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12 Methods that Will Help Increase Online Traffic to Your Homepage

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Search engine optimization is a frequently discussed aspect of marketing. But what about homepage design: Can how a page is structured be used to increase interest in the site?

To take advantage of this, some people favor moving the call to action to a more prominent place to improve the chances of winning a sale. Others feel you should include engaging content like videos, while making sure not to clutter the page with too much information at once.

But what works best? We asked 12 members from YEC to share the design elements you can incorporate into your site’s homepage in order to increase customer traffic.

1. Make Your Site Mobile Friendly

A lot of websites are still mostly designed for desktop. A mobile version of your site is important because Google prioritizes mobile-friendly sites above non-mobile friendly ones. Even just creating a responsive, dynamically served, or separate URL for your mobile homepage is a start to avoid site bounces and losing mobile site traffic.

Vincent Wong, mHelpDesk

2. Generate and Keep Visitor Interest

Through image and text, make sure your design funnels the user to key supporting pages that evolve the conversation about your brand or product. More then ever before for SEO traffic, search engines are giving high importance to metrics of user engagement like bounce rate and average time on site. You need a design that creates not only immediate but also sustained interest.

– Travis Nagle, Stem and Viesso

3. Make Your Call to Action Clear

Whether it is to contact you, purchase a product or schedule a service, make it very easy for someone to find your call to action button. It should exist on the top half of your website and be big enough for everyone to see.

Lyndsi Stafford, eLuminate Marketing

4. Tout Your Unique Selling Points

First, ask your customers why they buy from you and not from the competition. This will tell you what your unique selling proposition is. Then, make this the No. 1 element on your homepage. A customer should land on your page and be able to answer where they are, what they can do there and why they should do it. Your unique selling proposition will quickly answer this question and improve conversion rates.

Diego Orjuela, Cables & Sensors

5. Add Live Chat

Live chat is an absolute necessity for websites that provide products or services. Having a live chat box across your website builds a sense of comfort for visitors because they know any questions can be answered immediately. The real-time advantage of live chat is that it keeps the customer engaged and not bouncing to seek answers. This increased engagement is better for conversions.

– Obinna Ekezie, Wakanow.com

6. Put Video on the Homepage

Put video on your homepage to get and keep people there. This is the most engaging content and could then influence these visitors to explore other parts of your website. Video content can also provide search engine ranking assistance, as more people are seeking out this type of content.

Murray Newlands, Sighted

7. Provide Connections to Social Media

Our social media accounts are where we get more sales through the testimonials that we post there. It is very important that our website showcases these posts in order to make sales on our site and increase traffic as well.

Daisy Jing, Banish

8. Keep Visitors Engaged

In so many words, don’t be boring. Provide interesting and fun items that keep visitors hanging around. The more they hang around, the more they will find links that provide the information or products they want to use.

Brandon Stapper, 858 Graphics

9. Fine-Tune Your SEO Page Title

The most important element for increasing customer traffic online is the SEO page title that appears in browser windows and search engine results pages. If a homepage title is “Home” or simply “Company Name” in the browser window, then there is an opportunity to include your target keyword in the page title to attract more customer traffic online.

Brett Farmiloe, Markitors

10. Use Long-Tail Keywords

Prospects are searching long-tail keywords, phrases containing several words that ask a question they need answered. Focus on the questions your prospects are searching for, and target your content to respond to and answer those questions. And if they don’t find the answer right away on your homepage, they’re likely to click away somewhere else. You have to immediately capture interest.

Nicole Munoz, Start Ranking Now

11. Make Products Easy to Find

From personal experience, customers like to find the product they’re looking for easily and without too much hassle. On my e-commerce website, I have what’s called a custom search and filter functionality, which helps customers find what they’re looking for with ease. This type of element is important because a customer’s experience on your site will make them buy from you or go somewhere else.

Patrick Barnhill, Specialist ID, Inc.

12. Tell Visitors What You Do

It’s such a simple idea, but one that gets forgotten about often: Tell your viewers what it is that you do. Remain direct, succinct and use language that they’ll digest immediately. Oftentimes, marketing copy can become overly verbose and ambiguous, and ironically forgets its message. If you’re the best at organizing conferences, say it directly — you’ll garner more traffic and conversions.

Blair Thomas, First American Merchant

 

Quick Tips to Improve Your Website or Blog Homepage

Now that you’ve had a chance to read through some expert tips on how to improve your homepage, it’s time to implement these changes into your own site. Also, if you enjoyed this expert round up, I highly recommend you check out another one on BloggingTips.com which asks 83 online marketing experts the question “How Do I Start a Successful Blog?“. If you don’t already have a website or blog of your own, follow my guide to get started with one today.

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3 Examples of How to Promote Your Brand with Targeted Blog Content

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Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

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Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

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Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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