4 Ways to Use Persuasive Video to Increase Conversions
We all know the power of reach of online video, but are you still sitting on the sidelines when it comes to actually using it for your brand or business? Today I wanted to show you three difference examples of how you can be using online video within your business, not only to promote it and reach new audiences but to also increase conversions and revenue in the process.
While scanning through each of the video types below, also keep in mind how the internet has quickly changed over the past few years and is now serving online video more than anything else. This can be seen through the likes of social networks like Facebook, and also mobile usage in a massive uphill growth climb over that of traditional desktop computers and tablets. In short… online video is the best way to reach your audience, even if it’s a quick 30-second clip. Now let’s look through a few examples of how other brands are successfully accomplishing this.
Whiteboard Explainer Videos
Explainer videos have gained a lot of traction over the past few years. Not only are they interesting to watch, they are extremely addictive and make you want to keep sticking around for more. With the combination of a whiteboard style drawing design and a quality voice over, such videos make the concept of learning about something much easier and more engaging. This is why explainer videos are often used on landing pages and to sell higher ticket items, as the video relates with an audience in ways a traditional person-to-person video might not.
When it comes to creating a whiteboard video, you have a few different options. One is to hire a design team, which can add up in costs. The other is to use a drag and drop solution like mysimpleshow. Be sure to check out the whiteboard video below that was created by a student for their class project, which was also used to help further increase value and engagement within their latest blog post as well.
Personal recommendations are priceless. When a friend or family member recommends something, you are going to take their word for it. At the same time, when someone looks online for a recommendation, rating or review, they also place the same value on such information — even if they don’t directly know the source. With that in mind, video testimonials can increase sales and trust for you a brand like nothing else — especially when it’s so easy to post video content right to your site, while also sharing it on social media or other outlets.
When it comes to testimonials and customer feedback, they are pretty much all over the place. Even when you turn on the TV, you are seeing paid ads, customer stories and testimonials all over the place. The same is true online. To give you an example of a popular blogger giving their endorsement for a product or service, check out the one below from Matthew Woodward for mythemeshop.
Infographics are still one of the best ways to turn boring text content and data into real visual art that is easy to consume. However, infographics are usually static in design, along with often being a JPG or PNG format. With video in mind, it shouldn’t be tough to convert your best infographic data into an animated video that can reach millions of new users through YouTube, social media and even being embed into your site content.
You can see a perfect example of this in the animated video infographic below from Infographic Design Team. Watch the video below, then see the original infographic here and how they were able to bring it to live through animation.
Person to Person Videos
We all know text content and blog articles are great, but with video and mobile usage on the rise, you always need to step up your game. A great way to take advantage of all of these mediums is to mix things up whenever you can, while also combing the best of both worlds at the same time. I have an upcoming webinar next week, and in addition to writing a blog post to let everyone know about it I also did a short video intro as well. The video has done very well through Facebook and social media. Be sure to add these same content creation and video marketing methods to your own promotions.
How Can You Start Using Online Video?
As you can see, when it comes to online video you have plenty of options to choose. You also don’t need to focus on being salesy or always converting your audience into a lead at all times. Branding also comes into play with online video and the ability to have your content continually getting shared through social media is a huge plus.
Skim through each of the video methods above and see which might be a great solution for your brand or business.
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