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3 Must-Use SEO Analyzers to Rank Ahead of the Competition

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The secret to finding success on the internet isn’t about coming up with the next big million dollar idea, or simply creating content better than the competition — it’s about continually adapting your website and business with the changing times and environment around you. A perfect example of this can be seen in the world of content management and SEO. We all know the important of ‘great content’, gaining backlinks and ranking in the search results, but far too many of us stop right after the latest publication goes live on our sites.

What site owners, brands, and businesses should be focusing on is the actual foundation of their sites, content, and link structures, while also looking for anywhere improvements can be made — and when it comes to content and SEO, there is always going to be more room for improvement.

To help with this process, I wanted to provide my audience with a list of the best options available when it comes to SEO analyzers. The way these tools work is extremely simple. All you need to do is plug in your site URL, then the SEO analyzer gets to work and spits out a nifty report for you on what improvements can be made to your site. While the concept of analyzing your site and SEO is nothing new, it’s still something that many site owners continue to neglect, which is why it can give your site a huge advantage over the competition if you decide to put in the time, work and effort.

3 SEO Analyzer Tools Every Site Owner Should Use

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SEO Analyzer

Neil Patel has some of the most powerful and successful sites on the internet today. Not just in the eyes of his audience, but also in reference to Google and search ranking power as well. This is mainly as a result of his great content, numerous references on other sites and also the powerful tools that he offers to his audience.

One such tool is his SEO Analyzer, which is free to use, while also being extremely clean and easy to follow in the process. Through the screenshot above, you can see where you would enter in your own site URL and then add three competitor sites as well. This will allow you to not only analyze your own site, but also your competition as well. 

There are four main component’s to this SEO Analyzer, which are:

  • SEO Analysis – If you want more search traffic all you have to do is follow the website analysis report. It will point out all of the SEO errors you need to fix in order to increase your rankings.
  • Content Marketing – Wondering what you should be blogging on? The content marketing report will show you the popular articles on your blog as well as your competitors’ sites so that you can write content that goes viral.
  • Marketing Checklist – Feeling overwhelmed? There are a lot of things you can do to grow your traffic and sales, but I’ll prioritize them for you, so that way you focus on what’s important and get results.
  • Competitive Intelligence – Are you wondering why your competitors are doing better than you? Well, you won’t guess anymore. Through the competitive analysis report you’ll be able to dissect your competition and compete with them.

After clicking the “Analyze” button, you will then be given a report on your site (based off each of the four factors above)… which includes Page Level SEO Score, Speed Score, Site Viewing Screenshots, content marketing reports and competition analysis. Reports can also be downloaded to PDF for continued viewing.

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SEMRush Site Audit

When it comes to premium SEO tools and tracking, SEMRush is a name you’ve likely seen and used before. While the service offers much more than SEO analysis, we are going to stick with that feature for that concept of this article. Through their “Site Audit” project management tool, you can handle all aspects of your site, it’s content, ranking scores and overall SEO.

You can see an example of one of their reports above. In the “Overview” section of the report, you can quickly get an idea on the general health of a site through the listed Errors, Warnings, and Notices, while also being given a Total Score.

  • Errors: Broken internal links, Returned Codes, Broken External Links, Broken Images
  • Warnings: Missing ALT Attributes, Duplicate H1 Tags
  • Notices: NoFollow Attributes, Blocked by Crawler

Another great feature of SEMRush and their Site Audit tool, is that you can make any recommended changes to your site, then run the report again and see how a site’s score improves almost instantly. As with Neil Patel’s SEO Analyzer, SEMRush also lets you take a look at the competition as well.

SEMRush is a premium tool, which has several premium plans to choose from (starting at $69/m), but they also offer a free trial account with limitations as well.

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SEO Site Checkup

Another free SEO Analysis tool on the market is SEO Site Checkup — which is extremely fast, simple and easy to use. You can enter your URL on the main page to pull a quick SEO report, or you can sign up for a free account and have access to ongoing stats for your site. The option is also there to upgrade (starting at $19.95/m) to access even more features.

After running a free report from their main page (or within your member account), you will see a full report like the one above — which includes.

  • Common SEO Issues – A review of existing meta tags, descriptions, Google search preview, keyword usage and more.
  • Speed Optimizations – HTML Page Size Test, Compression Test, Image Tags, Minification Tests and more.
  • Server and Security – URL Canonicalization, HTTPS Test, Safe Browsing, Plaintext Emails Test
  • Mobile Usability – Mobile Snapshot of site, Media Query Responsive Test
  • Advanced SEO – Microdata Schema Test, Noindex Tag Checker, Canonical Tag Checker, NoFollow Checker

All in all, it’s a pretty advanced report that site owners can get their hands on for free, simply by entering their email address and creating a trial account.

Run an SEO Analyzer Test on Your Site Right Now

It doesn’t matter what niche market you are in, or what you are trying to rank for… you are doing yourself a huge disservice if you aren’t actively monitoring the health of your site, it’s content, usability and search rankings.

Choose any (or all) of the SEO Analyzers above and run a quick report today!

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

To provide our audience with a selection of the best Black Friday offers on the market today, we’ve hand selected a few of the best out there. Not only are these tools that are trusted and used by thousands, they are also tools and solutions that we love and personally use daily.

HURRY! TIME IS RUNNING OUT!

The Complete Guide to Affiliate Marketing & Blogging

  • 75% off for Black Friday Only!
  • Over 80+ Training Videos and Guides
  • Interviews with Neil Patel and more
  • Follow Along to Make Money Online

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Discover how to start a profitable online business by mastering affiliate marketing, content creation, social media, paid search & more.

Starting a website or a blog is EASY.
Creating a profitable website or blog, IS NOT SO EASY.

Blogging.org University has created “The Complete Guide to Affiliate Marketing & Blogging” to make the concept of creating an online website, blog, brand, or business easy for anyone.

In these video sessions, industry expert Zac Johnson, will walk students through everything they need to know to create a successful and profitable blog online. Such topics include finding that perfect niche market, creating a site from scratch, how to make money with affiliate marketing, and much more!

And of course, all students get lifetime access to all course content, videos, and updates.

Online Coaching with Industry Expert Zac Johnson

Zac Johnson is the Founder of Blogging.org, and has been making money online with content and affiliate marketing for over 20 years now. Having first started making money online back in the mid-to-late 90s, Zac first found affiliate marketing success with Amazon.com, then started building out his own sites and ad campaigns.

Over the past two decade, Zac Johnson has lunched hundreds of websites, thousands of ad campaigns and has also taught his students how to make millions of dollars in the process.

The Complete Guide to Affiliate Marketing & Blogging” is simply one of the best courses for learning how to create a legitimate and profitable business on the internet, while also being 100% taught through lessons created by Zac Johnson himself.

Click the link below to enroll today.

 

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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