The history of affiliate marketing is a fun and exciting one — especially if you were around in the mid-90s to experience it first hand. I first started making money online in 1995 and it’s always funny to hear people say they are veterans in online marketing when they just only have a few years under their belt. The real history of affiliate marketing goes all the way back to 1994 with the birth of the CDNow.com affiliate program… which I was proudly an affiliate of!
In this post we are going to take a trip back in time and look at how affiliate marketing has grown over the years — both from my own perspective and through the documented information and data in the infographic below.
The History of Affiliate Marketing: Broken Down By Year
1989 – Prodigy Helps Kickstart Online Marketing
While the first ‘real’ affiliate program didn’t come out until 1994, it was in 1989 that William J. Tobin, founder of PC Flowers and Gifts took his marketing efforts to the internet and used Prodigy’s network to start marketing his business. So does William J Tobin deserve the title of being the first internet marketer?
If this looks familiar… then you my friend, are old school! (source)
On a side note, I remember using Prodigy to connect with one of my previous school teachers from elementary school. Should any of you remember the Prodigy interface and design, it was quite colorful and odd — a memory I will never forget!
1994 – CDNow Launches their BuyWeb Program
CDNow.com was an online store for buying music and movies. No… not streaming content, but real physical CDs and Tapes (or DVDs) that would be shipped out and used in a video player. The concept of CDNow’s BuyWeb program was that sites could join their program, link to their content and earn a commission from any purchases made from their site. Such commissions could be paid out via check or as compensation to purchase products through their site.
A look at the old and very simple CDNow.com site. (source)
While CDNow is credited as being the first affiliate program, Brad Waller of ePage says they were also one of the first.
1995 – I Start My Journey into the World of Online Marketing
I always knew I wanted to be an entrepreneur or be in business for myself, but really wasn’t sure how yet. I was a Freshman / Junior in high school when the internet started to gain traction and I was immediately addicted.
Here’s a picture from one of my many desk setups over the years in the corner room of my parents house. This is where it all started.
Before finding success with affiliate marketing, I was creating a few fun hobby sites of my own. At the same time I was also designing banners (468×60) for my sites. I went into the AOL Web Diner chat room (where other site owners would meet) and they started asking for banners to be made. I made them for $1 each and the person would hopefully send me a dollar in the mail. Don’t forget, this years before anything like Paypal was around.
Other ventures included AllAdvantage banner program, pushing web hosting in AOL chat rooms, getting clicks for Pacific Coast pillow company and building websites for other companies… then it started to get pretty serious when I fell into the world of affiliate marketing.
1996 – Amazon Launches their Associates Program
This is the move that changed everything… Without the support and growth of Amazon.com, affiliate marketing may very well not be the massive industry it is today.
Back when Amazon first launched their associates program (which is pretty much the same as an affiliate program), they only sold Books, Movies and Music. Back then Amazon also paid around 5-15% commission on referred sales to their site.
Amazon.com was also one of my first and most successful methods for making money online before getting active with CPA marketing and realizing I could make more money from getting people to sign up to free offers or complete specific tasks, versus receiving only 5-15% and needing them to pull out their credit card.
Amazon.com: $38.72, Jul 30, 1998
While all of this is going, once websites start to realize they can link to Amazon and make money in the process, Amazon quickly finds themselves as the leader in buying anything online and continues to add new products to their store.
At the same time, LinkShare affiliate network is launched — further establishing the concept of affiliate marketing.
1998 – Commission Junction Launches
One of the most successful affiliates networks of all time, Commission Junction is launched.
A copy of the letter that was sent with checks and actually signed!
The launch of CJ.com was huge not only for the industry but also for myself. At this point in my online journey I was already actively pushing affiliate offers on a CPA basis (free stuff, sweepstakes, credit cards etc) and had my own network of lead generation sites as well. I also went onto have three of my own affiliate programs within the Commission Junction network and paid out mid-six figures to my affiliates during this time. (Insanely enough… full registration and demographic data signups were costing me less than .10 per lead!)
In 2000 I took a week off of school and flew across the country with my Dad to attend CJU, Commission Junctions first affiliate marketing based conference for their affiliates, merchants and brand partners. Needless to say, I was the youngest one there and it made a huge impact on my connections and understand of how to run a business online.
Commission Junction went on to be acquired by ValueClick for $58 million and is still one of the largest and most successful ad networks in the world today.
This was also the first year that I forked up the $70 to buy a domain name through Network Solutions. Yes, domain names used to cost $35 per year, and came with a two-year commitment.
Network Solutions was the Domain Monopoly Back in the 90s.
Along with CJ, ClickBank, a digital based affiliate network was also born this same year. To date, ClickBank has paid out over $2 billion to their affiliates.
2000 – Enter the FTC and Regulations
If business and money is being made… the rest of the world and the FTC will surely find out about it.
While the internet can still be seen as the Wild West, imagine what it was like 15 years ago.
The FTC attempts to start making regulations for the internet and it all starts off with simple disclosure statements… but there is plenty more to come.
2003 – Affiliate Summit is Launched
The first conference I ever spoke out at was called Affiliate Force — and what made it more exciting than anything else, was that it was based on a cruise and sailed out of Miami, Florida. It was created and managed by Herby Olschewski. The event took place for a couple years, but phased out due to poor management and focus.
Marketing Veterans of Affiliate Force Cruise
In 2003, Shawn Collins and Missy Ward took the concept of creating a highly focused affiliate marketing conference into their own hands and launched “Affiliate Summit”. The concept was similar to Affiliate Force, but the direction would be the complete opposite.
Myself, Missy and Shawn while at Affiliate Summit 2007
The first Affiliate Summit (which I also attended) was in New York City and had only 200 attendees. With a tight network of friends and business already brought together from the cruise networking events of Affiliate Force, Affiliate Summit 2003 was mainly land-based but did include a short cruise out of New York City to Nova Scotia, Canada.
Today Affiliate Summit is held twice per year in New York City and Las Vegas, while also having over 5,000 attendees as each event. I must have been to and spoken at around 15 of these events so far.
2005 – LinkShare Gets Acquired by Rakuten
It took less than 10 years for LinkShare to created then acquired for $425 million — which was the largest affiliate acquisition at this time. This deal also made the CJ acquisition for $58 million look like quite a steal!
With more focus on affiliate marketing and money pouring into the industry from every outlet possible, the idea of compensation based marketing was more legitimate than ever before.
2006 – One Site, One Year = $1 Million
While not highlighted in the infographic below, the years of 2006 and 2007 were quite exciting in that MySpace and Facebook were starting to change the landscape of the internet and how we would connect with each other. With the ability to target a wide range of users on one web site platform, this opened up a whole new world of opportunity for online brands and especially affiliate marketers.
For myself, I went on to create a successful social media resource site that went on to generate over a million dollars in profit and over 330 million site visitors — all through viral marketing. The emphasis here is that nearly all traffic to the site was free and as more people continued to use the site, it kept growing in size. You can learn more about that site here.
Eventually, I had 16 dedicated Dell servers powering the site, as it was quickly scaling in size and reaching over 100,000 unique visitors per day.
To make this story even more exciting, the site was completely HTML with zero programming and made nearly all of it’s revenue off the concept of affiliate marketing.
2007 – The Launch of ZacJohnson.com
With roughly 12 years under my belt in the world of affiliate marketing, I decided to launch my own blog at ZacJohnson.com to establish my own brand and voice in the industry.
In short, it was simply the best business decision I ever made. Through the content, resources and tutorials on the site, I’ve helped my readers earn millions of dollars online while also opening a whole new world of opportunities for myself and my business — such as walking the red carpet in Hollywood, speaking at events around the world, launching my own podcast and hearing from thousands of my readers on a daily basis.
2008 – More Regulation with the Affiliate Nexus Tax
In 2008, more regulation crept its way into the world of online marketing with the Nexus Tax. New York passed a legislation that would require individuals and organizations who have specified relationship with Amazon.com to collect sales tax from their vendors. Sounds easy enough… but the end result was Amazon.com closing their affiliate program to any and all New York residents.
By 2013, the Nexus act would be adopted by 13 different states and Amazon would continue to kick out affiliates from each respective state. To hep protect performance marketers against any new legislation, the Performance Marketing Association was created — which would act as a voice for the online marketing and affiliate community.
2009 – Further Regulations from the FTC
As mentioned earlier, as word gets around about any new type of business or money being made… the government will always want their cut and put in as many regulations as possible.
2012 – A Conference for Affiliate Managers
As the world of affiliate marketing continues to grow, so do the jobs and opportunities for businesses catering to the needs of big name brands and affiliate marketers. Affiliate Management Days was started in 2012 by Geno Prussakov with the idea to be solely focused on affiliate management training. The first event takes place in San Francisco and still takes place today.
With an active eye on the Nexus law and the FTC trying to regulate the internet and affiliate marketing, in April of 2012, a U.S. District Judge from Colorado ruled that the Affiliate Nexus Tax was unconstitutional.
2013 – The Evolution of the Affiliate Landscape
The United States congress introduces the Marketplace Fairness Act, a law in place to require online vendors to collect sales taxes, but only after the state themselves simply their sales tax laws. Over the next several years, the FTC and government would continue to come up with new ways to try and tax online business and marketing efforts, while also having more control over what, where and how affiliate marketing takes place.
In a surprising move, Google decides to shut down their Google Affiliate Network — which was their attempt at breaking into the world of affiliate marketing (previously Doubleclick Performics). Today Google still pays out and earns billions of dollars through their Google Adsense affiliate program, which is also one of the easiest ways for site owners to first earn money online.
2014 and on…
It’s safe to say this summarize history of affiliate marketing has really only scratched the surface. The most important thing to know is that affiliate marketing is alive and well and you are simply going to get out of it, what you put in.
Over the past 20 years the industry has changed dramatically, as I have also had to.
There has never been a better opportunity to make money online or start a business of your own and affiliate marketing is simply the best way to get started.
The History of Affiliate Marketing Infographic
Save Time and Increase Earnings with Binom Pro Tracking Solution
For entrepreneurs, business and brands, and of course affiliate marketers — time is money. As a performance marketing professional, you don’t want to be wasting your time working on campaigns that aren’t contributing in a meaningful way to your bottom line. You also don’t want to be wasting your time looking for the right kind of data on which you can base those kinds of decisions. The more time you’re able to save, the more money you’ll be able to make.
Designed as a tracker for professionals, Binom puts speed first and foremost. From the speed of click processing to the speed of report generation, Binom strives to save your time and increase your efficiency.
Pro Tracking Excellence with Binom
A self-hosted tracking platform, Binom offers an incredible bounty of data and functionality. Everything is just a couple of mouse clicks away.
And even though you are presented with such a wealth of information, it doesn’t have to be overwhelming. The core metrics and data are broadly organized across intuitive tabs, so you can easily sift through your campaigns, landing pages, affiliate networks, offers, traffic sources, trends, conversions, clicklog and users.
This may sound overwhelming at first, especially for beginners, but Binom has been designed such that even novices can use it. Tracker-related errors are minimized if not eliminated altogether. You’ll also find detailed documentation and an extensive FAQ to help you get a better sense of how best to use the product. And then support is always there to help when you need it too.
Binom is certainly not the only tracking platform on the block, but it confidently boasts that it is better than the competing software. Whereas some other solutions charge you based on click volume, Binom offers one low monthly price for unlimited traffic, handling millions of clicks per day.
But again, it really comes down to speed and this really is something that Binom prioritizes in its solution. Whereas other trackers can suffer from long redirect times, performance drops under high load, and click loss, Binom promises a click processing time of just 5 ms under any server load. You don’t want to lose clicks just because the server can’t handle it. Processing speed does not depend on volume and Binom guarantees zero losses.
Look at this stuff. Isn’t it neat? It really does look like Binom is complete. The sheer size of this feature list is remarkably impressive, handling just about anything and everything that you would need with click tracking, traffic redistribution, detailed analytics, and even a full API for more advanced functionality.
At the most basic level, you look for an appealing offer on an affiliate network, you grab your affiliate link, and then you start to promote that offer using your link. However, this can be far too simplistic of a model if you really want to maximize your earnings.
That’s why it is so valuable that in addition to all the tracking and reports, Binom also offers a robust traffic distribution solution. You can work with simple A/B split-testing if you want, but the system can also handle multivariate testing for more complex combinations.
You’ll also find a great rotation system, multiple paths, multiple landings, redirecting of proxy traffic, distribution rules based on 20+ metrics, and the list goes on and on. By setting these rules, you can redirect traffic based on a wealth of parameters, like country, browser, language, part of day, lander, connection, device and more.
It’s when you leverage more powerful implementations like this, coupled with the incredible depth of data analysis, that you can really elevate your earnings. Look for where you’re getting the most clicks and if those clicks are actually converting into revenue. How much is this traffic costing you? What is your ROI?
Dig Into That Data
If you’re only running a small handful of campaigns with a couple of landing pages, getting a handle on the data can be pretty easy. When you’ve got hundreds or even thousands of campaigns at scale, you’re playing in a different league and that’s when you’d need something like Binom.
Remember that Binom is a tracking solution that is geared toward professionals, so this means that is geared toward handling just about any volume you can throw at it. With those super fast click processing times, the traffic you generate will reach where they need to go more quickly and this provides a much more positive user experience.
The next step, of course, is to dive deep into the wealth of data at your fingertips. Everything that you need is here, and it’s all easily filtered, sorted, and searched through. Look for parameters that are offering the best CTR or look how you’re doing with EPC or CPC. This can reveal new opportunities for growth, as well as what campaigns you should probably drop.
Visually, it can feel like a lot, to be sure, but that’s kind of the point. Binom has done a great job is presenting this data in such a way that is more easily digestible, including convenient color coding and sorting. Filter by network, time frame and more, looking for where you’re getting the best ROI (and where you’re not).
One of the best ways you can get a good handle on how Binom works is to have a look at the product tour. You’ll learn more not only about speed, but also about how the group system will help you organize your information, how the traffic distribution can offer smart rotation, how the deep analytics can offer incredible detail, and how just powerful the tracking solution can be.
The live demo is worth checking out too.
Monthly Subscription Price
Tired of complex pricing schemes where you’re not really sure what plan is right for you? Binom has kept things very simple. You can choose to pay $99 monthly or, if you prepay for a year at a time, the monthly cost for the license is cut down to $69. In both cases, you get one server, unlimited clicks and domains, and lifetime updates, as well as a 14-day free trial.
Binom will install the tracker on your server for free. Updates are pushed out as single clicks, so you don’t have to replace files manually. Support is always available via Skype and the web with responses in five minutes or less. If you need additional licenses, they’re $49 each.
How to Make Money with CrakRevenue Affiliate Network
What do you look for in an affiliate network? You want to make sure that it’s got some of the top offers in the industry, of course, because what good is a network if it doesn’t have the right offers. You also want to have good lines of communication open so you can get the support than you need. And you want to ensure that the network is run as efficiently and as effectively as possible.
Ticking all of these boxes is CrakRevenue, the CPA network crowned with 20 international awards in the past five years, including best affiliate program and best overall company of the year. Are you ready to follow the whale?
Make Money Online with CrakRevenue
As fresh and as exciting as the new kids on the block might be, they’re unproven in the industry and you can have little assurance of where they might go next. It’s far better to work with an established entity that has proven its success, year after year, and that’s what CrakRevenue is all about.
The CPA network has been around for more than ten years at this point. From the very beginning, as Chief Operating Officer Axel Vezina, they’ve known that “having the expertise, knowledge and passion for developing new features and the knowledge of the industry” would put them “well ahead of the curve.” These days, they’ve CrakRevenue has grown to become “the largest, longest running, most reputable and the most trusted CPA network in the industry.”
You can expect to have everything you need to be successful as an affiliate with CrakRevenue. You’ll have access to over 1000 offers at your fingertips, dedicated account managers who can offer customized ad tools and insight, exclusive products to promote, high payouts, fast and accurate reporting, high CTR ad tools, and even extra earning opportunities.
Targeted Adult Offers
Generally speaking, the CrakRevenue affiliate program focuses mostly on offers that are geared toward adults. These include offers that are related to dating and adult entertainment, like cams and paysites, as well as offers that are more generally appealing to an adult audience, like crypto and gaming.
What this means, then, is that the audience that you have and the targeted traffic you intend on sending should be geared more toward this type of demographic. It’s noteworthy that because many of the offers are from adult entertainment advertisers, the corresponding ad creatives may contain nudity and other adult-oriented content.
When you log into your affiliate dashboard with CrakRevenue (more on this in a moment), you’ll be able to sift, search and filter through the list of offers to find one best suited for you and your audience. You’ll notice two toggles for enabling and disabling both G offers and 18+ offers. When you choose only to show G offers, that really means that the creatives are only “G” rated, as the advertisers may still be offering adult-oriented products and services.
Dashboards and Rankings
Getting set up as an active affiliate with CrakRevenue is a standard, straightforward affair. Logging into the dashboard, you’ll be presented with an attractive interface that is easy to navigate too.
All the core navigational links are in the left sidebar, and it is on this initial page that you’ll be presented with key information. This includes current active promotions, like the Back2School challenge for September in this case. And in addition to a list of top offers, the latest blog posts, your payment history, your recent statistics, and your affiliate manager’s contact information, there’s also something called the affiliate ranking.
This is a brand new account that we’re using for the purposes of this review, so of course our total payout thus far is zero. That being said, seeing your ranking among all the affiliates on the network can provide a bit of “gamification” or motivation to keep you going, as it puts your efforts into perspective.
Based on what I see here, there are at least 11,000 affiliates on the network. There’s a note for how much I’d need to earn to move up one spot in the ranking, but more importantly, there’s a note on how much it takes to get into VIP status.
Affiliates with CrakRevenue fall into one of three rankings. The active affiliate is where you start. When you crack the top 200, you become a VIP affiliate with added benefits like a dedicated account manager and exclusive offers. Break into the top 50 to join the elite club. With that, you get a 20% one-month referral bump, a 10 day annual payout bump, and a Christmas gift too!
Applying for Promotions
As of the writing of this review, the CrakRevenue affiliate network boasts over 1,200 affiliate offers. Naturally, I wasn’t able to go through all of them, but based on a random spot test, it appears that as a new affiliate, you will need to apply for each offer that you want to promote individually.
So, for example, this is currently one of the top offers in the network. You get to see some of the most important information, like a description of the advertiser and the offer, as well as the payable action, payout amount, accepted countries, and the conversion flow. I found having the conversion flow helpful so it’s crystal clear what is required before you are credited for the user action.
But you will also see at the very top that you need to request approval in order to promote this offer. Furthermore, the offer is also “temporarily capped to a maximum of 25 leads/day while we review the quality of your traffic.” On the one hand, this can be a little frustrating for affiliates, as it is an extra hoop to jump through.
On the other hand, by taking this extra step of requiring approval and by assessing the quality of traffic, CrakRevenue is able to maintain a certain level of quality for its advertisers. In turn, the advertisers can then be more confident about increasing payment amounts and this, as a result, leads to more lucrative opportunities for legitimate affiliates. It’s ultimately win-win.
More Affiliate Features
As you make your way around the dashboard, you’ll uncover a wealth of tools and features as an affiliate. The SmartLink technology, for example, makes it easy to maximize your earnings as you don’t need to identify a single offer you’d like to promote. Instead, the system can find the best offer for the user on an individual basis.
You can customize the smart link based on the type that you’d like to use, like a banner ad or a simple link. From there, you may unlock additional options like banner size, language and format.
Another useful tool is the Native Ads Generator. Choose between about a dozen different templates, include vertical blocks, horizontal blocks, separated blocks, text over, three vertical banners, and more. Choose niche settings (like sexual orientation and nudity), widget settings like max width and number of ads shown, image settings, and text settings. More advanced affiliates can even apply custom CSS.
Survey Machine by CrakRevenue
As you can see, CrakRevenue has a nice selection of their own useful tools and generators for affiliates to take advantage of. This is just one of the many features that have made CrakRevenue stand out of the crowd in the super competitive affiliate marketing space.
Let’s now take a look at their Survey Machine, which helps affiliates not only better understand how much revenue they might be able to generate based on the type of traffic they have, where their traffic is from, and how much of it they are getting — but also to create online surveys, polls, content, applications and more that they can profit from in the process.
You can see a few of the tool features and concept ideas in the screenshot below.
Of all the tools offered by CR, this one is definitely the most popular amongst their affiliate. In fact, it even has it’s own loading page for people that would like to learn more about it. Head on over to https://www.surveymachine.com to learn more and to try the tool out yourself.
When you work with CrakRevenue as an affiliate, you are treated to generous payment terms that will ensure you are suitably rewarded for your efforts in a timely and efficient manner. Payments can be issued via Paxum, wire or check and all commissions are issued in USD. The minimum threshold is $100 for all payments except for wire, where the minimum is set at $500.
There are two payment periods each month (up to the 15th, and up to the end of the month). Depending on the arrangement that you have, you may be eligible for a net-7, net-15 or net-30 payment schedule.
How to Make the Most Money with CrakRevenue
As with any affiliate program or money making offer online, it’s all about the amount of time, work, and effort you put in to master the system. CrakRevenue provides affiliates and marketers with the tools they need to find success, while also coming out with the best offers and CPA amounts possible.
Join CrakRevenue today, then connect with your affiliate manager to start promoting the best offers today.
5 Different Scenarios Where Discussing Money Is Taboo
Being an affiliate marketer or an entrepreneur, and working in the internet marketing industry is completely different from any other business or job in the world today. Head to any major affiliate marketing or business event, and everyone is talking about how much money they made from their recent ad campaigns, promotions, mailings, and product launches. In fact, not only are people talking about how much money they’ve made, they are also helping others to make more in the process.
Jump outside of this industry, and you will find a completely different world, where the concept of talking about money or how much you make, is completely taboo!
To further stress this point, most companies consider discussing salaries among co-workers an offense for which one can be fired. Remarkably, this mindset permeates society at large. In fact, a University College London study found people were more comfortable discussing romantic or intimate matters with a stranger than to discuss financial matters.
All of which leads one to wonder, why is discussing money taboo? To answer this question and concept, let’s take a look at some of the most popular places where the discussion of money and self-made profits usually isn’t an acceptable talking point.
Employers frown upon co-workers having salary discussions because it will ultimately cost the company more. If you find out the person at the desk next to yours, who has the exact same credentials and experience as you make more money, you’re going to seek parity. And well you should. Keeping everyone in the dark about pay means employers can choose to reward individuals as they see fit—rather than base it entirely upon merit.
In Social Situations
Money is a way to “keep score” for a lot of people. They use it to measure their relative success against others. In a consumption-driven society like ours, people tend to pass judgment on others based on where they live, the car they drive and how they dress. People with money problems are (regrettably) considered unsuccessful. Meanwhile, people who aren’t doing well console themselves by believing people must be greedy to be rich. If money were discussed openly, this would only exacerbate the phenomena. Therefore, in an effort to avoid such uncomfortable conversations, people tend to avoid talking about finances altogether.
In Personal Relationships
One of the leading causes of divorce is varying expectations surrounding money. By and large, children learn to deal with money from their parents. If one partner comes from a family prone to frugality and the other comes from a household given to indulgence, the resulting disconnect can be quite jarring. Arguments surrounding fears for the future lead to strong disagreements as well as loss of intimacy. The earlier a couple discusses finances and finds a space within the topic where they can co-exist, the sooner they can get on the path to building a solid financial future together.
Fear of the Unknown
Out of sight is out of mind for many people. They believe if they never talk about money, they can live blissfully unaware. However, this attitude can create money problems. If you give your finances no thought, spend freely and worse, resort to credit to acquire the trappings of success, you could find your income incapable of supporting your desired lifestyle. You could also inadvertently pass these habits along to your children, dooming them to the same fate.
It’s OK to Consult Professionals
As difficult as it might seem at first, especially if you’re in a situation in which money problems have escalated into missed payments and collections calls, working with a financial professional can be of great benefit. On the other hand, even if things are flowing well, you could benefit from the services of a financial planner who can help you ensure the security of your future.
If you’re having problems meeting your obligations, then one might find comfort in talking with a professional financial and loan company for guidance. A perfect example of this can be seen at Freedom Debt Relief reviews where they provide a list of financial solutions that openly discuss the topics of interest rates, terms, loan amounts, and much more.
Silence Isn’t Golden
Ultimately, keeping quiet about money does you more harm than good. Talk to your spouse, teach your children, and try to learn from your friends. There really is no good reason why discussing money should continue to be taboo.
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