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SEO Tips and Search Ranking Questions Answered

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SEO isn’t for everyone, and honestly… it’s a huge pain in the butt to manage if you are currently working on ad campaigns, writing new content and handling everything else for your business. Over the past few months I’ve been working with RankPay, and they have a really amazing setup. In short, you pick the keywords you want to rank for, and you don’t pay anything until you see results.

After seeing some great results, I wanted to sit down with Justin from RankPay and have him answer some important SEO questions and provide a few seo tips as well. Please keep in mind that Justin’s answers to my questions are based on the question themselves, but with SEO there are so many different moving parts and dynamics that not every questions answer will work for each and every website. Let the learning begin!

SEO TIPS & FAQs ANSWERED

How effective is article marketing for web sites, in terms of seo rank and keywords? (ie: using backlinks as keywords and submitting one article vs. weekly for the same site)

Backlink building is one of the most important things that you can do for your Search Engine rankings. While article marketing is a great strategy to build highly relevant backlinks to a website, it must be executed properly to see results from a rankings perspective. When backlinking you want to make sure that you have links from a variety of websites and not only a single one. Therefore make sure that you are submitting articles to more websites than just Ezinearticles. Next you want to make sure that your links include your keyword, also known as anchor text. Anchor text helps the search engines better understand the content of the item that its linking to.

Obviously the PageRank of a web site is very important, but let’s say we have a few sites/domains that all have the same page rank and links to the site, but one domain is 10 years old, another is 5 years old and another was just recently registered, how will the age of a domain/site effect it’s results in search engines?

The age of the domain can have an affect on search engine rankings if the link age that were pointing to those domains are nearly as old as the domain itself. If all things equal, and one domain was registered last week and another registered ten years ago they will both have an equal opportunity to rank. Again, the only thing that would influence something differently is if the ten year old site had been indexed by Google years ago and has backlinks that are older than the new website.

What are you thoughts on the millions of autoblogs that are simply replicating content? How long of a life span do these sites usually have, and how does article replication effect both the original content creator, and the ones stealing it?

    We aren’t fans of autoblogs, stealing isn’t right and copying another persons content is the same as stealing. It is disappointing to see the recent explosion of autoblogs and their popularity in the internet marketing community. Matt Cutts just posted today about how Google has rolled out algorithm changes that deal with this very thing: http://www.mattcutts.com/blog/algorithm-change-launched

    There are millions of old sites that were built in plain HTML, but still rank very well in the search engines. What is the best method for these site to convert their HTML sites to WordPress sites, while keeping SEO and prior links in tact?

      Great question Zac and critically important for most long time internet marketers. When transforming a website from legacy HTML to WordPress there are a few methods that you can do to keep and retain backlinks. Keep in mind though that both methods are very time consuming but worth while in the long run.

      First, take inventory of all your websites URLs and indexed pages in Google. There are tools that can expedite this process, or if your site isn’t that big you can go to Google and search “site: http://www.url.com” This will show you an index of all of your pages from your domain in Google.

      After taking inventory of the pages, you’ll need to replicate those same URLs in WordPress. You can change the permalink structure to reflect your old page URLs by adding .html to the end. For example, /%postname%.html. This will change any of your post names to have .html at the end, matching your old legacy html website.

      Finally, you need to make sure that you copy your information architecture of your old website. That includes directories and how your site had its linked laid out before. While this method is extremely time consuming it will help save your site from experiencing a tremendous loss in rankings or PageRank.

      The easier method to converting a legacy HTML site to a WordPress website is to use 301 redirects for all old pages to the corresponding pages on your new website. You’ll want to make sure that you don’t miss any links, so do a backlink check in Yahoo Site Explorer and verify that all links that pointed to your old HTML website are redirected using a 301 to your new similar page.

      Backlinks, Page Content, Sitemap and Image Tags… can you rank and give a quick explanation of each in order of their importance when trying to make the most of your site for seo ranking purposes?

        #1 Page Content

        Page content is the single most important ranking factor for all websites. By having great content on your site, that is also relevant and keyword friendly, you give yourself the possibility of attracting quality inbound links. Do yourself a favor and make sure that the content is unique, and that each page has keywords corresponding to it which you are trying to target in the search engines.

        #2 Backlinks

        A great backlinking campaign can work wonders on a website’s search engine rankings. It’s one of the strongest ranking variables in Google’s and other search engine algorithms. Not all links are made alike, so don’t try and go get as many links as possible, it’s all about building a great backlink portfolio by first and foremost creating great content that your readers want to read.

        #3 Sitemap

        A Sitemap allows your site to be indexed and crawled properly. It also helps the search engines crawl and identify pages that may not be linked from any pages on your website. Be sure that your site has a sitemap that’s built in an XML format and is located on your root directory (http://www.url.com/sitemap.xml). If you use WordPress there are many plugins that can help you automate this process.

        #4 Image Tags

        While image tags can slightly help a websites rankings they are not significant enough to waste a tremendous amount of time on. The biggest benefit about having proper image tags is the traffic that a website may receive from Google Images. By having proper image tags, and file names, Google could rank your websites well in Google Images. Although from an SEO perspective I would not recommend wasting a lot of time on Image Tags.

        What is the fastest way to build up page rank for a web site?

          The single best way to build up PageRank for a website is by having excellent content. Build great content and watch the backlinks naturally come in. By building your site for your reader you’ll be surprised by how many natural links will begin appearing. Another strategy is to have and work with a great PR company. Landing a review on a reputable newspaper, website, or magazine can help your sites credibility and rankings.

          Using RankPay for Keyword Placement & SEO

          I hope you’ve enjoyed this Q&A session with Justin from  RankPay on seo tips and how you can improve your web sites search engines rankings. I highly recommend using RankPay to improve your seo rankings, as I have been using them for the past few months now and with many different sites. You will never pay for RankPay services until you see a Top 30 ranking for your specified search phrase, and each campaign is limited to a minimum of only 6 months. In addition to providing a quality service that works, you will also have a full support team that can provide you with advice on choosing the best keywords, setting up new campaigns, seo tips or just any questions you might come up with.

          Try RankPay now and use promo code “SAVE” for a $50 credit towards your account!

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          Meet the Entrepreneurs and Experts of Affiliate Summit West 17

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          Thousands of internet marketers, entrepreneurs, content creators and brands will ascend upon Las Vegas this weekend for Affiliate Summit West 2017. Not only has Affiliate Summit become one of the largest affiliate and internet marketing conferences in the world today, it’s also one I’ve been closely associated with ever since the beginning. From it’s first conference in a small room in New York City with just a couple hundred people to now having more than 5,000+ attendees and conferences twice per year, it’s always been great to attend as both an attendee and speaker.

          At the same time, it would be a huge mistake to discount Affiliate Summit as just another networking of marketing conference. The relationships, businesses and life experiences that are a result of the event is second to none — which I why I always recommend everyone to attend, no matter their current level of expertise.

          By the way… if you are attending, don’t miss the awesome “How to Become a Millionaire Blogger” panel with myself, John Chow, John Rampton, and Syed Balkhi. It’s almost always standing room only, and rated as one of the highest attended and most valued sessions of Affiliate Summit.

          Affiliate_Summit_West_2017_Agenda2_-_Affiliate_Summit

          Over the years I’ve literally met thousands of people through the conference and built many powerful relationships and business opportunities as well. With each new year, new speakers, entrepreneurs, and bloggers will take the next step in becoming financially independent, starting a side business or simply changing the world in some way or another.

          To help you not only get inspired for this year’s Affiliate Summit West conference but also get inspired with just a glimpse of the talent at this event, I wanted to highlight some of my previous podcast guests, who will also be speaking at #ASW17. Enjoy, and I hope to see you there!

          Inspiring Stories and Marketing Tips from Affiliate Summit Speakers

          Below you will find a list of speakers currently on the agenda for ASW 17. However, through my podcast I’ve interviewed more than 80 different industry experts… many of which who will be also attending the event in one way or another. Be sure to check out the full list of interviews here.

          Shawn Collins and the Affiliate Summit Empire

          Shawn Collins of Affiliate Summit

          Shawn Collins the co-founder of Affiliate Summit, which has become the largest affiliate marketing conference in the world today.

          I’ve been good friends with Shawn for a while now and we’ve both been able to experience the affiliate marketing industry completely transition and develop over the past 15+ years. We were both in attendance at the Affiliate Force cruise, which was one of the first attempts at an affiliate marketing conference, but knew it could be done better. At that point Shawn and Missy decided they could do it better and the rest is history!

          John Chow, the Master of Blog Monetization

          John Chow

          John Chow is one of the most well-known and successful bloggers in the world. If you’ve ever Google’d “how to make money online” or “how to make money blogging”, you’ve probably come across his name and site several times.

          The amazing thing about John Chow was that he was never supposed to make money with his blog in the first place. What was originally just going to be a blog on his personal life and what he ate for lunch, soon became a “money making case study”. As John learned new and exciting ways to monetize his blog content and audience, the money just kept rolling in.

          Jump forward several years later and his blog is now generating over six-figures per month, and most of it recurring and automated through his amazing sales funnel system — all of which John talks about in this episode.

          Rachel Honoway, From Intern to CEO

          Rachel Honoway

          Rachel Honoway is the CEO of For Me To Coupon. However it’s not her current position that we are focusing on, instead it’s the great journey that’s led her to where she is today.

          The start of Rachel’s journey in the world of online marketing is nearly 20 years in the making. Rachel’s first job was at an internet marketing company called Kowabunga, where she first came in as an intern. As the company continued to grow in size, so did Rachel’s daily tasks and her job title. The company was soon acquired and Rachel was then managing more of the company than ever before. Once leaving Kowabunga, Rachel had a wide range of opportunities over the years before ending up at For Me To Coupon, where she is the CEO today — which is all discussed in this latest episode.

          Syed Balkhi, the Wizard of WordPress

          Syed Speaking at Fincon13

          Syed Balkhi is not only a master at WordPress, but he is also an awesome entrepreneur.

          Since an early age Syed has always had a passion for business and building success. This could be seen from the early years of his life when he was just a kid in Pakistan and selling greeting cards. Then later in life while in high school, Syed started developing sites of his own while quickly discovering what the internet had to offer.

          Today Syed runs some of the most powerful and heavily trafficked sites in the world… and yes, they are all powered with WordPress!

          Stephan Spencer and the Science of SEO

          Stephan Spencer

          Stephan Spencer is an SEO expert. He’s also the author of Google Power Search and co-author of The Art of SEO… so it’s safe to say he knows his stuff when it comes to SEO and ranking sites in the search results.

          How sites rank in the search results can go all the way back to before 2000, which is when Stephan and his NetConcepts company started getting heavy into SEO services. The thing about SEO is that it’s always changing, so to be one of the best SEO experts in the industry, Stephan is continually at the forefront of the industry and connecting with some of the most successful experts, businesses, and brands in the world.

          Geno Prussakov Shares his Affiliate Management Tips

          Geno Prussakov

          Geno Prussakov is an affiliate marketing expert, author, and international speaker.

          In the world of the internet, being an expert is key. Geno has mastered the art of affiliate marketing and affiliate program management and through this expertise has been able to grow his personal brand and business at the same time. As the author of many best-selling books on affiliate marketing, and also haven spoke at 50+ different conferences on such topics, Geno is the voice many people turn to when looking for answers to their affiliate marketing questions.

          Having trained thousands of marketing professionals through his various books and online blog, Geno also went on to create Affiliate Management Days, which is a conference solely focused on the art of successful affiliate program management.

          Oliver Roup Wants to Make Every Link Intelligent and Valuable

          Oliver Roup

          Oliver Roup is the founder and CEO of VigLink, a company that helps content creators make money through the use of affiliate marketing, while not having to deal with all the complexities of individual tracking, manually creating links and joining multiple programs.

          Before getting active in the online marketing space, Oliver had accumulated quite an exciting resume of previous work with Space X, Microsoft, Paul Allen and many others. However, what might be Oliver’s most exciting experience to date was taking his business at Viglink from an idea to the flourishing business it is today.

          For Oliver, this isn’t something that would happen overnight. Instead, it was a long journey of meeting with investors and VCs, trying to convince them that his idea was worth their time and investment. After many failed attempts, Oliver finally found an investor that was interested and things started to move fast!

          Years later and over $20 million dollars in funding to date, the company continues to grow and scale in size while also helping sites of all sizes make money with their content while also connecting them with some of the largest brands and advertisers in the world.

          Russell Brunson and How to Create Killer Sales Funnels

          Russell_Brunson_of_ClickFunnels

          Russell Brunson is an entrepreneur and the founder of DotComSecrets and ClickFunnels.

          While finishing up his last year in College, Russell wanted to figure out a way to make enough money so he could continue with his passion for wrestling and to take care of himself and his girlfriend. After dabbling in the online marketing space and going through various failed projects, Russell discovered that one of the most successful ways to make money online was through the use of ebooks, guides and selling information. While messing around with some friends, Russell wanted to create a potato gun and went to the internet to find out how to create one. Once he found that there was nothing out there, he quickly threw one together and made a little course of his own on how to do the same.

          Jump forward several years and today you will find Russell Brunson with all of his attention focused on ClickFunnels, a WYSIWYG editor and seamless way to create high converting landing pages and sales funnels. Not only has ClickFunnels become a huge success, it’s also taught Russell how to grow and scale a company, while also learning how to remove distractions and only focusing on what matters most.

          John Rampton and Living the Dream in Silicon Valley

          John Rampton

          John Rampton is an online entrepreneur who has become a master at pay per click marketing, but even more importantly — making connections and networking with the right people.

          I first met John Rampton several years back when he came up to me and asked for an interview while at Affiliate Summit. Since then we just seemed to click and started working on various projects together. In addition to being the Managing Editor of Search Engine Journal, John’s writing can also be found on Forbes, HuffingtonPost, Entrepreneur and many other top media outlets and news sources.

          One of the major reasons for John’s success in the world of online marketing can be attributed to his outgoing attitude, willingness to help others and talking with just about everyone he meets. Each of these are all required skills for making it in the world of business and forming new partnerships. With all of this in mind, it only made sense for him to leave his home state of Utah and make the big move to Silicon Valley, CA — the central economic focal point for everything internet!

          Thomas Smale and How to Buy and Sell Websites

          Thomas_Smale

          Thomas Smale is the co-founder of FE International, a company that was founded in 2010 that focuses on website brokering for mid-market online businesses.

          Back in 2009-2010 Thomas wanted to get involved in the world of online marketing, but with little technical experience, his options were limited. It was then that he fell upon the concept of buying and selling websites for himself. With only a few hundred dollars at a time, Thomas began buying and flipping websites and getting quite good at it in the process. As his reputation and experience in this space started to grow, so did requests from other individuals asking for his support in selling their own websites — thus, a new business venture begins!

          Today Thomas is the co-founder of FE International, which has offices in two different countries and 11 team members — all with the focus on website brokering and mastering the art of buying and selling websites.

          See you at Affiliate Summit West!

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          10 Strategies to Take Your Facebook Marketing to the Next Level

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          How should brands that rely on Facebook marketing shift strategy in light of Facebook’s latest newsfeed update (which makes brand pages more dependent on users sharing posts with friends)?

          Facebook, with over 1.7 billion users, is a powerful marketing platform for any business. It allows you to reach consumers on a platform that they are already using every day.

          But when users told Facebook that they wanted to see more stories from friends and less promotional content, Facebook implemented a news feed update that gave them just that. So what does that mean for your marketing efforts?

          Facebook Marketing

          Businesses now need to work harder to ensure that their content is shareable rather than promotional. We asked ten entrepreneurs from YEC to share their best tips to ensure that your content still makes it on the news feed.

          1. Be the Supplier for News Breakers

          Step back and think about the sharing behavior of your own friends. They always want to be the first to share content that others have not already seen. Be fast and be first to break new stories relevant to your audience. Your Facebook page fans are more likely to share exclusive and engaging content to their own personal audiences if they feel it’s fresh and new.

          – Anthony SaladinoKitchen Cabinet Kings

          2. Stop Selling and Start Engaging

          Unless you want to pay Facebook to promote your content, you need to push more content that your audience is likely to share. The more shares and likes you drive, the more reach you get with your content. With Facebook’s recent change, the key is to stop using Facebook to sell and instead use it to educate, entertain and engage your audience.

          – Kristopher JonesLSEO.com

          3. Pay Facebook

          Facebook is a public company. Any updates to its newsfeed algorithm are meant to help the company maximize its return to shareholders. My advice? Play the game. Pay Facebook its advertising dollars to ensure your content gets discovered. The cost to create content (designers, copywriters, etc.) is usually more than advertising. Budget a little extra for Facebook ads to produce your best content ROI.

          – Brett FarmiloeMarkitors

          4. Embed Interactivity

          Reduce the number of links that you post on your page and focus on embedding content – articles and videos – into Facebook instead. Since Facebook users prefer to stay on Facebook, giving them content without sending them away will help to guarantee they actually share your content, which will then place you in front of other audiences. Share stories that are informative, not promotional.

          – Marcela De VivoBrilliance

          5. Focus on Proven Tactics That Yield More Shares

          Tactics like video content and helpful advice are some of the most commonly shared type of posts, so businesses should redirect their content strategy toward these tactics if they haven’t done so already.

          – Peter DaisymeDue Invoicing

          6. Diversify Your Marketing Strategies

          It is not a good idea to be solely dependent on just one marketing platform. In this fast-paced world, change is inevitable when it comes to marketing via various social media platforms. Diversify your marketing strategies across numerous platforms because safety comes in numbers. If changes on one platform don’t suit your business, move your marketing money to another.

          – Engelo Rumora, List’n Sell Realty

          7. Make Ad Campaigns Pop

           With social media platforms now “competing for screen time,” companies need to make their advertising campaigns funny or memorable. We always remember those funny Super Bowl commercials, share them and talk about them. Making an emotional connection through storytelling will make potential customers remember your brand and create more buzz.

          – Nemoy RauUS Biometrix

          8. Network and Be Personal

          You need to connect with friends and family on a personal level. Then you can market your services, just like you would in real life. You would not consistently blast your friends and family with announcements of your services, so don’t do it on Facebook either. However, a well-placed announcement for something interesting or important can be effective.

          – Peter BoydPaperStreet Web Design

          9. Make Content Sharable, Then Pay

          If you have the right approach, this shouldn’t be a problem. You’re already creating shareable content targeted to the right audience. But even if your content is popular, you’ll have to pay to promote posts to a wider audience. Find out which posts generate the most engagement and pay to promote them. For brands, Facebook isn’t the free ride to huge audiences that it used to be.

          – Justin BlanchardServerMania Inc.

          10. Provide Value

          Facebook is a game changer for any business that can master it. By providing value to the users that share your posts, it will give them an incentive to do so more often. For example, if you have an e-commerce business, offer a coupon code to anyone who shares your post. If you’re providing a service, give the users access to an exclusive blog post for sharing.

          – Chad KellerWUDN

           

          The answers above are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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          Affiliate Summit – Stories and Moments You Don’t Want to Miss

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          Hi, I’m Zac Johnson

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