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5 Ways Webinars and Video Can Replace Workplace Meetings

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As an entrepreneur and being my own boss, I’ve had the pleasure of not having to deal with the normal “workplace atmosphere” and needing to plan or attend meetings within a company. I have however experienced what this atmosphere is like through working with other companies in the industry. More often then not, these meetings and get-togethers of individuals within the company is more of a waste of time and resources than anything else.

Yes, businesses of all sizes need to hold meetings, but how they hold them and who actually needs to be there is where there is room for opportunity. It’s way too easy for myself to throw together a webinar or online video series and have 1,000s of people attending my live feed, so why aren’t businesses doing the same thing within their organization?

With so many advanced webinar and video sharing platforms available, not only is it extremely easy to setup, it’s also quite cost effective too. Solutions like GoToWebinar are perfect for streaming live webinars and connecting with others in your company, while more advanced services like Blue Jeans make it easy to deliver HD video conferencing and multi-party meetings within a organization or during a live event with thousands of attendees.

If you aren’t currently using live video and webinars in place of holding in-person meetings, here are five reasons to reconsider — plus some fun office meeting memes to bright up such a feared topic!

5 Ways to Improve Workplace Meetings with Video

No matter what solution you are using to deliver live video or webinars online, consider the following five methods for improving how your business holds meetings within your company and make the most out of their time and resources.

Make Meetings Essential

I Heard You Like Meetings

The main issues that people have with meetings, be they online or in-person, is that there isn’t much point to them other than summing up things that people either already know or could be said with a group e-mail. An easy fix for this is to only schedule meetings when they are absolutely essential and let employees get on with their work for the rest of the time. If there is really no point to a daily or weekly meeting then don’t feel like you need to have one just for the sake of it. This will also emphasise the importance of meetings meaning that people will focus during them instead of zoning out or multitasking.

One of the most common issues with meetings in the workplace is if they are needed and how to run them efficiently. To maximize efficiency, Inc. Magazine offers five simple questions and tasks to assign before your meeting takes place.

  1. Does the meeting need to happen?
  2. Be very clear about the purpose.
  3. Engage people beforehand.
  4. Actually start on time.
  5. Document and share the main points.

Invite the People Who Need to be There

Meeting Emails

Meetings are usually boring and a waste of time for half of the people in the room. This doesn’t mean you need to get rid of your meetings, it just means you should only be including those who are needed to be there.

Not only are meetings a potential waste of time and resources just to pull them together, they can also be a huge productivity killer for all of the attendees as it’s going to break about their day and working time. Inc Magazine noted that the two biggest drags of productivity are “Meetings and Managers”. The article went on to say:

These two staples of work life–meetings and managers–are actually the greatest causes of work not getting done at the office. In fact, the further away you are from both meetings and managers, the more work gets done. This is one of the key reasons we’re so enthusiastic about remote work.

For businesses that feel they need to have weekly or monthly meetings, continue to do so, but only have the core individuals needed to make it happen. While this meeting is taking place, record the session and make it accessible to all employees for later viewing.

Keep it Brief

Sitting In Meetings All Day

When you think about the amount of time it takes to put a meeting together, actually holding it in a room, getting started and finalizing everything, it’s a whole lot longer than the 30 or 60 minutes that the meeting was originally supposed to be. It’s not that everyone simply hates the thought of meetings, it’s the many emotions, complications and wasted time that come with them.

Forbes says that one main reason why people hate meetings so much is that our brains simply can’t focus fully for such a long amount of time. The trouble with carving out a certain time window for a meeting is the feeling that you need to fill up all of that time. All the while, your colleagues are desperate to get back to their desks and meet their deadlines or praying they’ll be in time to pick their children up from school.

The solution? Have someone do the pre-meeting work before hand and allow for employees to attend live meetings online or allow for the watching of a recording later on. Not only does this not take away from their work time and productivity, it also makes sure a 15 or 30-minute meeting is actually that long. 

Record the Meeting

  Meeting Recording

One great feature of video conferencing software is that you no longer need a secretary to take notes then repeat the minutes in the next meeting. You can record all of your meetings, save them, and e-mail them out to anyone who needs to see them. This is a great advantage for anybody who can’t make the meeting and means that they can check it out at a time which is convenient for them, again not disrupting their regular work flow.

Something so funny about the internet and technology industry is that all of these companies are so advanced with their online marketing and campaign management, but when it comes to holding meetings they are still stuck in the 90s!

Be Decisive

workplace-meetings-meme

The key purpose of meetings is to make important business decisions, so then why do so few meetings accomplish this?

Many seem to go around in circles with everybody voicing their own opinion and boring everyone else to tears. Of course, everybody in the meeting should be able to voice their own opinions. That is why they are in the meeting, after all. But if you notice things are starting to drag, emphasise the importance of making an immediate decision and take a vote if you have to. Don’t let the meeting time be taken up by unimportant decisions or tangents. This way meetings will go much smoother and your team will get much more done in a shorter amount of time.

Should your organization hold meetings through an online video or meeting format, it would be much easier for all attendees to take notes or make suggestions through a chat interface. Not only will this help with the structure and organization of all notes taken, but it will also allow for individuals who might not like the spotlight on them to be able to contribute as well.

Less In-Person Meetings = Happier Employees

Zero Meetings

One of the many benefits to being an entrepreneur or the boss of your own business, is that you don’t have to deal with the many frustrations of meetings and staff management.

At the same time, we all know that meetings and communication within the workplace is required. What isn’t required is making the whole process a drag. Implement each of the methods above into your existing business and see how you can improve productivity and staff happiness by automating and delivering the process through online video and webinars.

The top marketers in the world are doing it to increase their businesses… you should too.

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Billboard Marketing vs. Digital Marketing in 2019

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More than 71 percent of customers look at billboard advertisements. That alone might be enough to sell you on a new billboard campaign, but digital marketing is no slouch when it comes to generating leads either. This begs the question: how does billboard marketing measure up against digital marketing?

Here’s a breakdown of both advertising methods: their pros, cons, and what you should take from each.

What Is Billboard Marketing?

Billboard marketing is exactly what it says on the tin: marketing using billboards. The style of billboard has gone through a few changes, with the digital billboard leading the pack in modern times, but the principles are the same. Someone must pass by a billboard in order to see your advert.

Pro: It Targets Local Audiences

If you’re looking to give your brand local flair, then a billboard isn’t a bad choice. It’s hyper-local, so only customers in your area will see it. This is also a great way to associate your brand with a particular location.

Pro: Increases Brand Awareness

It’s not enough to have your brand seen just once; to cultivate proper awareness, an audience must be exposed to a message multiple times.

In marketing, this repetition is called “effective frequency.” It’s the driving principle behind many campaign slogans, and for good reason: it works.

Marketers like to debate the numbers behind effective frequency, but no matter how many times it might take for a message to reach your audience, there’s little doubt that billboards are an effective way to do it.

Con: It Isn’t Measurable

You can make a guess at how many people saw your billboard, but that’s all it would be: a guess. Compare that to digital marketing efforts that provide detailed analytics breakdowns of who saw your ad and what actions they took after doing so.

What about Digital Marketing?

Digital marketing is the practice of advertising goods or services to audiences online. It can take the form of social media campaigns, banner ads, or pay-per-click advertising.

Pro: You’re Able to Better Target Your Campaigns

A billboard is the very definition of a broad marketing strategy. You’re targeting anyone who drives by in the hopes that some of them might be your intended demographic.

Digital marketing, on the other hand, allows you to carefully target your campaigns. You can target age brackets, seller behaviors, or even individual accounts – read more about ABM marketing here.

Pro: More Effective Use of Inbound Marketing Strategies

Billboards are the quintessential outbound marketing strategy, and that’s not a good thing. Inbound marketing techniques not only see higher lead generation rates, but they’re also cheaper.

Plus, inbound marketing costs 62 percent less per lead than outbound techniques.

Con: People Tend to Ignore Online Advertising

As a species, we’re very good at tuning out non-essential details. Unfortunately for your business, that can include ignoring your slick new online campaign.

Four out of five American consumers ignore online ads. This doesn’t mean they’re not worth investing in — you just have to try harder to grab attention.

Billboard Marketing vs. Digital Marketing

At the end of the day, every marketing strategy has its pros and cons. If you want to cultivate local brand awareness, then a billboard marketing campaign will work well. If, however, you’re looking to harness the power of inbound marketing, you can’t go past digital.

Looking to grow your engagement on Instagram? Here are nine ways to do just that.

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Quick Tips to Find eCommerce Marketing Success with Instagram

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When it comes to online retail, the competition is very stiff on a global scale. With so many people now going online to make purchases, the number of etail businesses has rocketed over the years. For those who plan to set up a retail business online through platforms such as Shopify, it is important to work out how to make your business stand out and increase exposure.

As a small online retailer, the chances are you don’t have a lot of money to splash out on marketing. The good news is that in today’s digital era, you don’t need a huge amount of money to market your online retail venture and help gain exposure. In fact, you can do is very simply and conveniently through sites such as Instagram and other social media platforms.

What Are the Key Benefits for Businesses?

So, what are the key benefits of marketing your online retail business through Instagram and other social media sites? Well, one of the key benefits you can look forward to is the cost-efficiency of this solution, as you won’t have to spend a fortune to reach out to audiences far and wide. In fact, you can market your business and reach out to audiences with far greater ease when you use social media, and you can do it completely free.

With the addition of ecommerce features and advertising options comes to Instagram, this is only going to expand the growth opportunities even further. If you think Facebook was great for demographic targeting and for ecommerce sales, just want until you see what Instagram has lined up. You can read more on this here.

Another major benefit you can look forward to is saving a huge amount of time and resources. This is particularly beneficial for small and start-up businesses, as they often don’t have the resources and time needed to get involved in complex marketing campaigns. With social media platforms like Instagram, you won’t need to worry about this, as you can market your business with speed and ease.

It is also important to consider the reach that social media offers compared to other forms of advertising and marketing. When you use social media platforms, you can reach out far and wide to a global audience with your message. This means that you can engage your target audience and break into new marketing in other destinations simply by promoting your retail business, products, and services online.

Customer engagement can be very difficult these days, but it is also vital if you want to benefit from business success. By using social media, you can engage your audience with far greater ease. This means you can help to build confidence in your business and brand, which will help to further boost the success of your business.

A Simple Solution for Success

Anyone that runs a Shopify business will be keen to spread the word and let people know about special deals, offers, promotions, and new lines. In addition, they will be eager to build a solid reputation for their brand and business. Well, this provides a simple and effective solution that can help to seal the success of your Shopify business. With digital technology at your fingertips and with so many people spending time online, marketing your business is simpler than ever.

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Smart Ways to Generate More Leads for Your Online Business in 2019

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“Ways to get more leads” is something crucial that don’t disappear from to-do list of successful business owners because lead generating is one of the foundational elements of developing and growing a business. Revenues of online businesses are usually determined by the number of leads generated. That is the reason; any business or company must be able to generate more leads in order to earn more and to combat the increasing competition in the market.

In this article, we have gathered proven eCommerce lead generation tips that can turn your business website into a lead generation machine.

Create Better Landing Pages

As landing page is a web page where visitors land after clicking on the link found via Google search, an advertisement or from a link added to social media post, it must be appealing and creatively developed in order to turn visitors into leads. High converting landing pages combine the overall layout of the page and compelling copy in a way that builds trust and value in the visitor’s mind.

If you aren’t familiar with the concept of landing pages, you need to be. In short, they are a page that is created with a specific end goal in mind.

To see a live example of this, we can take a look at the two samples below.

Bad Landing Page Example:

Below you will see an ad copy for a company that is looking for new clients… but their advertisement has way too much text and is all over the place. The phone number is very visible, but there is simply way too much content overload here, and the conversions are probably horrible.

Better Landing Page Example:

A much better way to approach the same promotional offer and company, is to build a super clean landing page with a direct call to action. Notice the same image of the kid and day is being used — while also giving a nice testimonial. Also, there is one clear call to action, which is to either call today or click on the button to contact them today.

Source: https://landingi.com/blog/create-landing-pages-that-convert

Email Marketing

Email marketing is one of the best ways to get more leads to an online business. For this purpose, you will need to build an active list by collecting website visitors’ contact details (Email IDs). Once you have successfully made the list, start an email marketing campaign and invite them to visit your landing pages or physical outlet to gather more details about a specific product or service. Providing them with discount coupons via email could be a great tactic to persuade them for purchases.

When creating any type of email campaign, you will need to spend a lot of time on the title and call to actions you have in place. This resource from SendGrid is really great for breaking down how a single title can include urgency, commitment, and personalization all within one line.

Blog with High-value Content

Making a blog for your business website will not only help you boost content marketing efforts but will also make your business appear in top SERPs. Update your business blog with high value and problem-solving content turn your readers into leads. Instead of writing lengthy blog posts, you should use different content forms on your blog such as eBooks, infographics, how-to guides and short videos etc. You can also provide your readers with some free stuff to ask them for their contact details in return that later can be used in different digital marketing techniques like email marketing.

Most bloggers fail to find success with their sites and content, because they are focusing too much on just putting new content out there. Instead, they should be focusing on creating call to actions and using lead generation throughout their site — in relation to their content. Such methods can be done through newsletter signups, one-click upsells, social shares, and using popups throughout your site (depending on when and where your visitors click). You can see a bunch of working examples on how to do this, here.

Turn Social Followers Into Leads

People follow you on different social media platforms because they are interested in something you provide and it could be useful. That’s why it is pretty easy to convert your social media followers into leads. You can add a link of your landing page into your social media bio or run advertisement campaigns such as Facebook ads in order to let them know what you offer and what they must to do to use the offer. The best thing about social media marketing is that you can show your advertisement to the target audience in order to get more leads. You can also choose the audience based on their interests and search history.

Every business and website will have a different need for social media followers, but the end goal is to try and convert those users into revenue and new sales. Zappos is a great example of a company that focused heavily on social media and customer support — thus growing them into the trusted and loved brand they are today.

Optimize Your Site for Mobile

When it comes to generating more leads for online business or brand, optimization of the business website for mobile should be one of the major concerns as more and more people are using mobile devices for web surfing these days. People love to use their mobiles when they are in search of desired products, services or information and a highly mobile optimized website can get more views and leads too. It is an indication that people are thinking about buying stuff when browsing social media and search engines on their smartphones or tablets.

Making sure your site is mobile responsive is very easy — especially if you are using WordPress. If you are selling products, then you might want to customize the process and make sure your content is viewing properly across all mobile devices. WebDesignTeam recommends looking at the following aspects of your site when prepping for mobile traffic and sales.

  1. Planning– One thing to always keep in mind is to plan before producing your work. A good web design firm knows and understands this. You have to sketch out the results that you wish to achieve and prepare a way to success so that you will know when you are on the right track.
  2. Engineering software– Using engineering software, a web design firm knows how to utilize the best aspects of technology to create the perfect site. So the key to achieving this is to focus on getting the best design firm.
  3. Responsive Design– Responsive design can be achieved through a variety of techniques that will help you achieve your goals through your website.
  4. Focus on Navigation– Navigation is important within your design because it makes your site more usable and accessible, no matter what type of device users come in on.

Personalized and Appealing CTAs

One of the vital elements of every digital marketing campaign is the call to action (CTA). It is a tool used to direct potential customers to take the very next step. A personalized and appealing call to action successfully grabs the attention of the visitor and makes the action taking process clear. There must be a great combo of the overall design of the CTA and wording to convince visitors to take an action you want them to take. A/B testing can also help you find out the best performing CTAs for your different landing pages.

If you really want to put some time, effort, and automation/technology into the mix, you should consider creating a few customized ad campaigns through your Facebook Ads and using your mailing list. You can learn more about this method and more at aaronzakowski.com.

How to Get the Most Out of Your Online Marketing Efforts

As you can see, there are some pretty effective and useful ways to start advertising your brand online across different mediums and methods. Depending on the methods you are using, you will find that each of them may convert better/worse than expected.

The most important thing is that you start implementing these methods as soon as possible.

For more winning marketing methods, be sure to check out one of our top email marketing tips posts.

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