With all of the recent changes and talk from Google on how they are now slapping web site for different link building methods and even taking down sites that are “too niche” with exact match domains (EMD), I thought it would make for a good post to sit down with my friend Jeet from GetLinksPro and see what’s working best for his company along with the hundreds of other sites he’s been focusing their promotion and link building efforts on.
1.) What concerns should bloggers and web site owners have with all of the recent changes being made and enforced by Google and search rankings?
To start with, I would like to thank you for giving me a platform to share my views on topics that concern many webmasters, bloggers and business owners looking to improve their online presence.
A lot of bloggers, website owners and SEO companies talk to us regularly that their competitors rank higher even when they are obviously buying links. I went through a large American Shelters company’s backlink profile yesterday and all I could see was resource and links pages that openly invited more link exchanges. They rank #1/2 for many of the industry keywords and it’s obvious that others think that reciprocal or three way link exchanges are still given importance.
With the recent updates, Google has made its intentions quite clear that it will go after web spammers and sooner or later their algorithms will catch up with such shady methods.
It’s relatively easy for bloggers to promote themselves because they fall into a community that produces maximum number of links and buzz for any online property (Makes me wonder where would we be if people didn’t start writing online diaries and weblogs). For now work is cut out for commercial companies and small businesses, because they have to make extra efforts in order to offer some real value for others to talk about them.
Recent updates have actually been rather beneficial for GetLinksPro since bloggers and business owners have understood that they can’t rely on low quality or automated link building any more.
2.) What are your top recommended services or practices for growing a site with quality traffic and ranking in the search engines?
My first recommendation to any business and blogger is to get a good looking and functional website. It starts from there. If your site looks like it was made 2 decades ago and has never been updated, you shouldn’t really expect your phones to ring because of website visitors.
I come across a lot of websites that are missing basic navigational elements have URLs that don’t tell users what they might expect on the page. Ensuring that humans and search engine bots can access all pages of your website is very important.
After you have ensured the basics are correct, you should get the word out about your business and website in relevant circles. Use content driven methods like guest posts to get traffic from relevant blogs, this also makes search engines rate and rank your website higher. Businesses should definitely strive to make and maintain a blog on their site. As I said earlier that online marketing is easier for bloggers because they are considered part of the blogging community by other bloggers; businesses
should strive to get to same position and then they will definitely see a lot more bloggers talking about them.
Quality content is the Swiss army knife that can get you direct traffic (think guest posts and helpful forum discussions), blog mentions (links from your own guest posts and also from bloggers linking to great resources on your website), authority/expert status and a flood of paying customers.
To summarize: you should give something back to the internet and it would love you back and embrace you with open arms.
3.) Are exact match domains (EMD) dead and what’s the future of tight niche web sites?
I think that’s a big misconception, I still see plenty of my clients with EMDs ranking very high. Sure, low quality EMD based sites that didn’t provide any real value to users and were full of barely readable content are definitely in trouble. I feel like days of passive income may be over and people have to start thinking about not-so-passive income. If you outsource wisely, you could still be in the passive income game but making a website once and reaping rewards forever is something that may not work for long.
I like tight niche sites that are done right. It’s possible that the algorithm changes manage to destroy some good ones (Penguin surely gave us some absurd search results initially), but internet marketers shouldn’t start ignoring tight niches completely. It’s often better to be a monster in a small pond than a small fish in the big ocean.
EMD’s importance for SEO has largely diminished, but tight niche sites and EMD’s are here to stay if they add value for visitors.
4.) Does a web site owner need to have a large budget to effectively get traffic to their site and actually rank within the first few pages of Google for a specific search term?
I love that question. Some web site owners would definitely need a huge (more than large) budget to rank but most web site owners should understand that their race is not against Google, it’s against other businesses in their industry. To draw an analogy- hypothetically, if a lion is chasing you and some other people- You don’t need to outrun the lion, you only need to outrun the other people. In real life; If you look at IMDB’s top 100 movies, not all of them were big budget movies like Avatar, you don’t always need a big budget to create a massive hit.
Website owners have to outsmart their peers, generate better content than their rivals and network with more bloggers; blogosphere can make or break a business.
Be smart about your spending; outsource some parts for expertise, others to get things done on a small budget. It’s true that a five dollar gig on a popular task site can’t skyrocket your rankings but most of the times you don’t have to spend thousands of dollars to achieve your goals.
5.) What type of results are you seeing in the guest blogging space? Is it still as effective as it used to be, and how are you dealing with more and more services out there trying to sell links through guest blog placement?
I have been doing guest blogging since the year 2009. The results were always awesome. Earlier I felt that ROI was lower than other methods like directory submissions or article submissions but the times they are a-changin’. If anything, effectiveness of guest blogging has only increased.
You bring up a pain point with that question. Shady SEO companies that were once selling links on their private blog networks are now converting the same networks to guest blogging networks. I get automated emails from bloggers everyday asking me whether they can write a guest post, they fail to notice that the site in question doesn’t even have a blog. I also get a lot of guest post exchange requests from SEO companies. And there are bloggers who would like to charge you for writing a guest posts on their blog.
No day passes without one of the prospective customers telling me that I should give them a fixed timeline for delivering guest posts because their current vendor gives them a turnaround time of a week (or two). They fail to understand that contacting a real blogger, sending them ideas, post content and getting it published can hardly take less than a week.
Just like three way reciprocal links and paid links were being sold as one way links from high PR pages, Shady SEO companies are now selling links from private blog networks and guest post exchanges as guest blogging service.
I really can’t go out and educate all the bloggers and business owners about these methods, top internet marketers and super bloggers like you could make a difference here. I do try to put forward my case in front of potential clients and hope that they would understand the difference between real guest posts and paid / exchanged posts disguising as guest posts.
If you would like to learn more about SEO, link building and guest blog posting, I recommend you visit GetLinksPro.com which is Jeet’s personal business site.
Meet the Entrepreneurs and Experts of Affiliate Summit West 17
Thousands of internet marketers, entrepreneurs, content creators and brands will ascend upon Las Vegas this weekend for Affiliate Summit West 2017. Not only has Affiliate Summit become one of the largest affiliate and internet marketing conferences in the world today, it’s also one I’ve been closely associated with ever since the beginning. From it’s first conference in a small room in New York City with just a couple hundred people to now having more than 5,000+ attendees and conferences twice per year, it’s always been great to attend as both an attendee and speaker.
At the same time, it would be a huge mistake to discount Affiliate Summit as just another networking of marketing conference. The relationships, businesses and life experiences that are a result of the event is second to none — which I why I always recommend everyone to attend, no matter their current level of expertise.
By the way… if you are attending, don’t miss the awesome “How to Become a Millionaire Blogger” panel with myself, John Chow, John Rampton, and Syed Balkhi. It’s almost always standing room only, and rated as one of the highest attended and most valued sessions of Affiliate Summit.
Over the years I’ve literally met thousands of people through the conference and built many powerful relationships and business opportunities as well. With each new year, new speakers, entrepreneurs, and bloggers will take the next step in becoming financially independent, starting a side business or simply changing the world in some way or another.
To help you not only get inspired for this year’s Affiliate Summit West conference but also get inspired with just a glimpse of the talent at this event, I wanted to highlight some of my previous podcast guests, who will also be speaking at #ASW17. Enjoy, and I hope to see you there!
Inspiring Stories and Marketing Tips from Affiliate Summit Speakers
Below you will find a list of speakers currently on the agenda for ASW 17. However, through my podcast I’ve interviewed more than 80 different industry experts… many of which who will be also attending the event in one way or another. Be sure to check out the full list of interviews here.
Shawn Collins the co-founder of Affiliate Summit, which has become the largest affiliate marketing conference in the world today.
I’ve been good friends with Shawn for a while now and we’ve both been able to experience the affiliate marketing industry completely transition and develop over the past 15+ years. We were both in attendance at the Affiliate Force cruise, which was one of the first attempts at an affiliate marketing conference, but knew it could be done better. At that point Shawn and Missy decided they could do it better and the rest is history!
John Chow is one of the most well-known and successful bloggers in the world. If you’ve ever Google’d “how to make money online” or “how to make money blogging”, you’ve probably come across his name and site several times.
The amazing thing about John Chow was that he was never supposed to make money with his blog in the first place. What was originally just going to be a blog on his personal life and what he ate for lunch, soon became a “money making case study”. As John learned new and exciting ways to monetize his blog content and audience, the money just kept rolling in.
Jump forward several years later and his blog is now generating over six-figures per month, and most of it recurring and automated through his amazing sales funnel system — all of which John talks about in this episode.
Rachel Honoway is the CEO of For Me To Coupon. However it’s not her current position that we are focusing on, instead it’s the great journey that’s led her to where she is today.
The start of Rachel’s journey in the world of online marketing is nearly 20 years in the making. Rachel’s first job was at an internet marketing company called Kowabunga, where she first came in as an intern. As the company continued to grow in size, so did Rachel’s daily tasks and her job title. The company was soon acquired and Rachel was then managing more of the company than ever before. Once leaving Kowabunga, Rachel had a wide range of opportunities over the years before ending up at For Me To Coupon, where she is the CEO today — which is all discussed in this latest episode.
Syed Balkhi is not only a master at WordPress, but he is also an awesome entrepreneur.
Since an early age Syed has always had a passion for business and building success. This could be seen from the early years of his life when he was just a kid in Pakistan and selling greeting cards. Then later in life while in high school, Syed started developing sites of his own while quickly discovering what the internet had to offer.
Today Syed runs some of the most powerful and heavily trafficked sites in the world… and yes, they are all powered with WordPress!
Stephan Spencer is an SEO expert. He’s also the author of Google Power Search and co-author of The Art of SEO… so it’s safe to say he knows his stuff when it comes to SEO and ranking sites in the search results.
How sites rank in the search results can go all the way back to before 2000, which is when Stephan and his NetConcepts company started getting heavy into SEO services. The thing about SEO is that it’s always changing, so to be one of the best SEO experts in the industry, Stephan is continually at the forefront of the industry and connecting with some of the most successful experts, businesses, and brands in the world.
Geno Prussakov is an affiliate marketing expert, author, and international speaker.
In the world of the internet, being an expert is key. Geno has mastered the art of affiliate marketing and affiliate program management and through this expertise has been able to grow his personal brand and business at the same time. As the author of many best-selling books on affiliate marketing, and also haven spoke at 50+ different conferences on such topics, Geno is the voice many people turn to when looking for answers to their affiliate marketing questions.
Having trained thousands of marketing professionals through his various books and online blog, Geno also went on to create Affiliate Management Days, which is a conference solely focused on the art of successful affiliate program management.
Oliver Roup is the founder and CEO of VigLink, a company that helps content creators make money through the use of affiliate marketing, while not having to deal with all the complexities of individual tracking, manually creating links and joining multiple programs.
Before getting active in the online marketing space, Oliver had accumulated quite an exciting resume of previous work with Space X, Microsoft, Paul Allen and many others. However, what might be Oliver’s most exciting experience to date was taking his business at Viglink from an idea to the flourishing business it is today.
For Oliver, this isn’t something that would happen overnight. Instead, it was a long journey of meeting with investors and VCs, trying to convince them that his idea was worth their time and investment. After many failed attempts, Oliver finally found an investor that was interested and things started to move fast!
Years later and over $20 million dollars in funding to date, the company continues to grow and scale in size while also helping sites of all sizes make money with their content while also connecting them with some of the largest brands and advertisers in the world.
Russell Brunson is an entrepreneur and the founder of DotComSecrets and ClickFunnels.
While finishing up his last year in College, Russell wanted to figure out a way to make enough money so he could continue with his passion for wrestling and to take care of himself and his girlfriend. After dabbling in the online marketing space and going through various failed projects, Russell discovered that one of the most successful ways to make money online was through the use of ebooks, guides and selling information. While messing around with some friends, Russell wanted to create a potato gun and went to the internet to find out how to create one. Once he found that there was nothing out there, he quickly threw one together and made a little course of his own on how to do the same.
Jump forward several years and today you will find Russell Brunson with all of his attention focused on ClickFunnels, a WYSIWYG editor and seamless way to create high converting landing pages and sales funnels. Not only has ClickFunnels become a huge success, it’s also taught Russell how to grow and scale a company, while also learning how to remove distractions and only focusing on what matters most.
John Rampton is an online entrepreneur who has become a master at pay per click marketing, but even more importantly — making connections and networking with the right people.
I first met John Rampton several years back when he came up to me and asked for an interview while at Affiliate Summit. Since then we just seemed to click and started working on various projects together. In addition to being the Managing Editor of Search Engine Journal, John’s writing can also be found on Forbes, HuffingtonPost, Entrepreneur and many other top media outlets and news sources.
One of the major reasons for John’s success in the world of online marketing can be attributed to his outgoing attitude, willingness to help others and talking with just about everyone he meets. Each of these are all required skills for making it in the world of business and forming new partnerships. With all of this in mind, it only made sense for him to leave his home state of Utah and make the big move to Silicon Valley, CA — the central economic focal point for everything internet!
Thomas Smale is the co-founder of FE International, a company that was founded in 2010 that focuses on website brokering for mid-market online businesses.
Back in 2009-2010 Thomas wanted to get involved in the world of online marketing, but with little technical experience, his options were limited. It was then that he fell upon the concept of buying and selling websites for himself. With only a few hundred dollars at a time, Thomas began buying and flipping websites and getting quite good at it in the process. As his reputation and experience in this space started to grow, so did requests from other individuals asking for his support in selling their own websites — thus, a new business venture begins!
Today Thomas is the co-founder of FE International, which has offices in two different countries and 11 team members — all with the focus on website brokering and mastering the art of buying and selling websites.
See you at Affiliate Summit West!
10 Strategies to Take Your Facebook Marketing to the Next Level
How should brands that rely on Facebook marketing shift strategy in light of Facebook’s latest newsfeed update (which makes brand pages more dependent on users sharing posts with friends)?
Facebook, with over 1.7 billion users, is a powerful marketing platform for any business. It allows you to reach consumers on a platform that they are already using every day.
But when users told Facebook that they wanted to see more stories from friends and less promotional content, Facebook implemented a news feed update that gave them just that. So what does that mean for your marketing efforts?
Businesses now need to work harder to ensure that their content is shareable rather than promotional. We asked ten entrepreneurs from YEC to share their best tips to ensure that your content still makes it on the news feed.
1. Be the Supplier for News Breakers
Step back and think about the sharing behavior of your own friends. They always want to be the first to share content that others have not already seen. Be fast and be first to break new stories relevant to your audience. Your Facebook page fans are more likely to share exclusive and engaging content to their own personal audiences if they feel it’s fresh and new.
2. Stop Selling and Start Engaging
Unless you want to pay Facebook to promote your content, you need to push more content that your audience is likely to share. The more shares and likes you drive, the more reach you get with your content. With Facebook’s recent change, the key is to stop using Facebook to sell and instead use it to educate, entertain and engage your audience.
3. Pay Facebook
Facebook is a public company. Any updates to its newsfeed algorithm are meant to help the company maximize its return to shareholders. My advice? Play the game. Pay Facebook its advertising dollars to ensure your content gets discovered. The cost to create content (designers, copywriters, etc.) is usually more than advertising. Budget a little extra for Facebook ads to produce your best content ROI.
4. Embed Interactivity
Reduce the number of links that you post on your page and focus on embedding content – articles and videos – into Facebook instead. Since Facebook users prefer to stay on Facebook, giving them content without sending them away will help to guarantee they actually share your content, which will then place you in front of other audiences. Share stories that are informative, not promotional.
5. Focus on Proven Tactics That Yield More Shares
Tactics like video content and helpful advice are some of the most commonly shared type of posts, so businesses should redirect their content strategy toward these tactics if they haven’t done so already.
6. Diversify Your Marketing Strategies
It is not a good idea to be solely dependent on just one marketing platform. In this fast-paced world, change is inevitable when it comes to marketing via various social media platforms. Diversify your marketing strategies across numerous platforms because safety comes in numbers. If changes on one platform don’t suit your business, move your marketing money to another.
– Engelo Rumora, List’n Sell Realty
7. Make Ad Campaigns Pop
With social media platforms now “competing for screen time,” companies need to make their advertising campaigns funny or memorable. We always remember those funny Super Bowl commercials, share them and talk about them. Making an emotional connection through storytelling will make potential customers remember your brand and create more buzz.
8. Network and Be Personal
You need to connect with friends and family on a personal level. Then you can market your services, just like you would in real life. You would not consistently blast your friends and family with announcements of your services, so don’t do it on Facebook either. However, a well-placed announcement for something interesting or important can be effective.
9. Make Content Sharable, Then Pay
If you have the right approach, this shouldn’t be a problem. You’re already creating shareable content targeted to the right audience. But even if your content is popular, you’ll have to pay to promote posts to a wider audience. Find out which posts generate the most engagement and pay to promote them. For brands, Facebook isn’t the free ride to huge audiences that it used to be.
10. Provide Value
Facebook is a game changer for any business that can master it. By providing value to the users that share your posts, it will give them an incentive to do so more often. For example, if you have an e-commerce business, offer a coupon code to anyone who shares your post. If you’re providing a service, give the users access to an exclusive blog post for sharing.
The answers above are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
Affiliate Summit – Stories and Moments You Don’t Want to Miss
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