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5 Working Examples of How to Find SEO Success in 2017

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Welcome to the fourth quarter. If you’ve been running your own business, freelancing or involved in entrepreneurship for a while, you know that the fourth quarter is the time to start building plans for 2017. That way, when the calendar flips, you’re ready to take your first quarter by storm instead of playing catch up. There are many different aspects of your business to address: budgeting, marketing, progress goals, etc.

In this post, we’re going to talk about SEO and how to make sure even more people can find you through the search results.

Why Plan Ahead?

It might seem a little silly to try to plan ahead for your SEO, especially since the rules that govern Google’s (and the other search engines) almighty algorithms change frequently. Even so, now is the perfect time to look at what you’ve been doing, what the anticipated trends are for next year, and what kinds of shifts and changes you need to make to keep up. If a major change in SEO gets rolled out, don’t worry: there will most likely be advance notice of the change so you can tweak and adjust as necessary.

Implement any (or all) of the methods below to see improvement in both your content creation, audience targeting and search rankings.

Schema

Schema is a specific group of tags or microdata that you can add to your site’s HTML code to improve the snippets people see on search engines. Officially named Schema.org, it is important because it collaborates with all of the major search engines to improve your ratings across the web. And it works. According to a recent blog post by Cody Jensen at SearchBloom, the service saw significant improvement in the site’s numbers when implementing localized targeting with their content and search results — through the use of Schema. Jensen reports that he has seen this happen over and over again across multiple sites.

review-schema-increases-rankings

You can see the full breakdown of this summary from Cody, here, or also refer to the screenshot below from Google to see how different sites and travel notifications are using Schema to improve their search results.

about_structured_data_markup_helper_-_search_console_help

Change Your Approach to SERPs

Typically, freelancers and business owners focus on the keywords they most want people to use when searching for their services or products. If this has been your approach as well, it’s time to change. Instead, you should be focusing on the keywords people are already using to find you. The best way to do this is to run a new and current SERP so that you have up to date information on your sites. Use this information to inform your content calendar over the next few months to take advantage of people’s’ existing expectations.

An example of how this type of research and keyword planning can help with creating content for your site can be seen in my recent post on BloggingTips.com. The article is focused on 80 different experts, all answering the question of how to create a successful blog. The end result is a 10,000-word piece that not only answers the question, it also helps solidify the site in creating content, gaining backlinks and social shares all around the existing goal of ranking for “blogging tips” and “how to start a blog” related keyword terms.

blogging_tips_for_your_everyday_blogger_-_bloggingtips_com

This same method can be put into place on any existing website or blog. It’s not so much about creating new content for keywords you would like to suddenly rank for, it’s about knowing where you are currently ranking and how to improve and solidify those rankings.

Another example of this can be seen on InfographicDesignTeam.com, where they asked 57 experts for their best content creation tip. The cool thing about this scenerio, was that each of the experts didn’t need to actually use the site service or infographics to take part in the content creation process. This is a great example of why so many brands and businesses are jumping in on the expert round up trend — it simply works!

Placement Matters

It is no longer going to be enough to simply place keywords and links on your page. You will want to start planning your content so that links and keywords appear “above the fold” on your site. These links and keywords get much better play than those located near the bottom of the page–especially on those sites that lack top-page ads. Yes, there is something to be said for placing a link or keyword organically and that still takes priority. Still, try to work your content so that the organic nature of the keyword or link happens on the top part of your page.

At the same time, it’s also important to think about the placement of target keywords and phrases within the title of your articles as well. This works especially well if you are trying to target a specific name or brand. You can see an example of this in the screenshot below. While the article is titled “Mark Dubowitz: Waging Financial War on Iran“, it will likely rank much higher for the term Mark Dubowitz, versus “War on Iran” for two reasons… the first being that it’s right at the beginning of the title and mentioned throughout the article, and the second is that it’s a very specific word with less competition.

mark_dubowitz__waging_financial_war_on_iran___provocateurs___ozy

This is just one example of how target keywords and phrases can be used within content and titles to rank more effectively in Google. Place the main keyword or phrase first, along with a few follow-up words that grab attention and cover the basis of what the article is about.

Hybridization

Are you still running your marketing campaigns separately? Do you have a social media plan, an SEO plan, an email plan, etc? One major trend in 2017 is going to be to pull each of your separate plans together into a cohesive and hybridized plan. This is something we are seeing a lot in the email marketing space lately. No longer are solutions just providing a way to collect and send out to email addresses, they are now providing full marketing automation solutions. You can see an example of this through the screenshot below, and how individual user tracking and action flow charts are quicking changing everything.

Scoring and Tagging

The exciting thing is that this same concept can now be used with content creation, social sharing, outreach, and SEO as well. There are many solutions now in place to not only make each of these components easier and faster, while also allowing you to connect to different APIs, social platforms, and 3rd party solutions.

One of the most important things to remember here, is that not only are the options for content creation and promotion automation available to you… but also that your competition is likely already using them. Those who wait to implement such methods, will likely fall behind in 2017.

Provide Value, Don’t Buy Links

Google has long been opposed to the purchasing and selling of links between sites. It is one thing to buy legitimate advertising space and Google accounts for that but they do still have ways of sniffing out paid content links. So, if you are still using this technique, you need to stop. Google is getting stricter about site links and you risk being delisted entirely if you get caught buying links to inflate your page rank. Instead, focus your energy now on building relationships and backlinks organically so that you’ll start 2017 at a great spot in people’s’ search results.

Great Content Writing

A better way to approach SEO in 2017, is through the use of original and premium shareable content. This method has worked extremely well for websites and brands of all sizes for the past several years, and it should continue to do the same for years to come. A perfect example of this type of content creation can be seen through infographics, explainer videos, slideshares and more. No matter what niche you are in, or audience you are trying to go after — always focus on creating the best content possible. When people love your content, they are much more likely to share it with their audience (while also increasing your backlinks, social shares and search rankings).

Ask Your Readers and Know Your Audience Better

It’s the 4th quarter which means it is a perfect time to do some market research. Poll your audience to find out what is working for them and what isn’t. Gear at least one of these polls toward SEO topics so that you’ll know how to make improvements there before the turn of the year.

SEO is an ever-changing system of organization and rank. Everybody knows this. Even so, keeping up with the trends is important.

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Blogging

3 Examples of How to Promote Your Brand with Targeted Blog Content

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Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

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5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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Blogging

Cyber Monday and Black Friday Deals Going on Right Now!

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Black Friday is always a great time to take advantage of the huge holiday sales rush. Not only is this true with retail locations, it’s also MASSIVE for online businesses and shopping as well.

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