you. Mention ZacJohnson.com and you will save an instant 10% off your reputation improvement package.

Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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  • Brendan

    Great Post Zac! Very informative. I think people tend to forget that when you post something on the internet that it is forever. Reputation management is essential in this day and age. When is the last time you opened a phone book? Most people use search engines to find any information on a company. These negative listings can really hurt a company's reputation. A person can build a buiness from the ground up and having one negative interaction with a blogger can be detrimental to their overall online precense. It is comforting to know that people have the ability to fight back against these smear campaigns.

  • Shannon

    Excellent post Zac! I do not think many professionals are aware of the negative listings that they have on the internet. I think you made a great point in advising professionals to take a moment and really look into their search results and see what people are saying about them or their company. Taking advantage of Reputation Management like Reputation Changer would benefit a professional a great deal! Having the negative listings surpressed and positive listings created bring back the professionals reputation positively!

  • http://www.carnivalgoa.com goa carnival

    Yes why not every online marketer wants to see his/her site make good impression on visitors and readers but for this you should work hard and in right ways because we know very well this is not an easy task.
    My recent post Goa Carnival 2012

  • http://www.dailyblogtools.com sai krishna

    really you explained very well man , really i learned a lot from this :)
    My recent post 50 Blog Commenting Tips i Learned in 2011

  • Phil S.

    Wow! it's pretty scary to think of how negatively affected one can be on the internet today. It seems that Google has become an extension of ones resume or business card. All that much more important to make sure that you are well represented online! I've heard a lot of ads on major radio networks about reputation management. The buzz about this is evidently growing quickly. Talk about an explosive and NECCESSARY new industry. Thanks for putting this up Zac! I think a lot of honest people and businesses will benefit from this post!!

  • wise

    Isn't this exactly the sort of manipulation of results that Google hates?

  • http://www.seoworkgroup.com Prathvee

    No business wants to decrease their reputation and therefore they want to do everything possible to maintain their reputation. If such type of malicious listings appear it will surely turns down your reputation. Thanks for such a nice post.

  • http://www.motionsource.net/ Ernest

    Reputation is something that has to be given much importance in every business. This will give you the total success that you want!

  • http://teach-yourself-guide.com/p/home.html mbelk

    I agree Zach we should protect our brand and try to improve it.
    My recent post Microsoft

  • newslatefilms

    Never really paid much attention to online reputation. It's pretty hard to measure. Thanks for the useful post.
    My recent post The Relevance of Online Video Marketing in a Struggling Economy

  • http://persistentengagement.com/ Franklyn

    This shows why it's important to keep up with your online and offline reputation and why using a reputation management company may make it easier for you to monitor and stay on top of it.

  • http://www.lidtime.com/ Lid time

    Look like that high reputation from other website with higher reputation, Is it right? No reputation – no website
    My recent post Here Comes the First Bitcoin Baby of the World

  • http://greenyweb.com sai krishna

    Google suggestions are best way as you mentioned and branding also helps in reputation management i think.
    My recent post 5 Fast and Best Internet Browsers for Windows 8