Comments on: What is Your Google Quality Score?

By: asp project management software

asp project management software — Wed, 16 Jan 2008 20:48:30 +0000

Nightingale signs a three-year agreement…

… health care service and software companies in North America with over 4.7 million patient records under management in a…

By: hectril

hectril — Thu, 20 Dec 2007 01:19:56 +0000

Thanks for the information about Google Quality Score. I’m just starting out about ppc and this article you wrote really gave me an insights about how to approach Adwords.

Thanks a lot Zac. Keep it up

By: Capturing Affiliate Leads with Pay Per Click Advertising — Affiliate Whispers

Tue, 04 Dec 2007 05:55:20 +0000

[…] page, privacy policy, and about page did the trick for quality score. Thanks to Zac I knew how to check my quality score once I got my campaign loaded up and it was a green […]

By: Search Sponge

Search Sponge — Mon, 03 Dec 2007 13:44:11 +0000

One thing that drives me crazy about Quality Score and Adwords in general is the inability to route out relevant sites that provide terrible user experience.

I’m sure you’ve all seen those sites that just list paid results from netorks such as Overture and Infospace….they include some content based around that keyword to keep the Adwords bot happy and bob’s your uncle click arbitrage is possible.

These serve no real purpose to the user and yet if they are designed right they are able to rank very well on Adwords for competitive terms.

I think I have found a possible solution to this problem by using time on page as a factor, you can read about it here

By: Levskifan

Levskifan — Wed, 28 Nov 2007 09:10:29 +0000

I completely agree. THANK YOU !!!

By: Reverse Funnel System Review

Reverse Funnel System Review — Tue, 27 Nov 2007 19:11:24 +0000

Very interesting article, thanks.

By: Jim

Jim — Mon, 26 Nov 2007 21:50:05 +0000

Thanks for the tip… Off to go check out and tinker with my AdWords account now. I guess I never really looked that closely nad passed over the score.

By: Bush Mackel

Bush Mackel — Mon, 26 Nov 2007 20:19:30 +0000

Hm. Didn’t know about that. But of course I’m not a Super Affiliate either. (#):) Hopefully in the next couple of weeks as I try to up my affiliate game your blog will continue to help me out. *nod*

By: PPC Coach

PPC Coach — Mon, 26 Nov 2007 15:52:37 +0000

It is amazing how many people didn’t know they could view their quality score as this has been around for quite awhile now, good post.

Another interesting tidbit is about when the quality score is calculated and how that relates to bids increasing after a day or so. My theory is that they calculate it intially on the adgroup setup, (by checking your ad and landing page). Then they check the keyword component later once they start serving your ads and you start receiving clicks. Then I think they check it a third time about 2-3 days later. I do not think it’s just a one time calculation based on one or two variables, it’s more like several variables being measured at different times which explains keywords going from $0.05 to $0.50 and up after the account is active for awhile.

It’s a shame we’ll never know exactly what it is, but there’s lots of great experimenters out there who are getting close…

By: Myron McDaniel

Myron McDaniel — Mon, 26 Nov 2007 01:33:13 +0000

Zac that was a great post. Has any body had this happen to them. I am getting .05 per click and some very good keywords then when I went to add more terms to that group Google raised some of my .05 terms to .50 per click and made them inactive for search.

Which messes me up because these words were converting for me. Please post and let me know.