Comments on: Product Specific Landing Page Tips

By: Dee

Dee — Sat, 12 Jun 2010 17:12:23 +0000

@Matt Warren: Excellent point. I was very surprised to read about Amazon in terms of "best landing pages" on the web. Their conversion rates is one thing, but it certainly has nothing to do with their optimization or landing page tricks. Their layout is clear, their prices low, they offer vast range of products, online orders, are international and reliable: all those points together make them the best in their field. I am sorry, but Amazon is not a suitable case study at all for this post. Unless it is expected of us to build an e-commerce or e-store with multiple products. The Amazon reference is so off the mark here that I now wonder about the validity/reliability of the other posts written on this blog...

By: michael the SEO guy

michael the SEO guy — Sun, 14 Sep 2008 20:05:09 +0000

Good stuff…I have a bush-league landing page, that I am going to pimp out with this information.

By: Green Directory

Green Directory — Fri, 08 Aug 2008 00:27:40 +0000

I think sending targeted traffic to a no-frills page with a very clear call to action is literally the only way to get this kind of thing done. You are fighting so hard for attention and commitment to an action anyway, why confuse the user any more?

By: Best Posts From The Week of May 12th, 2008

Best Posts From The Week of May 12th, 2008 — Thu, 22 May 2008 21:43:04 +0000

[...] 5. Product Specific Landing Page Tips. [...]

By: Zak Show

Zak Show — Tue, 20 May 2008 11:48:40 +0000

Nice post and great tips especially about the homepage traffic, it doesn't convert well even with blogs. I prefer getting traffic to article pages than the home page.

By: Matt Warren

Matt Warren — Fri, 16 May 2008 16:21:41 +0000

I would say that amazon is one of the least optimized sales pages around. I buy from them because I trust and know the quality of their service.

Their conversion rates on those pages must be pretty low though. The focus of the pages for me is the customer reviews rather than the buying process. Add to that the fact that there is practically zero sales copy.

Amazon does well because of the great distribution, low prices, and the huge traffic they get.

By: Syed Balkhi

Syed Balkhi — Thu, 15 May 2008 09:48:17 +0000

Yeah I have to agree on sending traffic to the specific pages rather than homepage.

By: Blog For Money

Blog For Money — Wed, 14 May 2008 11:00:07 +0000

Typically your homepage doesn't have the same sort of 'selling' points that your product specific pages will have. If your homepage is your selling feature then you could send them there. However, that's not typically the way it's done.

By: Nick Throlson

Nick Throlson — Tue, 13 May 2008 16:31:05 +0000

Thanks for the tips Zac i agree on getting 25% more sales

By: Adam

Adam — Tue, 13 May 2008 15:38:44 +0000

This was a good post but i need a little clarification in requards to you comments about "Don’t Sending Traffic to Your Home Page" What if you are advertising only one product or service then what would be the disadvantage to sending them to your home page? or are you mostly referring to if you had say a review site about say "tvs" and you where reviewing them but each had a separate landing page for that ad group. This makes alot of sense for sure. But for a product that your site is exclusive to what is the best plan of action?