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The Google Adsense Dilemma… Should You Use It?

The stories of instant success and millions of dollars being generated through the use of Google Adsense are widely spread, yet also quite over exaggerated. Adsense is currently being used on millions of web sites, but only a fraction of them will ever make any decent money.

Pay Per Click MarketingThe truth is Google Adsense can make you money if you have any of the following:

  • Access to thousands of daily site visitors
  • Content rich web sites with a niche focus
  • Superior placement of ads on targeted sites
  • You don’t care about your traffic or roi and just want money

In short… Google Adsense is extremely easy to setup and implement on your site and allows you to start making money in a matter of seconds. At the same time, you must think that such a simple program must have it’s drawbacks, which consist of:

  • Paying out pennies on the click
  • Making visitors leave your site
  • Ability to close your account at anytime
  • Retract earnings from your account

So the important thing to note is that you and your site is a slave to Google Adsense and you are sending visitors away from your site for potentially just a few pennies. Is there a better business model?

The truth is, I have a LOVE and HATE relationship with Google Adsense.

google-adsense-disabledOver the year’s I’ve generated over six figures with them and even had one of those special certificates sent (saying I did 1 million leads with them) along with the infamous Google Refrigerator… to only have my Adsense account deactivated last year, while they also kept the current and previous earnings in the account as well.

Sure, it was upsetting since I had the account for nearly 10 years and it was loaded with cool stats, but in terms of actually using Google Adsense to make money, it was minimal…

I love Google Adsense because…

  • they simply have the largest collection of advertisers when it comes to serving text and banner based ads
  • easily to test and monetize new web sites and get an idea on potential earnings

I hate Google Adsense because…

  • there are better ways to monetize a web site if you focus on building a brand or promoting real products
  • at any given time Google can close your account and they are virtually impossible to get in contact with

Google is great for niche sites, there is no doubt about it… but having your own brand and following is a thousand times better!

Stop Playing a Percentage GameEven with all of that said, Google Adsense is still amazing because of their massive collection of advertisers that can sync up relevant advertising with nearly any site niche.The other major reason why Google Adsense is one of the best (and will continue to be) ad networks out there… because they are GOOGLE! and it’s so damn easy for the average web site or blog owner to copy and line of code and post it to their site and start making money without the need to ever learn anything about online marketing, buying/selling ads or how to monetize a site.

So the question is… are you going to sit back and make a small portion of money through Google Adsense and continue to let the checks flow in while visitors leave your site, or actually putting in the time and effort to build a better business model where you have a higher return on investment, keep visitors on your site and not help captive to the almighty Google?

About the Author Zac Johnson

My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.

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Kingsley says

woo-ow… I guess my main aim now is to get traffic!!! Without traffic, no money will come from it. Thanks ZAC for letting me know that readers will be lost from site with ad-sense embedded.
My recent post What The Heck Is Guest Blogging?

sandi says

I have only adsense for now, but I think that in the near future replace with some other.
I have not decided yet, we'll see.
My recent post Meat pies without meat!?

Robinsh says

Recently I also removed the Google Adsense from my blogs and leaving those pennies for loosing the readers on my competitors blogs who were really smart enough but it's the time to show my smartness.

From now onwards I'll concentrate on building my own email lists and try to build relationships with them.
My recent post Indian Cyberspace Is Under Attack, Be Alert!

Sarah says

I hate Google adsense. There are many other way to monetize your blog visitors like with affiliate marketing and pay per lead generation networks. So why take risk of getting banned? Because they can kill you anytime without giving any authentic reason, like you were getting fake clicks DUH DUH like ends 😀
My recent post Traffik Buster Discount » SAVE $100 OFF!

Hyptia says

No doubt in that Google Adsense is the best way to make money as well as popularity of your site. But before that you need to know and learn those all secrets which are good for Adsense.
My recent post Southafrica Process Servers | Capetown Process Services | Serving Documents

VKool says

Yes that's right Zac. Google Adsense ads is cheap and a great way to lose your audience. I uninstalled GA ads 2 years ago since I saw my traffic started dropping and the bounce rate rising continuously. Build a blog for your audience and the money will eventually come as your audience appreciates your time and help providing great content. You will see many great money making opportunities as you blog about making money online often.
My recent post Internet Marketing Business – Affiliate Elite Provides An Online Marketing Training

Tamal Anwar says

Hey Zac, what an interesting and eye opening post you have wrote. It took me my first first few months of blogging to finally realize that adsense is not my thing. Hopefully I found other ways like banner ad selling and paid reviews to earn money from my website. I am looking more into building a brand and that will give me the sweetest fruit in the end 😀
My recent post Make a Free iPhone and Android App for Your Blog Using Bloapp

Tom says

I totally agree with your comments on adsense. Good tips.

shafeeq says

but i think with organic traffic from us,united kindom and from Australia can earn huge income with google adsense.
even i am not in usa, we can simply optimize our article for particularly for usa .

then why should i hate google adsense?

My recent post How to make money from twitter :4 best ideas

@Robscottage says

I always enjoy your blog posts Zac, and this one is no exception. I currently use Adsense on my blogs, but it is not much of a money maker. I do like their ability to provide contextual ads that match my content. They do that better than the other ad networks I have used.

Shalu says

You know, I have a feeling that its not for me either. All that hard work thrown away in pennies, is it really worth it. Any suggestions on travel related websites.

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