Internet Entrepreneur Since 1997

Zac Johnson

Blogger, Builder, and Kid from the 80s Who’s Been at This Since Dial-Up

I’ve been doing this internet thing since 1997. Before Google. Before social media. Before most people even had email.

I started this blog back in 2007 and it’s still here because I never stopped having things to say. These days I write about money, nostalgia, smart shopping, and whatever else is on my mind. No agenda. Just a guy who’s been online long enough to have seen everything twice.

My best advice for wherever you are in life or business: always “Appreciate Everything.

100,000,000+

Website & Blog Visitors

28

YEARS
EXPERIENCE

25+

Events Spoken At Worldwide

10+

ACTIVE
PROJECTS

Finance

Personal takes on money, side hustles, and making it online since 1997.

Smart Shopping

Lists and guides on what’s worth buying and what’s a waste of money.

Nostalgia

Stories, lists, and memories from the 80s, 90s, and early 2000s.

MY STORY

From $1 Banner Ads to 30 Years Online

I made my first dollar on the internet in 1997 selling banner ads to strangers in AOL chat rooms. People mailed me actual dollar bills. It was ridiculous and I was hooked immediately.

Since then I’ve built email lists with millions of subscribers, launched sites that hit 100,000+ daily visitors, spoken at conferences around the world, and yes, lost it all a couple of times too. That’s kind of the point.

This blog is where I put everything I’ve learned, everything I remember, and everything I’m still figuring out.