When it comes to running a business online, something that I have always found quite annoying is having to wait on others. This could be anything from having to wait more than 24 hours to get an email response, waiting on advertisers or ad networks to have simple ad copy or creative made and especially waiting around for simple tasks to get accomplished that I could easily do within five minutes. This isn’t meant to be a rant… I just want to bring light to some of the many struggles online entrepreneurs and marketers have to deal with on a daily basis.
This is especially true and annoying because at the same time we know how much time is wasted in other areas that really don’t matter. This includes distractions throughout the day, social media, random internet surfing, endless meetings that rarely result in anything new, and the list goes on. Now imagine if you were running a business and had a bunch of employees wasting endless hours of their day, on your dollar no less!
With so many automation tools and applications in place today, it’s a wonder why things still take so long to get worked on. Today I wanted to highlight an infographic from CareerBuilder, on the 10 Biggest Productivity Killers at Work.
The next time you are waiting on a project or simple task to get accomplish… just think about how many of these factors might be getting in the way. 🙂
10 Biggest Productivity Killers at Work
To cover all of these points in detail, I broke the following infographic apart by section, then highlighted all of the data points and provided a few resources in between. How many of these productivity killers are part of your daily routine?
While the benefits of working online and having an ‘internet-based’ business far outweigh the cons, the amount of time that is wasted on an average day is quite overwhelming. The internet has removed the need for world travel to attend meetings at different locations, while also making it easy for employees to work from the comfort of their own homes.
However, even with all of those advantages in place… how much of that time is actually being spent working vs. “just being there”.
- During the typical workday, 24% of workers admit they spend at least one hour each day on personal calls, emails or texts. That’s an extra 25+ hours a week of company time being used for personal use.
- In addition to time being spent on personal calls, emails or text, 21% of workers estimate they spend one hour or more searching the internet for non-work reasons… which brings us to nearly 50+ hours of wasted work hours per week!
Yes, we are all probably guilty of using our cell phones, email and internet usage for personal use while at work, but those aren’t the only areas wasting valuable company time.
What’s Killing Productivity Levels at Work?
As much as your company or boss would like to blame you for the lack of productivity and amount of work getting done, it’s actually a team effort and likely falls on many of your other co-workers as well. When asked which workplace disruptions are seen as ruining productivity, the following points were made.
- Cell Phones and Texting – As mentioned in the previous section, as long as you have a mobile device and email accessible, it’s going to be hard to limit times you randomly check for updates throughout the day. Want to keep your mobile device on hand, but not have it distracting you throughout the day? Follow these tips.
- Gossip – While some people might say this one is more aimed at women, I’m sure men fall into this category as well. “Gossip” more likely covers all “non-work” related discussions throughout the day, including sports, current events, and politics.
- Internet Surfing – Random browsing of the internet throughout the days is gonna happen. If you want to get better at it, try using distraction-free browsing applications that will only allow you to access sites you need to work out.
- Social Media – Social media is another nasty time-sucker. Sure, you likely went on to post something about the company or to send out a promotional tweet, but 20 mins later and you still forgot why you were there in the first place! Try a solution like MeetEdgar to put your social media marketing on automation!
- Snack / Smoke Breaks – Random breaks throughout the day aren’t just killing your productivity levels, they are also annoying to everyone else who is still working.
- Noisy Co-Workers – Another annoyance and productivity killer in the workplace is other people just being rude and annoying while you are trying to work. Throw on a pair of noise-cancelling headphones and stay focused on your own work for the day. Ignore the distractions, focus on your own goals and maybe even leave the office a few minutes early in the process.
- Meetings – Meetings are a requirement of business, but they also take up a lot of time. Everything from planning the meeting to taking notes and then putting everything into action afterwards. Sometimes it’s amazing that any work actually gets accomplished as a result of a meeting! However, there are better ways to manage time, organize events, and take notes during meetings. To improve company results and time management, refer to these board meeting minutes and see how they can be applied for minimizing wasted time and increasing productivity in your next meeting.
- Email – Email is a required for nearly all online business, however, there are plenty of ways to take better control over it. Cleaning up your inbox is ideal, but so is using templates and autoresponders to get more done. How many times are you answering and sending out the same emails per day? A great example of how to do this would be through the use of Gmail canned responses.
- Co-Workers Dropping By / Speaker Phone – Just two more examples of co-workers making your day more annoying and less productive. Get more done by minding your own business and not distracting others throughout the day.
When you start to look at each of the factors above, you can really start to see how your productivity levels aren’t just damaged because of your own personal interests… but it’s actually quite inflated due to the annoyance and lack of focus of those also around you.
How to Improve Overall Productivity at Work
No matter where you are working or how many distractions you come across in a given day, we would all like to live and work in more productive environments. CareerBuilder reported that 73% of employers have taken efforts to address productivity killers at work — here’s a look at what they’ve done.
- 22% monitor emails and internet usage
- 12% limit meetings
- 36% block certain internet sites
- 11% restrict use of speaker phones if not in an office
- 25% prohibit personal calls and cell phones
By implementing just a few of these methods, businesses around the world could save millions of hours per week.
How to Make the Most Out of Your Personal and Work Time
Productivity and time management is something we all struggle with. This is even more of an issue for people who work from home or run their own online business. When you don’t have a boss or other co-workers to keep you on your toes throughout the day, it’s easy to lose focus and interest in what you are doing.
Add the following components to your everyday work life, and you should see some solid productivity performance across the board.
- Stop multi-tasking
- Work in a naturally lit area
- Learn to start saying no
- Break up your day with a walk or short nap
- Work in sprints and don’t drain yourself
Now get back to work! 🙂
5 Reasons Why Your Business Should Be Writing Blogs Right Now
Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.
You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.
Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.
1. Generate Traffic
Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.
This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.
2. Boost SEO
When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.
There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.
Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.
3. Create a Brand Voice
There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.
But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.
Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.
4. Showcase Your Services
When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!
Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.
It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.
5. You Stay Ahead of the Curve
When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.
It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.
Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.
Your Business Needs to Start Writing Blogs Now
Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.
Want to start a blog on your website? Check out our services and see how we can help you set it up.
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Quick and Effective Tips to Maximize Speed of your Website or Blog
Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.
There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.
Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.
Optimize your Homepage to Load Quickly
With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.
Use an Effective Caching Plugin
If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.
Use CDN (content delivery network)
We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.
Improve Your Hosting Plan
If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.
Use Optimized Images
Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.
Minimize HTTP Redirects Requests
How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.
Don’t Leave Your Audience Hanging
When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.
Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.
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