When it comes to online advertising, it’s all about the “click“! However, the dynamic of what makes the person click is what is really important. When you are promoting an offer on a pay per click basis, it’s extremely important to keep your quality at a higher rate, but the same results apply when pushing a cost per action based offer too. The bottom line is, you want to be providing quality traffic for your advertisers. The better traffic and leads you can send their way, the more likely they will increase their ad spending with you, and will have a much longer and successful relationship.
Let’s look at three different ways you can start increasing the quality of your click throughs and leads generated.
Stop Trying to Trick the User
Remember those banners that would flash non stop and say that you were the millionth visitor and were awarded a prize? Those banners were doing exactly the opposite of what we are talking about here. They were going after as much traffic as they could possibly get, then sending their visitors to an email/zip submit type of offer. The data provided usually has a very fast turn over rate, and is sold to multiple media/ad buyers.
Instead of trying to trick your audience into clicking on a link, think about the ways that you can relate to your audience and make them want to convert. While an insane blinking banner may bring in a lot of clicks, the conversions might be terrible. Spend more time on targeting the right audience and giving them banners they want to see and can relate to. Your cost per click may be higher, but you will also see higher conversions and provide the end advertiser with better quality leads.
Make the User WANT to Click
One of the best ways to find an audience of people who are anxious to click on your little blue text links, is to provide them with exactly what they are looking for. Let’s take review and coupon sites for example. How many times were you searching for a product or service to buy, and you were just looking for the right review or coupon code? Once you found the information you were looking for, you would gladly click on a link in their web site to go forward with the sale or purchase.
This is exactly why coupon and review sites do so well. When is the last time you did a search for “web hosting reviews” on Google? The web sites paying to rank for these terms are paying a lot of money for where they rank, but all of the traffic to these sites are high quality. Sure, the site owners are probably getting $100+ in commissions per sale, but they know they can convert their traffic because they are providing exactly what their site visitors are looking for.
Pre-Sell Your Audience: Withholding the Click!
Another excellent example of getting high quality click throughs is through the use of video marketing. We can relate to this method all too well. How many times have you received an email from another guru/marketer, and you have to wait and watch their annoying video before being able to click to the next page and/or place your order?
It’s annoying, but it works! By making the viewer not be able to click away from the page, it’s actually making them listen and watch your video, with is continually selling them on the dreams of what their product can do for you… further increasing the chances they will stick around and buy once that final “Click Here to Purchase” link becomes available.
What Type of Traffic Are Your Providing?
Don’t get me wrong, there will always be a market and business of cheap, dirty and crap leads… but when you are looking for long term and high end commissions, lead quality is where your focus should be. When promoting any ad campaign and pushing volume, it’s important to keep in touch with your ad network or the advertiser directly. If you are pushing quality leads that continue to convert on their backend, they will gladly send a few more dollars your way to increase the volume and reward you for your efforts!