Blog commenting is a great way to grow your reach, personal brand and attract new audiences to your web site. The problem with blog commenting is that so many people are doing it wrong. It’s also something that should not be outsourced or taken lightly, as it can quickly come back and make you look desperate and foolish in the process.
The secrets to writing killer blog comments and getting the attention you are looking for in all about how you pursue blog commenting. Your comments need to provide value, you need to be commenting on the right sites and have all the right aspects of a killer comment. I’m going to break down each of these for you now.
Before we jump into the best blog commenting practices, here is the perfect example of a quality blog comment.
This one is just common sense. If you want to get more promotion for your personal brand or blog, you should be using your real name. The problem is that many people are using the keywords and phrases they are trying to rank for. Leaving a comment with the name “low cost hosting” or “money forex trading” not only looks bad, but it’s a clear sign of a spammy comment that will surely be deleted.
Almost as annoying as seeing a new comment on your blog with a keyword as the name, is seeing a comment without a picture. Not only does it look bad on your blog, but once again it shows the comment is potentially spam as their isn’t an authority or real person behind it.
When you post a comment on a blog you have the options to add in your Name, Email and URL. These are the three components to making a great first impression with your comment. If any of them are missing or not real, you are already destined for failure. Since the “link” is why most people are leaving comments on blogs in the first place, if they aren’t a good link, they should be deleted. A good link is considered a link that matches with your name and profile picture. Linking to a spammy blog that is clearly re-hashed content and trying to make a quick buck is not a good URL to be used for blog commenting.
Another clear sign of a comment that is garbage is when it really has nothing to do with the post. I see comments all the time with the same generic text that says “I thank you for your time in writing this post and it will surely help everyone out”. This is garbage. While it’s a complement to what you wrote, it’s most likely copy and pasted onto hundreds of blogs and just left to get a link back to someone’s site.
When you actually read the post content you are commenting on, you can actually provide value in your comment. Comments like “great article” and “good stuff, thanks!” are complete garbage and are always going to get deleted. When commenting on blogs you need to actually provide value. Pretend you are talking with a person in real life. Are they going to find any value in what you just wrote to leave as a comment on a site?
An excellent way to get more people talking on your blog is to start replying to other comments on your site. It’s also a great way to increase the number of comments on your site. No one likes a blog that has no discussion, and the more comments on your blog, the more motivation it gives other readers to start leaving comments.
An extra tip for getting the most out of your blog commenting is to try and leave the first comment on new blog posts. The first comments left on a blog are always read first and get the most attention. This attention isn’t only from the person who wrote the post, but also from everyone reading the comments as well. It’s tough to be the first person to write comments on a lot of blogs, but it’s definitely something worth trying.
The next time you are leaving a comment on a blog, ask yourself if you are really providing value and growing your personal brand/business… or just leaving another spammy comment that is sure to end up in the trash?
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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