Many online publishers assume that Google AdSense has a monopolistic stranglehold on the contextual ad market, particularly for smaller publishers who may not be able to work out more lucrative deals with other networks or privately with advertisers directly. They assume that Google AdSense is the be-all and end-all of this type of advertising and that is simply not true.
Whether you’re getting into this market for the first time or you’ve been suspended, disabled, unapproved or even banned from AdSense and are looking for a viable alternative, Media.net is more than worthy of your attention. It’s an ad network that powers the Yahoo! Bing network of advertisers, meaning that you are working with a couple of the biggest technology brands in the history of the web. They say you can “tap into one of the largest pools of advertisers in the world” to “maximize revenue from your online content.”
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So, what are some of the biggest reasons why you should sign up with Media.net as a publisher?
1. Large Established Base of Quality Advertisers
One of the primary appeals to Google AdSense is just the sheer number of advertisers who are actively bidding on the network. This intense competition lends itself to better ad rates for publishers who run the units on their websites. But again, Google is hardly the only player in town.
As mentioned above, Media.net exclusively powers the Yahoo! Bing ad marketplace. This gives you access to all the major buyer networks and around $6 billion worth of search demand. All of the major demand-side platforms (DSPs) and ad exchanges are actively competing for your traffic, which in turn will help to maximize your revenue.
You’d be extremely hard pressed to find another Google AdSense alternative that boasts that kind of volume, that kind of competition, and that level of quality among its advertisers. That is the reason why huge online publishers monetize their traffic with Media.net too, including everyone from Forbes and Reuters to WebMD and Marie Claire.
2. Dynamic Optimization
Having access to a massive base of high-quality advertisers doesn’t mean very much if the wrong ads are being shown to the wrong people at the wrong time. If you’ve got a website that online marketing, ads about vintage tea sets probably aren’t going to perform very well.
Media.net boasts of some truly impressive ad serving technology that will dynamically optimize the ads to best suit your content at just the right time for just the right audience. Media.net is a pioneer in the display-to-search (D2S) advertising format, monetizing your content using a CPC model. Advertisers bid on your display placements on larger CPC budgets and you get paid the most possible as a result of filtering the intent of the audience.
3. Highly Customizable Style and Design
Relying on the advanced optimization engine is one thing, but you still want to exert a certain level of control over how these ads will look on your website, right?
The Media.net ads that are served on your website can be customized to match the color scheme and style of your design and layout. It has been clearly demonstrated that a “native advertising” approach to such ads is much more effective, blending the ads in more effectively with your original content to create a more aesthetically-pleasing experience for your website visitors. The ads should feel like they belong there.
The versatility of options here, particularly in terms of different ad formats, is equally impressive. You can utilize desktop interstitials, like the above example served on Forbes, to maximize returns on these high-value impressions. Advertisers are willing to pay top dollar for this kind of exposure and attention.
The “below the article” ad unit takes on a form similar to the native advertising that you may see all around the web these days too. It looks like recommended content that is seamlessly integrated with your own content.
On the mobile side, you can take advantage of the mobile docked ad unit. This ad unit remains docked at the bottom of every page, ensuring that every mobile impression counts. It is supported on all iOS and Android devices, including iPads and tablets. Considering the continued growth of mobile usage, it is absolutely critical that you monetize your mobile content just as effectively and specifically as you do with your desktop content.
4. Ad Specialists Optimize Your Earnings
A very common complaint that you’ll hear from just about anyone who has had to deal with Google, whether that’s with AdSense or any other product, is that it becomes almost impossible to connect with an actual real-life person to come to a suitable solution. Your emails may never get answered and, if they do, you may only receive a canned response. That’s no good.
Media.net is different in that every partner, every publisher, every advertiser is assigned a dedicated account manager to address any questions or concerns you may have. That personal touch makes all the difference, because it means that you have an actual person to help. This is the kind of service that is usually reserved only for “top tier” publishers. But at Media.net, every publisher, large or small gets dedicated personal support. Furthermore, there are optimization specialists working around the clock for your mutual success and benefit.
5. Powerful Self-Learning for Contextual Ads
You know how the predictive text on your smartphone’s keyboard gets better and better the more you use it? After a while, it starts to understand what words you use most frequently and in what order, getting better and better at not only completing the words you type, but also predicting the next words to follow? The learning algorithm with Media.net works in much the same way.
The contextual ads that show up aren’t being called up based solely on information gleaned in that single moment. Instead, advanced calculations are being conducted based on your history with Media.net, gleaning what ads perform best on your platforms and channels for what kind of content. It needs some time to understand and absorb your content.
Once it does, though, it will be remarkably well equipped to serve contextual ads that are specifically relevant to your particular audience, ads that are more likely to attract clicks and perform well for you. This auto-optimization process is continuous, so your performance with the network will only get better over time.
Here is where you can sign up with Media.net. You can get started in less than 10 seconds by providing your website and email address.
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How to Create an Electronics Niche Review Blog in 5 Steps: A Complete Guide
Are you planning to start a review blog in 2019? There are hundreds of niches that you can proceed with. For the sake of simplicity, this article will focus on one of the most lucrative niches at the moment – consumer electronics.
The reason is, consumer electronics products have turned into an essential part of consumers’ daily life routines. And whether it is a smartphone, laptop, digital camera or smart TV, people like to read online reviews before buying any product. It’s also a great industry to start making money with affiliate marketing.
It’s not just about selling digital products or reaching your target audience, it’s also about streamlining the process to create content, promote it, and monetize your audience in the process. With some dedicated time and focus, this is something that can be fully outsourced.
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Even several studies and researches claim that online reviews influence a purchasing decision to a great extent. According to Search Engine Land, 84% of the people trust online reviews as much as friends. It simply shows that if you create an electronics niche review blog you can make a good amount of money.
This blog will guide you on how you can set up a review blog, what resources you will be required and what options you have to monetize your blog. But before that, let’s have a look at the growth rate of the consumer electronics market over the years. It will give you an idea of whether or not you should go with this niche for blogging.
Electronics Industry Over The Year
Today, the consumer electronics industry has reached to the peak. And according to different market researches, it is going to retain its dominance in the coming decades.
According to very popular market research and business intelligence portal Statista, the growth rate of the consumers’ electronics industry in the United States is projected to grow by 3.9 percent from 2018 to 2019. It will reach approximately 398 billion USD in retail revenue.
This research shows that in the coming years more and more people are going to invest in consumer electronics. If you can come with genuine reviews for consumer electronics, you can see your electronics niche review blog successful.
5 Steps to Create an Electronics Niche Review Blog with WordPress
Why WordPress? Your blog will require a lot content. According to W3techs, WordPress holds roughly 60% market share of the whole CMS market and it is best known platform for blogging. The industry around WordPress is mature. Whether it is themes, plugins, hosting or other tools – you will find more options to choose from than with any other platform.
1. Choose the Right Domain, Host, & Install WordPress
When it comes to starting an electronics niche review blog, the first step is to choose a reliable hosting company. There are a number of options to choose from. However, it is recommended that you read their reviews before making the final decision.
Hostinger, inMotion, SiteGround Bluehost, A2Hosting, etc. are a few popular names in the industry that are serving thousands of people across the globe. According to your needs, you may go with any of them.
Speaking of a domain name, it will be beneficial if you buy your domain name from your hosting provider. Some hosting providers offer free domain name with their hosting plan. When buying a domain also take care of domain age, domain authority, extension, etc.
Nowadays, most hosting providers offer a single-click installation option for WordPress. You just need to log into the control panel of your provider, and search for “WordPress”, select the domain name you want to install into and hit the “Install” button. It is as simple as that.
2. Pick A Review Site Theme
The entire appearance of your site depends on the theme you choose. Therefore, you should be extra careful when making the selection. Feel free to explore Google by searching ‘best themes for review websites’. As stated previously, there are A LOT WordPress themes to choose from.
Don’t worry, most of the review themes are easily customizable. So, anytime you can make changes to them according to your needs. With most review themes, you will be able to transform your simple blog into a stylish electronic niche review website.
If you don’t like above-mentioned themes, you can choose from a free WordPress theme repository. Make sure the theme you chose better represents your blog’s niche and is optimized for search engines.
Installing a WordPress theme is like a piece of cake. You simply need to go to your WordPress dashboard. There click on the option Appearance->Themes-> Add New. Next, click on the option “Upload” (available at the top of the screen) and then “Browse”. Now, you will be able to select your downloaded themes’ .zip file extension.
For in-depth information on WordPress theme manual installation, you may go through their official documentation.
3. Installation of the Essential WordPress Plugins
After installing a relevant theme your blog might be looking pretty now. But there are a few more important steps you will have to take to make your electronics niche review blog a fully functional, feature-rich and protected. And this can be done by installing essential plugins.
Some of the popular plugins you should definitely consider installing on your review blog include:
The plugin comes with a setting section which allows you to choose how you want to manage and display reviews on your site. WP plugins make it easy to add a product review. You just need to choose the “Product Review” option when writing a blog. The plugin will automatically show you all the settings to write your review.
If you want your review posts to rank in search engine results, you should ensure that all your posts are in a proper SEO-friendly format. All in One Schema Rich Snippets plugin helps you write posts using the rich snippets format.
It is a free plugin that lets you add reviews of your own products, services, and website. Moreover, you can also ask your users to submit reviews. The plugins use shortcodes to display reviews – you can display your reviews anywhere on your site including on pages, posts, and sidebar.
Installing a plugin is as simple as installing a theme, you will hardly have an issue when installing these plugins.
4. Create the Essential Pages
There are a few essential pages you should create before you start publishing your reviews. Pages like About Us, Contact Page, Disclaimer, Getting Started etc. help you make your blog more trustworthy to your target audience.
If you want your readers to take your review posts seriously and follow your advice, your blog must have all the information your readers expecting to find. By providing essential pages on your site, you help your readers to get to know more about you and your website.
5. Start Publishing Relevant & Valuable Content
Always try to come with relevant and quality content for your audience. If you want to demonstrate to your readers that reviews you have presented are reliable, conduct as much research as possible before you start writing.
Good knowledge of the product, its features, evolution, and competition, help you write an approachable and expert review.
Here are some tips to create an effective review post for an electronics niche blog.
- Read out the manufacturer’s website of product you are reviewing.
- Conduct good research about the pros and cons of products. If possible compare them with their competitors.
- Since people are looking for genuine experience with a product, it would be better if you can personally use that product.
Make sure your review posts are covering most of the concern of users. Common questions most people would like answered are:
- Is the product user-friendly?
- Is it of good quality?
- Have other users a good experience with the product?
- Is the product worth my money?
Try to write a review blog includes answers to these questions. Bonus tip – Google the brand or model that you will be reviewing and carefully check what other websites are talking about. First positions on organic Google are usually there for a reason. Check your competitors’ headings in the text. These are usually juicy keywords that users are searching for.
Top Ways to Monetize Your Electronics Niche
Once you have set up your electronics niche review blog, you need to find a convenient way to monetize it. Well, there are plenty of options out there that can get you a good amount of money. Some of the popular ones are mentioned below. You can choose anyone you find ideal.
Affiliate Marketing is one of the most popular ways to make money through blogging. Indeed, it is a kind of marketing in which you refer your readers to products and when your readers buy those products based on your recommendation, you get a commission.
Look for an affiliate program in your niche. You would definitely find so many consumer electronics firms that will be willing to pay you to review their products.
If you don’t find a convenient affiliate program, you can go for this second option. Google AdSense is a program from Google that lets publishers display text, image, and video-based ads on their blog and in lieu they get a commission when a user goes through those ads.
There are two ways you can start earning money from Google AdSense:
Based on the Impression: In this type, revenue depends on page views. For example, for every 1000 page views, you earn a fixed amount.
Based on Click: When a user clicks on the ad on your site, you get a certain cut of the ad revenue. It may range anywhere from $0.01 to a couple of dollars.
Sponsored Reviews & Banner Option
If your blog receives a decent amount of traffic, consumer electronics companies may approach you to promote their products. You may get two types of requests in this case.
Banner Ads: These ads are just they sound like. You will have to place a product banner ad in your relevant review post. The business sponsoring the ad will pay you for keeping the ad up on your site.
Sponsored Reviews: When a business sends you their product and pays you to write a review about it, it is called sponsored reviews. Just don’t forget to follow Google Webmaster guidelines!
In addition to these primary methods to monetize an electronics niche review blog, you can look for other options as well.
What Makes a Good Review Blog
Creating a review blog and monetizing is not sufficient. If you want to beat your competition and make your blog popular, then you really need to make some efforts. Here are some tips that can help you create a good electronics niche review blog. You can also take a look at any of these top technology sites and see how they are creating valuable content for their audiences.
Know Your Targeted Product’s Features Inside and Out
Before you start writing a review, take your time to research every feature of the products. Try to explain to your users why these features are great.
Add Both Positive & Negative Reactions
A pros and cons section is an important feature of any good review blog. A review which is only positive or only negative may alert your audience and give them a wrong impression. Always be honest with your reviews.
Talk to the Manufacturers
If you want to stay one step ahead of your competition, don’t hesitate to talk to the manufacturers. It can be a good way to know more about a product. Sometimes, it can be difficult to contact manufacturers. In that case, you can refer their press releases on their product launch.
Put Yourself in Your Readers’ Shoes
Most bloggers make this mistake. It is good to present your own perspective when reviewing a product, you should think about your readership as well. Remember that, all your readers are not the same, they may have different points of views. So, always take this into account when you write a product review.
Tips to Promote Your Blog
Lack of right promotion is one of the reasons most blogs fail. Have a look at below tips to do it rightly.
Focus On SEO
From the day you start writing a review post, you should make sure you’re optimizing your content for search engines. Along with designing good content, you should focus on embedding the relevant keywords. However, you shouldn’t overdo it. Similarly, you should choose the relevant title for your blog that gives an idea to your audience what they are going to read.
Take Advantage of Social Media Platforms
Social media platforms such as Facebook, Twitter, Instagram, etc. can be a good source to get traffic on your blog. Share your posts on these platforms regularly.
It will be more beneficial if you can create a community of people who are particularly interested in your niche. For example, on Facebook, you can look for a group/page where people talks about consumer goods. Those people will be more interested in reading your posts.
Niche Bookmarking Websites
When you share your content in niche-specific sites, your blog generates more relevant shares and traffic. Reddit, Slashdot, Digg, Pinterest are a few bookmarking websites that you may find useful.
In addition to these methods, there are numerous other ways that you can try out. Conduct deep research and find out the one that is relevant for you.
So, here is what you need to make your electronics niche blog successful. Remember that, it may take some time to get good earnings out of your blog. You will need to continue writing good content and promoting it on the right platform.
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Freelancer and Employee Payments: 7 Methods that Work Best
Owning a small business is like herding cats. There are tons of details to keep track of and never enough hours in the day to get everything done. And one of the most important parts of any business is payroll.
After all, everyone wants to get paid! That’s why making sure employee payments get made on time should be a major priority for every business owner.
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Let’s take a look at some types of payments you can use to keep your business running efficiently and keep everyone happy!
6 Types of Employee Payments to Consider
When you’re planning your business strategy, don’t forget one important thing: Your workers need money!
Employee payments extend further than just the traditional paycheck. Here are 4 types of payments that you can offer your employees.
1. Issuing Paychecks
This is traditionally the most universal method for making payroll payments. With paychecks, you don’t have to hand out cash, and employees don’t have to have a bank account.
For small businesses, providing a paycheck for each employee can be time-consuming, or you’ll need to outsource the process to a payroll service.
However, with more businesses using cheaper and automated digital solutions for payments, Paychecks are quickly finding themselves an ‘old world’ method for payments.
This is especially the case when being compared to other methods like Paypal and Payoneer.
2. Direct Deposit Payments
Each year more and more employees are choosing direct deposit as their payment type of choice. After all, they don’t have to do anything or worry about running a paper check to the bank on payday. The money goes directly to their bank account and is immediately available.
This is by far the fastest and most efficient way to get paid. The only thing that’s required of the employee is to be able to provide the employer their checking account number and the bank’s routing number.
Online payroll software like a fake paystub generator can streamline the process, and keep in mind that if you don’t have this kind of specialized software you’ll likely have to pay a small fee for each direct deposit. These methods are often used to verify income statements when setting up a new account or applying for a loan.
Overall, this process is simple, fast, and convenient.
2. Cash Payments
Paying your employees in cash is another option, but you’ll need to keep very good records because this can make the IRS suspicion about your taxes.
Many employees prefer being paid in cash because they don’t have to deal with a bank, and yet you are still required to take out taxes and maintain records of each payroll payment. There are really very few instances where paying employees with cash is the best option.
We all know cash is king, but when collecting payments online, this just isn’t a viable solution. This is especially the case when looking to hire freelancers or designers.
However, cash is still one of the most common ways to make or receive payments in smaller localized markets and 9-5 side jobs.
For online businesses, SaaS platforms, and freelancers, Paypal is still one of the best ways to send and receive payments online.
The reason why Paypal is so widely accepted and loved, is that it makes the process of getting paid so easy.
With Paypal being the backbone for many global payments through platforms like eBay, Etsy, and millions of others — it’s a standard that is now accepted across all platforms.
For employees and businesses, making payments through Paypal is great for many reasons, such as being able to pay with a credit card, connecting payments to a bank account, and also using the Paypal Working Capital as a way to fund the company should it need a loan for growth or excessive spending.
Other benefits of using Paypal (for businesses, or as an employee) include:
- Scale: A payments partner that can support your growing business and help you sell across multiple markets and platforms.
- Conversion: PayPal is the most-used digital wallet. Shoppers complete their checkout 88% of the time on average, helping you close more sales.
- Security and Confidence: Get the products that work for your business from a partner that offers Seller Protection and fraud monitoring.
- Live Customer Support: You can speak with a live representative if you need help with the merchant services your business depends on.
Many of these benefits will also come in handy for freelancers and employees as well. Paypal offers a debit card and for payments to be deposit right into user’s bank accounts as well.
5. Payroll Cards
Payroll cards have become increasingly popular in recent years because you don’t have to keep up with cash, or print new paychecks during every pay period, and employees don’t need bank accounts to make the deposit.
The setup costs are similar to using direct deposit, but there are also advantages. Payroll cards allow an employer to simply load the money onto an employee’s card each pay period. This saves you money on the cost of supplies.
It also saves your employees from having to go to the bank, and the employee can withdraw money at any ATM at their convenience.
Similar to Paypal, Payoneer is another payments solution that is quickly being accepted by freelancers and employees around the world.
Some of the most common reasons and benefits why employers and freelancer enjoy using Payoneer as their financial platform include:
- No bank account required for an account
- Super fast platform for receiving payments
- Withdraw payment to any local currency
- Send money to friends and family without fees
- High-quality customer support and user friendly
Payoneer is also very friendly towards affiliate marketing partners and companies that are working directly with site owners, affiliates, and bloggers. You can see some of their top payment partners listed below.
With digital employee payments and transactions on the rise, Venmo is another name you are probably hearing a lot more in daily life.
Similar to Payoneer and Paypal, Venmo acts as a digital wallet that makes online payments easy, and also include the following benefits.
- Pay from a bank account, major debit cards, or your Venmo balance.
- Free to receive money.
- Free to send money when using certain debit cards.
- Freelancers can get money to their bank accounts within one business day.
- Sign up with Facebook or email.
You can learn more about their platform by visiting their site and seeing if their terms and conditions align with yours as an employee, or a business.
Dolla Dolla Bill Y’all!
At the end of the day, we all want to be paid what we are owed — and at the time we are supposed to receive payment.
Employee payments are an essential part of doing business. These different ways to pay employees offer business owners plenty of flexibility. After all, every business has different needs.
Click here to see 5 effective methods to goal setting for business growth and success.
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5 of the Best Tips to Boost Adsense Revenue on your Blog in 2019
Making money from your content is a blogger’s dream. Luckily with Google Adsense that dream can become a reality. Google Adsense is a free and easy way to make money by placing ads on your blog and it’s one of the most popular revenue streams for bloggers. But it doesn’t work for everyone.
Many bloggers, beginners and pros alike, can’t quite bring in the big bucks from Google Adsense that they had hoped for. Don’t worry though, you can turn your unclickable Google ads into money-making machines with just a few tricks.
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Want to start making more money blogging online? Let’s take a look at 5 tips to boost Adsense revenue on your blog.
1. Place Your Ads in the Best Spots
If you’re not placing your ads in the best spots, you run the risk of your website visitors not even noticing them. You might be thinking, well, if an ad is on my blog and my site visitors read my content, of course they’re going to see the ads. But you’re wrong. In fact, the average reader only spends 37 seconds reading an article or blog post. So, if your ads aren’t in the best spots, readers will scroll right past them and you’ll lose out on a ton of clicks.
Luckily, Google created this heat map to show you exactly where you should place your ads to get optimal results and avoid annoying your visitors.
The darker the area on the heat map appears, the more clicks it gets. As you can see, the center middle is the best performing ad placement area, followed by the top center and bottom center as well as top left and left middle. Ads placed on the right side of the page, above the navigation page and below the footer are areas you should avoid if you want to boost your Adsense revenue.
2. Style Your Ads For Clicks
Adsense guidelines state that you can’t change the design of your ad so much so that it no longer look like an ad but you can style your ad to match your website and to attract more clicks. When styling your ads, the goal is to decrease ad blindness; you want your ads to stand out so they’ll get noticed and clicked.
Google has outlined the most popular styling formats for ads which include:
- Blend – Design your ads with the same colors and borders to match your page.
- Complement – Use colors that are already on your website but that don’t match the border and background where the ads are placed.
- Contrast – Pick colors that stand out against the background of your site. It’s a good choice if your website background is a dark color.
The key is to make your ad stand out while still looking like a part of your website. So for instance, if your website uses green links and black text, use green links and black texts on your ads. If you end up choosing a color that’s completely out of left field, like a primary color when your website theme is all pastels, it’ll end up being too visually offensive and users won’t click. Remember to pay attention to the best Google Adsense sizes and formats as well.
3. Experiment with Your Ads
Never stick with the first placement and style of ad you choose, you’ve got to experiment with your ads in order to discover what will work best for your blog and your readers. Luckily, you don’t have to do any guesswork regarding which ads perform best, you can easily experiment with your ads and see straightforward results right inside your Adsense account.
With Adsense experiments you can compare your ad settings against a variation of that setting to see what performs better. It works by splitting your site’s traffic between the original ad setting and the variation, so you can see side by side which ad type will help you increase your earnings. So, start experimenting! Find out if your blue ad border works better than a black border or find out if red text gets more clicks than green text. You can even choose to have Google automatically change the settings for you when your experiment is over and a winner is crowned.
4. Track Your Adsense Clicks
After choosing the best ad placements and styles and experimenting with those choices a bit, don’t just put up the ads on your blog and walk away — you need to track your Adsense clicks. Continuing to track your Adsense clicks will help you see what ads are still working for you and which aren’t. After all, your audience is unique and it may change over time as well, so your ads need to change occasionally to keep your click-through rate high.
You can use a tool like MonsterInsights to easily track your Adsense clicks right from your WordPress dashboard. You can find out which of your banner ads are getting the most clicks and see which ads are the lowest performing, as well as discover which of your site pages are the most visited. Not only that but you can also use MonsterInsights to gain insights on the type of users who are clicking on your add like where they’re from, how they discovered your blog whether through organic search or social media for instance, and whether they’re viewing your site from a desktop, mobile, or tablet.
5. Don’t Make Your Website for Adsense
If you’ve started a blog solely for the purpose of getting revenue from Adsense, your website visitors will see right through you — and they won’t click on your ads. Adsense is supposed to enhance the users experience by providing them with relevant ads they might be interested in, but it doesn’t mean that the focus of your blog should be on the ads.
Instead, keep your target audience at the top of your mind. The main focus of your blog should be to publish fresh content that your readers will love and that keeps them coming back for more. The more they visit your site, the more likely they’ll be to click on your ads.
Boost Your Adsense Revenue Now
Your blog readers will only help you bring in big Adsense bucks if you create ads that they find helpful and not a nuisance. So, use these tips to turn your ineffective Google ads into huge money-makers for your blog. Once you start bringing in that sweet Google Adsense revenue, you’ll be even closer to turning your blog from hobby to successful business.
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