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Ten Years of ZacJohnson.com – A Decade in the Making

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Ten years ago today I made the decision to finally go live with a blog of my own and share my story with the rest of the world. Looking back, it was definitely one of the best business and life decisions I’ve ever made.

Before I talk about the purpose and results of the blog… we need to start from the beginning.

All the way back to the mid-90s…

Today we are celebrating the ten-year anniversary of ZacJohnson.com, though I’ve actually been making money online for roughly 20 years now. Back when the internet was young and while I was still in high school, I knew there had to be a way to make money online, it was just a matter of figuring it all out. After playing around with a few different methods, I finally came across one that legitimately worked and had a real business model associated with it.

That was affiliate marketing.

The concept was simple — refer a customer or sale to a business and get paid a commission! At the same time, it was also a dream come true! Wow, I could make money online without ever needing to work for anyone else, talk to customers, handle any transactions and not even have to invest in a product or hold inventory! Too good to be true? Nope… that’s just how affiliate marketing works.

Long story short, Amazon.com had an ‘associates program’ of their own, where they paid out 5-15% commission on all referred sales to their site. I found some great success with this and was able to continually scale my business through the use of affiliate marketing for the next several years. Once I discovered the world of CPA marketing where I could earn a commission on leads and not required to have a user complete a purchase, then things really started to get serious.

You can see a couple checks from 1996 and 1998 below. eAds was a CPA type banner advertising network and AdGraphix was web hosting company back in the day. I used to scan copies of all of my checks, but most of them are now destroyed thanks to Superstorm Sandy. Good thing I still have digital copies to remember them!

Even before starting the blog, my focus was always on lead generation. My two favorite methods for doing this were through the creation of my own website and using email marketing. In the early years of my business, I started off in the free stuff and sweepstakes niche market, then moved into entertainment sites and also social networking resources sites.

One of my best sites was a MySpace resource site that went on to generate over $800,000 in profit in just a few months time. You can see a check from the revenue generation from that site below as well, along with two write ups on that who process here and here.

However, don’t take the “showing” of such checks in the wrong way. I’ve never been one to brag and have always used any success of mine as an example and inspiration for others. In doing so, the content and material I’ve produced through the blog have helped my readers earn millions of dollars in the process, all while never charging them a penny in the process.

Such examples are here to only “impress upon you, and not impress you”.

But don’t let me get too far ahead of myself… this would all just come into play as material to document through the blog when I would then launch it in a few years time…

Jump forward to 2005-2006…

Being an affiliate marketer is great, but it also comes with its own set of ups and downs.

You never know when your next big campaign might win or fail, there are always going to be outside (advertising) costs, and you are also reliant on affiliate networks and the offers you are promoting. In short, if you don’t own your own website, blog or product, your business can go belly up at any time. On top of all of this, you are also potentially held captive to affiliate networks until that next payment comes through. (and sometimes it doesn’t)

In short… this isn’t where I wanted to see myself forever.

I already knew I had what it takes to find success and make money online, and not only did I want to grow my own business, I also wanted to teach others how to do the same. I also wanted to become “the brand” of “Zac Johnson”.

Unlike other ‘gurus’ who charge $5,000+ for online courses and $25k for a mastermind, I never really felt right with charging someone that much money. It’s a perfectly legitimate business model and one that has held me back over time, but this also goes back to why I never promoted junk weight loss rebill offers and scammy offers. Sure, I could have made a lot of money, but I also want to be happy with myself and how my business works at the same time.

Affiliate marketing is always going to be a main focus of mine, but I knew something bigger and better was on the horizon.

Time to start a blog…

Around 2005-2007, the concept of blogging was getting pretty popular. Thanks to the growth of WordPress it was now easier than ever for someone to start a website and publish new content on a daily basis. With entrepreneurs and bloggers like John Chow, Darren Rowse (ProBlogger), Brian Clark, (CopyBlogger) and Jeremy Schoemaker (ShoeMoney) all making big names for themselves in the world of blogging, it was definitely something to consider. (All of whom I’d be later speaking on panels with at events like BlogWorld and Affiliate Summit, all a result of the blog)

And consider it I did… for quite a while actually!

You might think having a personal website or blog isn’t a big deal, but when you are putting yourself out there… you are really putting yourself out there! This is especially true when talking about the internet marketing industry, where everyone is constantly trying to one-up another or bash someone for the dumbest reasons possible. So yes… it is quite a decision to put yourself out there, even if it is just a blog or website of your own.

March 17, 2007…

With deep consideration and thought, I finally decide to launch my blog at ZacJohnson.com on March 17th, 2007 — which happens to be St. Patrick’s Day.

The date was fitting, as it was right around when I was ready to launch the site and it’s a perfect ‘Lucky’ holiday and easy way to remember when the blog went live. My first post was a simple one, and you can see it here. Just a simple hello and getting that first post out of the way. As for the domain name, it was one that I registered several years earlier and just decided to keep it for a rainy day. I always stress upon the importance of owning your name as a domain, and this was something I acted on very early.

Like all blogs, in the beginning, you are writing for yourself and any friends or family members who are willing to take some time to read what you have to say. These are going to be the toughest times for anyone launching a blog or brand of their own. Keep in mind, I already had years of experience in the world of internet marketing, but I was still kind of an ‘affiliate marketer in the dark’. Sure, I was already speaking and attending events like Affiliate Summit, but I didn’t have a launch pad to really kick things off. However, I did manage to secure a blog review on JohnChow.com a few months later, which helped introduce my site to a larger audience.

With the blog now live, it was simply a matter of growing my readership one person at a time, while also focusing on sharing my story, case studies, guides and helping others learn how to do the same. After all, the time and effort that I put into the site and personally responding to nearly ALL emails I get, is how the site and my personal brand got to where it is today.

The Zac Johnson Mascot Logo…

Speaking of personal branding… one of the best decisions I made when launching the blog, was to create a unique logo for the site and a custom site design. The blog logo, of course, is a custom drawing of myself with a crown and a dollar on my shirt. Whether you like the concept or not, it’s become quite the branding feature and is well-known throughout the blogging and affiliate industry.

As for the actual design of the site, it’s gone through several revisions over the years — all of them being 100% custom designs. You can see the first three designs of the blog below. If you ever want to invest some money in your own site and branding, a custom design is definitely the way to go.

However, as great as a killer logo and site design might be… it’s the actual content of a website or blog that matters most.

As of today, there are 1,548 published articles on ZacJohnson.com, all written by me (except for a few guest posts). Not only does the site make for a great resource for learning how to make money online and grow a business, it’s been an amazing way to connect with my audience and profile my life in the process.

Rise of the Entrepreneur…

When you have an audience, you always want to provide as much value for them as possible. Starting ZacJohnson.com was an amazing opportunity for putting myself out there, which is something I never really liked or wanted in the first place. I was a shy kid and never enjoyed the thought of public speaking or becoming a mentor to people around the world — being an entrepreneur, attending conferences and launching the blog helped changed all of that.

To keep the message and value of ZacJohnson.com alive and flourishing with the trends of the industry, I thought it was time to launch a podcast of my own. This was yet another challenge in itself, as no one likes to hear their own voice, I know absolutely nothing about audio/recording equipment (nor did I want to), and recording yourself in conversion with another person on the other side of the line is quite a task in itself.

With all of that said, Rise of the Entrepreneur was launched.

The focus of the podcast would be to interview industry experts and entrepreneurs I’ve personally become friends with over the years — ultimately making each episode strictly about the guest and how they got to where they are today. It was quite a process, and over 80 episodes have been launched so far, with more than 100,000 downloads to date. Some notable names that have appeared on the show are Gary Vaynerchuk, Jeremy Schoemaker, Carol RothTimothy Sykes, Neil Patel, Michael Hyatt and even my dad!

The podcast is currently on hold for the time being while transitioning/rebuilding from Superstorm Sandy.

Not only has launching the podcast allowed me to connect with some of the best experts in the world, just like blogging, it’s also helped me become a better public speaker, while also allowing my audience to know me much better in the process. Written text is one thing, audio is another.

Thank you again to everyone who has listed to the show.

Ten years in the making…

So here we are… ten years, 1,500+ blog posts and more than 2.5 unique million visitors later — it’s been quite a journey and one that’s really only just getting started.

The opportunities and new business that have been generated from the blog over the past ten years have been quite amazing. Everything from appearing on ABC News and Fox News, to having a camera crew come to the house and film a documentary that premiered in Hollywood, to being able to share personal stories around my life, brand and business — and most importantly, getting to meet and connect with new audiences and readers around the world.

Probably the greatest result of all from the blog is being able to spend time with my wife Reena, my dog Foxy and family and friends. I get to work from the comfort of my home and I love what I do. Life is short and I wish everyone could truly experience the same.

Simply one of the best business and life decisions ever made.

Without you, the blog is nothing. Thank you, everyone.

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Blog Post Ideas: How to Turn Your Ideas into Engaging Blog Posts?

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Blogging and creating content on the internet is all about ideas and getting creative with what you have to offer. However, what most bloggers and content marketers don’t realize is that you aren’t supposed to come up with new and innovative ideas for content or making money online, but instead, new and innovative ways to portray that message.

This is something I often cover in detail in many of my articles and online courses. The concept of making money online and getting the attention is no different than any other business in the world today. At the end of the day, people are using the internet for three different reasons.

  1. To find information
  2. To be entertained
  3. To buy something

Instead of trying to come up with that completely new and original million dollar idea, just spend the necessary time and focus on a legitimate business model and demand from your audience, while also catering to their needs in the process. Once you have all of this in place, you can then start refocusing your efforts on how to create better and more creative content based on these needs.

To help with this process, today we are going to share some valuable insights that will help you turn your idea in a series of blog posts, while also highlighting a few examples of what’s currently working for other bloggers, brands, and content creators.

How to Know Your Idea is Suitable for a Series?

Being a writer, you have no shortage of ideas. But when it comes to establishing your own niche, there are various things you should consider before penning down your series. This includes everything from your basic knowledge on a specific topic, how far out you would like to schedule your content, and also the monetization and optimization of your content. It would also be a huge benefit if you understand SEO and know how to look up the necessary keywords to see how much of a demand there currently is for your proposed topic.

Below you will find some of the important points that suggest your idea has the potential of a great blog series.

– Different People with the Same Issue: For instance, a physician who blogs about obesity and its health hazards can create a series of articles consisting of several diet and workout tips or plans to help people lose weight. These posts can encourage readers to adopt a healthier lifestyle.

– Come up with a List: If you write for your living, then you have a sense for how to delve deep into your ideas and develop them for an audience.

– Overflow: When you start writing, you a flow but soon you find the post turns out to be something that is focused on more than one topic, like a collection of relative ideas.

– Your Audience Wants More: This is a clear giveaway! You have received several queries related to your posts, and your readers want you to explore a specific topic, expanding your grasp and library.

– A Theory: If you want to teach your readers about something deep and complex by exploring a theory or idea, then creating a series of blog posts will be a great idea.

Hubspot also pointed out “According to our own analysis at HubSpot, headlines between 8–12 words in length got the most Twitter shares on average. As for Facebook, headlines with either 12 or 14 words received the most Likes.“. This is something every blogger and content creator should focus on before and after completing their articles. Not only will the overall content length of your article be important, but so will the headline and words you choose for your article title as well.

Creating Your Own Series

It’s not enough to simply create content for your site, you also need to make sure it stands out from the crowd and has it’s own style as well. The more time and effort you put into your site content and the user experience, the better ROI and longterm growth you will likely see. With all of this in mind, let’s take a look at a few valuable tips that will help you establish a well high engaging series of blog posts that will win you a loyal audience.

An Introduction

You need to an introduction to your series. This can be a dedicated blog post or a paragraph. Make sure you convey your message with it. This is something ConvertKit does extremely well. Not only are they one of the top email marketing and delivery platforms on the internet today, they also know how to create valuable content for their audience. In the example below, you can see how to create a killer introduction for one of their content marketing series. By starting out your article strong, with the necessary text, call to actions, and resources, you can immediately impact the user engagement factor from the start.

Review Your Work

Proofread your post, and search for natural breaking points. Look for areas where you stopped talking about one point and started talking about another. If you aren’t interested in proofreading yourself or would like to hire someone with a better English history, this can easily be done through freelance sites like Fiverr or FreelanceMyWay.

The Format

You need to come up with a format for each post. Try a formal layout but be quick and stay to your point. In case you are going to a traditional format, then compose your introduction and conclusion.

Make it Easy to Digest

Keep things simple, and write short paragraphs. Divide your content between sub-headings to help the reader navigate. Make your content digestible for the audience. To see an example of how to effectively do this in a ‘review style’ article, be sure to check out how the content is laid out on Frank’s review site and start implementing these same methods to improve your own engagement rate.

Be Independent

Write as people read every piece as a standalone post. Consider they won’t read related posts or may read them in a different way than you intended. So make sure every point makes sense on its own.

Interlink Your Content

Help people navigate through your content by putting links to your previous posts. You can also list them at the bottom of newer posts. Let your audience know what ideas you have already discussed.

How to Create the Best Content Possible, from Your Best Ideas

As you can see, there are plenty of factors to consider when creating content for your site or training series. The most important thing to remember is that your title is going to get the most attention, and article length is going to play a big role in the SEO process. At the same time, quality is always going to be important.

Once you’ve laid out all of your content and made sure you have some great titles with call to actions and trigger keywords, it’s then time to make sure your content is format in the best way possible. Separate your text with visuals, resources, reference links and anything else that might be of value to your audience.

Last but not least, ALWAYS put in the necessary time and research to effectively promote your content. There are more than a billion active sites online today — which means you are going to need to promote the heck out of your content in order to compete.

Follow all of these steps and you should have no problem finding success with your latest blog post ideas and content series.

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7 Writing and Marketing Skills to Improve Your Guest Blogging Efforts

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If you are a guest blogger or if you have guest bloggers create posts for your sites, you will want to read this post. It’s important to know how to improve the quality of your posts and maximize the impact you have on your target audience. This is true even if you are posting on other sites.

When you write a guest post for another site, the site or blog owner trusts you to represent their blog in a positive way that will improve their traffic and ROI. Remember guest blogging helps you, too because it serves as a backlink to your site. So you should treat the content that you write for others’ sites just as you would your content for your site.

How can you improve the quality of your blog posts and guest blogging efforts?

Check out these seven tips for writers and marketers that will help you to take your guest blogging to the next level.

1. SEO Content Writing

SEO content writing involves the skillful use of keywords as well as using backlinks and other techniques to increase targeted traffic. SEO is to search engines as excellent quality is to reader engagement. In other words, search engine optimization is the basic sauce you need as a writer or marketer to get your message in front of the people who will be interested in what you have to say.

In addition to having a solid understanding of SEO and writing content that ranks in Google, it should also be a required skill to have a solid foundation of social media as well. As effective and valuable as SEO and organic search traffic is, social media is still one of the most active areas of traffic today. With this in mind, impress your clients and sites that you contribute content to by staying up to date on the latest social media trends, while also growing out your own profiles and social followings in the process. And of course, always be sure to share your guest posts as often on social media and be sure to tag the site you are promoting as well.

2. High-Quality Content

Google still states that producing high-quality content is the most important factor in rankings within their search engine. You do need to include some SEO for natural results. But focusing on your content guarantees that you will rank and that people will stay on your page longer. The goal of effective online marketing and guest blogging is to increase the traffic of the site you are writing for, as well as to keep people on the blog once they get there.

Writing exciting and engaging content includes some various factors including connecting with the audience on a personal level, addressing their problem and offering solutions, and creating value for the reader. This is all a part of creating high-quality content. With practice, you can learn to hit on all of these critical aspects in your guest posts so you will get the results you need.

This is something we are seeing across many freelance writing platforms that not only specialize in creating content for websites, blogs, and brands but also in specialized writing services as well. Once such example is in the assignment writing service industry, where students, professionals, and business experts are looking to outsource their time and expertise from others who can simply put their thoughts and work into written publications. No matter the reasoning behind the content — whether for business or guest blogging efforts, the ‘high quality’ component is a must.

3. Creating Value

Creating value for your posts is perhaps the most important part of blogging. This is because you need to create the kind of content that will make people want to return for more once they read your content. To do this, try to create a personal connection to readers. Study previous posts of the blog on which you are writing and learn what their audience wants. You can do this by viewing comments that were left by readers on former posts or ask the blog owner to tell you more about their audience.

When looking at yourself as a freelance writer or even as simply a guest blogger, you need to be looking at the big picture. The act of creating quality content, value, and getting exposure on big media sites is actually an exclusive service and expertise in itself. At the same time, it’s actually become one of the best ways to turn a side hustle into a real business. If you understand the value and demand of an audience, while still providing a service, there is no reason you couldn’t flip that skill and dedication into a full-service content marketing and brand business.

Knowing the audience, you are writing for is important because you need to know who you are writing for. You are not just writing for the site or blog owner; you are writing for their audience. Recognizing this fact and understanding who you are talking to will go a long way toward improving your posts on other people’s sites.

4. Solve a problem.

The “problem/solution” method in advertising is still as effective as it always has been. Even though the methods and technologies have changed, the technique of showing how your post can help people solve a problem is very effective in creating high-quality posts, whether it is for your site or someone else’s site.

To utilize this technique, only describe a problem that reader might be having such as finding the right car dealership, and then present a list of tips that may help them to locate the best dealer for their needs. This method does not require using sales-based language. In fact, this is discouraged because people come to the blog to learn information rather than to be presented with a sales pitch.

5. Entertain and Inform: Create Shareable Content

If you can develop a skill to entertain your readers, you will be on the right path to providing high-quality, valuable content to your audience, whether you are writing for your blog or someone else’s. Some of the factors in creating compelling copy include the following:

  • Discussing trending or popular topics
  • Creating humorous posts
  • Using emotive techniques that appeal to emotions
  • Posing a question for readers to comment on

All of these techniques will help you to make your posts more entertaining. Informational text can be entertaining at the same time by merely including exciting facts that correlate to the information that you are presenting in the post. People mainly read a blog post to get the information they want about a specific topic. They probably already go to the blog regularly to read the latest post on the site you are posting on. So, when you are presenting a guest post, all you have to do is to continue the high-quality informational posts that the site owner already provides while making it entertaining by citing side references or through creative wording or other techniques.

In addition to this, you should be good at posting and maintaining social media posts and reactions. If you can master this skill, along with strong writing skills, you may be able to offer bloggers more for their money than just excellent writing.

6. Define yourself as a “go-to” source for certain kinds of information.

Another way to look at this is by thinking of yourself as an influencer. If you are an expert on a particular topic, you can create a name for yourself while also adding value and credibility to the site on which you are writing. Influencers can make a big impact on their industries by presenting helpful information for others in their industries. Big names like Neil Patel, Seth Godin, and many others all started by creating their content. But they also often serve as a guest poster on other sites to share their knowledge and skills with other audiences.

7. Creating Writing Portfolios

This tip may seem simple, but it is a good one if you want to guest blog regularly. Most online publishers (including site owners), want to see what you can do with your posts. They are primarily looking for aspects of your blogging that will help them promote their brand or purpose. You may not know who looks at your portfolios every time, but it’s a good idea to have a variety of posts that you have done that blog owners can look through.

By presenting your work in this fashion, you may be able to capture the attention of potential bloggers who are looking for a certain style or writing. You could also post a short resume or cover letter that explains what you can do for bloggers that will help promote their brand.

Guest Blogging Still Works… Just Make Sure to Use These Tips!

This is not a comprehensive list of skills that you need to be the perfect guest blogger, but they should help you to get started when going after blogs to write for. Remember to check to see what their policies are regarding pay vs. shareability. Many blog owners don’t have the budget to pay other bloggers. They may, instead, share your link with their readers in exchange for the post or other perks.

The main thing is to read, read, and re-read the blog you want to write for. Once you have an idea of their audience’s likes, dislikes, and pain points, you’ll be able to provide consistent or intermittent content that will resonate with their target audience. This means they may ask you to do it again, which will be beneficial to your sites, as well.

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11 Expert Tips on How to Successfully Grow and Scale Your Business

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Business growth is always exciting. Seeing your revenue, client base, workforce and market share expand is proof that your hard work and tireless efforts are paying off. Best of all, this is something that you can control, as long as you are putting in the necessary time, work, and effort.

While you may be eager to move your startup onward and upward, you shouldn’t forget about the potential negative impacts of scaling up. Expanding too quickly can mean biting off more than you can chew, and it’s easy for a business to collapse on itself if it cannot handle rapid growth.

Here’s what you need to keep in mind as you scale up if you want to avoid toppling your business, according to 11 members of Young Entrepreneur Council.

1. Do What You’re Best at and Outsource the Rest

As you scale your business, your highest priority is to identify what you do best in the company and then find someone who is even better than you to do that task. This will free up your time to focus on growing your company and not just working for it. For example, my strength is ranking websites so I hired someone I trust to implement my system and it’s saving me 80 hours per month.

Bryan Kesler, CPA Exam Guide

2. Invest in Talent Management Early

Too many startups hire for the present when they should be hiring people with the skills for 18 months into the future. Design roles for capable people to grow into. While a jack-of-all-trades talent seems valuable at the earliest stages, hiring experienced functional leaders is important during a startup’s growth phase. Lastly, turnover is inevitable so be prepared for this necessary reality.

Eddie Lou, Shiftgig

3. Implement Top-Notch Project Management Systems

As you scale and hire people, there will be more to manage and more minutiae will be created to account for the increase in projects and personnel. Having a project management system that can account for tracking projects at the macro level, as well as the minutiae of each project, is essential as you grow. Find a project management solution that is flexible, customizable and scalable.

Marcela De Vivo, Mulligan Funding

4. Make Sure Your Technology Can Grow With You

Make sure that your technology has the capability to scale with your business. For example, many e-commerce businesses find themselves needing to migrate from their current platform to a more robust solution in order to handle higher user and order volume. This is a complex process that can stunt a company’s current growth rate. To avoid this, select a platform built for scalability.

Duran Inci, Optimum7

5. Constantly Monitor Cash Flow

As you grow your business, you will be acquiring new obligations and spending more money. Make sure to constantly monitor your cash flow and P&L. New expenses are not directly proportional to the contracts you are getting. Contracts have different arrangements and payment schedules. I have seen a lot of companies grow really fast and end up failing for this reason.

Felipe Cornejo, Devsu LLC

6. Invest in Continuous Education

When I first launched AFS, we were a small company with an idea. As we expanded to a national player, we maintained the way we did things as a small company, and we didn’t adapt well. Once we instituted a continuous training and education program, we built teams that could adapt to growth and I found myself better equipped for the new challenges we faced as a larger organization.

Rahim Charania, American Fueling Systems

7. Build Your Internal Processes to Handle Scaling

Scaling a business is not necessarily about getting more sales or hiring more employees. If your internal processes aren’t built to handle more business, then you could be wasting money overstaffing due to repetitive tasks that can bottleneck the workflow — an error that could cost you in potential sales and revenue.

Codie Sanchez, Www.CodieSanchez.com

8. Have An Exit Strategy

When times are good, it can be deliriously satisfying to expand your business exponentially. However, it’s important to have a plan for when the money stops flowing in. Markets are unpredictable and can turn sour at any time. A bit of foresight and careful planning can ensure that your business survives a recession.

Bryce Welker, CPA Exam Guy

9. Improve Your Customer Service

Too many complaints can bring your business to a crashing halt. You can’t stop every complaint, but you can reduce them greatly by beefing up your customer service. Train staff to resolve complaints. Stay engaged on your social media pages where customers love to take out their frustrations. Reply and make them feel like they are a priority. Just replying can make a huge difference to customers.

Blair Thomas, eMerchantBroker

10. Prioritize Employee Career Development

To sustain high growth, a company needs to retain and attract the right people. One necessary tactic to employee retention and attraction is designing career growth within a company. Employees need to see themselves progressing as fast as your company — and there needs to be buy-in from both employer and employee on what that career development looks like so you can both grow together.

Brett Farmiloe, Markitors Website Development

11. Take a Slow and Steady Approach to Growth

It can be easy to get caught up in growing quickly, but I’ve seen a ton of businesses do that and then have to downsize immediately. It puts people out and isn’t a great way to build a solid reputation for your company. It’s important to take a step back, move slowly and really think about the next steps you’re taking to grow your business so you don’t get ahead of yourself.

John Hall, Influence & Co.

Grow Your Business, By Growing Your Personal Brand

Of the many different ways to grow your online business and brand, don’t forget about the importance of growing your personal brand in the process. This is especially true if you are the face of the brand. Through the power of social media, it’s extremely easy and effective to not only reach new audiences but to also rank higher in Google for personal names and brand names in the process. Be sure to try out this method, along with each of the recommended tips above for growing your brand or online business in 2018.

If you enjoyed this expert roundup, I recommend you also take a look at our previous ones on expert SEO tips and best tips for making money online.

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