The Importance of Mascot Branding

  • Published on : Apr 6 2010

Just as important as a great logo, a mascot can greatly help the branding and exposure of your company. Leaving a lasting impression in the minds of your site visitors or customers is crucial to having them remember your company. When I first launched ZacJohnson.com, I had a toon created of myself and it has worked extremely well for the branding and exposure of this site.

Let’s talk directly of mascots and not logos. Below I listed a few company mascots, with no mention of their company name. Do you recognize these companies and their actual name and products? If so, these companies were successful in their efforts to build a brandable mascot.

Just like old school companies like Disney and McDonalds that have used mascots to build their brand, new age companies like FreeCreditReport.com and Travelocity are doing the same with their television commercials. Who would have thought of a chihuahua promoting a company like Taco Bell? When you think of a dog, you would rather think about dog food than eating tacos! Not only is a mascot building a brand, but it may also bring a catchy tune that sticks in people’s heads (FreeCreditReport song), or just a fun likable character like the Travelocity gnome.

As more and more companies come up with new branding techniques, it’s always interesting to watch which stick around and fade away fast. ClickBooth actually just started their own mascot branding with “Clicky”, their Super Affiliate Hero. You can view the “Full Hollywood Story on Clicky” below.

What are some of your favorite mascots that you remember, and can you name all of the companies that belong to the mascots above?

Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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