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10 Ways to Make Your Website Stand Out from the Crowd

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Creating a successful web site or blog on the internet isn’t as easy as it used to be. With more people now on the internet than ever before, and WordPress making it so easy for anyone to start a site… you simply need to put in more effort than ever to stand out from the crowd. It’s not just about creating the best content, it’s about starting from the foundation and moving up — while making sure every aspect of your site is awesome.

10 Tips for Making Your Site Stand Out from the Crowd

In this post we are going to look at ten different ways you can set yourself on the path for success, by making sure your site has what it takes to stand out from the crowd!

A Quality Web Host

One of the first things you’ll need to consider is the type of web host your website is will be hosted on. Choosing a quality web host from the very beginning is very important. This is essentially where your website will be published and is the only way that your target audience will be able to reach you. If your website is constantly down, runs extremely slow, or has very poor security protection you may want to consider switching providers.

A Good Domain Name

Your domain name is extremely important. It is how your customers will access your website. Choosing a name that is too complex in nature or unrelated to your products and/or services could result in the loss of a lot of potential customers. The FatCow blog gives great tips on how to choose the perfect domain name for your site. A great way to get started is to simply register your personal name as a domain, if someone else hasn’t already.

The_Moo_s_News_»_Blog_Archive_»_How_to_Manage_Domains_with_FatCow

A Memorable Logo

Part of branding your company means creating a company logo or slogan that is easy for your target audience to remember. It also separates you from your competitors. If you already have a company logo, make sure that you have it placed in a location where it can be seen by all visitors. This provides a lasting memory for your target audience. Just think about all of the amazing logos in the world today (like Apple), that don’t even have a name attached to it, but still… everyone know’s who and what it is.

A Good Choice of Colors

Aesthetics are important when trying to stand out and should be considered when designing your company website. When choosing colors you want to stick with colors that are either soothing to look at or that coincide with your company colors. Refer to this color guide to learn what colors emit different emotions.

Color Charts

Simplicity

As you begin working on the aesthetics of your website be sure that you keep it simple. Adding too many graphics, large pictures, and other features to the site not only make it take much longer to load, but it can also be very distracting to the website visitor which is never good for business as they’ll just move on to the next site. “Ugly sites” like Drudge Report, Google and Craigslist are the kings of simplicity, and look how famous and rich they are today!

Easy Layout

When creating and searching through a website, always keep the user in mind. As you begin laying out the various web pages and information, it is important that it is easy to comprehend. Remember, a confused user will quickly lose patience and move on to another site. Whether you are creating a web site or blog, start with a base template and work out from there — always remember to keep it simple.

Compelling Content

Whether your content will simply consist of a few informational pages about your company and products/services or it is going to consist of a blog and additional resources, the content you provide within your site should be compelling. You want to grab the reader’s attention from the beginning giving them instant access to what your business is all about and why it benefits them. One of my best posts has been the one about how I made over $800,000 in just 4 months with one of my sites. How can you create this same type of compelling content for your site?

How_I_Made__860_538_38_PROFIT_in_4_Months__-_Zac_Johnson

SEO Friendly

While you might believe this is an old concept, search engine optimization or SEO is still very relevant when it comes to website creation. Ensure that you’ve utilized keywords that your target audience would search for to improve your chances of being seen on the first few pages of a search engine. When creating a site with WordPress, many of the built in features and plugins will make this process a breeze.

7_Reasons_Why_Your_Business_Should_Invest_In_SEOSocial Media

The millennial shopper loves to share the good news about a company, product, or service through social media outlets. Having social sharing features on your website such as icons, users can easily find you on other platforms and share the information with others who could use your products or services. In addition to sharing buttons, there are plenty of other ways to get attention and social traffic back to your blog as well.

7_Ways_to_Get_More_Social_Shares_for_Your_Blog

Easily Accessible

Last but certainly not least you want to make sure that the website you create is easily accessible on various platforms. Should your user search your site on a desktop, laptop, tablet, or smartphone, they should be able to do so without complication. If you don’t already have a mobile friendly site, this is something you want to work on so that you don’t miss out on the potential website traffic

That pretty much sums it up. Your website or blog needs to incorporate aesthetics along with practicality in order to attract the attention of your target audience and to stand out from the crowd. If you are not knowledgeable in web design, working with a developer is ideal to ensure that you’ve encompassed all the above discussed features as well as other important components. After launching your site with these improvements, you should begin to see a hike in visitor stats.

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3 Examples of How to Promote Your Brand with Targeted Blog Content

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Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

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Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

Starting a website or a blog is EASY.
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In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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