The Super Affiliate’s Guide to PPC Marketing

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  • Published on : Oct 12 2007

There are many ebooks out there that promise you riches for the low price of $97 (but only if you act within the first 24 hours!)… but in the end they are usually nothing more than broken promises, outdated strategies, or just an overall waste of time. I took the time to create this guide because I want others to learn how to make money online, without having to weed their way through expensive ebooks and other programs which pass them further along the path of shelling out more money. In this walk through I will show you how and where to find offers to promote, how to setup a new Google Adwords campaign, and at the end I give you my GOLDEN TIPS to help make your PPC Marketing Succeed. Though this is a long post, this is only my first chapter of many, which will be included in the master “The Super Affiliate’s Guide to PPC Marketing” when I feel it is complete. Feel free to post any questions or comments and I will get to them in the next chapter. (UPDATE: Promote your ppc campaigns through MSN AdCenter & Receive $75 in Free Clicks. Click here for my latest chapter in the Super Affiliate’s Guide to PPC Marketing.)

1.) Where to Find an Offers
One of the most important factors in making money with PPC Marketing is utilizing a high quality offer which will effectively bring in sales. I recommend using NeverBlueAds to search through a large amount of high paying offers that you can promote through PPC. In this guide (demonstration), I will use their network and one of their offers to walk you through the process. (If you are not already a NeverBlueAds affiliate, you can click here to signup and your account should be approved quickly.)
– Apply to NeverBlueAds
– I also recommend running PPC campaigns through PeerFly.

2.) Setup a Google Adwords account
If you don’t already have a Google Adwords account, you will need to signup for one now. Through Google Adwords, you will setup and track all of your pay per click campaigns. In addition to Google, I also recommend using MSN and Yahoo. However, this guide is based on the Google Adwords method.

3.) Selecting Your Offer to Promote
Once you are a member of NeverBlueAds, you can log into their system. On the main login page you will see a “search box” and you will also see a field for “Top Ten Search Campaigns”. If you want to try running an offer that others are already doing well with, you can simply grab one of the top ten offers listed, or you can search and find a campaign on your own. One benefit to finding an offer other than one listed in the “top ten” is that you will have less competition and saturation. Lately I have preferred working with higher end CPA offers, this way I can spend more on lower click amounts to test the campaign (example: 1000 clicks @ .05 = $50. If a campaign is paying $50 per lead, that allows me to test with a “1000 clicks to 1 lead ratio”, before losing any money. 1000 clicks at .05 will not be easy to obtain on most high paying offers and volume may be slow, but it’s still profit. Set this same method up for 10 campaigns and you are earning at a faster rate.)

For this PPC Guide, I will use the “Amazon Weight Loss” offer on NeverBlueAds. The offer currently pays a $32 commission and is ranked 5/5 for Network Earnings. I have not personally tested or run this offer, this is just for the walkthrough.

4.) Setting up your PPC Campaign
Once logged into your Google Adwords account.
A:) Go to Create a New Campaign, and click “Keyword Targeted

B:) On the next page you will setup your “Campaign Name” and “AdGroup“. The “Campaign Name” of course should be the same as the offer name you are promoting. You can setup multiple “AdGroups” for a campaign. AdGroups are basically the different sets of keywords that you want to promote. To start out I would stay with ONE AdGroup. (On this same page you can also target by “Language” and “Country“. We won’t change these fields)

C:) The next page goes into more detail on “Country” tracking. We will stick with United States targeting.

D:) On the “Create Ad” page, you will write up your ad copy that people will see when they use Google Search or see your ad on a site using Google Adsense. The mock write up I did for the “Amazon Weight Loss” campaign is shown below.

E:) After writing up your ad copy, you will be sent to the “Choose Keywords” page. From here you will decide on all the traffic keywords that will target your ad to appear. Your keywords will greatly effect your traffic, conversions and pay per click bid rates. One way you can get more keywords is to use Google’s “Want More?” keyword feature. Simply enter any keyword or phrase, such as “weight loss“, and Google will provide you with a bunch of relevant terms. You can then click “Add” next to each term, and this will add it to your campaign keywords. Another tool you can use to gain relevant keywords is Google’s Keyword Tool.

F:) I went through and selected the first ten results from the Google “Want More?” keyword tool for “weight loss“. On the next page you will decide how much you are willing to pay per click, and set your daily budget. I setup bid pricing at a max of .05 per click and my daily budget is at $100 per day. Setting the daily budget is very important, as this will limit your ad costs and any loss you may incur while trying to make your campaign profitable. You will also need to be more creative with your keywords (for a particular weight loss campaign like this), as bid pricing on these targeted terms is much higher than .05 per click.

G:) We are now at the last step of setting up your ppc campaign, and this is to simply review everything you have setup.


H:) You have now completed setting up your campaign, and it should now be live. If there were any problems with your campaign, Google will send you an email letting you know if your campaign was denied and why. Depending on your keywords and bid prices, traffic should start flowing through your new campaign. If at anytime you want to pause or stop the campaign, you can do so at the main page of your Google Adwords account.

————————————————————————–

GOLDEN TIPS TO MAKE YOURS PPC CAMPAIGN SUCCEED!
1.) SubID Tracking: When first grabbing your offer from NeverBlueAds to promote, make sure you go to the offer creative page, click “Paid Search Creatives”. Once on this tab you should see an area that says “Use Subid”. You can put a simple tag in here like “googlediet“. A new url will be given to you in the above url section. You can grab this url and promote it on your Google Adwords campaign. By doing this you can pull separate tracking reports based on your campaigns. If you were two run this same offer on Google, Yahoo and MSN, create three separate subid urls and you can easily track your campaign performance for each.

2.) Pixel Tracking: In addition to SubID tracking, you can pull a pixel code from Google Adwords. With a pixel in place on the offer confirmation page, Google can then provide you with some really great stats on your campaign. Instead of just seeing what your click, impression and cost amounts are, Google can now show you your conversion rates and average price to obtain a lead. (To setup pixel tracking, go to any of your existing campaigns on Google Adwords, then you can click “Conversion Tracking” on the top menu”.) To place a tracking pixel on a CPA offer run through a network like NeverBlueAds, you will need to contact your affiliate manager about having them place the pixel for you. There are also several ppc tracking methods and services for you to choose from.

3.) Content Network vs Google Search: To get listed on Google’s main search, you will need to create your own landing page and have your own hosted site and worry about quality score rankings, which will effect your bid pricing. If you are advertising on the “content network”, you don’t need to create your own site. Through the content network you can send traffic directly to the campaign you are advertising. (To advertise on the Google Content Network, go to your campaign main page on Google Adwords, click “Edit Campaign Settings“, then only check off “Content Network“.)

4.) Link Url: When setting up your Google Adwords campaign, you were asked to give a “Display URL” and a “Destination URL“. If you are going to advertise on the “content network”, here’s a tip that can really improve your CTR. Instead of listing your “Display URL” as http://nbjmp.com/click/?s=444&c=33790&subid=googlediet, you can purchase a domain through GoDaddy and redirect the url to your offer landing page. You can only imagine how many more people would show interest and click a link that said something like http://www.MyBestWeightLossNow.com (fake url), rather than a long string of letters and numbers that aren’t relevant to the ad. Once you have done some testing with your campaign, throw a few bucks into a referral domain name and see how much it may improve your overall campaign numbers.

5.) Ad Variations: Having more than one advertisement for everyone to see, can greatly improve your ppc campaign. Setup a new ad creative and add it to your rotation by going to your main campaign page, clicking on an “Ad Group“, then click the “Ad Variations” tab near the top right. Click “Text Ad” (next to Create New Ad) and repeat the process above for writing your new ad copy. Once you have a few ads in rotation, you can further optimize your ppc campaigns by seeing which are pulling the best click through rates as well as conversion costs.

6.) The Big 3: Google, Yahoo and MSN are the big three search engines and between the three of them, they will produce enough volume for you to successfully make money enough with PPC. There are a ton of second tier search engines out there, and plenty of them offer clicks as low as .01 each. I highly recommend staying away from these search engines for marketing, at least until you have some experience with PPC. The majority of the second tier search engines will send low quality and/or foreign traffic. Stick with the BIG 3… test with each and see where your ad dollars are converting best.

– Apply to NeverBlueAds

DISCLAIMER: As much as I would like for everyone who reads this to make money, I’m sure it isn’t possible. This is a disclaimer to state that I have no affiliation with Google, Yahoo, MSN, NeverBlueAds, AffiliateFuel or AzoogleAds, beyond the aspect of being an affiliate and or advertiser. Zac Johnson and ZacJohnson.com are in no way responsible for your actions, gains or losses from ppc marketing after reading this guide. Please feel free to ask or comment with any questions or comments you may have.

Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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  • http://www.vistaknowledgebase.com Dave

    Nick-

    Just so I am sure on where you are sending these leads, you are sending them directly to the programs website and not to a site of your own first?

    Thanks,

    Dave

    • http://zacjohnson.com Zac Johnson

      Hey Dave,

      Correct. These are basically one time cpa deals. You promote the offer and work on acquiring leads for a lower price than you are paid, profit is your difference. Though if you run your own site or store, this same PPC process still applies. Soon I will have a new shopping site up and I will post on how to market the site and increase sales through PPC.

    • http://www.empowered4profit.com nnamdi agha

      It does not matter if you send the leads directly to the programs' website. The bottom line is to make the sales and the sales are made at the program site.

  • http://www.jaygeiger.com Geiger

    If you are directing them straight to the ad. How are you tracking conversions?

    Thanks,

    -Geiger

    • http://www.zacjohnson.com Zac Johnson

      If you are promoting a CPA offer on NeverBlueAds or another network, if you ask they will usually place the pixel on the confirmation page for you.

      • http://www.jaygeiger.com Geiger

        Now THAT is a pearl of wisdom!

        – Geiger

        btw… I signed up using your AffiliateFuel Link. I brought in over $20k in revenue for Azoogle Last month ($1,000 for NeverBlue) so I "should" get in but we shall see.

        • http://www.msdanielle.com ms danielle

          i didn't know this either. that in itself could've been its own article "tip"

  • Edgar

    I do have a question .. about a landing page. using my own domain URL, should I paste the HTML code that NeverBlueAds provides on to my Destination URL ?

    or should I forward my Destination URL to the Programs/Lead Website ?

    This is what I mean, I have created Two Landing pages

    using HTML and Redirect which one should I be using.

    Thanks Zac Your help is really appreciated.

    Edgar

    • http://zacjohnson.com Zac Johnson

      When I started out promoting offers on PPC, I also made landing pages and sat them on my servers. Then I realized I could send traffic right to the offer.

      You can do the separate landing page if you want, then have the user click the link or creative, but it will drastically cut your conversions and increase your ad costs.

      This will work on the content network, for Google Search you need a decent site/landing page to promote.

  • http://www.timspangler.com Tim Spangler

    You don't touch on quality score in here, and anyone who uses search to send an offer straight to a merchant's landing page is almost certainly gonna get slapped on QS.

    Soooo…are you saying (in #3) not to bother with search and run only on the content network? It's always been my impression that conversions on the content network suck so bad (and drag down your CTR) that they're not worth trying for.

    Great post, by the way. It's good to see the masters trying to help the newbies.

    • http://zacjohnson.com Zac Johnson

      I've made all my profit through the content network. I would only focus on regular search, once I found a successful offer on the content network. To run on the Search Network, I would then have to create my own site and compete with higher minimums and quality score.

  • CRA

    Kudos to you. Probably the most valuable post I have read all year – really. I'm sick of reading posts that are just opportunities for people to show off and market themselves to potential clients. Meaty post :-)

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  • http://www.newlibertycreation.com Liberty and New Crea

    Wow. Thanks for this rundown! I'm signing up right now and researching keywords this very second.

  • http://www.onlineepiphany.com Ryan

    Thanks! I have been on NeverBlue for a few months but never thought of using it in this way. I have set up a campaign and I'll post the results on my blog in the next week.

    How long would you wait (using your $100/day example) before giving up on a poorly converting campaign? How much would you suggest tweaking the adwords units?

    • http://zacjohnson.com Zac Johnson

      How long you test and run the campaign really depends on your click amounts and bid pricing. If you are running a high end offer and have to pay .50 ppc, your $100 test will go pretty fast. I like to run test campaigns with around 1,000 clicks. This should give you a good idea on your conversions. If your first test shows a 30% loss, you are doing alright, just keep tweaking the campaign and you can get it profitable.

  • http://www.rajuthan.com/ Rajuthan

    Did you get 3 Leads with it or is it an example? and Dam I never knew content network didnt have QS. Cant wait to start on adwords next week.

    Thanks for the tips

    Keep up the good work

    • http://zacjohnson.com Zac Johnson

      The pixel tracking stats was an example from another campaign. I have not tried or tested the Amazon Weight Loss offer.

  • Steve

    Hey Zac,

    Great article, thanks for the detailed info. Just a couple of questions:

    1. With AdWords do you tend to use only broad match, or do you use phrase and exact match as well? Does it make much difference, in your experience, on the content network?

    2. Is it, generally, quite easy getting approved for the offer? Obviously with your track record, it's much easier… but if a newbie comes along and has a site about kitchen sinks will they have problems getting approved for a weight loss programme?

    • http://zacjohnson.com Zac Johnson

      1.) Broad Match, I don't think it makes much of a difference on content network.

      2.) NeverBlueAds pretty much approves everyone sent through this blog. Once an affiliate, you can promote any of their offers.

      • Steve

        Great. Thanks Zac.

        With 2) Do you have any experience/recommendations for other networks where you need to get approved for each offer?

        • http://zacjohnson.com Zac Johnson

          Once you are accepted as an affiliate, most networks let you run whatever offers are on the network. Usually the only offers you need to apply for are special high paying and exclusive offers, or sometimes offers that manage their ppc marketing closely.

  • Joey Magz

    Zac,

    Thanks so much for the post. I am the true definition of a newbie. All these terms are familiar to me from 2002, but they were over my head then (still are). Should I just give this a shot or do you think I should start out with something more basic?

  • http://www.drewamp.com DrewAMP

    Zac! No joke, you totally just posted my niche I was about to use … not cool man. :P

    Nah, just messing with you. Just don't use the Amazon Diet Zac posted everyone. It sucks.

  • http://www.fatmanunleashed.com/ Israel

    zack, what would you say about making a write up for an affiliate offer then doing some PPC and directing it to that post page?

  • BlogsTheme.com

    Interesting post. It's great for a start, in the end you will put all these chapter together, and make a new ebook about PPC?

  • http://www.neilduckett.com Neil Duckett

    Great article Zac … will put it to the test shortly

  • http://www.nutsandmilk.com Amit

    Zac,

    Suppose if i do it the following way:

    1) Select a random product product

    2) Blog about that product on my blog & install the affiliate code within that particular post.

    4) Put adsense (if I'm not already using it)

    3) Buy traffic with Adwords

    I think it will benefit me in three ways –

    1.First of all I'll get traffic from my regular readers

    2.Secondly if the product is good, it will be purchased, making me some affiliate money

    3.Lastly, even if the product is not purchased, the visitor might happen to click on adsense ads, which will in turn atleast make me a few dollars even if the product is not sold.

    What do u think?

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  • http://blog.webmasterforumph.com Teejay

    Thanks for the guide

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  • DotDriven

    Zac, I know I wasn't the first or only to ask you to make a tutorial on this but am definitely glad my post helped get you in the mood to do it. And as you can see already, a ton more people are also happy about it heheh. So thanks so much for taking the time to do this! I really look forward to giving it a shot and documenting my progress (giving you full credit of course!) and can't wait to see the next installment!

    Awesome that Chow even posted about it and that you inspired him to do something like it as well. Nice job ;).

    Thanks again, really!

  • http://www.ibusinesstalk.com iBT

    It is all good, but it is very hard to get $0.05 clicks from content networks too. I even running weight loss keyword with $.10 bid on content networks, I have no impression. Maybe my keywords are just too generic.

    Is your above Adwords stats for Amazon Diet campaign?

    • http://trai.name Trai

      I can't imagine you will be able to get .05 clicks from content. You are probably gonna have to go with some long tail keywords vs. such a popular term as weight loss.

      ex. weight loss diet, quick weight loss, fast weight loss, etc..

      There's usually too much competition in keywords/keyword phrases that are just 1 or 2 words unless you've got some great niche that is untapped.

      my $.02

      • http://trai.name Trai

        Zach,

        When I first read this I didn't realize you were just using the content network in the example. Then I read a comment from above where you said this is how you've made most of your profit. In a real life scenario do you just post the top 10 keyword results or do you spend more time doing keyword research?

        • http://zacjohnson.com Zac Johnson

          A lot of time is spent on keyword research. I would never expect to get much traffic at .05 a click for "weight loss" keywords, and this was mentioned in the walk through. You need to focus on long tail keywords and with a weight loss offer, you should be able to spend around .10-.25 per click if you work on your description, ad copy and selecting a converting offer.

  • http://myblogcontest.com/ MyBlogContest

    Great tips, Thanks Zac!

  • Chris

    Hey Zac, thank you for this great post. I have been planning for months to start doing some PPC, but have been putting it off. This post inspire me to get my first campaign going this weekend.

    Thanks!

    Chris

  • http://www.adityaspeaks.com Aditya Kumar Singh

    Old methods already :)

    Why don't you respond to emails ? atleast when someone is reasonably pointing to some mistake in your blog ??

    • http://www.drewamp.com DrewAMP

      Zac is very busy, but he'll most likely get back to your email. Patience.

    • http://zacjohnson.com Zac Johnson

      I'll make an update on the WidgetBucks earnings post later. I receive over 200+ "real" emails daily that want me to respond to them. As much as I try, I simply don't have a chance to get back to each and everyone.

      • http://www.adityaspeaks.com Aditya Kumar Singh

        Okay Zac. Thanks for replying here. I can understand, you would be getting lots of emails. Just go thru them is alright. Replying is not necessary :)

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  • Roberta Ferguson

    Great post for newbies to affiliate marketing and PPC like myself. I can't wait for my site to start bringing in scores of people and getting clicks. I'm going to start getting more into PPC as time goes on, but for now, I'm trying to get organic traffic.

    We'll see what happens. Thank you for this pearl of wisdom :)

  • http://www.lostartofblogging.com Tibi Puiu

    Excellent article John, your best yet I think. I never made a affiliate campagin, and been meaning to start with affiliate marketing for a while now, but never had the motivation till now. Will try to follow your tips in my first affiliate marketing campagin, that i hope to launch next week. Will keep you update :D

  • http://thenewsleak.com Mike C

    Wow there is so much information here. Am I curious to know if there is a minimum amount of click throughs that you can pretty much count on. Would you say you can convert at least 1% of the click throughs?

    • http://zacjohnson.com Zac Johnson

      On the content network, if you can pull 1% CTR… you are super lucky and good! Setup multiple offers, don't just focus on one too long.

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  • http://thewildinvestor.com thewild1

    great article.. really nice job

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  • http://www.sweethacks.com Abdalla Ahmed

    Great article Zac cleared up a lot of things for me.

    Just wondering, what would be an acceptable amount of signups from 500-1000 clicks (in terms of percentage)?

    • http://zacjohnson.com Zac Johnson

      Really depends on the offer. Simply toolbar or zip code offers may convert around 40%, while a CC required offer might convert around 1-4%.

  • http://blog.milandinic.com/ Milan Dinić

    Zac, I have some questions about advertising on PPC content networks. When you choose keyword or phrase, for example "weight loss", do you choose other phrases where this keyword/phrase is already contained (i.e. "weight loss programs") just because it has lower bid or you need this? Also this question is for advertising on Google SERPs.

    When you insert display URL and destination URL, can you put your affiliate URL in destination, but affiliate site's URL in display URL, i.e. site.com/diet? I saw many times on AdSense ads that it is displayed normal URL of site, but when i click on it, I see that it is affiliate URL.

    Do you work with other networks, except NeverBlueAds, like Commision Junction, Linkshare, etc, and what are your results with them?

    Also, cookies for affiliates are valid for days, weeks, months, what about that?

    • http://www.sweethacks.com Abdalla Ahmed

      I think cookies are valid for 1 month usually.

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  • Vijay Teach Me $$

    Hi Zac,

    Your article is worth many ebooks out there.

    I appreciate you taking time and showing the path for the newbie in the field of PPC.

    Vijay

  • Onias

    Wonderful guide! I definitely had to write about it on my blog. ;)

    http://www.dailywebbers.com/stepping-into-ppc-mar

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  • http://www.iwasdeniedcredit.com brian

    Zac,

    Once again – great post. Last week I went through and read your entire blog – so many pearls of wisdom.

    One question – have you done any PPC for products on Amazon? I'm doing some now – but not using the content network – wondering what your experience has been.

    I signed up with NBA last week and have a couple of links earning money on one of my niche sites – again, thanks for bring them to my attention!

    Brian

    • http://zacjohnson.com Zac Johnson

      Hey Brian,

      Thanks, glad to hear you read through the whole blog.

      I think it would be tough to promote Amazon products, since they offer such lousy commissions. I would maybe try for something like Buy.com or see what other programs might have the same products. Unless you are pulling some really low targeted clicks, this seems like a tough one for margins.

      Good luck with NeverBlueAds!

      Zac

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  • DotDriven

    After reading through a couple times I had a couple question ;).

    Keywords, do you suggest a handful of keywords or tens of thousands like some people say? If it is thousands, do you use specific tools to generate good list of keywords? Also, if it is thousands, is it just something you are hoping you throw a ton at the wall and only keep the ones that are accepted at your target price (like 5 cents, for example) and then ignore all the others that are too expensive?

    If you are doing the content network and sending them directly to the offer does the landing page context matter too much? I assume it would already be targeted as it is selling the actual product but do you need to focus on making sure your keywords real targeted. And does getting a domain to redirect help at all with the click cost if it contains the keywords?

    I think one of the biggest problems I have had in the past is getting keywords for a decent price. But then again, I was always running search and content on the same campaigns so obviously that messed it up some lol.

    Again, AWESOME write up and can't wait to see the next installment! Thanks!

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  • EasyRider

    Hi Zac,

    Thank you for your post. Basically, I followed your guide and launched a campaign to see how it will do and here is what I got. My stats on Google Adwords are (less than 24 hours):

    Ad Group 1: Clicks 3 Impr. 397 CTR 0.75% Avg. CPC $0.05 Cost $0.15 Avg. Pos 4.9

    Ad Group 2: Clicks 1 Impr. 538 CTR 0.18% Avg. CPC $0.04 Cost $0.04 Avg. Pos 10.4

    On the NeverBlue stats it's actually showing around 50 clicks (no impressions, I'm not sure why) and no conversions.

    I'm not sure if this is good or not or if it shows anything at all. But what I need to know is why Google Adwords stats are so much different from NeverBlue stats? Also why aren't impressions reflected on Neverblue stats?

    Thank you!

  • James Seligman

    Nice job Zac!

    It's a great tutorial for those getting started and best of all it's free!

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  • http://www.rocketfly.com Brad

    @ EasyRider:

    Your stats are showing no impressions (most likely) because you're direct linking (i.e. have no landing page which would show a hosted impression on the ad); the impression metric you want to focus on here is that provided by Google. With regards to clicks are you sending traffic to these links from anywhere else, might your visitors be checking the page multiple times and/or have you tested the landing page yourself – these will all count as "clicks" on the NB interface; luckily these don't cost you anything.

    Cheers,

    Brad

    • EasyRider

      Thanks Brad. Yes I am direct linking, I am using paid search links and sending clicks directly to the offer. On some offers I've been getting good stats so far, but then the bid per click went up so high, it just throws everything off. When the bid changes, do I have to raise my max CPC or just keep it as it is? I've been noticing although some keywords are marked inactive they still bring in lots of impressions and clicks. So I am still trying to figure out how this works. I would appreciate any advice!

  • Lisa

    Thank you so very much! It's about darn time that someone recognizes not every potential marketer has bucks to shell out. I appreciate your time. Blessings.

    Lisa

  • izle

    If you are directing them straight to the ad. How are you tracking conversions?

    Thanks,

  • Brad

    @ izle:

    As Zac stated, you can either use SubID tracking, or, even better, have the network place your own pixel on the merchant's thank you confirmation page.

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  • http://blog.squeezeplaycards.com Joey

    Between your post and the comments above with your replies all of my questions were answered. Now its just down to research and development.

    Keep these type of posts coming and thanks also to the commenters.

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  • andrew

    I tried this with about 10 different campaigns in different niches. I get 0 impressions with a 5 cent bid. How is it possible for you to get 5 cent bids on highly competitive keywords when I can't even get impressions on less competitive niches.

  • http://www.rocketfly.com Brad

    @ andrew

    There are a couple points to keep in mind. Firstly, you won't get impressions on competitive keywords with a 5 cent bid: impressions = f(bid,qual.score,CTR). You have to have a competitive bid, high quality score and a good historical CTR – you can build this up with a high bid, then lower that if you want but, you probably want to try targeted long tail keywords rather than highly competitive generic terms.

  • http://www.dropshiparea.com Alex

    Excellently packed tips. Will print it out to research in detail.

  • TestDriver

    This is more a guide how to use Adwords for complete newbies.

    5 cents clicks, no way.

    You showed us only how to spend money on AdWords not how to make money with AdWords.

    Pick a real offer and make a real case study.

    Sorry two thumbs down for this guide.

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  • jlingk

    Sorry to rain on people's parade here but this post is so completely general and really doesn't give much insight into how you actually execute an affiliate marketing campaign. Noobs here that are going to launch a campaign from these instructions had better supplement it with some solid info on keyword research, bid tweaking, tracking at the keyword level and Quality Score.

    my $.02

    • http://zacjohnson.com Zac Johnson

      All of that was covered here. Quality Score is not needed when advertising on Content Network. Tweaking and Tracking, I wrote all about pixel tracking too. Keyword research… I can't do everything for you.

      • http://www.jaygeiger.com Geiger

        Zac, ever think about posting everything one time? Keywords, Ads, etc…? I'll donate the AdWords money if you give me a producer credit (link) :)

      • http://nextscholarships.com The Scholarships

        "Quality Score is not needed when advertising on Content Network."

        I think what you said is different with what Google said.

        See on:
        https://adwords.google.com/support/bin/answer.py?…
        Bullet #2 paragraph #2.

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  • http://www.davidpitlyuk.com Dave

    How many keywords on average per campaign do you usually have?

  • Patrick

    I would like to know how many keywords you put in a content network ad group and do you use exact, phrase and broad matching?

  • JoeSpeed

    I don't know why Zac thinks this is super guide, really this is simple PPC-SE guide, no some new tips for low cost traffic and what to promote and make money… Don't get me wrong Zac but i know for this back in 2003-2003 when somebody show how to make money with Ebay registrations promoting them on Google, making good money…

  • Christine

    That's nice, but can you really make a profit with 5 cents a click max and those highly competitive keywords you chose? I don't think you can. Prove me wrong though. Can you post screenshots of the profit and ctr,cpc?

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  • Mike

    You mention not using Landing Pages and directing the ads to the offer itself. So how do you apply for NeverBlueAds if you don't have a site? It seems that they require one for registration.

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  • Nate

    Zac:

    Excellent article. How do you feel about Commission Junction or Clickbank? PM via eamil is OK.

  • http://www.voguevictim.com.au Pete

    Hi Zac,

    Great article, I was so impressed I gave it an attempt over the weekend and it worked great, I set a small budget just to test the waters and I made $18 in commission from about $3.40 in adwords.

    Then today I received this email from google.

    Hello,

    Thank you for advertising with Google AdWords. After reviewing your

    account, we've found that one or more of your ads or keywords does not

    meet our guidelines. You can see your disapproved ad(s), the reason for

    disapproval, and editorial suggestions, from the Disapproved Ads page

    within your account.

    Action taken: Suspended – Pending Revision

    Issue(s): Inaccurate Display URL

    Action taken: Suspended – Pending Revision

    Issue(s): Inaccurate Display URL

    ~~~~~~~~~

    ———————

    POLICY DEFINITIONS:

    Inaccurate Display URL: Your Display URL must accurately reflect the

    URL of your website and it must be a viable web address that is part of

    your ad's destination domain and include the domain extension.

    I did a little further investigation and found this in the Google AdWords Advertising Policies

    Google do not allow

    Redirect URLs: Ads that contain URLs that automatically redirect to the parent company.

    Bridge Pages: Ads for web pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.

    Framing: Ads for web pages that replicate the look and feel of a parent site. Your site should not mirror (be similar or nearly identical in appearance to) your parent company's or any other advertiser's site.

    Correct me if I've misinterpereted your article, but what you describe here is in breach of the adwords guidelines.

    Is there any way around this without breaching any rules?

    Thanks,

    Pete

    • http://www.jaygeiger.com Geiger

      The problem is that your "Display URL" must contain the same URL that you end up with. You'll find that once you correct your Display URL that your ad will either show less or be more expensive to show. That is because you will be competing with everybody else that has the same Display URL.

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  • Andrea

    I would like to make the same question made by Mike:

    " You mention not using Landing Pages and directing the ads to the offer itself. So how do you apply for NeverBlueAds if you don’t have a site? It seems that they require one for registration."

  • Cindy

    Super guide, Zac! It has kick started me into trying out some

    PPC campaigns. So far, I've gotten a couple of pay per lead conversions, however I'm operating at a loss. I'm trying to tweak the keywords to do better. Thanks again!

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  • http://thejourneyexposed.wordpress.com Eric P. Martin

    Zac,

    I'm new to this affilaite markeitng but I'm wide open to learning. First, I would like to thank you for sharing this information as I'm a strong believer in sharing information rather than charging to be able to succeed.

    When I started to sign up as an affilaite for NeverBlueAds, it asked for a website. I'm not sure why I would need one if I'm promoting an affilate program. Can you explain? Are they talking about a landing page?

    • http://zacjohnson.com Zac Johnson

      When you sign up to a network, they expect you to run their offers through your web site. If there is an issue with signing up and you don't have your own URL, usually you can tell them you promote through PPC in the additional comments field. If not, you can always email them.

  • Herman

    Hey Zac,

    How did you do the keyword grouping for content network in google?

    do you put them in small, relevan & tightly keywords in 1 adgroup? (around 5-25 keywords in each adgroups) or you just put 1000 keywords into 1 adgroup?

    Thanks

    herman

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  • Herman

    Hi Zac,

    Do you use any tracking program to track which keywords convert and which not?

    I know there are many tracking program out there, but they only track for search network, not the content network.

    Thanks,

    Herman

    • http://zacjohnson.com Zac Johnson

      I like to use pixel tracking, offered through Google Adwords. Have the network you are running the ad from, place a pixel on the confirmation page. NeverBlueAds is a good network to work with that will place pixels almost immediately.

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  • Kim

    Love your site Zac, I am not that impressed easily, you get right to the point, no fluff,filler etc.. Also when are you going to release your ebook, and if I have missed where to get it, let me know where, thanks!

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  • REC

    Zac,

    In your opinion, how soon should you start a campaign that is seasonal? Such as Tax season.

    • http://zacjohnson.com Zac Johnson

      I would start as soon as possible. This way you can be ready for whenever the heavy traffic starts to hit. You will get leads year round, but when it's crunch time, you want to make sure you are marketing right and have some good figures to run off of.

      • http://www.empowered4profit.com nnamdi agha

        I agree that it is better to start seasonal campaigns before the season starts. That way, you are already fully warmed up and ready to go when the season finally takes off thereby keeping competitors behind.

  • Lytech

    Zac, You the man! Just signed up with NeverBlueAds under you. Great post.

    lytech

  • Tevin Anderson – B2M

    Ok Zac,

    So I just first turn at PPC marketing! I was "disallowed" within five days. But I accidentally made $88.50 in 5 days with online affiliate marketing.

  • http://www.myboxingfans.com Edgar

    if your new to the internet .. this is the best article to read first

  • http://moneywoot.com/ MoneyWoot

    Man, you're great!, I do thank you so much for this guide, you've taught me much more than I was expecting. Thank you sir! :)

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  • http://www.darin.cc Darin Carter

    Great article there … good read!

    Darin

  • Naruto Shippuden

    Great article. I will definitely try to apply all these steps.

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  • http://www.empowered4profit.com nnamdi agha

    I have just learnt new ways to do old things from this blog post. I am glad I followed the link.

    Thanks for making tough things easy through your blog posts.

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  • http://ditoweb.com Dito

    These are probably the most detailed instructions I have ever seen. I’m going to have to come back and set aside an entire day to do this!

  • Tip Gear

    Great post, first I've read on your blog, made me want to read more. I'm new to these things and this gave me a kick start. Thanks!

  • http://mynetmarketingland.com/blog/ Franck Silvestre

    It's the first time I hear about pixel tracking, thanks.

  • eMarketing Chat

    That's right stick with the BIG 3!

    My PPC experience with 2nd/3rd tier engines is not good. Some of them I lost only money, but most of them I was able to make break even. For sure, I wasn't profitable with them. Maybe I gave up on hem too fast and decided to quick to do ONLY Google Adwords, YSM & MSN Adcenter!

    Till today, I still think that those low quality search engines can be (very) profitable for people doing arbitrage only!

  • david

    hi zach i was reading your article about ppc marketing and would like to try it. ive been looking up work at home plans for years and gone through a bunch of scams. im an affiliate for some sites now and worked for west (work at home agent ). i have a few questions about ppc marketing. what is the initial startup cost before making any money? like in your example on adwords your daily budget is $100. does that mean you pay them $100. a day up front? thank you in advance for your help……

    • http://zacjohnson.com Zac Johnson

      You can start with a few dollars a day, or a few hundred dollars a day. Once you have an account setup, you just need to play with the options and limit your daily ad spending. Usually there isn't much of a deposit needed, if any, for going live on Google, MSN or Yahoo.

  • Kevin

    Hi Zac, thanks for the great articles… I decided to give it a shot and got an account on NeverblueAds, made a pick, went to godaddy and grabbed a domain, then went to Google Adwords… Come to find out however, Google Adwords does not allow the display and the destination URL to have a different domain… I was completely blown away, that leaves for no way what-so-ever for a guy to advertise, because no matter if use the link that NeverblueAds give you or have your own redirected domain with that URL in it, it is still different than the ultimate destination URL… I even had the chat transcript emailed to me in case you'd like to see it.

    • Kevin

      Sorry, forgot to say that originally I tried it with the display and destination URL the same… using my purchased godaddy redirected domain, but they disapproved my ad because it redirected to a different domain.

  • http://www.affiliatemarketingintro.com/InternetMarketingArticlesforNewbies.html Articles For Affilia

    Your article is generally good but there is a flaw in the system.

    To use the keyword 'weight loss', your default bid of 5 cents will result in your ads not getting activated. At the time of my last check, you need an initial bid of $10 to activate a compertitive term like weight loss

  • http://www.funkysouth.com funky south

    This is one of the best blog posts I have ever read ! This will be bookmarked !

  • http://www.diznews.com/ Sports blog

    wow, thats a complete article on PPC.

    Is affiliate marketing all about PPC ?

    Can a site earn huge from natural traffic ?

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  • hoov45

    Zac,

    I'm a little confused about the URL for the adwords campaign. From what I think I've read on adwords, linking directly to the company's page is not allowed. Does this include the company page with your referral ID included? Does this mean only your own domain along with your own landing page is acceptable for an adwords PPC campaign?

    Also, as of now I'm only a Commsion Junction member and am having a hard time finding the right link or URL that I would need to place in the blank for the URL on the adwords form. I am uncertain about where to direct a campaign without my own landing page. I have applied under your link for Neverblueads.

    • http://www.revvenue.com Scot

      For the 1000th time. There are 2 ways to advertise on Google. The content network and through search. Read the article again. Sorry to come off as an asshole but this is the 1000th time this question has been answered.

  • http://niche-traffic-sale.blogspot.com Niche Traffic

    I tend to agree with one of the above comments. There are keywords that are just too competitive to trigger ads at 5 cents

    Please comment on this

    • http://www.revvenue.com Scot

      Again, for the 1000th time. Use long-tail keywords…. JEEZE. Now I see why it's so difficult to help people make money… They don't take the time to help themselves.

  • http://www.oneyearmillionaire.net Millionaire Mindset

    Thanks for the great step by step instructions on PPC marketing. it gives everyone a chance to do well in this type of market. Google adwords is one of the best ways to promote either affiliate products or your own.

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  • http://www.400fonts.com James

    really great info, making good use of it, thanks a lot

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  • http://www.ourpcgame.blogspot.com aryangarg

    nice to read your post and its really boost me up, big brother please help me by replying this post, replying is the biggest support to me . i had recently join neverblue ads . but i m not successfull in it. any good tips for me . i m from india . please tell me how can i make atleast 500 to 1000$ monthly this is enough for me. please help me. what is pixel tracking i saw it on neverblue ads but i can't understand .and second thing is that when we use adwords for promoting our sales, can we also recieve EPC money. hmm and when we creating a search compaign it ask for url, what url should me entered, the url fthrough which we registered? because when we use adword it display ads over the internet

    hope for reply soon

    thanks for your site

    your faithfully

    aryangarg

    ourpcgame@yahoo.com

  • Ernesto

    Zac

    Thanks for all the information, I am new and you inspire me to suceed. Im new to the United Estates from Cuba and want to be sucessful in this country. I work real hard and want to do something different to support my family .

    I want to start to affiliate market can u please help me…..

    Thankyou

    Ernesto

    • Bryan Hee

      Hi Zac,

      IF you want start an affiliate business, you need to have the following;

      1. Right Mindset

      2. Product

      3. Website

      4. Traffic

      5. TAKE ACTION ! JUST DO IT!

      To your success

      Bryan Hee

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  • subhash

    I just started with the ppc stuff and came across your blog. It was simply awesome.

    I do have a query, You said :

    "To get listed on Google’s main search, you will need to create your own landing page and have your own hosted site and worry about quality score rankings, which will effect your bid pricing."

    I dont understand why I need to create my own landing page to get listed on google's main page. Can't I just give the display url of the merchant's site I am campaigning for and the product page as destination url. Why it is only possible on content network?

    cheers

  • http://reviewboss.com Review Boss

    John,

    I always had terrible conversion rate with NBA….but I've seen many marketer recommending it… when it comes to CPA offers ClickBooth is my best choice.

    Nevertheless, I don't promote zip and email submit offers…

    Thanks for your PPC guide…late reading ;)

  • Bryan Hee

    It's great valuable information. Do you think is a good idea if you can run your campaign and show the campaign result?

    To your success

    Bryan Hee

  • http://theseogalaxy.com/ Rishabh

    Good piece of info.

  • http://theseogalaxy.com/ Rishabh

    Yes a lot valuable info.

  • http://www.evawhite.com Eva White

    So simple and yet so true. Wonderful guide here.

  • http://www.jaygeiger.com Geiger

    Ever think about putting together a small winning campaign and documenting it from start to finish?

  • RB

    First of all, I enjoy your work and unfrontness-it's refreshing to see.

    Zac, I did have a question to do with neverblu and the direct url that you mention. The paid search creative is no longer an option. So how would I go about getting that url in order to carry out a ppc campaign and sending buyers to it?

    Thanks,

    RB

  • RB

    This comment is a generality–at best. I don't even think that publishers weblog even read any of the comments otherwise, they would of noticed that 90%+ have given Zac a nice pat-on-the-back for his work here.

  • http://www.networkingblogger.com Make money

    Very nice guide

    but i have a question "how to make landing pages?"

    "can i use direct affiliate link or domain redirect on google? "

  • http://rishabhsood.net SEO Tricks

    Thanks for this very nice guide on PPC marketing.. Nice information. :D

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  • Rocksand

    AND…..what makes you any different "supposed" super.affiliate ???"

    You can say anything you want, and nobody is any the wiser,

    annnnnnd,

    Neither are you for that matter ???

  • Tinx Money

    Thx for this article. One of many that I read before I start on my journey :D

  • http://thekindlewarehouse.com Greg

    I used to use the technique of sending people directly to the advertiser but that doesn't work anymore with adwords since the destination and display url need to match.

  • http://www.goblogging.net goblogging

    Wow, really nice article! :) Keep up the good work Zac, I'm really new about affiliate marketing especially about ppc marketing.

  • Super Affiliate PPC

    Amazing ppc guide for affiliate. This guide alone is worth more than many ebook on the same topic.

    Thanks zac.

  • http://www.acaiberrysideeffectstest.com/ Acai Berry Side Effe

    great info here. there are THOUSANDS of ebooks being sold right now for $37 that teach this exact thing and you did it all in a single blog post – kudos!

  • kris

    good

  • http://www.downloadic.com Downloadic

    Great tutorial, gonna try it soon.

  • elmo live

    Great stuff …I did this with my free xbox campagn, however, I got conversions, but no one signed up for the ads :( Better luck next time for me !! :)

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  • http://www.gossip123.com Haruyoshi

    This post is really helpful!

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  • http://www.paintmyphotonow.com artist

    Good article. You have covered A2Z of PPC. thank you

  • http://financialbreakthrough101.com/themoneyblog/ Kenney @ Work From H

    Really great post Z. I am going to start my first campaign with Azoogle next week. I have only been using CJ and Clickbank and Amazon when I do affiliate marketing until now. I will then try Neverblue and MarketLeverage. Yeah, I want to play with some affiliate "niche" marketing over the holidays. Thanks for the info.

  • Fizfaz

    As per your tip no#4 to make PPC campaign succeed, can we still do redirect by using our own domain. I thought that's not allowed by Google Adwrods..

  • http://www.iamspeaking.net Iamspeaking.net

    This is a great primer for us looking for guidance on our first PPC effort. Zac thanks for posting this. I want tot try PPC but I am afarid to lose money I cant afford to lose.

  • http://www.shoppershub.co.uk Michelle

    Great tip Zac, will try it shortly. Thanks.

  • Sam

    :)

    not possible… i am ready to buy million clicks from US @ 5 cents per click .. any niche..

    Sam

  • http://www.reidknorr.com Reid

    Can anyone explain the Google URL rules? Apparently you can't direct your ad right to the offer? I'd appreciate if someone would elaborate on this…

  • Alex

    This is a damn very good post…

  • http://70cents.net/?r=AlexPiccolo Alex

    This is a very useful and good post,and you’re right about other “experts” that promise a fortune from scratch with a expensive crap of ebook.

  • dgrdhkbn

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  • http://www.michaelgann.com Michael

    Nice job Zac, among all that scams and traffic different formulas, you are completly right PPC is one of the best and proven methods to not only make money but to make living from CPA marketing. You have really good pice of content on your blog.

    If you want guys see other posts about CPA marketing hit me on my blog.

    <abbr>Michael’s last blog post..How To Avoid The 3 Most Common Affiliate Mistakes</abbr>

  • http://www.seogp.com Best Seo Company

    Awesome Post.The Use of Images and Step by Step guide make it easy to read and understand. I really learned a lot from it.

  • http://www.MakeaWebsiteNow.com/ Hooshmand Moslemi

    Thanks Zac for providing such a comprehensive guide on Pay Per Click Marketing, the Super Affiliate way!

    Running a keyword-targeted campaign has always been more profitable for me rather than the Content network.

    The secret key to PPC marketing is finding a channel that works for your business model. I would go for AdWords although I have tried and tested AdCenter as well.

    What I really like about AdWords is its simplicity. Also, it provides unique tools each of which can be considered as a mine gold for super affiliates.

    I am the big fan of advertising to landing pages rather than direct linking. I would prefer to show my own domain name as the Display URL, because it looks more professional. On top of that, it serves for branding, too. Finally, I would have more options to pre-sell the offer and convince the visitor.

    Again, thanks for this tutorial which can help a lot of beginners get started in PPC. But, everyone should be careful, start with a low budget and test the market before taking huge steps.

    Cheers!

    Hooshmand

    <abbr>Hooshmand Moslemi’s last blog post..Niche Review Templates</abbr>

  • Mark

    I don't know if PPC really works.

  • Cricut Expression

    Wow Zac, that is quite the useful information – thanks for sharing such good stuff free of charge.

  • Lisa Furukawa

    Very usefull information that you have here. Thank you for that. For me when it comes to writing a campaign, the hardest parts is finding the relevant keywords. Do you guys use keyword research tools such as semrush.com, spyfoo.com, or ispionage.com. Would appreciate if someone can tell me the advantages of using such tools in comparison with the standard Google’s Keyword Tool. Btw I was on the phone with ispionage’s support they told me that now they have an integrated keyword research-campaign builder. They say this suite will allow us to perform keyword research, and launch a campaign in yahoo, google, and msn seamlessly. What do you guys think?

  • http://seekingjobs-info.blogspot.com andisuro

    Hi Zac, thanks for your generosity in giving these tips. This is very helpful. Wish you all the best.

  • http://techglobex.blogspot.com Internet Technology

    Good article. You have covered A2Z of PPC. thank you

  • http://www.perfumesnow.com/mariah-carey mariah carey perfume

    I never knew content network didnt have QS. Cant wait to start on adwords next week.

  • Terry Dunn

    Valuable document Zac, thanks for taking the time to write this. I have just fiinished writing some software to help people to determine the best set of keyword phrases for their ads, and I'm currently writing the Help files to accompany the application. Would you mind if I include a link to this site in my help introduction?

  • http://starapplet.com High Definition

    This is very valuable insight. Now I just have to search for the latest tech gadgets on these affiliates like phones, laptops or netbooks to compliment my existing line-up of products. I have never done this so far, and this write-up certainly convince me to start with a campaign. Many thanks, Zac!
    My recent post London Tech City 500m investment from Cisco

  • http://zestah.com/ Summer Holidays

    A very comprehensive article on PPC campaigns. A helpful guide to everyone of us interested on increasing market and making money through Adwords effectively.
    My recent post Air Asia Ticket Promo November 2011 to October 2012

  • tmccar99

    Surely this information is out of date? You would never get away with a campaign like this on Adwords nowadays.
    My recent post All-In-One Keyword Tool

  • http://www.brunobabic.com Bruno Babic

    What a super inspiring post, again!!

    After 7 year long painful and shocking struggles to start to make any money online, now I've decided to get up like Rocky Balboa again from being down on my knees many times so far and finally win the game of making money by means of internet marketing.

    By the way, I've been very suspicious about making money as an affiliate for years. BUT, this post as well as the real life experience of another internet millionaire who's lately helped me recover from all the pain and failures by teaching me the right millionaire mindset and little known internet marketing strategies are now making me confident and encouraged enough to make it.

    By the way, I'd like to learn your real story on your journey to becoming an internet marketing millionaire and also why you'd like to become one.

    Please, feel free and welcome to visit my blog and post your comments there.

    In advance thanks a lot.

    Bruno Babic

    My recent post Naked and shocking truth of my 7 year painful struggling to net my ever desired millionare playboy lifestyle based on running an automated online business REVEALED: “Here I get up again to finally win the game of making money online”

  • http://twitter.com/marthapreston4 @marthapreston4

    Wow I have never heard of neverblue .Thanks for the specific step by step instruction on how to get the links out in the world
    My recent post Tag Your It! Page and Post Suggestions

  • http://jakefell.com Jake Fell

    Hi Zac. Some very helpful information here. Ive always wanted to try this but have never got round to doing it. I have since forgotten but this post has reminded me :) I shall be trying this out later. Thanks again!
    My recent post Link Emperor Review & Tutorial – Link Building Service

  • http://larrynunnmarketing.com Larry

    Good step by step tutorial, but if your not carefull Google will take all your money and you will wonder what happened:) Check out my recent post Audience Builder Pro