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The Price of Creating a Killer Logo and Brand

Sure, we all know some of the world’s most famous logos, but have you ever thought about the creative and design process behind each of them? Not only that, but what about the costs involved? Since these are huge corporations we are talking about, many of them are spending a massive budget on their design work, then have to go through a mega approval and testing process before going live with their new identity.

Let’s take a look at some of the world’s most famous logos and what they cost to create. Some are ridiculously expensive, while others are pretty cheap and sometimes free! This list was provided by StockLogos.com

Pepsi logo price tag: $1,000,000
The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted.

Google logo price tag: $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google’s founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.

Coca-Cola logo price tag: $0
The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.

Nike logo price tag: $35
The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.

Twitter logo price tag: $15
The Twitter logo was designed by Simon Oxley in 2009. It has recently been updated.

So why do some logos cost millions of dollars and others are a few dollars or even free? It seems he priciest logo designs are when a company is already established and has a logo of their own, but they want to create something new and fresh. The majority of money is spent on initial design work and testing to see how consumers react to the new logo. Check out my previous post on The Art of Company Logos and Branding, which features some well known logo designs and how they have changed over the years.

When you take a look at how Google, Coca-Cola and Nike, all three of these companies had a basic design that they came up, then stuck with it and had minimal changes over time.

Then you have Twitter, which was a super cheap design cost of $15, then they went ahead and updated the logo a bit. There is not specifics on the price it took to create the new design, but the initial $15 for their unique logo was well worth it.

So how much should you pay for a logo design?

I’m always stressing the importance of having a great logo for your company or brand. Thankfully the costs of design work is nothing like it used to be. Sure, billion dollar companies are still going to spend hundreds of thousands or even millions of dollars on their design and testing, but as an online marketer, affiliate or blogger… it’s the last thing you need to worry about. Now you can hire freelancer designers to create a nice logo for you for around $5 on sites like Fiverr or even create your own logo design contest.

About the Author Zac Johnson

My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.

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