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5 Proven SEO Tactics to Boost Your Search Traffic In 2018

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Search engine traffic is the lifeblood for any profitable website.

Without website traffic, you can’t drive more sales. It’s as simple as that.

Did you know that 90% of bloggers struggle to get more traffic to their sites? I know how frustrating it is to spending time on writing quality posts but not generating any website traffic.

So this post is a treat for you where you’ll find 5 proven methods to quickly increase your overall website traffic from search engines like Google.

Are you ready to find them out? Let’s get started.

 

#1. Spy on your competitor’s keywords

Want to quickly increase your search traffic? Start finding the keywords that your competitors are using.

If you want to grow your search traffic, make sure to focus on doing keyword research. Although there are a ton of keyword research tools out there, SEMrush tops the list.

One of the greatest offerings from SEMRush is competitor data. Competitive keyword research can be a very time-consuming process if you do not have an effective process in place. Manually analyzing a number of your competitors waste a lot of time.

SEMrush saves you time and effort that you can then use to increase the content and value on your own website. Here is how you can find your competitor’s keywords:

#1. Access Organic Keyword Data: Go to SEMrush, enter your competitor domain into the search field. Click on “Top Organic Keywords” section and it will give all your competitor’s organic keyword data.

Once you have identified your competitors top performing keywords, make sure to identify long tail keywords. These are long-tail keywords that have less search volume than foundational keywords.

These keywords often represent a customer’s interest in getting more information about a product or service to either help them make a purchase decision, validate an already made purchase or get other sorts of information about a product or service. Here are some tips to find strategic keywords:

  • Filter the “Keyword” column to only show keywords like what, when, where, why, how.
  • Filter the “Keyword” column to only show keywords with qualifier keywords such as: best, most, cheap, etc.

Once you have identified enough foundational and strategic keyword topics, prioritize by opportunity like search volume, competition and start using it in your content. Again, these are some of the most basics steps of SEO, but they are going to prove useful and act as the foundation for your link building and search ranking success.

#2. Start filtering the profitable keywords: Have a look at the “Top Organic Keywords” section. Click on “Main Organic Competitors” section. There, click on the “View Full Report” button to list all competitors. Once you clicked the button, you will be taken to a new page where you see a section like this.

#3. Identify seed keywords: Foundational keywords are the “head” terms that are typically targeted on category or service pages. It consists of one to three words and have higher search volume.

For example, SEO training, car insurance etc.. However, foundational keywords can also come in the form of long-tail keywords. You will typically find foundational keywords toward the top half of your worksheet. However, here are some tips to find foundational keywords that has less competition.

  • If you have eCommerce blog, then filter the “Keyword” column to only show keywords with eCommerce qualifier keywords, such as: sale, discount, free, online, shop, store, reviews, etc.
  • If your blog offer services, then filter the “Keyword” column to only show keywords with service qualifier keywords, such as services, professional, agency, company, case studies, testimonials, reviews, etc.

So, based on what kind of blog you have, filter the keyword column.

#2. Backlinks are golden

No SEO campaign successful without building links. Backlinks will remain a vital Google ranking factor. But, effective link building is now about trust and popularity. When you apply strategic link building technique to your site, your rankings will improve.

Backlinks not only help you get more traffic but also help to promote and earn more from your products.

You will even improve your conversion rate because you are working as the high authority on the topic to search engines. A “backlink” is created when an external website links to yours and this is also termed as “external backlinks”.

Have a look at the image below to their importance.

Before you start building a website link to your web page, make sure that you can answer to these questions.

  • Do I produce well-organized content?
  • Does my site provide useful information to the sites that will link to mine?

Google uses around 200 ranking factors to rank websites and out of those 200 ranking factors in Google’s ranking algorithm, here are the three most essential encompass links.

  1. The number of external links you receive is important.
  2. Links with SEO focused anchor text needs to be relevant to the target page.
  3. Your links need to be from a reputable news source.

Many SEO agencies focus on building relevant links to get first-page search results on Google. Building links have always been a valuable aspect of an SEOs strategy. Make sure you follow these 3 rules to get quality backlinks.

#1. Keep it relevant: Relevancy is king in link building. If you want to create the best response from Google, then the Linking to sites relevant to your niche and getting backlinks from them in return is essential. Trust is an extremely strong factor for Google. Backlinks from reliable sites in your niche show that your content is trustworthy and relevant on the given topic.

Google will start considering you as an authority on the subject once you gain enough backlinks from reputable sites in your niche. Getting links from strong sites that have no relevance for your business might help you initially, but will create problems down the road. So make sure to create amazing content that other people will naturally want to link to.

#2. Create authority with deep links: If you want to build an authoritative website in search engines, one which ranks high across multiple pages, then you need to create strong relationships among your pages.

#3. Use your anchor text carefully: Anchor text is the visible and clickable text in a link. An aggressive anchor text can land you a penalty. Building links is certainly an essential SEO practice. To see the best results, incorporate relevance and trustworthiness into your link building strategy.

#3. Improve your rankings with proper on-page SEO

Every blogger who ever starts his blogging career hears about on-page SEO. If you are looking for some strategies that will help in improving your traffic and rankings then make sure you follow these.

  • The title tag is the #1 on-page SEO factor. So, always start title tag with your primary keyword.
  • Use SEO-friendly URLs. Make sure your page URLs are short and keyword-rich. Avoid ugly URLs as it harms your site traffic.
  • Always wrap your title in <h1> tag and for subheading use <h2> tag. Include your target keyword in at least one subheading.
  • Your keyword should appear in the first 100 words of the article.
  • Images speak louder than plain text. Use images, infographics, videos, podcasts to increase user time on your site.
  • Site design is the new king. These days, everyone uses their smartphone more than laptops. If your site is not mobile-friendly Google will penalize your site. So, choose the theme for your site that works better in mobile too.
  • Optimize all the image files (not just crushing them into small files). You can do this by inserting target keyword in image Alt text.
  • Short content is dead. Google ranks those on its first page that which has longer content with typically over 2000 words.
  • Well, who doesn’t like if their content goes viral? For that, you need to provide the option to the users to share it on social media. So, add social sharing buttons and use appealing images.
  • Use LSI keywords in every post. These are the synonyms that Google uses to determine a page’s relevancy.
  • Add modifiers to your title like “best”, “review”, “guide” etc. This will help you to rank for long tail versions of your target keywords.

#4. Get access to the right SEO tools

To work smarter and faster with SEO, you need to have the right tools. From ranking higher on search engine results to maximizing advertising campaigns, SEO can help you to build your brand, and ultimately increase revenue.

Here are the 6 SEO tools that will help you to understand and improve SEO for your small business:

#1. Google Pagespeed Insights: With this tool, you can check the speed and usability of your site on multiple devices. Go to webpage and enter a URL. This tool will help you in testing the loading time and performance for desktop and for mobile.

It also identifies opportunities and areas where you can improve. The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

#2. Screaming Frog SEO Spider Tool: It is a website crawler that can quickly audit all of your webpages for SEO-friendliness. It aims to identify what’s working against your website’s SEO, such as broken links, server errors, duplicate content and URLs that are blocked by robots.

You can also analyze page titles and meta descriptions to see if any of your content is missing necessary elements. It also integrates with Google Analytics for additional data, as well as generate error reports and sitemaps for easy reference.

#3. Keywordtool.io: If you want to obtain a ton of keyword ideas, then this tool is for you.  Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume. Just enter a keyword and this tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

#4. SERPs Rank Checker: With this tool, you can see where your site ranks for certain terms. Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.

#5. Google Analytics: If you are serious about SEO, you need to use Google Analytics. Go to “Acquisition”, under that click on ”Search Console” and then “Landing Pages”. It will bring up the pages on your site that get the most impressions and clicks from Google

#6. Moz pro: Moz toolbar shows you SEO insights from within Google search results pages and at any particular website. It is a suite of user-friendly inbound marketing tools that it lets you track SEO, social efforts, links, brand awareness and content marketing using a single platform. Moz’s Keyword Explorer is one of the best keyword research tools on the market.

#5. Find your keyword positions on Google

What’s the point in writing new blog posts day in and day out without tracking your current rankings for certain keywords?

If you want to get more search traffic, start tracking your keywords. Without targeting any keywords and without knowing your keyword position in Google, even if you write and publish amazing content, it is of no use and you’re wasting a lot of time and money!

There are plenty of keyword research tools that will help you to find which keywords to use. So, if you are looking for a tool that can check the position of keywords in search engines, then SEMrush is for you.

Yes, SEMrush offers a complete solution for keyword checking. Just enter your website URL and it will show you which keywords you are currently ranking for. You can further click on any resulting keyword to check keyword competition and other details.

Or if you’re looking for free tools, you can use SERPs free keyword rank checker for tracking all your keyword rankings on Google.

Over to you

SEO is not a rocket science. If done right, it can bring a ton of website visitors and sales to your sites. The ONLY key to SEO success is to find and implement few strategies that work like a charm.

So what are your thoughts about this post? Did you find the SEO tactics mentioned here useful? Share your views in the comments below.

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Blogging

7 Ways to Compliment Your Written Text Content with Online Video

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Creating articles and blog entries is essential to your website. It engages people and gets them to want to know more about your brand. If done well, you are offering quality content that makes people want to come back for more. But, let’s face it. Text alone can be boring sometimes.

We are visual by nature, so adding a beautiful picture or graphic to your text can help bring out the essential aspects of a post and help create hype for your brand.

Better yet, use video. Video is the most engaging format of media available today as evidenced by statistics on video marketing. Users respond to it 66 times more often than text because it adds a visual element to your content. It is also more shareable because you can add social media share buttons or have people share it on YouTube.

  • Video marketers get 66% more qualified leads per year.
  • Video marketers achieve a 54% increase in brand awareness.

Below are some practical ways that you can incorporate video within your text to complement what you’re saying while not interrupting your main message.

1. Use humor.

Using humor in videos is one of the best ways to captivate your audience through video. Whether you were using talking head and interviewing people on the street about what they think about your products or creating hand-drawn animations through a whiteboard presentation, using humor is one of the best ways you can attract an audience.

People love to laugh, and they want relief from the stress that they face every day. Studies show that people come to the internet through mobile devices many times looking for funny videos. Use this to your advantage by adding funny videos to your page to accent your text.

2. Create an engaging thumbnail.

Remembering that people are visual, make sure that you create an engaging video

That emphasizes what your video is about. Having bright colors or a logo that attracts their interest will help but always make sure to capture one of the most interesting aspects of the video. If you use actual video footage for the still shot, take a little extra time at this point to think about how to create an interesting thumbnail. The thumbnail will get indexed as an image in Google and also on YouTube when people look for content.

3. Try whiteboard animations.

One of the best things about using whiteboard animation is that you can tell an entire story of your brand or explain how to use your products or services. Through this systematic and detailed approach, users will see a hand drawing out the information that you want to show them, and you can build a whole city by showing the hand what to draw when you create your whiteboard animations.

People love whiteboard because perhaps it reminds them of their early days in school when teachers drew out things on the chalkboard. It may also be reminiscent of some of the old cartoons that were built on simple frames. Whatever the case or the motivation people love whiteboard animations and you should love them too if you’re a business owner. They allow you to take the viewer from start to finish all the way to your call to action. Also, studies show it keeps their attention longer than other kinds of video and may, therefore, make them stay until your call to action.

3. Create infographics.

Infographics were developed about 10 years ago, and they combined some of the best elements of informational text with graphics that appeal to someone’s visual interest. What’s more, you can make an infographic into a video using some simple technology and software such as you might find on the simpleshow website. Check out some of the video examples here and see what you might want to do to bring your content alive through whiteboard video for infographics.

5. Place the video at the top of the blog or website entry and describe the information in the video below it.

Some of the psychology involved in sharing videos that work is the placement as to where you put them on the page. If you put the video at the top of the page, it is going to be the first thing they see when they enter your website and therefore they will assume that it is one of the most important aspects of your site. Put it in your blog as well to draw more attention and make sure and use keywords in your video description so that you will pull in people from both YouTube as well as general search engine traffic.

6. Try a cartoon with frames and text written below.

Have you ever thought about creating a frame by frame cartoon the way they used to do it? You can do this through whiteboard animation. Take a look at some samples of whiteboard animations and decide for yourself which one might be the most effective with your branding. You’re entertaining people when you use white boarding, and that is the key to keeping their attention. People want information, but they also want it given to them on an interesting platform and format. You can communicate anything you need to communicate attractively and dynamically that will keep them coming back for more.

To learn more about the many different ways individuals and brands are creating hand drawn cartoons and using them within whiteboard videos, click here.

7. Use video testimonials and use captions to illustrate what people said.

Create character animations of people talking and recommending your brand. You can use dialogue from customer service emails or from the feedback you’ve received on social media so that it will be authentic. Then use characters to deliver the dialogue.

Remember you want to increase the visual interaction and draw more customers to your website, so whiteboard animation is a great way to do this while keeping their attention and staying on focus. Customer testimonials should talk about the positive aspects and why the people liked your brand so that they will want to share this with others.

There are many ways that you can build your brand by adding video as a main component to your content. This keeps the material interesting instead of just putting out text, which can be boring to people over the long-term. You can use these techniques on your blogs or websites and other sites by cross-advertising across your platforms using the same keywords throughout.

This is a part of building your brand and integrating your marketing strategy so that video becomes a focus of what you do. This will greatly increase your impact and this is backed up by research.

Think Visual!

Whatever you do, think video and think visual, because the future is about handheld devices looking for videos that tell them what they want to know fast. If you can meet this need you will be on the top of the heap in the near future as we move toward an AI dependent and video mobile-focused world.

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3 Examples of How to Promote Your Brand with Targeted Blog Content

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Blog content works wonders if you know how to effectively promote it and rank it in the search results. The main problem is that most bloggers and content creators are simply focused on creating content and then not putting in the time, work, and effort to actually promote. This is a direct path to failure for many reasons, such as:

  • Wasted time being spent on publishing 500-word articles
  • Not having evergreen content you can refer to time and time again
  • Scattering your SEO and link building efforts all over the place

A better way to create content for your site or brand, is to make sure you are covering as much content as possible, while also staying niche specific and having a call to action in the process. It’s also best to publish content that has at least 1,500 words of content, and is something that you can refer to over and over again. Even better, is if you can include some industry resources, references, and graphics, which can legitimize your content and also increase your chances for picking up some additional backlinks and social shares from regular site visitors.

With all of this in mind, let’s take a look at a few different brands that are doing content creation correctly, and how you can also grow your brand, blog, and business using these same methods.

Before We Get Started

Before we jump into the list of sites and a few examples of winning content for each, we should cover a few valid points when it comes to blogging.

WordPress makes blogging and content creation extremely easy. There are already more than 300 million WP-powered sites and blogs on the internet today.

There are also many different ways to create content, share it online, and also make it rank higher and more effectively in Google.

Before creating content for your site and clicking the publish button, you should have a solid content creation and marketing plan.

To learn more about the various components of effective, be sure to check out this start a blog guide.

Examples of Brands Using Evergreen Content

One of the most important things to remember when looking at different online companies and brands, isn’t just how well the content they create is performing, but also how they are creating content for their audience. Content is great, but if it doesn’t provide value and funnel new leads or sources of revenue into your business, it’s pretty much just more clutter being added to the one billion+ active websites online.

Making Job Search and Business Opportunities Easy

JobCompass is a website that covers the concept of making money in the world today, while also creating niche-focused content that targets a select group, demographic or audience. You will find a wide range of list and resource articles on their site, but you will also find some useful ones like this one on  where to find jobs for pregnant moms.

The revenue generation on the site comes from a range of sources, but it’s mostly based on affiliate marketing and lead acquisition. This makes it ideal for JobCompass to continually come out with as many useful resources and money making opportunities on their site, while also having their own recommended (likely an affiliate offer) method as well.

With a ton of evergreen content in place, and audiences all over the world always looking to make more money, this is a win-win situation for both JobCompass and their audience.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

The Business of ‘Business on Social Media’

Facebook and Twitter are multi-billion dollar companies, but the business of marketing and growing a brand on social media collectively is even much larger. When you look at the many different brands and businesses in the world today, they all need to be active and growing on social media. Throw into the mix that there are plenty of social media platforms out there and new audiences to reach daily, it just seems like a never ending supply for demand and advertising dollars.

One such company that focuses on social media marketing services, is Famoid. Through their social media growth strategies, brands can reach new audiences without needing to create their own marketing an content creation plans. Instead, Famoid does the work for them.

On the Famoid blog, you will come across a wide range of case study articles like this one on gaining traffic on Pinterest. They also have a bunch of similar ones for Twitter and Facebook, while also profiling other brands and strategies they are using as well.

This is ideal for two main reason. The first, is that it creates content for the Famoid brand and allows them to reach new traffic. The second, is that Famoid creates these case studies, brands read it, and then sign up for their services when they realize they don’t want to put in their own time, work, and effort.

Again, win-win for the brand and end customer reading the content.

Free Content, Expert Names and Valuable Content

People use the internet for a few different reasons. They either want to buy something, find information, or to be entertained. If you can cater to one of these demands, then you can definitely create a business or revenue stream in the process.

As mentioned earlier, there is plenty of demand for making money online and entrepreneur/business marketing. Sticking with this content, we can now take a look at Mixergy.com and see how they are using a few different methods to reach new audiences, create killer content, and make money in the process — while also leveraging the power of industry experts and well-known entrepreneurs from around the world.

First off, Mixergy is subscription style site that is focusing on helping businesses and brands grow, while also getting the valuable information they need to do so. It was also created by Andrew Warner, who does most of the content and interviews for the site. You can see one of his most popular interviews here.

Once you take a look at the site, you will notice it’s mostly a landing page that makes the user enter their info before getting access to the content. It’s brilliant and I bet it works amazing. But again, it’s also a perfect example of how a website can provide real value to their audience, while also benefiting in the process.

Some site visitors will leave when they see the call to action, others will sign up for free. Of those who do subscribe, some will then upgrade to the premium plan. It’s all a numbers game, and the more valuable content Mixergy continues to create, the more value they will offer, and the more their business will grow.

The Best Blog Content, Doesn’t Look Like Blog Content

From a business standpoint and from a marketing perspective, blogging doesn’t necessarily have to mean sitting down and writing boring text content that ends up wasting your time.

Just take a look at the few different examples above of how these brands are using blog content to not only offer value, but to also increase lead generation and growth in the process.

If you don’t have a solid content creation and marketing plan, blogging isn’t something that you should be wasting your time on. The internet is way too saturated with content, and if you are just pushing stuff out there to hope it ranks and is being seen, it simply won’t happen.

To learn more about how to create fully optimized content that works in search and for lead generation, be sure to check out my list of top SEO analyzer tools that you should be using in 2019.

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Blogging

5 Reasons Why Your Business Should Be Writing Blogs Right Now

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Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.

You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.

Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.

1. Generate Traffic

Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.

This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.

2. Boost SEO

When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.

There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.

Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.

3. Create a Brand Voice

There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.

But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.

Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.

4. Showcase Your Services

When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!

Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.

It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.  

5. You Stay Ahead of the Curve

When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.

It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.

Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.

Your Business Needs to Start Writing Blogs Now

Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.

Want to start a blog on your website? Check out our services and see how we can help you set it up.

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