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40 Digital Marketing Influencers You Need to Follow Right Now

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When you think of the word “influence“, what do you think of? In the world of entrepreneurship and business, you probably think of names like Tony Robbins, Steve Jobs, and Mark Cuban. However, influencers are all over the place, and especially in smaller niche markets — many of which you like never even heard of. In short, influencers can be anyone who takes the time to share their knowledge, story or expertise with others, while also helping them explore and learn new methods and processes.

Later this month I will be speaking at Influencer Marketing Days in New York City (for the second year in a row). It’s a great conference where industry experts and influencers get together and share their expertise with an engaged audience of business owners, content creators, and entrepreneurs who are looking to find more success in their online marketing, social media, and lead generation efforts. Being seen as an ‘influencer’ in the blogging and affiliate marketing niche, not only do I have a lot of great information to share with others during the event, I also know what it takes to convert a passion or expertise for something into a profitable business and well-respected brand.

If you are in the New York area and able to attend the event, awesome! I highly recommend you register and take advantage of this opportunity to connect with industry experts, while also not being overwhelmed with a large scale conference that has thousands of attendees. We all know that influencer marketing is continuing to be one of the main areas of focus for top brands and businesses in the world today, so it’s a great area to make sure you have exposure and proper knowledge in.

My session will be on “How to Become an Authority Through Content Marketing“, which is something I love discussing, as so many bloggers, brands, and individuals are doing it wrong! Quick tip… it’s not about the content creation, it’s about the content promotion!

Even if you can’t attend the event, that doesn’t mean you will totally miss out. This year there are over 40 different speakers at Influencer Marketing Days, and all of them are online with their own social accounts, websites, blogs and brands for you to follow. In addition to speakers at the event, there will also be a number of well-known brands in attendance as well, such as Forbes, Google, NFL, Pinterest, Reebok and Swatch Group to name a few.

I recommend you run through the list below and follow as many (or all) of the influencers that relate to your audience or industry.

Influencer Marketing Days  – 40 Speakers You Can’t Afford to Miss

Geno Prussakov

Geno PrussakovInfluencer Marketing Days is organized and chaired by Geno Prussakov, an acclaimed digital marketing thought leader, international speaker, and educator. Through his writing, training, and speaking he directly contributed to online marketing successes of many Fortune 500 brands, and thousands of small businesses.

Prussakov authored numerous books which were translated into other languages, trained tens of thousands of Internet marketing professionals, and are also used as textbooks in many MBA programs around the world.

In 2011 for influencing “change within the industry” Rakuten named him one of Performance Marketing’s Most Vocal Advocates, while in 2014 and 2015 Small Business Trends recognized him as one of North America’s Top 100 small business influencers. He is a regular contributor to an array of industry publications and multiple blogs, including his own (named the Best Affiliate Blog in 2010 & 2011). Geno regularly speaks at key industry events, and besides Influencer Marketing Days also runs his Affiliate Management Days conference.

David Adler
For 17 years David M. Adler has provided innovative solutions to creative professionals and organizations, guiding clients through the dynamic and sometimes murky legal challenges presented by Trademark, Copyright, Media, Entertainment, Information Technology and Corporate Law. David has been designated by his peers for the fifth consecutive year as an Illinois SuperLawyer® in the areas of Entertainment & Media Law. David was an Adjunct Professor teaching Music Law at DePaul College of Law, formerly chaired the Chicago Bar Assoc.’s Media & Entertainment Law Committee and is currently a member of the Illinois State Bar Association Intellectual Property Law Committee.
https://twitter.com/adlerlaw

Rachel Honoway
Rachel is a partner at Rust Built Ventures, a firm that provides growth strategies and executive management and coaching for SaaS developers and digital media companies. She is currently serving as the President of the Performance Marketing Association Board of Directors. Rachel has been in the performance marketing industry since the late 90’s helping merchants launch new programs, assisting affiliates in starting their businesses and has been a part of developing technologies that help affiliates, publishers, bloggers, merchants and advertisers optimize their interactions and maximize the return on their relationships. You can listen to my podcast interview with Rachel here.
https://www.linkedin.com/in/rachelhonoway/

Shane Barker
Shane Barker has been in the influencer space for over 5 years and is a top contributor at INC, Huffington Post and Salesforce. He has a video influencer series with SEMrush called “Influencer Marketing with Shane Barker!” and has consulted with Puma, California Art Institute, IMAX plus many others.
https://twitter.com/shane_barker

Greg Bobolo
Greg Bobolo has a reputation as a visionary in the sports media and advertising markets. He made a mark with his last company showcasing the latent, under appreciated value of sports video highlights. Greg built a small $0 revenue video start-up to the largest professional sports video syndication business in the world. The company served all major sports MLB, NASCAR, NFL +70 and had a viewership of over 2.4B and a 9 figure valuation and is rated on com scores top 30 companies in the world for video. Greg is now leading a live video company capitalizing on the Live video and influencer trend utilizing his vast knowledge in pro sports to create the holy grail in live streaming.
https://twitter.com/GregBobolo

Angela Brooks
Angela Brooks is a creative marketing professional with nearly a decade of influencer marketing experience. She is currently VP of Brand Strategy at Terakeet, where she has helped shape the evolution and execution of the company’s influencer marketing product since 2009. Working with Terakeet’s Brand Strategy teams, Angela has helped define how social media, traditional marketing principles, and the concept of community engagement can be merged with SEO fundamentals to design and execute hundreds of innovative and successful campaigns for Terakeet’s renowned clients. Angela holds a bachelor’s degree in Public Relations from the State University of New York at Oswego, and currently serves as Vice Chair on the Medical Research Charities Board of Directors.
https://www.linkedin.com/in/angelatrapasso/

Philip Brown
Bilingual influencer marketing strategist and keen author on the topic. Head of influencer marketing & brand advocacy at Come Round.
https://twitter.com/philipvdbrown

Carol Cheung
Carol Cheung brings over a decade of integrated marketing experience, with an emphasis in high-level strategy across digital and social media channels. Her client list is diverse and includes experience in telecommunications, CPG, finance, luxury goods/fashion and beauty. She is well versed in the US media landscape as well as abroad in Asia where she was responsible for driving digital strategy for key clients in Hong Kong and APAC. She is curious and most excited about the convergence of technology and media and how it ultimately impacts consumer behaviors.
https://www.linkedin.com/in/cheungcarol/

Alison Chew
Alison Chew is the Director of Partners & Innovation at Acceleration Partners. In this leadership role, she and her team cultivate large, innovative partnership opportunities for AP and their clients. They are also building out a world-class publisher development team to help grow affiliate programs for AP clients, which include adidas, ModCloth, Reebok, Target, Gymboree, Warby Parker and more. Her extensive performance marketing experience and invaluable industry relationships enabled Alison to develop AP Influence™, a unique service offering that connects top brands with top micro-influencers in a scalable, performance-based way.
https://www.linkedin.com/in/alison-chew-4086a95/

Michael Craddock
Michael previously ran his own brand and YouTube channel, becoming an “influencer” myself, achieving 300,000 YouTube Subscribers. Gaining experience of working with top brands and pushing their product further. He is now the co-founder at www.Kairosmedia.com, a social digital agency with a key expertise in influencer marketing. Helping brands transition into the digital age successfully. They help scale influencer campaigns globally taking into account the clients KPI, supported with production, amplification with surrounding influencers. This is backed up through our custom software allowing us to report and track campaigns for the client, knowing exactly where their marketing dollars have been spent.
https://www.linkedin.com/in/michael-craddock-1660927a/

Todd Crawford
As a co-founder, Todd Crawford evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River’s affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years.
https://twitter.com/toddcrawford

Jennifer Dwork
Jennifer Dwork is the Head of Content & Partnerships at Book of the Month. She oversees the company’s content strategy, including social media, email marketing, public relations, and key brand partnerships. She helped to relaunch the 91-year old brand as an ecommerce subscription service company and build its audience through social media and content-driven partnerships. She was named to AdAge’s 40 Under 40 list in 2017 for her work on Book of the Month. Previously, Jennifer worked in Corporate Development and Strategy at TripAdvisor, and was a cable news television producer at CNBC and Bloomberg. She graduated from Columbia Business School in 2014.
https://twitter.com/jennydwork

Gil Eyal
Gil Eyal is the CEO and co-founder of HYPR, which organizes social media information and makes specific audiences reachable at scale. Founded in 2013, HYPR’s Search Engine leverages its smart index that houses profiles and audience demographic information for over 10 million influencers across major social channels.
https://twitter.com/gileyal

Mike Filbey
Mike Filbey has led the company to become the #1 online source of 100% grass-fed beef. Mike has grown the company by putting people in positions to be successful and keeping a relentless focus on what works. Mike views influencers as individuals, not just a channel, and ButcherBox has successfully built relationships with some of the biggest influencers in health and wellness. Mike loves the wilderness and spends his free time exploring the outdoors and volunteering as a youth soccer coach around Boston.
https://www.linkedin.com/in/michael-filbey-4015ba2b/

Gena Hamshaw
Gena Hamshaw is the author of the blog The Full Helping, which she started in 2009. She is also the author of two cookbooks, Choosing Raw and Food52 Vegan; is a regular columnist for the website Food52; and she has contributed to or been featured in Self, Shape, Slate, The Washingtonian, Redbook, O Magazine, and more. She works regularly with brands and food companies on recipe development and professional food photography. She is also a nutrition counselor and is completing her master of science degree in nutrition and education at Teacher’s College, Columbia University. She lives in New York City.
https://www.linkedin.com/in/gena-hamshaw-38582146/

Sharon Hibbard
Sharon Hibbard is known to her followers as “The Message-to-Money Mentor.” An expert in marketing communications, Sharon works with her clients to identify their specific ideal audience, and clarify their unique “magnetic message,” enabling them to confidently communicate what makes them different and best-qualified to provide their product or service. Sharon’s clients learn to “MONETIZE” their message by infusing it into every aspect of their businesses – compelling copy and content, signature talks that sell, personalized products and packages – so they can establish authority, position themselves as experts in their field…and, most importantly, MAKE MONEY doing what they love to do.
https://www.linkedin.com/in/sharonhibbard/

Marla Isackson
Marla Isackson is a seasoned marketing executive with over 25 years’ experience creating innovative marketing campaigns for world-famous brands including Citibank, American Express, Barnes & Noble, and WebMD. A longtime passionate supporter of womens’ initiatives, Marla is the founder of Like a Boss Girls (likeabossgirls.com), a website and social media franchise providing young women the tools, information and inspiration they need to define, explore and connect with their goals — including finding (or creating) their dream job, becoming entrepreneurs, social activists, leaders, basically pursuing success however they may define it. She is Treasurer and Board Member for The New Agenda (thenewagenda.net), an organization dedicated to improving the lives of women and girls.
https://www.facebook.com/misackson

Burak Kanber
Burak Kanber is an entrepreneur, software engineer and author with 15 years of experience. He earned his bachelor’s and master’s degrees in Mechanical Engineering from the prestigious Cooper Union in New York City, where he concentrated on software modeling and simulation of hybrid vehicle powertrains. Burak is the author of “Genetic Algorithms in Java”, a machine learning textbook published by Apress, and the author of the popular “Machine Learning in Javascript” series. Before Tidal, Burak had founded several startups, most notably Niqos Inc, a boutique design and engineering firm that helped startups and small businesses solve difficult technical problems. Burak has helped dozens of companies launch products and is an active technology and startup advisor. He also occasionally teaches classes in computer programming and machine learning.
https://twitter.com/bkanber

Kevin Knight
Kevin Knight leads the marketing and creative services teams as Chief Marketing Officer at Experticity. Prior to Experticity, he was the global head of creative and brand strategy at Pinterest and previously worked at the Facebook Creative Shop in New York City, where he developed some of the most successful campaigns in digital advertising. Kevin has also held marketing roles at Google and Microsoft. He earned his bachelor’s degree at the University of Utah and his MBA from MIT.
https://www.linkedin.com/in/kevinjknight/

Karen Koslow
Highly accomplished strategic marketer and entrepreneur with proved talent for envisioning and developing ideas into successful businesses and building peak-performing teams to support those growing businesses. Fueled by a passion for health + wellness and keen sense of the changing marketing landscape, Karen co-founded Wellness Amplified, the only influencer marketing company solely devoted to the health, wellness + nutrition verticals. Karen is the former Founder/CEO of Think 360, a nationally recognized integrated marketing agency and its health + wellness strategy arm, Antidote 360, both highly regarded for their multichannel big idea campaigns.
https://twitter.com/karenkoslow

Philip Kozyrev
Philip Kozyrev is the VP of Sales at Buzzweb, the AI-powered Influencer Marketing platform that brings together advertisers and 10K+ influencers from the US/UK with a total reach of 60M+ people. Buzzweb is focused on working only with the best performing micro-influencers who have 5-400K followers and an average engagement rate of 6%. Philip is a sales & marketing professional with 15 years of experience in top multinational companies and agencies.
https://www.linkedin.com/in/philip-kozyrev-013b57/

Nick Lamothe
Nick has been a part of the Reebok eCommerce and digital teams since 2011, driving strategy and execution for a range of direct response channels as well as leading brand-building business development programs. Recently Nick has lead the focus on micro-influencers at Reebok, guiding various teams as they attempt to measure and quantify the impact of influencer programs, as well as exploring new and emerging platforms and partners.
https://www.linkedin.com/in/nick-lamothe-b687a6a/

James Lamprey
James Lamprey is the founder of FunFoodsYT.com and host of an internet cooking show called FunFoods. He has grown large audiences on Facebook and Youtube. Each week James engages with his audience while teaching them how to create unique recipes. James is most known for his fun and interesting short format videos that are shared on Facebook. His videos have accumulated over 100 million views on this platform. James is happy to use his platforms for social good. He has participated in and raised money for many different charities. He is most proud of this work with the Maryland Special Olympics. Each year James and 2 of his nephews (Andrew & Matthew) volunteer their time at the Polar Bear Plunge. James has “taken the plunge” 4 of the last 5 years at this event (entered the freezing water of the Chesapeake Bay in January).
https://twitter.com/funfoodsyt

Jill Lublin
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 3 best selling books including Get Noticed…Get Referrals and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness, is published by Career Press. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years’ experience working with over 100,000 people plus national and international media.
https://twitter.com/jilllublin

Martin Marion
Marty Marion brings a broad digital perspective to iAffiliate Management. Supported by years of industry leadership in e-Commerce, Web Development, and Digital Marketing, Marty’s career dates back to his digital management role at Meyers Printing Company in 1994 where his 11-year tenure established his online success by bringing the DeskTop Labels business to market as one of the first secure “Buy Direct from the Manufacturer” websites in existence. The DTL website was launched in January of 1996 and the first electronic order was received from France. The online reach of the DTL website extended into one of the largest labeling initiatives in U.S. Naval history. In 2005, Marty partnered with local and overseas interactive digital marketers and web developers at Kingclicks LLC. Macy’s, The Minneapolis Downtown Council and the University of St. Thomas, are some of partnerships he and his team developed. Marty’s Affiliate background started when he joined Deluxe Corp in 2010 where he was actively engaged with their paid search team and affiliate programs, which included; Shop Deluxe, Bags & Bows, Deluxe Services, PsPrint, LogoMojo and Vertical Response. Marty accepted a position at iAffiliate Management where he now manages and leads client digital strategies that expands through affiliate, paid search, display, remarketing, and social.
https://www.linkedin.com/in/marty-marion-b303166/

Joshua McTee
Joshua McTee is the North American Social Strategy Lead for Geometry Global for clients such as Coca-Cola, Dannone, Chase, Chattem, American Airlines, IHG and Nabisco. Among other initiatives, he has brought influencer solutions to shopper and experiential projects. Prior to Geometry Joshua has worked as creative and media agencies such as Mindshare, mcgarrybowen, TBWA\Chiat Day and JWT building strategies that moved the needle across almost every vertical. One of the projects that he is most proud of is leading the strategy when CVS relaunched as a purpose driven company after removing tobacco from its stores.
https://www.linkedin.com/in/joshuamctee/

Cooper Munroe
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning social media marketing expert & influencer marketing pioneer with 25+ years experience. Under her leadership, The Motherhood has created hundreds of effective social media campaigns for premier brands & nonprofits. The agency’s accolades include PR News’ Social Media Team of the Year, the AMA’s Pittsburgh Marketer of the Year, and many PRSA Renaissance Awards, including 2016 Agency of the Year, Best in Show & People’s Choice awards. Named PRSA’s Renaissance Communicator of the Year, Cooper has also won the BusinessWomen First Award, Enterprising Women of the Year Award & was named Parents Magazine’s Top 10 Power Mom on the Web.
https://twitter.com/coopermunroe

Matthew Myers
Matthew Myers has a degree in marketing from the Wharton School and has worked in technology for more than 12 years. During his time at Penn Matt renovated a 1903 8-bedroom brownstone, and managed IT operations for the University of Pennsylvania Department of Medicine. As co-founder of Tidal Labs Matt brings together his deep knowledge of both marketing and technology.
https://www.linkedin.com/in/matthewmyers/

Lee Odden
Lee Odden is a digital marketing strategist, author, international keynote speaker and CEO of TopRank Marketing, a digital marketing agency serving major B2B brands that include SAP, Oracle and LinkedIn. Lee has evangelized a customer centric approach to integrated marketing by writing over 1.4 million words at toprankblog.com. He’s also given over 200 presentations about content, search, social and influencer marketing in 17 different countries and continues to lead marketing innovation and strategic development at his agency. When he’s not in full stack marketing mode, he’s traveling the world, spending time with his family and lamenting his average beard.
https://twitter.com/leeodden

Matthew Raven
Matthew Raven is a proven influencer marketing professional with extensive experience in constructing, optimizing and overseeing hundreds of influencer marketing campaigns. As a VP of Terakeet’s brand strategy department, he implements tested engagement strategies and drives tactical direction for brands of all kinds, from emerging disruptors to Fortune 100 companies. Having joined Terakeet as an intern in 2008, Matt has worked his way through the ranks, learning every facet of the business from the ground up. During his tenure he has lead, and continues to lead, Terakeet’s Digital Advocacy department, honed the company’s strategy development and client engagement efforts, and been a key asset to the new business team. Raven is a 2009 graduate of Ithaca College’s Park School of Communications.
https://www.linkedin.com/in/matthew-raven-0426073b/

Shahed Sajadieh
Shahed Sajadieh is speaker of the following session:
Digital Spontaneity: Where Engagement & Intimacy Count
https://www.linkedin.com/in/shsajadieh/

Jasmine Sandler
Jasmine Sandler, Founder & CEO of Agent-cy Online Marketing (2006), a B2B Social Media Agency and Training firm, is considered a thought leader in the Digital Marketing industry by Google, LinkedIn, and others for her excellence as an educator, author, speaker and strategist in Social Media Strategies for Key Executives, B2B Social Selling and Social Branding. Her speaker reel, client testimonials, blog, services, news, books and online courses can be found on www.jasminesandler.com
https://www.linkedin.com/in/onlinebranding/

Ryan Schram
As Chief Operating Officer, Ryan Schram provides organizational and operational leadership for IZEA. With over 15 years of experience in the consumer marketing and technology space, Ryan has an established track record of driving growth, efficiency and profitability for leading-edge companies. Prior to joining IZEA in September 2011 as the Company’s first-ever Chief Marketing Officer, Ryan served as Group Vice President at ePrize (now HelloWorld), the prominent digital engagement agency that was acquired by private equity firm Catteron Partners in August 2012. His work has been regularly featured in the Wall Street Journal, Fast Company, Entrepreneur, AdAge, and ADWEEK.
https://twitter.com/ryanschram

Greg Shepard
Greg Shepard is a seasoned veteran in building and running sustainable growth businesses. Greg’s former company, AffiliateTraction, was acquired by eBay Enterprise Marketing Solutions in January of 2016, at which point he assumed the role of Chief Strategy Officer. The company then rebranded as Pepperjam in April 2016 in a transaction that earned several prestigious tech M&A awards.
After charting the company’s trajectory for future products and service offerings, Greg transitioned into his current role of Chief Technology Officer in 2017 to execute on the vision and strategy.
Prior to AffiliateTraction, Greg was involved with and/or co-founded a number of online retail merchants, publishers, SAAS affiliate tracking softwares, and directories, all of which were acquired. He has served on numerous advisory boards, is a regular contributor to industry publications, most recently Adweek, and a frequent speaker at conferences around the globe.
https://www.linkedin.com/in/gregshepard/

Heather Sliwinski
Heather Sliwinski is the PR lead at Nima, a San Francisco startup bringing peace of mind to mealtime. She has managed the corporate and product communications of some of tech’s most innovative companies, such as Samsung, Salesforce and VMware. She has seamlessly navigated between enterprise and consumer technology and has leveraged her deep experience to create a new category and fan base for Nima. Heather has a B.A. in journalism and mass communications with an emphasis in strategic communications and a certificate in business from the University of Wisconsin-Madison. She is an active member and past leader of the Public Relations Society of America.
https://twitter.com/hsliwinski

Ann Smarty
Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been into Internet Marketing for 10 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Internet Marketing conferences and the host of regular Twitter chats #vcbuzz and #myblogu.
https://twitter.com/seosmarty

Ryan Stern
Ryan has been instrumental in driving the vision, growth, and leadership of Collectively, a pioneering influencer marketing agency with offices in San Francisco and New York City. Her passion for the independent, digital creative community began in 2004 when she began food blogging while working full-time as an editor at the Los Angeles Times and Architectural Digest. She moved into marketing in 2007 at a food media startup and has since been focused on the intersection of social content and advertising, leading influencer marketing and content teams at Federated and Mode Media before launching Collectively in 2013. She was named Female Entrepreneur of the Year in Marketing & Advertising at the 2015 Stevie Awards, and Collectively was named a finalist for Content Marketing Agency of the Year by Digiday. Her work for clients has been recognized with wins in the OMMA Awards, Webby Awards, Effies, and WOMMYs.
https://www.linkedin.com/in/sternryan/

Jessica Thorpe
Jessica is Co-founder and President of gen.video, and a pioneer in Social Commerce with over 10 years of progressive video production, influencer marketing and ecommerce experience. She is responsible for leading company strategy, building out a best in-class influencer marketing platform, and development of service offerings focused on bridging the gap between social media and ecommerce. She is passionate about helping brands and retailers authentically tell their stories to better engage consumers and drive greater sales. Prior to joining gen.video ten years ago, Jessica has held strategy and marketing roles at CourtTV (now TruTV. She is a Boston transplant, studied at Emerson College and is a busy mom of three.
https://www.linkedin.com/in/jessicathorpe/

Kim Westwood
Kim Westwood is the Founder & Managing Director of Shopping Links, a cost-effective influencer marketing platform that connects global brands & designers with a network of 10,000+ influencers from 103 countries. Kim was a finalist for the Entrepreneur Award in the 2016 Telstra Business Women’s Awards and earned Shopping Links the Business Export Award at the 2016 Governor of Victoria Business Export Awards in Australia. Shopping Links was also named a SMART 100 company by Anthill Magazine. Kim launched her first entrepreneurial tech project in 2012, a social shopping site designed to make online shopping more rewarding. She writes for Convince & Convert, Tech.co & Business2Community.
https://www.linkedin.com/in/kimwestwood/

Deena Zenyk
A Principal Consultant with more than 10 years of hands-on experience in advocate marketing, Deena is widely regarded as a subject matter expert and pioneer in the field. Having designed, built and managed from the ground up a best-in-class advocacy portfolio for an education technology company, which eventually included a fully-optimized, on- and off-line, cross-departmental approach to advocacy, she now works primarily with enterprise-level clients providing strategic advocate marketing guidance. Her client list includes Marketo, IBM, Salesforce, HPE, Oracle, EMC, VMware and Cisco.
https://twitter.com/DeenaZenyk

See you at Influencer Marketing Days!

If you took the time to count through the list, you will find that we were one short. That’s right, don’t forget about me! — Be sure to follow everyone on the list above, and don’t forget to connect with me at Influencer Marketing Days and to attend my “How to Become an Authority Through Content Marketing” session on Day 1 of the event, Monday, September 25th, 2017 at 4:45pm.

Also stay active with all Influencer Marketing Days trending events and social updates by following #InfluencerDays on Twitter and Facebook.

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How to Reach New Audiences on Instagram with Kicksta

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As the growth and reach of Instagram continues to grow, so does the need to have a suitable marketing plan in place for your website, brand, or online business. What was just once a simple mobile application that made it easy for friends to share photos and improve their online following, has now turned into one of the largest social platforms and marketing opportunities on the internet today.

With Facebook being the owners of Instagram, we all knew this was only a matter of time. As new marketing opportunities continue to come into fruition on Instagram, it’s now more important than ever before to make sure you have a massive following in place, while also focusing on content creation, paid ads, and remarketing as well — all of which, Instagram makes quite simple.

However, waiting around for organic growth and random followers to find your content is something none of us to have time for. A better solution is to rely on the powerful set of tools and features that are being offered through Kicksta.

Let’s take a look at this powerful social media marketing tool and how it can help grow your reach and business through Instagram in 2019.

What is Kicksta and How Does it Work?

Social media platforms make it easy to create content, connect with other people, and measure your progress and growth over time. More often than not, this can be done through simply looking at your follower and likes/shares numbers, or digging deeper into your paid advertising on a specific platform.

However, where many of these platforms lack, is in the ability to grow your reach over time, while also having more control over who you target demographic is and how to grow your follower count at scale. This is where a solution like Kicksta comes into play.

As we all know, follower numbers alone don’t count for much. They look nice on the outside, but if the engagement factor isn’t there, then you are just left with a big fancy numbers that makes your account look big — but only you, as the owner of the account, knows it’s real value.

Through the use of Kicksta, Instagram accounts can zero in on their target audience or a specific demographic by ‘liking’ content from these users, which then increase the reach and engagement, while not having to pull in a huge number of ‘fake’ follower accounts in the process. The benefit here is that when another user sees such engagement, they are a lot more likely to check out your profile and organically and genuinely follow your account back.

By using Kicksta’s automation tools, this method can be replicated and automated at scale to generated hundreds of new engagements and followers daily.

Don’t Buy Followers. Attract New Ones.

There are many platforms and solutions out there that will sell the service of providing thousands of Instagram and social media profiles to instantly follower your own profile. As mentioned earlier, this sounds like a great idea, but if the engagement isn’t there — then it’s just a number, and that’s all.

With more than 2,000 active Instagram marketers now using Kicksta, they want you to clearly understand how this process works. It’s not about buying followers or advertisements, but instead making real interactions with other Instagram users, and then gaining their interest and follow backs.

Through the use of Kicksta, there are no tricks or spammy methods in place that are making engagements on other accounts and removing them if the end user doesn’t follow back. This would be unethical and definitely against the terms of service laid out on Instagram.

Just like the concept of growing a mailing list or setting up a new ad campaign, you really only want targeted traffic and legitimate users clicking on your ads and joining your list. The same concept with Instagram and using Kicksta apply.

The objective is to appear as natural and organic as possible. Not just to comply with Instagram rules, but to also attract and engage with new audiences as well.

Once you create an account with Kicksta, you will be able to login with your Instagram account credentials. This will then provide you with all of the necessary information and account features in order to target the exact audience you are trying to reach. The “Creative” plan allows accounts to target up to 10 accounts who have a similar target audiences to what you are looking for.

A good example of this would be if you had a clothing line or a make up business, and you wanted to target fashion Instagram influencers and their followers. Since it’s quite likely the followers of these accounts would have an interest in fashion, they they would likely have an interest in what your brand has to offer as well.

Should you want to reach a much larger audience, the option is there to target up to 40 accounts, through the “Professional” plan. This allows for audience targeting based on gender, location, and hashtag.

As mentioned earlier, all “likes” and engagement will appear organic, thus leading to more authentic followers and engagement to your own account — which also freeing up endless hours of manual outreach and promotion in the process.

Making Your Way Through the Kicksta Dashboard

The concept of Kicksta is easy enough, and so is making your way through their login and dashboard area. Once inside, you can add and manage multiple Instagram accounts, but each will need to have it’s own associated membership plan.

The first step in this process is to connect and select your Instagram account. You are then given a quick overview where you can review all engagements from your most recent activity and accounts. This will show engagements made, best performing posts, worst posts, and more.

This can all be easily accessed and viewed within the main navigation area. You can also click to see all of your post activity, how many likes and comments they received, and the type of content and targeting Kicksta is looking for to best target your demographic audience.

The “Targets” feature shows all of your current targets and allows for the addition of new ones as well. This can be as straightforward as adding in new Instagram accounts to follow, or diving deeper into demographic and targeting features.

Overall performance, daily growth and conversion rate tracking is available as well. With such stats and features in place, it’s easy to split test results across different audiences and influencers on Instagram

Kicksta is an Ideal Instagram Automation Tool

As always, nothing is as simple as ‘set and forget’, but Kicksta does do a good job at coming close to it.

Kicksta doesn’t guarantee any type of performance results or how many followers you will receive, but they do provide the tools and features to make growth on Instagram possible — especially if you are willing to put in the time and effort to split test and target different audiences.

To learn more about what’s working best for other Kicksta users, be sure to check out the various case studies on their website.

With most marketing on the internet being a numbers game, it’s all about putting in the time and effort to master a process, and then scaling it over time.

Whether it’s influencer growth, retail sales, or a branding play, the Kicksta platform has the tool and features in place to deliver results and increase ROI in the process.

How Much Does Kicksta Cost?

Kicksta currently has two monthly pricing plans. Depending on the level of growth you desire and your budget, you may find that one fits your brand and marketing goals better.

You can see a side by side comparison of the two plans below.

The big difference between the two plans is that the Creative plan is at a lower price point of $49 per month and is limited to just 10 targets, while the Professional plan is just double the price, but offers four times the targeting limit.

Both plans come with a 14 day money-back guarantee — which are no questions asked, and you can cancel at any time.

If you are doing any type of branding or marketing on Instagram, give Kicksta a try and see how it works for you.

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Social Media

Instagram Hashtags Strategy: 9 Ways to Grow Engagement on Instagram

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Instagram is all of the buzz lately. It’s where kids and audiences want to be, and where content creators and brand advertisers NEED to be.

However, Instagram is unlike any other website, search engine, or social media platform out there.

Having quickly approached well over a billion active users, the platform replies on images, videos, comments and hashtags to create content for their audiences. There is also little-to-no URLs and clickable links on the platform — except for in the author bio and through advertisements on the site.

With all of this in mind, a lot of time, work and effort needs to go into an effectively Instagram marketing strategy.

To help with this process, today we are highlighting a few of the best tools, working methods, and tricks to properly use Instagram hashtags, while reaching new audiences around the world.

9 Useful Instagram Hashtag Tools, Tips and Tricks

  • Use Relevant Hashtags Only

It might seem appealing for you to include a countless amount of hashtags, merely because they are slightly related to your niche. This might also make you think that you are reaching onto a larger audience, however this is often the complete opposite and just makes your content look like a spammy mess. Be careful to select on the necessary and high volume hashtags that are relevant to your audience.

  • Pinpoint the Hashtags Trends for Your Hashtags

If you want to find the best Instagram hashtags, then you need to dive down into smaller niche markets. You can do this by sorting through content manually on the platform, or by using a Instagram hashtags resource site that highlights the top hashtags trending for the day, or around specific topics. 

  • Consider The Strategy Used by the Leaders in the Industry

Now it may be difficult to come up with the perfect strategy to increasing your engagement overnight. In fact, the possibility of this happening is slim! This is why you should watch what the successful leaders in your industry do and try to implement the same strategies, see if they work.

  • Be as Specific as Possible

The reason why you should be utterly specific when it comes to choosing your hashtags is because this notably narrows down the pool of customers. This will make it easier for you to create a highly engaged audience. For example, if you had an axe throwing business and were looking for new customers, take a look at what other competitors in your area are sharing, and also see what hashtags they are using as well.

  • Use Hashtags in Captions and in Comments

Another highly used strategy is incorporating hashtags in captions and in comments. While they are not clickable, the use of a visual hashtag within your videos and images is always a good idea. This will further increase the visibility of your account, granted that you choose your hashtags most sensibly.

  • Consider Your Target Audience

Just as you always consider your target audience before creating an eye-catching Instagram bio, the same goes for hashtags. Hashtags ought to be customized depending on your target audience; otherwise, you won’t manage to achieve your targets.

In addition to creating customized content for your targeted audience, it’s also a good idea to start implementing video into your Instagram marketing strategy as well. When doing so, make sure each video is short, has some type of branding and call to action, and is also something that your audience will enjoy. If not, creating and launching such videos could backfire and just hurt your overall brand and social media presence.

  • Place Hashtags in Your Instagram Stories

Moving on to another tested strategy – namely incorporating hashtags in your Instagram stories. This increases the possibility of your account showing up to a new user, thus, potentially growing your engagement and your base of followers.

  • Incorporate Geographical Tags

Research points out the high efficacy rate of implementing geographical tags, as they do what you expect them to do: increasing your rate of engagement. You can include a location to any video or photo you post.

  • Create Your Own Hashtag

And finally, another approach that will most likely help you reach your goal is to come up with a hashtag of your own, something that is characteristic and representative of your account. Not only will this make for something unique and exciting of your own, it will also make the process of following relevant comments and Instagram updates from other people using your unique hashtag as well.

There you have it: Nine efficient ways in which you can increase the rate of engagement on Instagram by using hashtags sensibly. Remember, hashtags, if used correctly, are the key to growing your account!

If you would like to learn more about growing your Instagram following and improving your branding and marketing efforts, be sure to check out each of the articles below:

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Social Media

Social Shark Instagram Growth Tool Makes Instagram Marketing Easy

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Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares.

This is especially true with Instagram, as everyone is trying to build up their following and reach millions around the world.

There are many tools on the market place to help with these aspects, but many of only focus in one area. This means you would likely need to find one solution for scheduling, advertising, increasing reach, or even paid advertising.

Social Shark is a solution that takes all of these components together and offers them in one valuable platform — focused solely on Instagram growth and social media efforts.

Today we are going to take a look at Social Shark, while also breaking down it’s many features and tools to help you master the art of Instagram marketing.

Instagram… It’s All About the Visuals Baby!

When looking at any of the top social platforms on the internet today, Instagram is quickly finding themselves at the top of most lists. The reasons for this are many, but also quite clear at the same time.

People aren’t interested in reading text content, and visual images and videos are in demand. At the same time, everyone is using their mobile devices for social media, and this is where Instagram has always focused their efforts.

With all of this in mind, Social Shark has made the process of getting live on Instagram and growing an audience fast, quite easy. Through the use of their Instagram tracking tool, anyone can connect to their Instagram account and start targeting new audiences and potential followers around the world.

Let’s now take a look at what this powerful social media marketing platform has to offer.

One of the most important powerful tools built into the platform, is the ability to track progress and results over time. Anyone can order a bunch of followers online, or even pay for various social media marketing methods… but if there isn’t a way to measure these results, how are you supposed to know what you are actually getting?

That isn’t the case with Social Shark, as they have built all of the necessary follower, engagement, branding, and reach reports necessary to track your growth on Instagram.

Best of all, all of these reports are easy to read and understand. Forget about excel data reports, everything associated with Social Shark is set up with a nice visual data chart that’s easy to track and follow over time.

Instagram Automation is Key for Growth and Engagement

With so many different tools and solutions on the internet for pretty much anything, you are going to want to use a tool that easy to understand and doesn’t have much of a learning curve. Take a look at any of the top bloggers on Instagram, and all of them will tell you that they are tracking progress and engagement on Instagram with a fine tooth comb. They each have their own preferred tools and methods for creating and scheduling content, while also making sure it reaches the right target audience.

That’s exactly what you will find within Social Shark.

To get started, all you need to do is log into your account, then connect to your Instagram account.

Inside this same members area, you will find all of the tools, features, and services on the left side menu of the page. In the main area of your dashboard area, you will also come across some of the latest articles and resources on how to grow your brand using Instagram.

It doesn’t matter if you are a single person brand or a company with 100+ employees… creating new content and going live with social media updates is time consuming!

Knowing how to connect with users on Instagram, that have no idea about your brand, is another added benefit to using Social Shark for all of your Instagram growth and marketing efforts. This can be done through any of the organic reach tools on the platform, or through the process of acquiring new Instagram followers.

No matter how you plan on getting new followers, it’s important to make sure you are targeting the right audience.

This is easily done with Social Shark, as they have all of the necessary targeting options built right into their platform. Through the screenshot below you can see the targeting options available, such as; media age, media type, follower counts, filters, and more.

As you can imagine, the more you know about your typical fan or customer, the better you can set these options to acquire new customers and followers that will deliver the best ROI.

The next step in this process is to play around with your hashtag settings and making sure you are using them within your posts and engagement as well. A great benefit here is to look at your competitors and see what they are using to attract new audiences. Brands like Starbucks might use #coffee, while Nike might use #justdoit.

Play around with your hashtag and targeting options and measure which results works best.

Using the Power of Instagram Hashtags

Hashtags are the most powerful asset that everyone needs to be using on Instagram.

While platforms like Twitter and Facebook both have hashtags, they are no one near used as much as they are on Instagram. Without hashtags in your content, it simply won’t be found by others or appear within their platform search results.

However, how are you supposed to know which hastags are best to use?

Look no further than the powerful Instagram hashtag generator, found right within Social Shark.

The concept of a social platform hashtag generator is nothing new, but where Social Shark goes above and beyond the competition, is how they have several variations of each hashtag, popularity scores, and also the ability to upload images for each or by using a webpage URL.

An example of how this might work, can be seen below.

Instead of just going through the list and grabbing hashtags, you can actually upload an image and see what new hashtag ideas might get triggered by the generator tool. A good example of this would be if you uploaded a vacation photo while you were at the beach. You might then see hashtags like #bluesky, #beachlife, #saltlife, and so on…

Lots of options here for reaching new audiences with different Instagram hashtags, so be sure to try them all out.

The Options of Buying Nike Likes and Views

Starting from scratch on any social platform is never easy. It’s even worse when you start releasing content, only to find that it’s getting new views or social shares.

One of the best ways to get around this, is to give your account a boost — whether that be through buying new social followers, likes, or even social shares.

Again, this is another service offered by Social Shark.

Depending on the type of growth you want to see, options here will vary in terms of pricing.

If you just want to give it a quick test run, a $4.99 starter package is a great way to get started. This will deliver 500 likes to your latest social content.

Looking for even more? Go for a Diamond package at $75.99 and look forward to 20,000 likes headed your way.

Social Shark Plan Pricing

As mentioned throughout this post, there are many tools, features, and advantages to using Social Shark to power your Instagram marketing efforts.

If this is something you are interested, you can get started with Social Shark for just $30 or $60 per month. You can see both of their price plans below, and what’s included in each.

The option is also there there upgrade at any time, along with saving up to 25%, but going with a yearly plan.

As you can see, both plans offer access to all of the tools on Social Shark. The main difference is that the “Popular” plan offers a path to “Faster Growth and Double Engagement”. If you are on the fence, simply go with the Starter plan, then upgrade when you see fit.

Instagram marketing is super hot right now and it’s simply the best way to reach new audiences around the world. Social Shark makes the process even more affordable and effective than ever below.

To get started, simple take advantage of their 7-day free trial and see what Social Shark has to offer.

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