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10 Web Design and UX Trends to Boost Conversions in 2017

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Web design is one of the most important components of having a successful website and online business. This is now even more important, due to more people accessing the internet through a wide variation of devices like desktops, laptops, tablets and mobile devices.

While WordPress is one of the most used CMS platforms on the internet today and does a great job at making site themes and design responsive for easy viewing, there are other design specs and improvements that can still be made — especially when looking to increase conversions on a site.

This is exactly what we are going to be looking at today in this article today, which is based on the “Web Design and UX Trends to Boost Conversions in 2017” infographic design from The Deep End Design. Be sure to implement each of these design tips and trends into your online business to increase engagement and conversions across the board.

1 – Age Responsive Design

You probably already have a good idea of who your average site visitor is, but do you know what type of font size, navigation and style colors they like as well? With new kinds of metadata in the works, it’s now becoming possible to customize the experience of your site design to that of your audience (based on their age) and how they might prefer to view content on your site.

2 – Skeleton Screens

User experience is now all about how fast content can be displayed, while also making sure it fits the needs of your audiences. By loading a website in multiple stages (from simple to complex), you can have your site instantly load as fast as possible, then loading the more complex content a few seconds later. This will help with the instant gratification experience for visitors hitting your site.

Quick Tip:

Between 200 milliseconds and 1 second, people feel they are within the flow of their actions. After 1 second without any other feedback, focus starts to shift. Beyond 10 seconds, user focus is likely to be lost entirely. – SitePoint

2 – Engagement Bots

While the concepts of chatbots are nothing new, there are new and creative ways to engage with your audience being released all the time. To provide better customer service and increase sales, autopilots and chat windows can be used to help site visitors with any sales or form processes they might currently be working through.

4 – Shopping Cart Marketing

We all know the important of selling online and making the shopping cart experience as seamless and fast as possible. What many brands and businesses tend to forget is how much harder it is to gain a new customer, than bring back an existing one. With this in mind, offering upsells, bundled offers and cross-sales during checkout is a great way to increase revenue for nearly all customers on your site.

Expert Tip:

“Through the use of shopping cart optimization and adding an exit overlay to our client’s websites, we’ve seen conversions boost 4-5%. The response from customers being offered an additional 20% off was amazing. We also did internal testing on email follow-ups after the sale took place, and those who used the original exit coupon code also had better conversions on being a returning customer.”  – Website Designer Melbourne

5 – Animated Call-to-Action Buttons

Remember all the case studies on what the best text and color combinations were for check out buttons? Those are all standard best practices now. However, what’s new and exciting is playing around with check-out and call-to-action buttons that can be animated to spark just a little more interest. Don’t go too crazy with your animations, as you always want the end customer to feel comfortable and safe when buying anything online!

6 – Cinemagraph Hero Images

It’s already a no-brainer how well a mascot, cartoon or logo can help you brand. Heck, I’ve been using the Zac Johnson toon ever since I launched this blog and it’s worked wonders for my brand. If you haven’t tried using similar branding methods within your own business or marketing, now is a great time to get started. Thanks to the power of advanced web design and UX, you can now animate such images and designs without the need for any video or additional components loading on your site. Don’t forget to throw a call to action into the mix to really convert your audiences’ attention into much more.

Expert Tip:

“Characters help you explain your product or service in just a few seconds in a fun and effective way. This, at the end, will boost your conversions rates up to the sky. The statistics indicate that an engaging marketing video can raise your sales by 20% on average, and up to 60% in some cases!”  – Yum Yum Videos

7 – Persuader Videos

Explainer videos have been a great marketing tool for not only increasing conversions but also for grabbing the attention of your audience and sometimes keeping them watching for several minutes! Discover how you can increase sales and gain trust by using real people in your video. Whiteboard and explainer videos are nice, but sometimes it’s nice to see the real people who are behind the names and brands we are buying from.

8 – Value Based Exit Overlays

Popup windows are nothing new for online marketers, nor the average user on the internet. Sure, some people will find them annoying, but in most cases, they will only appear once. However, what isn’t annoying at all, is how well such marketing methods work and increase sales time and time again. If you currently have an online store or are looking to get someone on your mailing list, exit overlays are simply one of the best ways to do it.

Expert Tip:

“The truth is, regardless of how you feel about popups in general, data shows that exit popups actually do work really well. When you implement an exit-intent popup on your site, you could recover 10-15% of lost visitors.”  – Syed Balkhi

9 – Death of the Homepage

The idea of getting rid of your homepage is probably a nightmare. In this example, it’s more about a devaluation of the homepage and making it more about a personalized and behavioral experience on your site, versus a one-design for all concept. Another great way to accomplish this is by making your main page more like a landing page and giving your audience a choice of different directions they might want to go. If you have the ability to segment and track your audience, this is a must for 2017.

10 – Scrolling Trumps Navigation

If native advertising has taught us anything, it’s that scrolling content works extremely well. After all, when you get to the bottom of a website and there is nothing to do… of course you are going to leave! With all of this in mind, discover how you can start making your site infinitely scroll, while also analyzing how much longer visitors are actually staying on your site.

Expert Tip:

“Website navigation mistakes are expensive and avoidable. One mistake could affect both search rankings user friendliness. Make the labels descriptive. Limit the number of items to seven. Put the important stuff at the beginning. Avoid drop down menus.”  – KissMetrics

Must Implement Web Design Trends in 2017

As you can see, with the coming advancements and changes in site design and UX, it’s quite an exciting time for site owners and brand marketers around the world. The days of static HTML and leaving WordPress site ‘as is’ are coming to an end. Even if you don’t know how to implement such design changes and trends into your own site, it’s well worth the time, cost and effort to hire a professional design to make such customizations for you.

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Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

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In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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7 Examples of How to Rank Higher in Google for Your Name

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Your name is important and when someone searches for it online, you want to make sure they find your correct information. This isn’t just about reputation management, it’s also about looking your best and delivering a great first impression.

The key thing to remember here is no matter what someone is searching for online, they are likely going to start with a simple Google search. Since most people share their name with hundreds or even thousands of people in the world, having your content rank for your name might be quite a challenge. This is especially the case if you share a name with a popular celebrity, politician or well-known personality.

The good news is that when it comes to ranking for your name in Google, anything is possible. Implement each of the seven methods below into your content creation and marketing efforts to see your own site and content start ranking higher for your personal name.

Create a Website or Blog with YourName.com

The most effective way to rank in Google for your name is to simply create a website or blog and have the domain as your personal name. ZacJohnson.com is a perfect example of this.

It’s not just about creating a site and putting it out there, it’s also about making sure the site acts as your main hub for everything you do online. This means you should be creating original content for the site, linking to your social media profiles and also referencing back to your site when contributing to other sites or getting quoted/referenced.

zac_johnson_-_Google_Search

Once you have a platform in place, it’s something that will continue grow and develop with your personal brand over time — while also gaining in authority and SEO power as well.

Promote Your Social Profiles

Speaking of social profiles, Google loves to rank sites like LinkedIn, Facebook and Twitter right at the top of their search results. Depending on the competition around your name, your social profiles might already be ranking at the top of Google, even above your own websites.

You can see an example of what currently ranks in Google should you search for “Taylor Swift” below.

 taylor_swift_-_Google_Search

With millions of sites and new content pieces covering Taylor Swift every single day, it’s her social profiles (Twitter, Instagram and YouTube) that continue to dominate the search rankings.

This same method works for all names and not just celebrities. If you want your social profiles to rank higher, just keep sending more links to them using a variation of your name as the anchor text.

Boost Profiles and Authority Sites

As mentioned in the beginning of the article, ranking at the top of Google for your name is important if you want to deliver the best and most accurate information. If you are having trouble ranking your own site or want to focus on ranking other high authority content in addition to your own, this is a perfect option to explore.

For example, let’s take a look at Warren Stephens, who is an entrepreneur and has multiple bios and articles written about him online. His Wikipedia profile ranks first, then a bio on Forbes and another based around “Warren Stephens net-worth” on TheRichest. While Wikipedia and Forbes are both mega-huge outlets, TheRichest is still quite powerful to be ranking number three for his name.

Warren_Stephens_-_Google_Search

Celebrity networth sites have quickly been gaining more and more attention lately as they continue to ramp up the number of celebrities, entrepreneurs, and well-known personalities they continue to cover. Even if you don’t think your one of the most famous people in the world, your profile could soon quickly be picked up by their platforms and covered in the media.

Just while doing a quick search through their Google listings I was able to easily find thousands of entrepreneurs including Kevin Harrington and Gary Vaynerchuck.

Celebritynetworth_-_Google_Search

How long before we see these “networth” sites ranking on the first page for many average individuals, YouTube stars and entrepreneurs?

Guest Blogging and Author Profiles on Other Sites

While you might already have a site of your own that is ranking well for your name, it’s always a good idea to try and rank for multiple positions with other relevant content. If you are an expert in your industry, a great way to secure even more page one rankings for your name is to contribute content to other high-authority sites.

We can see this working extremely well for Neil Patel, who is a well-known entrepreneur and marketer through his blogs at QuickSprout.com and NeilPatel.com.

Not only does Neil have his own sites, he is also a contributor to many big media outlets like Entrepreneur.com and HubSpot.com. Doing a quick search for his name in Google will result in not only his main sites and social profiles ranking for his name, but also each of these contributing bios on other sites as well.

neil_patel_-_Google_Search

Once again, a perfect example of how you can deliver a great first impression (and your best content) when someone searches for your name on Google.

Rank with Other Content Sharing Sites

As covered in a few of the examples above, a great way to quickly rank at the top of Google for your name is to do so with other well-established sites. In this example, we are going to look at Jeff Bullas, who is one of the most well-known bloggers and social media influencers in the world today.

His site at JeffBullas.com already ranks number one for his name, then his social profiles follow afterward. However, when you move further down the list you will see his profiles with SlideShare.net and WordPress.com also make it on the first page of Google.

jeff_bullas_-_Google_Search

Even though Slideshare and WordPress.com are two extremely popular sites, not many people consider them when trying to rank for multiple positions for their name. These are definitely two free options everyone should consider when trying to dominate the whole first page of Google for their name.

Do Interviews and Media Outreach

A common theme in this article has been the power of using authority sites and media outlets to quickly rank at the top of Google. One of the best ways to accomplish this is through interviews and getting mentioned or covered by relevant industry sites that rank well.

A quick example of this can be seen if you search for my name in Google. A few years ago I was interviewed for IncomeDiary.com, and that post still ranks extremely well for my name today.

zac_johnson_interview_-_Google_Search

The same holds true for even big name celebrities or entrepreneurs who do interviews or get covered for stories based around their success and fame. If you do a search for “Lori Greiner” of Shark Tank, you will see interview-based stories from BusinessInsider.com, Inc. and Entrepreneur.com all ranking on the first page for her name.

Lori_Greiner_-_Google_Search

Not sure how to get media coverage on sites like Entrepreneur or Inc? Simple… just look for the author bio section in each article. Share their content, build up a relationship and maybe your story is a perfect fit for their next article.

Don’t Forget About the Power of Video

Video is a fascinating beast in itself, yet one that is often overlooked by content creators that mainly focus on “text” based articles.

Here’s two quick things you need to know about video.

  1. People love to share and reference videos
  2. Google loves to rank video since they own YouTube

Now that you know that, you should definitely be using video in your content outreach and SEO practices.

It’s also not just YouTube video that ranks well either. Sites like Vimeo and DailyMotion rank very nicely as well.

Still not sure how effective video ranking can be? Richard Branson is one of the most well-known and successful entrepreneurs in the world, with billions of searches for his name annually. With all of that competition in play, do you think a video would rank for his name on Google? — The answer is yes, and even more surprising… it’s not even a YouTube video!

richard_branson_-_Google_Search

Don’t Just Rank #1 — Rank for All Ten!

The ultimate goal for everyone trying to rank in Google for their name shouldn’t be to just grab that elusive number one position, but instead to rank for multiple (if not all) page one locations.

Run through the above seven working methods again and see what type of content you may already have ranking in Google. It’s much easier to improve your rankings with any existing content that you already have ranking on page 2 or 3 pushed to page 1, versus trying to come up with new and original content of your own.

In the world of SEO and ranking at the top of Google, it’s all about getting your content in the right places and building authority links and references around them

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