I received an email yesterday from Sean Crotty, the Vice President of mPire and creator of WidgetBucks. The email was to let me know that I am "ranked in our top performers by both impressions and clicks" for the WidgetBucks network. Let’s take a look at the initial numbers I had in the first release when the stats first went live.
200,000 Impressions, 304 clicks and $6.94 Commissions… average of 0.022 per click.
I had just went live with the program and wasn’t sure what to expect. Off these first sets of stats I wasn’t thrilled, but also not too disappointed. I then found out these stats were quite delayed, as you needed to click the "+" button to display stats on a daily basis. While impressions, clicks and commissions were accurate, the commissions still had some updating to do. I was also promoting only the "Movies" category, so low earnings per click were expected.
Since I started testing WidgetBucks, I’ve sent almost a million impressions and have earned almost $70. The key stats here are what I expected… the "Movies" category did pay much lower than the other categories, but it did pull a much better CTR. I did some additional testing with Jewelry, MP3 Players and Game Consoles… with MP3 Players leading the way, at around .43 per click.
I already needed a new program to replace AuctionAds, so WidgetBucks came out at a great time for me. It’s not a huge earner, but it’s a fun case study in itself. With a few more categories in place, I will continue to rotate and test each. Once we have a good idea on what’s earning the most money, I / you can focus on that niche and maybe setup some new dedicated sites or blogs.