The Super Affiliate’s Guide to PPC Marketing

  • Written by :
  • Published on : Oct 12 2007

There are many ebooks out there that promise you riches for the low price of $97 (but only if you act within the first 24 hours!)… but in the end they are usually nothing more than broken promises, outdated strategies, or just an overall waste of time. I took the time to create this guide because I want others to learn how to make money online, without having to weed their way through expensive ebooks and other programs which pass them further along the path of shelling out more money. In this walk through I will show you how and where to find offers to promote, how to setup a new Google Adwords campaign, and at the end I give you my GOLDEN TIPS to help make your PPC Marketing Succeed. Though this is a long post, this is only my first chapter of many, which will be included in the master “The Super Affiliate’s Guide to PPC Marketing” when I feel it is complete. Feel free to post any questions or comments and I will get to them in the next chapter. (UPDATE: Promote your ppc campaigns through MSN AdCenter & Receive $75 in Free Clicks. Click here for my latest chapter in the Super Affiliate’s Guide to PPC Marketing.)

1.) Where to Find an Offers
One of the most important factors in making money with PPC Marketing is utilizing a high quality offer which will effectively bring in sales. I recommend using NeverBlueAds to search through a large amount of high paying offers that you can promote through PPC. In this guide (demonstration), I will use their network and one of their offers to walk you through the process. (If you are not already a NeverBlueAds affiliate, you can click here to signup and your account should be approved quickly.)
- Apply to NeverBlueAds
- I also recommend running PPC campaigns through PeerFly.

2.) Setup a Google Adwords account
If you don’t already have a Google Adwords account, you will need to signup for one now. Through Google Adwords, you will setup and track all of your pay per click campaigns. In addition to Google, I also recommend using MSN and Yahoo. However, this guide is based on the Google Adwords method.

3.) Selecting Your Offer to Promote
Once you are a member of NeverBlueAds, you can log into their system. On the main login page you will see a “search box” and you will also see a field for “Top Ten Search Campaigns”. If you want to try running an offer that others are already doing well with, you can simply grab one of the top ten offers listed, or you can search and find a campaign on your own. One benefit to finding an offer other than one listed in the “top ten” is that you will have less competition and saturation. Lately I have preferred working with higher end CPA offers, this way I can spend more on lower click amounts to test the campaign (example: 1000 clicks @ .05 = $50. If a campaign is paying $50 per lead, that allows me to test with a “1000 clicks to 1 lead ratio”, before losing any money. 1000 clicks at .05 will not be easy to obtain on most high paying offers and volume may be slow, but it’s still profit. Set this same method up for 10 campaigns and you are earning at a faster rate.)

For this PPC Guide, I will use the “Amazon Weight Loss” offer on NeverBlueAds. The offer currently pays a $32 commission and is ranked 5/5 for Network Earnings. I have not personally tested or run this offer, this is just for the walkthrough.

4.) Setting up your PPC Campaign
Once logged into your Google Adwords account.
A:) Go to Create a New Campaign, and click “Keyword Targeted

B:) On the next page you will setup your “Campaign Name” and “AdGroup“. The “Campaign Name” of course should be the same as the offer name you are promoting. You can setup multiple “AdGroups” for a campaign. AdGroups are basically the different sets of keywords that you want to promote. To start out I would stay with ONE AdGroup. (On this same page you can also target by “Language” and “Country“. We won’t change these fields)

C:) The next page goes into more detail on “Country” tracking. We will stick with United States targeting.

D:) On the “Create Ad” page, you will write up your ad copy that people will see when they use Google Search or see your ad on a site using Google Adsense. The mock write up I did for the “Amazon Weight Loss” campaign is shown below.

E:) After writing up your ad copy, you will be sent to the “Choose Keywords” page. From here you will decide on all the traffic keywords that will target your ad to appear. Your keywords will greatly effect your traffic, conversions and pay per click bid rates. One way you can get more keywords is to use Google’s “Want More?” keyword feature. Simply enter any keyword or phrase, such as “weight loss“, and Google will provide you with a bunch of relevant terms. You can then click “Add” next to each term, and this will add it to your campaign keywords. Another tool you can use to gain relevant keywords is Google’s Keyword Tool.

F:) I went through and selected the first ten results from the Google “Want More?” keyword tool for “weight loss“. On the next page you will decide how much you are willing to pay per click, and set your daily budget. I setup bid pricing at a max of .05 per click and my daily budget is at $100 per day. Setting the daily budget is very important, as this will limit your ad costs and any loss you may incur while trying to make your campaign profitable. You will also need to be more creative with your keywords (for a particular weight loss campaign like this), as bid pricing on these targeted terms is much higher than .05 per click.

G:) We are now at the last step of setting up your ppc campaign, and this is to simply review everything you have setup.


H:) You have now completed setting up your campaign, and it should now be live. If there were any problems with your campaign, Google will send you an email letting you know if your campaign was denied and why. Depending on your keywords and bid prices, traffic should start flowing through your new campaign. If at anytime you want to pause or stop the campaign, you can do so at the main page of your Google Adwords account.

————————————————————————–

GOLDEN TIPS TO MAKE YOURS PPC CAMPAIGN SUCCEED!
1.) SubID Tracking: When first grabbing your offer from NeverBlueAds to promote, make sure you go to the offer creative page, click “Paid Search Creatives”. Once on this tab you should see an area that says “Use Subid”. You can put a simple tag in here like “googlediet“. A new url will be given to you in the above url section. You can grab this url and promote it on your Google Adwords campaign. By doing this you can pull separate tracking reports based on your campaigns. If you were two run this same offer on Google, Yahoo and MSN, create three separate subid urls and you can easily track your campaign performance for each.

2.) Pixel Tracking: In addition to SubID tracking, you can pull a pixel code from Google Adwords. With a pixel in place on the offer confirmation page, Google can then provide you with some really great stats on your campaign. Instead of just seeing what your click, impression and cost amounts are, Google can now show you your conversion rates and average price to obtain a lead. (To setup pixel tracking, go to any of your existing campaigns on Google Adwords, then you can click “Conversion Tracking” on the top menu”.) To place a tracking pixel on a CPA offer run through a network like NeverBlueAds, you will need to contact your affiliate manager about having them place the pixel for you. There are also several ppc tracking methods and services for you to choose from.

3.) Content Network vs Google Search: To get listed on Google’s main search, you will need to create your own landing page and have your own hosted site and worry about quality score rankings, which will effect your bid pricing. If you are advertising on the “content network”, you don’t need to create your own site. Through the content network you can send traffic directly to the campaign you are advertising. (To advertise on the Google Content Network, go to your campaign main page on Google Adwords, click “Edit Campaign Settings“, then only check off “Content Network“.)

4.) Link Url: When setting up your Google Adwords campaign, you were asked to give a “Display URL” and a “Destination URL“. If you are going to advertise on the “content network”, here’s a tip that can really improve your CTR. Instead of listing your “Display URL” as http://nbjmp.com/click/?s=444&c=33790&subid=googlediet, you can purchase a domain through GoDaddy and redirect the url to your offer landing page. You can only imagine how many more people would show interest and click a link that said something like http://www.MyBestWeightLossNow.com (fake url), rather than a long string of letters and numbers that aren’t relevant to the ad. Once you have done some testing with your campaign, throw a few bucks into a referral domain name and see how much it may improve your overall campaign numbers.

5.) Ad Variations: Having more than one advertisement for everyone to see, can greatly improve your ppc campaign. Setup a new ad creative and add it to your rotation by going to your main campaign page, clicking on an “Ad Group“, then click the “Ad Variations” tab near the top right. Click “Text Ad” (next to Create New Ad) and repeat the process above for writing your new ad copy. Once you have a few ads in rotation, you can further optimize your ppc campaigns by seeing which are pulling the best click through rates as well as conversion costs.

6.) The Big 3: Google, Yahoo and MSN are the big three search engines and between the three of them, they will produce enough volume for you to successfully make money enough with PPC. There are a ton of second tier search engines out there, and plenty of them offer clicks as low as .01 each. I highly recommend staying away from these search engines for marketing, at least until you have some experience with PPC. The majority of the second tier search engines will send low quality and/or foreign traffic. Stick with the BIG 3… test with each and see where your ad dollars are converting best.

- Apply to NeverBlueAds

DISCLAIMER: As much as I would like for everyone who reads this to make money, I’m sure it isn’t possible. This is a disclaimer to state that I have no affiliation with Google, Yahoo, MSN, NeverBlueAds, AffiliateFuel or AzoogleAds, beyond the aspect of being an affiliate and or advertiser. Zac Johnson and ZacJohnson.com are in no way responsible for your actions, gains or losses from ppc marketing after reading this guide. Please feel free to ask or comment with any questions or comments you may have.

Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
Category : Uncategorized

Zac Johnson Design Services

Zac Johnson Design Service offers custom WordPress design and development for personal and small business websites. We offer wide range of packages to suit your needs. Get in touch with us.

  • RB

    This comment is a generality–at best. I don't even think that publishers weblog even read any of the comments otherwise, they would of noticed that 90%+ have given Zac a nice pat-on-the-back for his work here.

  • http://www.networkingblogger.com Make money

    Very nice guide

    but i have a question "how to make landing pages?"

    "can i use direct affiliate link or domain redirect on google? "

  • http://rishabhsood.net SEO Tricks

    Thanks for this very nice guide on PPC marketing.. Nice information. :D

  • Pingback: Where to start as a student - Millionaire Entrepreneur Forum

  • Rocksand

    AND…..what makes you any different "supposed" super.affiliate ???"

    You can say anything you want, and nobody is any the wiser,

    annnnnnd,

    Neither are you for that matter ???

  • Tinx Money

    Thx for this article. One of many that I read before I start on my journey :D

  • http://thekindlewarehouse.com Greg

    I used to use the technique of sending people directly to the advertiser but that doesn't work anymore with adwords since the destination and display url need to match.

  • http://www.goblogging.net goblogging

    Wow, really nice article! :) Keep up the good work Zac, I'm really new about affiliate marketing especially about ppc marketing.

  • Super Affiliate PPC

    Amazing ppc guide for affiliate. This guide alone is worth more than many ebook on the same topic.

    Thanks zac.

  • http://www.acaiberrysideeffectstest.com/ Acai Berry Side Effe

    great info here. there are THOUSANDS of ebooks being sold right now for $37 that teach this exact thing and you did it all in a single blog post – kudos!

  • kris

    good

  • http://www.downloadic.com Downloadic

    Great tutorial, gonna try it soon.

  • elmo live

    Great stuff …I did this with my free xbox campagn, however, I got conversions, but no one signed up for the ads :( Better luck next time for me !! :)

  • Pingback: Internet Unterhaltung

  • http://www.gossip123.com Haruyoshi

    This post is really helpful!

  • Pingback: Guide to Affiliate Marketing | The Real Tim Jones

  • http://www.paintmyphotonow.com artist

    Good article. You have covered A2Z of PPC. thank you

  • http://financialbreakthrough101.com/themoneyblog/ Kenney @ Work From H

    Really great post Z. I am going to start my first campaign with Azoogle next week. I have only been using CJ and Clickbank and Amazon when I do affiliate marketing until now. I will then try Neverblue and MarketLeverage. Yeah, I want to play with some affiliate "niche" marketing over the holidays. Thanks for the info.

  • Fizfaz

    As per your tip no#4 to make PPC campaign succeed, can we still do redirect by using our own domain. I thought that's not allowed by Google Adwrods..

  • http://www.iamspeaking.net Iamspeaking.net

    This is a great primer for us looking for guidance on our first PPC effort. Zac thanks for posting this. I want tot try PPC but I am afarid to lose money I cant afford to lose.

  • http://www.shoppershub.co.uk Michelle

    Great tip Zac, will try it shortly. Thanks.

  • Sam

    :)

    not possible… i am ready to buy million clicks from US @ 5 cents per click .. any niche..

    Sam

  • http://www.reidknorr.com Reid

    Can anyone explain the Google URL rules? Apparently you can't direct your ad right to the offer? I'd appreciate if someone would elaborate on this…

  • Alex

    This is a damn very good post…

  • http://70cents.net/?r=AlexPiccolo Alex

    This is a very useful and good post,and you’re right about other “experts” that promise a fortune from scratch with a expensive crap of ebook.

  • dgrdhkbn

    YfV354 yfvrdyxasazn, [url =http://sztfiiobbmew.com/]sztfiiobbmew[/url], [link =http://cbavoslrstmv.com/]cbavoslrstmv[/link], http://rnggzagdiflq.com/

  • http://www.michaelgann.com Michael

    Nice job Zac, among all that scams and traffic different formulas, you are completly right PPC is one of the best and proven methods to not only make money but to make living from CPA marketing. You have really good pice of content on your blog.

    If you want guys see other posts about CPA marketing hit me on my blog.

    <abbr>Michael’s last blog post..How To Avoid The 3 Most Common Affiliate Mistakes</abbr>

  • http://www.seogp.com Best Seo Company

    Awesome Post.The Use of Images and Step by Step guide make it easy to read and understand. I really learned a lot from it.

  • http://www.MakeaWebsiteNow.com/ Hooshmand Moslemi

    Thanks Zac for providing such a comprehensive guide on Pay Per Click Marketing, the Super Affiliate way!

    Running a keyword-targeted campaign has always been more profitable for me rather than the Content network.

    The secret key to PPC marketing is finding a channel that works for your business model. I would go for AdWords although I have tried and tested AdCenter as well.

    What I really like about AdWords is its simplicity. Also, it provides unique tools each of which can be considered as a mine gold for super affiliates.

    I am the big fan of advertising to landing pages rather than direct linking. I would prefer to show my own domain name as the Display URL, because it looks more professional. On top of that, it serves for branding, too. Finally, I would have more options to pre-sell the offer and convince the visitor.

    Again, thanks for this tutorial which can help a lot of beginners get started in PPC. But, everyone should be careful, start with a low budget and test the market before taking huge steps.

    Cheers!

    Hooshmand

    <abbr>Hooshmand Moslemi’s last blog post..Niche Review Templates</abbr>

  • Mark

    I don't know if PPC really works.

  • Cricut Expression

    Wow Zac, that is quite the useful information – thanks for sharing such good stuff free of charge.

  • Lisa Furukawa

    Very usefull information that you have here. Thank you for that. For me when it comes to writing a campaign, the hardest parts is finding the relevant keywords. Do you guys use keyword research tools such as semrush.com, spyfoo.com, or ispionage.com. Would appreciate if someone can tell me the advantages of using such tools in comparison with the standard Google’s Keyword Tool. Btw I was on the phone with ispionage’s support they told me that now they have an integrated keyword research-campaign builder. They say this suite will allow us to perform keyword research, and launch a campaign in yahoo, google, and msn seamlessly. What do you guys think?

  • http://seekingjobs-info.blogspot.com andisuro

    Hi Zac, thanks for your generosity in giving these tips. This is very helpful. Wish you all the best.

  • http://techglobex.blogspot.com Internet Technology

    Good article. You have covered A2Z of PPC. thank you

  • http://www.perfumesnow.com/mariah-carey mariah carey perfume

    I never knew content network didnt have QS. Cant wait to start on adwords next week.

  • Terry Dunn

    Valuable document Zac, thanks for taking the time to write this. I have just fiinished writing some software to help people to determine the best set of keyword phrases for their ads, and I'm currently writing the Help files to accompany the application. Would you mind if I include a link to this site in my help introduction?

  • http://starapplet.com High Definition

    This is very valuable insight. Now I just have to search for the latest tech gadgets on these affiliates like phones, laptops or netbooks to compliment my existing line-up of products. I have never done this so far, and this write-up certainly convince me to start with a campaign. Many thanks, Zac!
    My recent post London Tech City 500m investment from Cisco

  • http://zestah.com/ Summer Holidays

    A very comprehensive article on PPC campaigns. A helpful guide to everyone of us interested on increasing market and making money through Adwords effectively.
    My recent post Air Asia Ticket Promo November 2011 to October 2012

  • tmccar99

    Surely this information is out of date? You would never get away with a campaign like this on Adwords nowadays.
    My recent post All-In-One Keyword Tool

  • http://www.brunobabic.com Bruno Babic

    What a super inspiring post, again!!

    After 7 year long painful and shocking struggles to start to make any money online, now I've decided to get up like Rocky Balboa again from being down on my knees many times so far and finally win the game of making money by means of internet marketing.

    By the way, I've been very suspicious about making money as an affiliate for years. BUT, this post as well as the real life experience of another internet millionaire who's lately helped me recover from all the pain and failures by teaching me the right millionaire mindset and little known internet marketing strategies are now making me confident and encouraged enough to make it.

    By the way, I'd like to learn your real story on your journey to becoming an internet marketing millionaire and also why you'd like to become one.

    Please, feel free and welcome to visit my blog and post your comments there.

    In advance thanks a lot.

    Bruno Babic

    My recent post Naked and shocking truth of my 7 year painful struggling to net my ever desired millionare playboy lifestyle based on running an automated online business REVEALED: “Here I get up again to finally win the game of making money online”

  • http://twitter.com/marthapreston4 @marthapreston4

    Wow I have never heard of neverblue .Thanks for the specific step by step instruction on how to get the links out in the world
    My recent post Tag Your It! Page and Post Suggestions

  • http://jakefell.com Jake Fell

    Hi Zac. Some very helpful information here. Ive always wanted to try this but have never got round to doing it. I have since forgotten but this post has reminded me :) I shall be trying this out later. Thanks again!
    My recent post Link Emperor Review & Tutorial – Link Building Service