Blogging is one of the fastest and easiest ways to get on the internet. It’s also one of the most cost-effective. In short, all you need is a domain name, hosting and a quick install of WordPress and you are potentially on your way to starting a nice little hobby or side business for yourself. Still not sure if a blog is for you? Just check out the many benefits I’ve had since starting this blog back in 2007!
If you get a little lucky and put in the time and effort, you may end up creating a site that could make more money than your full-time job, and allow you to live the “laptop lifestyle”. While this dream is quite a dream for most people, finding success with blogging is definitely possible if you know what to do and look for.
Today we are going to break down a 10-step process for how to start your own blog, while also keeping the goal of making money with your site in mind. More specifically, these ten steps will be covering the foundation process and to make sure you have enough structure in place for long term success. While some of these points may seem basic, they are often overlooked and can lead to further disaster down the road when not set up correctly.
In addition to the many resources that can be found online, you can also check my latest blogging tips course on Udemy, which currently has over 10,000+ students and more than 100+ 5-star reviews. It’s definitely a great kick-start course to help you get your blog headed in the right direction within the next 30 days.
Figure out the point of your blog.
With over a billion active sites on the internet and more than 300 million of them being blogs, it’s safe to say that anything you were thinking about blogging about is probably already being covered. However, that doesn’t mean you shouldn’t still start a blog… it simply means you should be thinking about why you are going to create one. Questions to ask yourself are, why are you creating your site, who is your target audience, how do you plan to make money with it and how will you stand out from the crowd. Knowing the answers to these questions beforehand will allow for faster success as you develop your blog.
Create a persona
Starting a blog is easy, building a brand is not. To follow up on my previous point, with over a billion sites in the world today, you need to have a personal brand or persona for your site that helps it stand out from the crowd. Not only will associating a name and expertise with your site make it more personal, it will also grow your personal brand and reach in the process. If this is something you want to do as a real business and develop into something big, building out an established blog of your own is one of the best ways to do it.
Choose a domain name.
The domain name for your site is how people are going to find you online — it’s essentially real estate on the internet. Just like you have a home address that no one else has, domain names are the same. Once they are gone, they are usually gone for good.
This is why it’s heavily recommended to always try and register and secure your personal name as a domain name (preferably .com). There are likely several other people in the world with the same name as you, and if your name as a domain is still available, go grab it as soon as possible. If you currently have a brand or business name, you should register that as a domain name as well.
Pick a hosting provider.
One of the first things you will need to do to get online, is to setup a web hosting account. For first-time site owners, this might seem quite confusing. All you really need to know is a web host stores your site data online, making it easy for people around the world to access your content. To find a hosting solution, simply look up hosting reviews online to see what their customers say about them, then sign up for an account. Hosting usually costs less than $10 a month and some will even offer a domain name for free. When looking for a host, try to find one that also offers one-click WordPress installs.
Install a theme.
WordPress is the free software that is used to power the majority of blogs and sites on the internet today. As mentioned, most web hosts now offer the ability to install WordPress on hosting accounts for free. If you can learn how to use Microsoft Word, you should have no problems with WordPress.
One of the many perks of WordPress is not needing to touch any lines of code or programming to design your site. Instead, you can download and install WordPress themes. There are millions of themes to choose from, many of which are free. However, I personally use and recommend MyThemeShop as they have the best premium themes around.
Optimize your SEO.
SEO stands for search engine optimization and that is how your site will rank in the search results. SEO comes down to many different factors, but site content, structure and linking are three of the most effective factors of it.
Again, WordPress makes the process of SEO on your site quite simple. Refer to this list of SEO tips for beginners to learn more about ranking your site in Google.
Write out a list of articles.
With most of your site foundation now in place, it’s time to start thinking about the content you are going to create. One important thing to remember is that longer content is more effective than short content. Many site owners and bloggers get this wrong. They think going live with a new 500+ word article every day will bring them traffic and success, but it won’t. Instead focus on creating a few 1,000+ articles per month, then spending the necessary time to promote each of them effectively.
In reference to what type of content you should be creating for your site, go back to the questions asked at the beginning of this article. Know what your audience wants, and provide it to the in the best way possible. Always put content value and user experience first.
Create your first post.
The first post on your site is quite important and not one that should be taken lightly. Way too many bloggers will leave their first post as “Hello Word”, and not leave much content on it. Instead, delete this post and create a detailed 1,000+ word article that will provide value and act as a resource to your article. Even if only a handful of people are coming to your site when it’s soft-launched, you still want them to see something great. This first post should provide text, images, videos and shareable content such as infographics — all with the common goal of providing value and acting as the launchpad article for your site.
Create an editorial calendar.
If you are already having problems coming up with ideas for content for your site, you may be in trouble. However, remember how it was mentioned earlier that you don’t need to come out with a lot of content… but instead, just long form and great content. This will always be the case with online content.
For bloggers that have what seems like an endless amount of content ideas, setting up or writing out an editorial calendar is a great option. This will allow you to write out what content you want to go live with, and when. This will also help you come up with better ideas and a streaming flow of content so it comes out in the correct order. Along with content creation, make sure to also set up social promotions within your calendar as well.
Outreach and Promotion.
The last step in the foundation process is to make sure you focus on your outreach and promotion. It’s been mentioned several times now, but so many site owners and bloggers keep neglecting it. The success of your site will come down to the content you create and the promotion you put behind it. There is simply way too much content out there already, you need gain new backlinks and site mentions to stand above the crowd.
This can best be accomplished through organic SEO (going after long tail keywords), creating shareable content (like infographics) and contributing to other sites within your niche (through guest blogging).
Start Your Blog Today and Make Money Tomorrow
Yes, starting a blog is extremely cost-effective and easy, but actually making something out of it and earning a few dollars will take some work. Don’t look at the most successful bloggers in the world today and expect to see the same results overnight — or even within your first few months! This is a very competitive space and it takes a lot of time to compete and see growth.
Follow each of the ten steps listed above to build a solid foundation for your blog, which will allow it to continue to grow for many years to come.
5 Reasons Why Your Business Should Be Writing Blogs Right Now
Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.
You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.
Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.
1. Generate Traffic
Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.
This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.
2. Boost SEO
When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.
There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.
Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.
3. Create a Brand Voice
There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.
But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.
Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.
4. Showcase Your Services
When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!
Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.
It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.
5. You Stay Ahead of the Curve
When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.
It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.
Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.
Your Business Needs to Start Writing Blogs Now
Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.
Want to start a blog on your website? Check out our services and see how we can help you set it up.
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Quick and Effective Tips to Maximize Speed of your Website or Blog
Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.
There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.
Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.
Optimize your Homepage to Load Quickly
With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.
Use an Effective Caching Plugin
If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.
Use CDN (content delivery network)
We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.
Improve Your Hosting Plan
If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.
Use Optimized Images
Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.
Minimize HTTP Redirects Requests
How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.
Don’t Leave Your Audience Hanging
When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.
Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.
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