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So You Want to Build a Niche Web Site?



Have you ever wanted to build your own mini niche web site? If you haven’t yet, I’m sure you’ve at least heard of them. Niche web sites are every where and there is virtually an endless supply of topics and search terms you can build sites around.

This mini guide will serve as your blue print for creating mini niche web sites and how you can start making money in literally just a few days after creating your site. During the process, you may find yourself building up a little empire of mini sites that can each earn you anywhere from $300 to $1000 a year while you continue to build and scale out more sites!

What is a Mini Niche Web Site?

The best way to explain a niche web site, is to think about a very specific topic. Let’s use basketball for example, and break it down a few levels. BASKETBALL > PLAYING BASKETBALL > JUMP TRAINING. First we started with “basketball”, which covers everything possible about basketball, then we went to “playing basketball”, then one level even deeper, where we stop at “jump training”. This is a perfect example of a mini niche.

You might not think there is a huge market for “jump training”, but everyone who is searching for that topic is very dedicated to purchasing or finding more information. This same breakdown process can be used to find any niche market, just keep breaking down your original topic. Your web site or blog would focus just on jump training for basketball, or your desired niche of choice, just make sure it’s extremely targeted to only that one topic.

Still skeptical about mini niches or even using “jump training” as a real profitable niche? Just read my post on how Jacob is earning over $75,000 in this same niche!

Finding a Niche that Makes Money

Now that we found our “jump training” nice, let’s make sure it’s a good choice for making some money. I like to head over to Google’s Keyword Tool when searching new niche markets and just doing quick keyword searches. Here are the search results for the breakdown of topics we discussed above.

BASKETBALL – 16.6M monthly searches – 1.07 average cpc
PLAYING BASKETBALL – 33k monthly searches – .54 average cpc
JUMP TRAINING – 18k monthly searches – .82 average cpc

From the stats above we can see “basketball” gets a ridiculous amount of searches per month and wouldn’t be a good topic to go after since it’s so broad. Search “basketball” on Google and you will see and as the advertisers, so you have little chance if any to compete for this keyword, while trying to make a profit. Next we have “playing basketball”, which has a lot less searches, but enough to keep it interesting… but still too broad for our niche site. Our final breakdown of “jump training” is perfect with 18k searches per month, and also has a decent per click average of .82  from advertisers bidding on the term.

When searching for each of the terms on Google, you will see different advertisers appear for each. “Basketball” and “playing basketball” were pretty generic, but when you look at the advertisers for “jump training”, it’s gets pretty cool! Nearly all of these advertisers have their own products to sell, but also an affiliate program for you to push their offers. Bingo! We found a solid niche to make money with.

Head over to ClickBank and type in “jump training” as your search request and you will find a great deal of ebooks and guides you could promote through your jump training niche site. The same holds true for many other niches and ClickBank has made a lot of niche site owners a lot of money!

What to Put on Your Mini Niche Web Site

As mentioned earlier, you should keep you niche web site completely focused on your topic… and nothing else. Excellent ways to find content for your site is to head over to Google Keyword Tool again, place “jump training” in the search box and check off “Only show ideas closely related to my search terms”. You know have a great selection of topics to write about, that other people are searching… while all are still completely focused on your topic. You can also post videos from YouTube, product reviews, interviews and news stories.

We already know that jump training is a great niche topic, but looking at the web sites of the products you may be promoting, can actually help you create your niche sites. Are they offering a free ebook / download for your email subscribe? What type of jump training are they offering? Do they have real customer feedback? Use all of this information to create the best content for your niche sites and visitors.

Getting Traffic to a Niche Web Site

Whether you are building your niche web site for search rankings or paid traffic, it’s all about finding relevant traffic. If you can buy an exact keyword match domain for your mini site, you are already ahead of the game for SEO. If you don’t have the money to spend on advertising, create a mini niche site with some nice content, submit a few articles to directories for link building, spend a few bucks on getting social networking bookmarks and you could see your site ranked very high for your niche keyword in no time.

Article marketing has been very effective for mini niche web sites, which are tightly focused on trying to get indexed in Google and other engines for one or two specific keywords. As an author on an article submission web site, you would submit content and receive a high quality and high page rank backlink to your site, thus helping with your seo ranking. Be sure to read my Article Marketing blog post for how to build free backlinks and which article directories you should be using.

Another alternative is paid advertising. Facebook Ads allows you to target any demographic you can think of. Imagine how many people on Facebook have “play basketball” as an interest, which is completely relevant to “jump training”.  Also see my Facebook Ads Design Tips & Creating Your First FaceBook Ads Campaign posts for more help and information on creating killer Facebook campaigns. You also have search engine marketing through PPC, which allows you to get ads for your web site right in the face of people searching for your niche keywords.

Free search traffic or paid traffic, work the numbers and improve your conversions to see what works best for you. You can even split test by creating a mini niche site for each type of traffic source.

Making Money with a Niche Web Site

Most niche web sites are created to drive conversions, which may be in the form of mailing lists, affiliate programs / leads, pushing your own product or even Google Adsense. It’s up to you to decide how you would like to monetize your niche web site. While Google Adsense has been a big winner in the niche area, you may be missing out on a lot of potential revenue by pushing an individual product or service.

Going back to our example of “jump training”, if you create a mini blog updated with new content on the best ways to strengthen your leg muscles to jump higher, then at the bottom of each post, recommend that your reader buys “XYZ Jump Training Manual”, and you would earn a commission on each sale. If your niche web site ends up making you a lot of money off affiliate sales, you should think about creating your own product so you earn 100% of all sales.

Work the Numbers, Get Better & Replicate

Niche web sites are all about finding hidden gems and what works. It can also be quite addicting to play around with making mini niche web sites, which you could find earning you a few dollars a day here and there. It’s not hard to buy a domain, outsource your content and link building… then have a small web site you forget about that makes $1,000+ per year. It’s all about continually adding content over time and building new incoming backlinks to the site. Remember… you mini sites will always be working for you. Ten mini sites earning $1 per day will bring in over $3600 a year.

So You Want to Build a Niche Web Site?… Go for it! Pick up a few domain names, create some content and do some link building. Take note of what’s working and what isn’t. Make changes with your positive and negative results along the way, then replicate with new mini sites and see where you can get!

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Meet the Entrepreneurs and Experts of Affiliate Summit West 17



Thousands of internet marketers, entrepreneurs, content creators and brands will ascend upon Las Vegas this weekend for Affiliate Summit West 2017. Not only has Affiliate Summit become one of the largest affiliate and internet marketing conferences in the world today, it’s also one I’ve been closely associated with ever since the beginning. From it’s first conference in a small room in New York City with just a couple hundred people to now having more than 5,000+ attendees and conferences twice per year, it’s always been great to attend as both an attendee and speaker.

At the same time, it would be a huge mistake to discount Affiliate Summit as just another networking of marketing conference. The relationships, businesses and life experiences that are a result of the event is second to none — which I why I always recommend everyone to attend, no matter their current level of expertise.

By the way… if you are attending, don’t miss the awesome “How to Become a Millionaire Blogger” panel with myself, John Chow, John Rampton, and Syed Balkhi. It’s almost always standing room only, and rated as one of the highest attended and most valued sessions of Affiliate Summit.


Over the years I’ve literally met thousands of people through the conference and built many powerful relationships and business opportunities as well. With each new year, new speakers, entrepreneurs, and bloggers will take the next step in becoming financially independent, starting a side business or simply changing the world in some way or another.

To help you not only get inspired for this year’s Affiliate Summit West conference but also get inspired with just a glimpse of the talent at this event, I wanted to highlight some of my previous podcast guests, who will also be speaking at #ASW17. Enjoy, and I hope to see you there!

Inspiring Stories and Marketing Tips from Affiliate Summit Speakers

Below you will find a list of speakers currently on the agenda for ASW 17. However, through my podcast I’ve interviewed more than 80 different industry experts… many of which who will be also attending the event in one way or another. Be sure to check out the full list of interviews here.

Shawn Collins and the Affiliate Summit Empire

Shawn Collins of Affiliate Summit

Shawn Collins the co-founder of Affiliate Summit, which has become the largest affiliate marketing conference in the world today.

I’ve been good friends with Shawn for a while now and we’ve both been able to experience the affiliate marketing industry completely transition and develop over the past 15+ years. We were both in attendance at the Affiliate Force cruise, which was one of the first attempts at an affiliate marketing conference, but knew it could be done better. At that point Shawn and Missy decided they could do it better and the rest is history!

John Chow, the Master of Blog Monetization

John Chow

John Chow is one of the most well-known and successful bloggers in the world. If you’ve ever Google’d “how to make money online” or “how to make money blogging”, you’ve probably come across his name and site several times.

The amazing thing about John Chow was that he was never supposed to make money with his blog in the first place. What was originally just going to be a blog on his personal life and what he ate for lunch, soon became a “money making case study”. As John learned new and exciting ways to monetize his blog content and audience, the money just kept rolling in.

Jump forward several years later and his blog is now generating over six-figures per month, and most of it recurring and automated through his amazing sales funnel system — all of which John talks about in this episode.

Rachel Honoway, From Intern to CEO

Rachel Honoway

Rachel Honoway is the CEO of For Me To Coupon. However it’s not her current position that we are focusing on, instead it’s the great journey that’s led her to where she is today.

The start of Rachel’s journey in the world of online marketing is nearly 20 years in the making. Rachel’s first job was at an internet marketing company called Kowabunga, where she first came in as an intern. As the company continued to grow in size, so did Rachel’s daily tasks and her job title. The company was soon acquired and Rachel was then managing more of the company than ever before. Once leaving Kowabunga, Rachel had a wide range of opportunities over the years before ending up at For Me To Coupon, where she is the CEO today — which is all discussed in this latest episode.

Syed Balkhi, the Wizard of WordPress

Syed Speaking at Fincon13

Syed Balkhi is not only a master at WordPress, but he is also an awesome entrepreneur.

Since an early age Syed has always had a passion for business and building success. This could be seen from the early years of his life when he was just a kid in Pakistan and selling greeting cards. Then later in life while in high school, Syed started developing sites of his own while quickly discovering what the internet had to offer.

Today Syed runs some of the most powerful and heavily trafficked sites in the world… and yes, they are all powered with WordPress!

Stephan Spencer and the Science of SEO

Stephan Spencer

Stephan Spencer is an SEO expert. He’s also the author of Google Power Search and co-author of The Art of SEO… so it’s safe to say he knows his stuff when it comes to SEO and ranking sites in the search results.

How sites rank in the search results can go all the way back to before 2000, which is when Stephan and his NetConcepts company started getting heavy into SEO services. The thing about SEO is that it’s always changing, so to be one of the best SEO experts in the industry, Stephan is continually at the forefront of the industry and connecting with some of the most successful experts, businesses, and brands in the world.

Geno Prussakov Shares his Affiliate Management Tips

Geno Prussakov

Geno Prussakov is an affiliate marketing expert, author, and international speaker.

In the world of the internet, being an expert is key. Geno has mastered the art of affiliate marketing and affiliate program management and through this expertise has been able to grow his personal brand and business at the same time. As the author of many best-selling books on affiliate marketing, and also haven spoke at 50+ different conferences on such topics, Geno is the voice many people turn to when looking for answers to their affiliate marketing questions.

Having trained thousands of marketing professionals through his various books and online blog, Geno also went on to create Affiliate Management Days, which is a conference solely focused on the art of successful affiliate program management.

Oliver Roup Wants to Make Every Link Intelligent and Valuable

Oliver Roup

Oliver Roup is the founder and CEO of VigLink, a company that helps content creators make money through the use of affiliate marketing, while not having to deal with all the complexities of individual tracking, manually creating links and joining multiple programs.

Before getting active in the online marketing space, Oliver had accumulated quite an exciting resume of previous work with Space X, Microsoft, Paul Allen and many others. However, what might be Oliver’s most exciting experience to date was taking his business at Viglink from an idea to the flourishing business it is today.

For Oliver, this isn’t something that would happen overnight. Instead, it was a long journey of meeting with investors and VCs, trying to convince them that his idea was worth their time and investment. After many failed attempts, Oliver finally found an investor that was interested and things started to move fast!

Years later and over $20 million dollars in funding to date, the company continues to grow and scale in size while also helping sites of all sizes make money with their content while also connecting them with some of the largest brands and advertisers in the world.

Russell Brunson and How to Create Killer Sales Funnels


Russell Brunson is an entrepreneur and the founder of DotComSecrets and ClickFunnels.

While finishing up his last year in College, Russell wanted to figure out a way to make enough money so he could continue with his passion for wrestling and to take care of himself and his girlfriend. After dabbling in the online marketing space and going through various failed projects, Russell discovered that one of the most successful ways to make money online was through the use of ebooks, guides and selling information. While messing around with some friends, Russell wanted to create a potato gun and went to the internet to find out how to create one. Once he found that there was nothing out there, he quickly threw one together and made a little course of his own on how to do the same.

Jump forward several years and today you will find Russell Brunson with all of his attention focused on ClickFunnels, a WYSIWYG editor and seamless way to create high converting landing pages and sales funnels. Not only has ClickFunnels become a huge success, it’s also taught Russell how to grow and scale a company, while also learning how to remove distractions and only focusing on what matters most.

John Rampton and Living the Dream in Silicon Valley

John Rampton

John Rampton is an online entrepreneur who has become a master at pay per click marketing, but even more importantly — making connections and networking with the right people.

I first met John Rampton several years back when he came up to me and asked for an interview while at Affiliate Summit. Since then we just seemed to click and started working on various projects together. In addition to being the Managing Editor of Search Engine Journal, John’s writing can also be found on Forbes, HuffingtonPost, Entrepreneur and many other top media outlets and news sources.

One of the major reasons for John’s success in the world of online marketing can be attributed to his outgoing attitude, willingness to help others and talking with just about everyone he meets. Each of these are all required skills for making it in the world of business and forming new partnerships. With all of this in mind, it only made sense for him to leave his home state of Utah and make the big move to Silicon Valley, CA — the central economic focal point for everything internet!

Thomas Smale and How to Buy and Sell Websites


Thomas Smale is the co-founder of FE International, a company that was founded in 2010 that focuses on website brokering for mid-market online businesses.

Back in 2009-2010 Thomas wanted to get involved in the world of online marketing, but with little technical experience, his options were limited. It was then that he fell upon the concept of buying and selling websites for himself. With only a few hundred dollars at a time, Thomas began buying and flipping websites and getting quite good at it in the process. As his reputation and experience in this space started to grow, so did requests from other individuals asking for his support in selling their own websites — thus, a new business venture begins!

Today Thomas is the co-founder of FE International, which has offices in two different countries and 11 team members — all with the focus on website brokering and mastering the art of buying and selling websites.

See you at Affiliate Summit West!

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10 Strategies to Take Your Facebook Marketing to the Next Level



How should brands that rely on Facebook marketing shift strategy in light of Facebook’s latest newsfeed update (which makes brand pages more dependent on users sharing posts with friends)?

Facebook, with over 1.7 billion users, is a powerful marketing platform for any business. It allows you to reach consumers on a platform that they are already using every day.

But when users told Facebook that they wanted to see more stories from friends and less promotional content, Facebook implemented a news feed update that gave them just that. So what does that mean for your marketing efforts?

Facebook Marketing

Businesses now need to work harder to ensure that their content is shareable rather than promotional. We asked ten entrepreneurs from YEC to share their best tips to ensure that your content still makes it on the news feed.

1. Be the Supplier for News Breakers

Step back and think about the sharing behavior of your own friends. They always want to be the first to share content that others have not already seen. Be fast and be first to break new stories relevant to your audience. Your Facebook page fans are more likely to share exclusive and engaging content to their own personal audiences if they feel it’s fresh and new.

– Anthony SaladinoKitchen Cabinet Kings

2. Stop Selling and Start Engaging

Unless you want to pay Facebook to promote your content, you need to push more content that your audience is likely to share. The more shares and likes you drive, the more reach you get with your content. With Facebook’s recent change, the key is to stop using Facebook to sell and instead use it to educate, entertain and engage your audience.

– Kristopher

3. Pay Facebook

Facebook is a public company. Any updates to its newsfeed algorithm are meant to help the company maximize its return to shareholders. My advice? Play the game. Pay Facebook its advertising dollars to ensure your content gets discovered. The cost to create content (designers, copywriters, etc.) is usually more than advertising. Budget a little extra for Facebook ads to produce your best content ROI.

– Brett FarmiloeMarkitors

4. Embed Interactivity

Reduce the number of links that you post on your page and focus on embedding content – articles and videos – into Facebook instead. Since Facebook users prefer to stay on Facebook, giving them content without sending them away will help to guarantee they actually share your content, which will then place you in front of other audiences. Share stories that are informative, not promotional.

– Marcela De VivoBrilliance

5. Focus on Proven Tactics That Yield More Shares

Tactics like video content and helpful advice are some of the most commonly shared type of posts, so businesses should redirect their content strategy toward these tactics if they haven’t done so already.

– Peter DaisymeDue Invoicing

6. Diversify Your Marketing Strategies

It is not a good idea to be solely dependent on just one marketing platform. In this fast-paced world, change is inevitable when it comes to marketing via various social media platforms. Diversify your marketing strategies across numerous platforms because safety comes in numbers. If changes on one platform don’t suit your business, move your marketing money to another.

– Engelo Rumora, List’n Sell Realty

7. Make Ad Campaigns Pop

 With social media platforms now “competing for screen time,” companies need to make their advertising campaigns funny or memorable. We always remember those funny Super Bowl commercials, share them and talk about them. Making an emotional connection through storytelling will make potential customers remember your brand and create more buzz.

– Nemoy RauUS Biometrix

8. Network and Be Personal

You need to connect with friends and family on a personal level. Then you can market your services, just like you would in real life. You would not consistently blast your friends and family with announcements of your services, so don’t do it on Facebook either. However, a well-placed announcement for something interesting or important can be effective.

– Peter BoydPaperStreet Web Design

9. Make Content Sharable, Then Pay

If you have the right approach, this shouldn’t be a problem. You’re already creating shareable content targeted to the right audience. But even if your content is popular, you’ll have to pay to promote posts to a wider audience. Find out which posts generate the most engagement and pay to promote them. For brands, Facebook isn’t the free ride to huge audiences that it used to be.

– Justin BlanchardServerMania Inc.

10. Provide Value

Facebook is a game changer for any business that can master it. By providing value to the users that share your posts, it will give them an incentive to do so more often. For example, if you have an e-commerce business, offer a coupon code to anyone who shares your post. If you’re providing a service, give the users access to an exclusive blog post for sharing.

– Chad KellerWUDN


The answers above are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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Affiliate Summit – Stories and Moments You Don’t Want to Miss



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Hi, I’m Zac Johnson

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