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12 Ways to Increase Website Traffic Without Blowing Your Budget

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When starting a new website, blog or business on the internet, it’s not just about the content you create. Sure, it’s going to be one of the most important aspects of it — but at the end of the day, it really comes down to your content promotion and getting traffic to your site.

In short, this is just a big numbers game. With over a billion active websites on the internet today, how are you ever going to complete?

The answer is simple — create better content than your competition, provide more value, and then put in the marketing effort to make sure your audiences finds it. At this point in the game, focusing solely on “great content” will likely get you nowhere.

However, not everyone has a massive budget that they can blow through each month, just to get traffic flowing to the site. On the flip side, there are plenty of “free” methods for increasing exposure, backlinks, and traffic to your site as well. To further stress this point, I thought it would be a great idea to ask 12 different entrepreneurs and business owners from the YEC community this same question — “What is the best way to increase website traffic without blowing through your budget?

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12 Expert Tips for Increasing Traffic to Your Website or Blog

1. Create Social Media Content

There’s no cost to generate a solid social following, outside of time and creativity. When done correctly, you can then push that captive audience to any website you want. Focus on being genuine and authentic, pull in followers that truly want to engage with your brand and don’t be overly promotional. Share information that will be helpful and useful, mixed in with some calls-to-action

– Jonathan LongMarket Domination Media

2. Contribute Guest Posts to High Traffic Sites

Even if you don’t have much money for marketing, you are rich with knowledge. Identify a few different websites that have a lot of traffic and contribute your knowledge to those sites. Give away the farm and create something immensely valuable for that site. Link back to your site, use a popup to collect emails from the inbound traffic influx and begin creating your audience.

– Brett FarmiloeMarkitors

3. Build One Incredible Piece of Content

Great content is the path to more traffic. Don’t just write filler two-paragraph blog posts. Put all of your energy into creating one incredible piece of content like a piece of software, in-depth video lesson or webinar series.

– John RoodNext Step Test Preparation

4. Email a Link to Your Site

Find out who your ideal target person is and email them a link to your site, and a brief explanation of why they would be interested. Qualified traffic is more valuable than lots of junk from a funny social post.

– James McDonoughSEE Forge

5. Hit the Streets

In today’s digital era, hitting the streets means roaming the web looking for interactions. Engaging in other’s work will draw attention to your work as well (make sure your content presentation is on lock). The web isn’t a one-way street. By posting on other’s threads, you’re not only visible to them, but to other people that are in their social media circles.

– Andrew NammingaAndesign

6. Leverage Industry Influencers

In marketing, one of the easiest ways to reach new customers without paying a fortune is by tapping influencers who already have a captive audience of fans and followers. Find influencers who would appreciate your product or service and partner with them to promote your brand. Many will be willing to do it for free, while others would be happy to take an affiliate commission.

– Firas KittanehAmerisleep

7. Manage Your Online Reputation

It doesn’t cost a penny to be on Angie’s List, Yelp, Better Business Bureau, Facebook, Google+ and Yellow Pages. Survey your customers first to make sure you can stop negative reviews in their tracks. Then, syndicate the positive ones all over the internet by asking for feedback on sites your customers belong to.

– Tommy MelloA1 Garage Door Service

8. Feature Trending Topics

Using buzzwords or writing about trending topics is the best way to generate website traffic and rise up in search engine results without paying a penny. At my agency, we make sure to pay attention to trending topics in the media and write about them ASAP. Whether it’s a new Instagram update or the latest video game, quick turnaround time is crucial because you want to strike while searches for these topics are at their highest.

– Bryanne LawlessBLND Public Relations

9. Take Advantage of Word of Mouth

Get others talking about you to do the legwork for you. This includes telling friends, family, colleagues and others who, in turn, can share it with others. They can pass around your website address or share it on their own social media sites and emails.

– Drew HendricksButtercup

10. Participate in Forum Discussions

We participate in several LinkedIn forums and other online forums where we know our clients come for help. If we make good contributions, users click on our profile and visit our website. It doesn’t cost us anything, and it also improves our digital reputation because it shows our clients that we are very dynamic in the community. Try it.

– Piyush JainSIMpalm

11. Produce Video Content

Create interesting content about your product, service or industry with an engaging video. Everyone has access to video on their phone, laptop or tablet. Whether on-the-go or at home, video is accessible and more engaging than text. As long as your content is captivating, people will share it and become more interested in your brand, which will bring them to your website.

– Stanley MeytinTrue Film Production

12. Blog Often

You need to have a blog. Blogs are very cheap, and often free! They’re also super easy to use and are a great way to start generating website traffic. Get a content director working on it right away and make sure to blog often. Your content should be relevant to your product, and at the same time interesting to read. Happy blogging!

– Manick BhanRukkus

If you enjoyed this expert round up, I highly recommend you check out another one on BloggingTips.com which asks 83 online marketing experts the question “How Do I Start a Successful Blog?“. The answers above are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 

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Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

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In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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