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20 Tricks to Dramatically Increase Your Mailing List

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If you want to grow your blog, brand or make money with affiliate marketing, one of the super ingredients to success is your mailing list; as they say ‘the money is in the list’. The biggest mistake you could be making is not collecting email addresses. One of the common reasons why people leave out collecting email addresses is cost; they simply find it easy to scrap an autoresponder as things like hosting is a must.

The reasons why your email list is very important according to Neil Patel:

  • Your email list of subscribers can be the biggest source of repeated traffic to your site. Growing this list will ensure you can get viewers to your site every time you publish a new post or release a new product.
  • Email marketing has a better conversion rate compared to other marketing avenues.
  • You can monetize your email list multiple times with multiple products.

Here is a list of tricks tried and tested that you can use to double your mailing list in an Infographic.

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1.      Turn Your About Page into a Squeeze Page

Everyone knows that a home page and blog roll receive the most attention and traffic. If the content on these pages are good then naturally the website visitor wants to know about the author and that’s when they hit the ‘About’ page link. A good intro and a unique selling proposition are a must in your about page. You should also have some kind of social proof to say you are not a novice or at the least have been recognised by authority figures in your niche. This is when you subtly remind your viewers to join your mailing list. You should be explaining the benefits of joining the list and set the expectation upfront.

Expert Result: Brian Dean from Backlinko increased his about page email opt-in rate by 5.8%.

2.      Add ‘Subscribe To’ Email Option Next to Comments

People who comment are action takers; they are commenting either because they like your content or they simply disagree with you. Either group is fine as they are more proactive than users who simply view the content and did not leave a comment or socially share. How you reply to people who disagree with you is important. If there point is valid and you have not thought about it, gracefully agree with them and avoid having an argument. If they have misunderstood, try and clarify the point and don’t forget to thank them either way.

Expert Result: Brian Dean increased his email subscribers by 214 in a few weeks by adding a subscribe checkbox next to comments.

3.      Stick to Single Opt-in Page

Double opt-in is where a user enters their email address in one page, then confirms the details in another page. You lose one fourth of the potential subscribers when you have 2 pages to opt-in. Stick to a single page to opt-in and use a confirmation email where the subscriber has to click on a link to confirm their opt-in.

Expert Result: Avoid losing 25% of subscribers on double opt-in pages.

4.      Use a Pop-up Specific to a Page

When you use a pop-up specific to a page, you can target what the user wants. If the viewer is looking at a blog post about content marketing then you could offer a content marketing eBook for opting-in. This is targeted at the user and the page they are in. Page specific pop-up has a better conversion rate.  Note – your subscription offer is the same eBook to all subscribers and you are merely having pop-ups in highly targeted pages.

Expert Result: Brian Dean achieved 65% increase in opt-in rate using page specific pop-ups.

5.      Post specific Bonus Content

Another great idea to collect email addresses is to provide bonus content specific to each post. Imagine the same scenario above – content marketing. As a bonus you could provide content marketing or social media tips. You could even have extra pointers only available to your subscribers.   Note – your bonus content will vary based on the specific page or post. This tactic slowly helps build a bonus content area for one post at a time.

Expert Result: Brian Harris form VideoFruit increased his email opt-in rate by 12.2% by providing post specific bonus content.

6.      Author Bio Call to Action

Most online marketers agree that a call to action in your author bio is a must as this area stands out. If the content is great the viewer’s naturally scroll down to the author bio before deciding whether to go to the about page or not. One of the best tricks to increase email subscription is to have a call to action – ‘sign-up to my mailing list’ in the author bio. You can do this even if you are the only author in your blog but definitely something you can try as a guest blogger in authority sites. Note – Not all authority sites would allow this, so you may want to check with the site owner.

Expert Result: Brian Harris achieved an email conversion rate of 0.6% by asking users to sign-up in his author bio box.

7.      Opt-in at Exit

When the user has shown intent for leaving your site, you can throw the dice one last time and take a chance. The viewer is leaving the site either because they found what they wanted and they are done or they did not like what they saw. Either way you can take a chance and find out for yourself. Some people don’t like this option and consider this annoying, the choice is yours.

Expert Result: Brian Harris achieved an email opt-in rate of 3.3% by asking users to sign-up when they exit his site.

8.      Contest or Give Away Opt-in

You can host a competition or provide a give-away to collect email addresses. The condition of entry to the competition is leaving the email address for inclusion in your email list. The contest or give away ideas could range from a discount coupon, free hosting, free plugin or even advertising space on your website for a limited time.

Expert Result: Brian Harris achieved an email conversion rate of 39% by hosting a contest.

9.      Promote the Benefits of Opting-in

Simply having a few opt-in boxes in your blog will not give you a mailing list. You have to actively promote the benefit of your mailing list. Tell users why they should sign-up and what benefits they are going to enjoy. You can also promote your mailing list benefits in your posts once in a while and ask users to sign-up.

Expert Result: Blog Tyrant aka Ramsay Taplin achieved 10,000 email subscribers in a short time frame using this tactic.

10.  Build Your Brand by Guest Blogging

When you start a blog no one knows you or your blog exists and the only way to get the word out is by guest posting on popular authority sites. Some find it hard to approach an authority site and creating some pillar content should give you much needed confidence. Don’t think viewers on the authority sites are all hooked in, if you provide unique content you will get attention.

Expert Result: Blog (like a) Tyrant to a big mailing list using guest blogging.

11.  Opt-in Option in Home Page

Have you seen sites where they dedicate top half of their home page to collect email addresses? They do this because it works. You don’t have to dedicate your home page for this but at least have an opt-in box in this high traffic area.

Expert Result: Ramsay achieved 10K mailing list using opt-in on the home page.

12.  Send New Commenters to a Thank You Page with Opt-In

You can use a plugin to send new commenters to a thank you page. The thank you page should have some of your popular posts and an option to opt-in.

Expert Result: Tap your way to a huge list by using thank you page opt-in just as Taplin did.

13.  Make Your Opt-in Box Colour Eye Catching

You can experiment with different colour combinations for your opt-in box. Your objective is to make the sign-up box stand out. You can also change the sign-up button colour and text to something like “Let’s Go”. Test and see what works better.

Expert Result: You already know Taplin’s result; he is just saying – “dude just stand out from the crowd”.

14.  Use an Opt-in box Slider

The sliding opt-in box is becoming very popular and is a very good alternative to pop-up boxes as some consider these annoying. The slider is a non-intrusive way of saying hey, you can leave your email address for future updates or to get our free ebook.

Expert Result: BufferApp team gets 400 new sign-ups each week from their opt-in box slider.

15.  Opt-in with HelloBar

HelloBar is a bar at the top or bottom of a web page that is dedicated to collecting email addresses. The cool feature of HelloBar is that you can have different variations and test them simultaneously. For example, you could have two designs of your HelloBar and every second visitor to your site will get the second design. You can collect some email addresses over time and see which design performs better and make it your design choice.

Expert Result: BufferApp team gets 350 new sign-ups each week from their HelloBar.

16.  Email Opt-in on Sidebar

This is an old fashioned trick that still works. Reason, the sidebar is visible on all pages and is prominent. By making your email sign-up box easily accessible you can drive more email conversion.

Expert Result: BufferApp team got 149 new sign-ups per week from their opt-in box on the sidebar.

17.  Cross Promote to Other Bloggers Email List

You could team up with another blogger in your niche and cross promote each other’s mailing list for mutual benefit. This is a nice tactic that is targeted as people in the mailing list are from the same niche. The drawback of this tactic is that you would need a decent email list to cross promote someone else. You also need to find a blogger with a similar size mailing list. Don’t just promote any blogger to your mailing list; promote them if their quality and ethics matches yours.

18.  Use Email Sign-up Button in Facebook

If you don’t have a Facebook fan page, now is the time to create one. There are many benefits to having a Facebook fan page compared to a personal page such as the ability to advertise and building a better brand following and recognition. One other benefit is you can drive people to sign-up to your email list from the fan page.

19. Make Your Opt-in Box Unique, Non-Intrusive and Visible

This is a simple tip that can exponentially grow your list if done correctly. The footer is traditionally not a good place for an email sign-up box as it is not visible. Make your sign-up box unique with design, colour and message. Use an opt-in offer that acts like a lead magnet. Create something awesome and give it away to your email subscribers.

20.  Use a Combination of the Above

The best results are achieved by combining a few strategies together. Don’t just put your sign-up box in a stand-alone subscribe page and hope you collect email addresses. Sell your opt-in benefits. Make sure you have an opt-in option in your home page and about page. Ensure they are visible and stand out. Choose what suits your preference. Be careful with combining the above tips as some work well together and some don’t.

Conclusion

Using one or two of the above tactics can steadily increase the number of email subscribers but if you use a few of them, you can see exponential growth. If you want to use a pop-up then a slider is not a great idea to combine as you are overdoing it and will most likely annoy your website visitors. The key is to have a tempting opt-in offer and combine a few of the tactics above. Choose what works for you and continually test and improve.

Create a big email list; it’s your turn now – go for it. Please try not to annoy or spam people. Good luck gathering emails, the candidates are waiting for you…

References:

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Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

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In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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