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3 Effective Ways to Increase Site Traffic and Brand Loyalty

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Having a website or blog with content simply isn’t enough. If you are creating “great content” for your site… congratulations, so are millions of other sites. The big question is, what are you doing to actually get people to come to your site to find your great content?

With over a billion active sites on the internet today, it’s less about creating content and more about promoting it. This is something I talked in great detail with when I interviewed Brian Dean on my show. He’s a master at creating great content, then focusing the appropriate amount of time and effort on link building to make sure his content continues to work for him months and even years down the road.

One of the most important things you need to understand is that content doesn’t begin-and-end on your site; it simply begins there.

Content not only needs to be fresh and engaging on your website, but also on other websites and platforms as well — this includes social media and any other outlets that might already have reach to your target audience.

To increase traffic coming to your site from both a viral and social perspective, implement these quick tips into your sites and content marketing plans today.

Blog at least Once a Week

Blogging at least once a week isn’t a requirement, but it’s a good number to stick with. I recommend staying away from blogging daily, as it will simply be content overload. If you can blog at least once per week, this gives you enough time to create really high-quality content and resource guides, while also giving you enough time and focus to promote your content after it goes live.If you don’t have a staffed writer, consider hiring a freelance writer. On

If you aren’t personally the best writer in the world and don’t have a staff writer on your team, consider hiring a freelance writer. Again, it’s not just about creating content — it’s about creating great content, making sure it provides value and is also properly formatted for both SEO and user experience.

The two articles below will help greatly when it comes to article creation, formatting, and concept.

It’s also important for you not to just focus on your text content. Bring your content to life with high-quality images, custom infographics, stats, case studies, testimonials, video and more. At the same time, you also want longer content articles than shorter, as this will help with ranking in the search results. If you are blogging weekly, writing a 1,500-2,000+ word article shouldn’t be a problem. Search engines love longer content and people find a lot more value in it and share it more often.

When writing content for your site, you also have the option of generating revenue from your site visitors as well. If you don’t already have a product or lead gen to offer, you can reference to affiliate marketing or use contextual based advertising (through solutions like Pubsio and GoogleAdsense). The great thing about Google Adsense and contextual based advertising networks is that they provide relevant advertisers to your site based off your article content. This not only leads to better advertising and higher click through rates, but also an improved user experience.

In the screenshot below you can see an example of how contextual advertising could be displayed through your content. You will also see how the advertiser’s content would appear when the link is hovered over. The site owner would earn a commission on each referred click, and the user would then be sent to the advertiser’s site.

Contextual Advertising Example

Integrate Content Syndication within Your Site

In the past, if you wanted to get traffic to your site you only had a few options. In short, it usually came down to ranking in Google or paying for traffic. Now with social media and content syndication networks, the game has completely changed. You’ve likely already seen content syndication several times today on your favorite sites, and you’ve probably clicked on them as well.

You can see an example of this type of marketing in the screenshot below. The most popular sites on the internet are using it today, and not only it is driving massive traffic, it’s also making them a lot of money in the process. The example below can also be seen on most Forbes articles.

Content_Syndication_from_Revcontent

The way content syndication works is simple. All you need to do is join any of the major networks out there (such as MGID or any of these other solutions), insert their line of code to your site and you can start serving ads like the ones above. The good news is that it’s pretty much set and forget. Nearly all of them manage the ads on the backend to make sure the best performing ads are being see. Depending on your preference, content ads will appear in exchange for displaying your content on other sites, or for your site to earn revenue.

Nearly all sites are displaying this type of advertising at the bottom of their content, as the user is likely to click off and leave your site anything. This is a perfect way to increase traffic or revenue to your site, without diminishing the user experience. This is the same type of content promotion and advertising that helped ViralNova sell for $100 million!

What’s even better about this method, is that if you have a lead generation campaign or are an advertiser, you can join any of these networks and have your own campaigns displaying across thousands of sites (the same goes for contextual based advertising as well).

Take Advantage of 2 Billion+ Social Media Users

More than likely, you’re already sharing your own content on social media. Connecting with your followers is great. In addition to setting up your own personal social media profiles, you should also be creating accounts and fan pages for each of your sites as well. This will allow you to post content through a wide range of social media outlets every time new content goes live on your site, and also bringing high-quality links back to your site as well.

social_sharing_buttons

Also be sure to include social sharing buttons on your site. I’m always amazed at the number of sites I see with great content, but they make it very hard to share their content. Use a plugin like Floating Social Bar or a free service like AddThis. It’s also important to realize that your social profiles aren’t just profiles — they are actually billboards and advertisements that are working for you 24/7.

Although content marketing can garner you amazing results and insane amounts of traffic, it shouldn’t be the only way you market your business online. Use other advertising methods, such as SEO, infographics, video and side-bar ads in conjunction with these methods. Content marketing is the most powerful form of online marketing, but you’ll gain more followers if you stay visible using all forms of online marketing.  

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

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Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

Starting a website or a blog is EASY.
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Blogging.org University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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