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ClickBank Gravity: What the Top Offers have in Common

There is nothing amazing about having your product listed on ClickBank. However it is quite the accomplishment if you can get listed among the top GRAVITY rankings out of the thousands of different products and services on the site.

ClickBank has paid out nearly $2.3 BILLION to their affiliates and clients over the year. Having a top ranked gravity product on ClickBank is serious business!

For those who have no idea how ClickBank’s gravity system works, here how they explain it.

Grav: Short for GRAVITY™ performance statistic, this number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.

In short… usually the better the gravity, the more successful the program.

While recently looking through the top gravity ranked programs on ClickBank, I came across a familiar trend among their landing pages.

Take a look at the TOP 5 programs and their landing pages below and see if you can figure it out.

ShoeInMoney System
http://zzzzz.shoeinm.hop.clickbank.net/ – Grav: 350.48

ShoeInMoney System

The $4 Million Monster – $135.00 Avg Commission! Lowest Refunds On CB
http://gsniper2.com/affiliates – Grav: 369.42

GSniper ClickBank Landing Page

The Tao Of Badass – Dating Advice For Men – 75 Percent Commish!
http://www.badassjv.com – Grav: 315.37

GoldFish Dating System

Blogging With John Chow
http://www.bloggingwithjohnchow.com/affiliates – Grav: 278.81

John Chow Make Money Blogging

The Fat Loss Factor : Guaranteed Highest Converting Front End On CB
http://www.fatlossfactor.com/affiliates – Grav: 263.57

Fat Loss Factor


Yes my friends… video is still king and it’s convert audiences like never before.

I’ve posted about those crazy cartoon drawing videos in the past and how effective they are. Two of the top four programs on ClickBank are using these same types of videos to drive thousands of leads every month through their landing pages.

Sales Funnels: Good for Marketers, Bad for CustomersFor the most part, these are dead simple landing pages with a convincing video that starts the sales funnel process. This can be as simple as collecting the users email address, or pre-selling them while pushing them over to the order form page.

It’s not a coincidence the top four rated programs on ClickBank are all using video. It’s proof the system works!

If you still aren’t using video in your landing pages it’s definitely time to start split testing against your boring text based pages!

About the Author Zac Johnson

My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.

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Alex Dumpfree says

Superb thoughts! Yes, video create interest then high conversion rate. Thanks for sharing.

    Zac Johnson says

    It would be cool to see the split result tests from these landing pages and their videos versus the long text based versions.

Carmen says

I really like click bank and the products. I enjoy the payout the most. it has one of the highest payouts in any affiliate program. Thanks for the great post.
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    Zac Johnson says

    ClickBank is the best network for a ton of online marketers. It's hard to pass up the 50-75% commissions many of the products offer.

Aasma says

Agreed, as a general internet users I too give more preference to videos. By using videos to promote your products and services always gives you more positive feedback.
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    Zac Johnson says

    Videos are great, especially when you don't have to go through the massively long sales pages. However, some of these sales videos can go on forever… and I hate when you can breeze through them, yet it's all part of the conversion and sales process.

Greg says

Good day I am so delighted I found your blog page, I really found you by error, while I was looking on Yahoo for something else, Anyhow I am here now and would just like to say thank you for a remarkable post and a all round entertaining blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have saved it and also added your RSS feeds, so when I have time I will be back to read more, Please do keep up the superb work.
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    Zac Johnson says

    Thanks, glad you found and like the blog! I appreciate the comments!

Shane Boyd says

Good point Zac. Video is part of my marketing and business plan now. I realize I'm about 2 years too late…but it's better late than never. Cheers!
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    Zac Johnson says

    It's never too late! Just look at it that you have a lot more examples and case studies to work off of!

Blanca Mathews says

Gravity doesn't tell you how well the product converts, or how many copies sell each month. Nope- all it tells you is how many affiliates have made sales promoting that product. And I'm sure you realize that not every affiliate promoting it will make a sale.
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    Zac Johnson says

    It's a good measurement to go by based on what people are promoting right now. Of course not everyone promoting the product will make a sale. Same as any other offer.

Steve Junto says

Here's another thing they all have in common – they all make unrealistic claims to the consumer about what they'll be able to accomplish after purchasing their product, lolz!!!

    Zac Johnson says

    Ha yes, well the majority of any "make money", "self improvement" and "weight loss" services in the world are they same. It all comes down to the individuals who put forth the time and effort to make them succeed. Most products are simply "selling the dream".

Claire Bright says

I think having video available in your sales page does not automatically convert to sales. We do not have access to embedding videos on website years ago as much as we have today. What we have years back are powerfully created graphics and effectively written text only.
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