Oh man, a guest post about increasing affiliate sales on my favorite affiliate marketing blog run by Zac Johnson? This is so crazy.
Let me tell you one thing really quickly. Making money from affiliate marketing is NOT a rocket science.
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Look at people like Pat Flynn, Darren Rowse, Matthew Woodward and Zac Johnson – they are all making insane amounts of money from affiliate marketing. But they NEVER pitch their products aggressively. This is where most people get stuck.
Most beginners promote their affiliate products like crazy to boost their sales and they end up getting zero to few sales. That’s not how affiliate marketing works.
If you are struggling to boost your affiliate sales as a blogger or marketer, this detailed post is a treat for you where I’m going to reveal few of the best secrets to grow your affiliate income.
Are you curious? Let’s get into the details.
How I made $2500 in affiliate commission within a week?
Let’s first talk about one of my recent successful affiliate stories.
In November 2016, during black Friday week, I made $2597 through affiliate marketing. $2500 in affiliate commission within a week might not sound like a big deal for few people but it definitely inspires a lot of beginners to know more about it.
Quick note: For those who are curious, I wrote a detailed case study on how I made over $2500 commission within a week (and without spending a dime on ads).
In a nutshell, here are the 3 things I did to make that money through affiliate marketing.
- Strategy: I was prepared for the black Friday week for months. Prior to the sale, I already wrote a couple of deal posts around the products I promote to get better search rankings. I also worked hard to build links to those pages and when the deal was finally on, my pages had started ranking well (mostly in the top 5 results for various keywords).
- Email marketing: I knew the importance of having an email list for my product promotion. So I took care of building an email list who are interested in buying my affiliate products. Finally when the sale was on, I sent an email every single day through the black Friday week. Due to massive discounts, people were really interested in grabbing them. So it worked like a charm. Having a qualified email list plays a BIG role in boosting affiliate sales.
- Networking: You need to understand the importance of networking with other affiliate marketers. Help them. Reach out to them. Find out how you can cross promote with others so you can make more sales.
Now, let’s get back to the topic of the article. How do you boost affiliate sales without sounding like a sales guy?
7 Proven Methods to Boost Affiliate Sales as a Blogger
#1. Don’t just write product reviews, write case studies
If you are into affiliate marketing for a while, you might already know the importance of writing product reviews on your site. Most people think, writing reviews about the products they promote can boost their affiliate sales. That’s a wrong approach.
Here’s what you should do instead.
Write in-depth, engaging and informative case studies around the products that you promote.
Here’s what I mean.
When you write just product reviews, you write for search engines. You stuff your review posts with keywords. You won’t focus on helping your audience. That’s why writing mediocre product reviews won’t help you increase your affiliate sales.
Instead of writing keyword rich reviews, if you focus on telling the benefits that you get from the products you promote, people will listen to you.
That’s what I exactly did with one of my review posts about SEMrush. I just didn’t write a product review, instead I wrote a case study about how it helped me boost my search engine traffic. And the post converted like crazy.
Not only it gets a ton of traffic from Google but more importantly that case study generates me a lot of sales. That’s when I realized the importance of writing case studies instead of just pitching product reviews by stuffing keywords.
So if you want more sales, write case studies about your products. Tell your audience how much you’ve benefitted by using the products. Talk about the benefits and then recommend them to use those products.
#2. Promote LESS with MORE focus
One of the biggest mistake most people make while doing affiliate marketing is they promote too many products.
What happens when you promote more products?
You don’t focus much on any one of them. Your sales stall. Simple as that.
So promote less products with MORE focus. If you are just starting out, I highly recommend you to pick just ONE product that you are already using and/or satisfied with.
You should know each and every benefit of using that product. Only then you can promote it strategically to boost sales.
That being said, even if you have a blog with decent search traffic, don’t promote more than 3 products. It doesn’t mean you should just promote 3 or less products but your focus should be more on 3 products or less. That’s how you generate more sales by following 80/20 rule.
#3. People buy the results, not products
Focus on featuring the benefits of using the products that you promote.
People don’t buy every affiliate product that you promote. They buy the results. They buy benefits.
Most people focus on aggressively promoting their affiliate products. They talk more about why they should buy those products. They don’t talk much about the REAL value that their audience get by using those products.
They don’t even talk about pros and cons of the products. That’s why most people fail to build trust and grow their sales.
If you want to boost affiliate sales, focus more gaining trust, make sure to give value by showing the results that they can get by using the products that you recommend.
#4. Use email to your advantage
The money is in the list. I’m tired of hearing the phrase.
Let me put the phrase in another way. Your email list is your ATM. The more qualified subscribers you have the more sales you can make.
Majority of the affiliate marketers make 80% of their income through their email lists.
Almost everyone focuses on increasing their email list. No one actually cares about improving their sales funnel (which itself is the #1 way to boost sales).
Here are few tips to use email list to grow your affiliate sales.
- Create an email sequence that blows your audience minds. Use some really good emails by providing a TON of value for free instead of sending promotional emails right off the bat.
- Make sure to focus on improving your email subject lines so you get better open rates along with the click through rates for your emails. You can subscribe to newsletters from Copyblogger to Jon Morrow to Pat Flynn and you get ton of ideas about how to write powerful email subject lines.
- While creating an email sequence, don’t forget to recommend products you promote. But don’t push them hard. Do soft selling.
#5. Provide extra value
When you go to my blog Bloggers Passion, I mainly focus on promoting one of my favorite SEO tools called SEMrush. Usually, SEMrush gives you a 14-day free trial but only through my blog, you get access to 30 day free trial. See, clearly that’s an advantage for me over my competition.
When you give rewards or special stuff to your audience, they are more likely to convert into buyers by using your affiliate links to purchase. Also make sure to mention your affiliate disclosure when you are promoting affiliate products.
Earn people’s trust and be extra cautious about your usage of links. Don’t add too many within a page or people might think you are just spamming them with your affiliate links.
Provide access to your email while writing affiliate product related pages. Tell your audience to send you an email if they got any questions before making a purchase. That way, genuine buyers will contact you if they are still hesitating to buy from you or your affiliate products. It’s a nice way to grow your affiliate sales by giving access to your email.
#6. Get banner ads designed
Don’t ignore your blog’s design. If you want to make more sales from affiliate marketing, make sure to get an appealing design with a better navigation to use. Also focus on using unique and compelling banner ads for the products you promote.
The banner ads that you use on your blog’s sidebar, content and footer play a big role.
Instead of displaying the same banner ads that everyone else in your industry is using, get your banner ads designed. Make them look compelling and unique. That way you can grab people’s attention really quickly.
Here are few tips to make your banner ads convert.
- Find someone on Fiverr and get your banner ads designed uniquely. Tell them your priorities and put your gig. Or you can do it by yourself by using free tools such as Pablo (Buffer), Canva etc.
- Don’t place too many banner ads on your sidebar. Showing too many ads can only reduce your sales and website speed.
- When you write a product review, make sure to display banner ads in various size by including your affiliate links.
- Try to include your blog’s name or URL in your banner ads. It will be helpful if you are using unique banner ads for the products you promote (no one else can use them if you include your blog’s URL).
- Find out how other people in your industry are using banner ads. Find out where they are using to grow their sales. That way you will get ideas on where to place your banner ads for more visibility.
#7. Be fair and don’t make false promises
One thing I really like about people like Zac Johnson, Ramit Sethi, Pat Flynn is that they are extremely honest and fair. They NEVER make false promises to boost their affiliate product sales.
They know affiliate marketing is a marathon, not sprint. They focus on building a strong rapport with their audience by promoting the right products.
They never promote crappy products just for commission. They always care about their audience wants and needs and that’s why they are extremely successful at affiliate marketing.
So if you want to become a successful affiliate marketer, be genuine and honest.
Conclusion about boosting affiliate sales quickly
Affiliate marketing is growing rapidly. More and more people are diving into affiliate marketing to make money but the majority of them are failing because of one reason: they focus on shortcuts.
Listen, it takes time to master the art of selling. You should know how to persuade your audience without sounding like a salesman. That’s how successful marketers like Zac Johnson and Pat Flynn are making more sales through affiliate marketing.
So what are your thoughts about the post? Do you have any more tips to boost affiliate sales quickly? Share your views in the comments below.
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How to Create an Electronics Niche Review Blog in 5 Steps: A Complete Guide
Are you planning to start a review blog in 2019? There are hundreds of niches that you can proceed with. For the sake of simplicity, this article will focus on one of the most lucrative niches at the moment – consumer electronics.
The reason is, consumer electronics products have turned into an essential part of consumers’ daily life routines. And whether it is a smartphone, laptop, digital camera or smart TV, people like to read online reviews before buying any product. It’s also a great industry to start making money with affiliate marketing.
It’s not just about selling digital products or reaching your target audience, it’s also about streamlining the process to create content, promote it, and monetize your audience in the process. With some dedicated time and focus, this is something that can be fully outsourced.
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Even several studies and researches claim that online reviews influence a purchasing decision to a great extent. According to Search Engine Land, 84% of the people trust online reviews as much as friends. It simply shows that if you create an electronics niche review blog you can make a good amount of money.
This blog will guide you on how you can set up a review blog, what resources you will be required and what options you have to monetize your blog. But before that, let’s have a look at the growth rate of the consumer electronics market over the years. It will give you an idea of whether or not you should go with this niche for blogging.
Electronics Industry Over The Year
Today, the consumer electronics industry has reached to the peak. And according to different market researches, it is going to retain its dominance in the coming decades.
According to very popular market research and business intelligence portal Statista, the growth rate of the consumers’ electronics industry in the United States is projected to grow by 3.9 percent from 2018 to 2019. It will reach approximately 398 billion USD in retail revenue.
This research shows that in the coming years more and more people are going to invest in consumer electronics. If you can come with genuine reviews for consumer electronics, you can see your electronics niche review blog successful.
5 Steps to Create an Electronics Niche Review Blog with WordPress
Why WordPress? Your blog will require a lot content. According to W3techs, WordPress holds roughly 60% market share of the whole CMS market and it is best known platform for blogging. The industry around WordPress is mature. Whether it is themes, plugins, hosting or other tools – you will find more options to choose from than with any other platform.
1. Choose the Right Domain, Host, & Install WordPress
When it comes to starting an electronics niche review blog, the first step is to choose a reliable hosting company. There are a number of options to choose from. However, it is recommended that you read their reviews before making the final decision.
Hostinger, inMotion, SiteGround Bluehost, A2Hosting, etc. are a few popular names in the industry that are serving thousands of people across the globe. According to your needs, you may go with any of them.
Speaking of a domain name, it will be beneficial if you buy your domain name from your hosting provider. Some hosting providers offer free domain name with their hosting plan. When buying a domain also take care of domain age, domain authority, extension, etc.
Nowadays, most hosting providers offer a single-click installation option for WordPress. You just need to log into the control panel of your provider, and search for “WordPress”, select the domain name you want to install into and hit the “Install” button. It is as simple as that.
2. Pick A Review Site Theme
The entire appearance of your site depends on the theme you choose. Therefore, you should be extra careful when making the selection. Feel free to explore Google by searching ‘best themes for review websites’. As stated previously, there are A LOT WordPress themes to choose from.
Don’t worry, most of the review themes are easily customizable. So, anytime you can make changes to them according to your needs. With most review themes, you will be able to transform your simple blog into a stylish electronic niche review website.
If you don’t like above-mentioned themes, you can choose from a free WordPress theme repository. Make sure the theme you chose better represents your blog’s niche and is optimized for search engines.
Installing a WordPress theme is like a piece of cake. You simply need to go to your WordPress dashboard. There click on the option Appearance->Themes-> Add New. Next, click on the option “Upload” (available at the top of the screen) and then “Browse”. Now, you will be able to select your downloaded themes’ .zip file extension.
For in-depth information on WordPress theme manual installation, you may go through their official documentation.
3. Installation of the Essential WordPress Plugins
After installing a relevant theme your blog might be looking pretty now. But there are a few more important steps you will have to take to make your electronics niche review blog a fully functional, feature-rich and protected. And this can be done by installing essential plugins.
Some of the popular plugins you should definitely consider installing on your review blog include:
The plugin comes with a setting section which allows you to choose how you want to manage and display reviews on your site. WP plugins make it easy to add a product review. You just need to choose the “Product Review” option when writing a blog. The plugin will automatically show you all the settings to write your review.
If you want your review posts to rank in search engine results, you should ensure that all your posts are in a proper SEO-friendly format. All in One Schema Rich Snippets plugin helps you write posts using the rich snippets format.
It is a free plugin that lets you add reviews of your own products, services, and website. Moreover, you can also ask your users to submit reviews. The plugins use shortcodes to display reviews – you can display your reviews anywhere on your site including on pages, posts, and sidebar.
Installing a plugin is as simple as installing a theme, you will hardly have an issue when installing these plugins.
4. Create the Essential Pages
There are a few essential pages you should create before you start publishing your reviews. Pages like About Us, Contact Page, Disclaimer, Getting Started etc. help you make your blog more trustworthy to your target audience.
If you want your readers to take your review posts seriously and follow your advice, your blog must have all the information your readers expecting to find. By providing essential pages on your site, you help your readers to get to know more about you and your website.
5. Start Publishing Relevant & Valuable Content
Always try to come with relevant and quality content for your audience. If you want to demonstrate to your readers that reviews you have presented are reliable, conduct as much research as possible before you start writing.
Good knowledge of the product, its features, evolution, and competition, help you write an approachable and expert review.
Here are some tips to create an effective review post for an electronics niche blog.
- Read out the manufacturer’s website of product you are reviewing.
- Conduct good research about the pros and cons of products. If possible compare them with their competitors.
- Since people are looking for genuine experience with a product, it would be better if you can personally use that product.
Make sure your review posts are covering most of the concern of users. Common questions most people would like answered are:
- Is the product user-friendly?
- Is it of good quality?
- Have other users a good experience with the product?
- Is the product worth my money?
Try to write a review blog includes answers to these questions. Bonus tip – Google the brand or model that you will be reviewing and carefully check what other websites are talking about. First positions on organic Google are usually there for a reason. Check your competitors’ headings in the text. These are usually juicy keywords that users are searching for.
Top Ways to Monetize Your Electronics Niche
Once you have set up your electronics niche review blog, you need to find a convenient way to monetize it. Well, there are plenty of options out there that can get you a good amount of money. Some of the popular ones are mentioned below. You can choose anyone you find ideal.
Affiliate Marketing is one of the most popular ways to make money through blogging. Indeed, it is a kind of marketing in which you refer your readers to products and when your readers buy those products based on your recommendation, you get a commission.
Look for an affiliate program in your niche. You would definitely find so many consumer electronics firms that will be willing to pay you to review their products.
If you don’t find a convenient affiliate program, you can go for this second option. Google AdSense is a program from Google that lets publishers display text, image, and video-based ads on their blog and in lieu they get a commission when a user goes through those ads.
There are two ways you can start earning money from Google AdSense:
Based on the Impression: In this type, revenue depends on page views. For example, for every 1000 page views, you earn a fixed amount.
Based on Click: When a user clicks on the ad on your site, you get a certain cut of the ad revenue. It may range anywhere from $0.01 to a couple of dollars.
Sponsored Reviews & Banner Option
If your blog receives a decent amount of traffic, consumer electronics companies may approach you to promote their products. You may get two types of requests in this case.
Banner Ads: These ads are just they sound like. You will have to place a product banner ad in your relevant review post. The business sponsoring the ad will pay you for keeping the ad up on your site.
Sponsored Reviews: When a business sends you their product and pays you to write a review about it, it is called sponsored reviews. Just don’t forget to follow Google Webmaster guidelines!
In addition to these primary methods to monetize an electronics niche review blog, you can look for other options as well.
What Makes a Good Review Blog
Creating a review blog and monetizing is not sufficient. If you want to beat your competition and make your blog popular, then you really need to make some efforts. Here are some tips that can help you create a good electronics niche review blog. You can also take a look at any of these top technology sites and see how they are creating valuable content for their audiences.
Know Your Targeted Product’s Features Inside and Out
Before you start writing a review, take your time to research every feature of the products. Try to explain to your users why these features are great.
Add Both Positive & Negative Reactions
A pros and cons section is an important feature of any good review blog. A review which is only positive or only negative may alert your audience and give them a wrong impression. Always be honest with your reviews.
Talk to the Manufacturers
If you want to stay one step ahead of your competition, don’t hesitate to talk to the manufacturers. It can be a good way to know more about a product. Sometimes, it can be difficult to contact manufacturers. In that case, you can refer their press releases on their product launch.
Put Yourself in Your Readers’ Shoes
Most bloggers make this mistake. It is good to present your own perspective when reviewing a product, you should think about your readership as well. Remember that, all your readers are not the same, they may have different points of views. So, always take this into account when you write a product review.
Tips to Promote Your Blog
Lack of right promotion is one of the reasons most blogs fail. Have a look at below tips to do it rightly.
Focus On SEO
From the day you start writing a review post, you should make sure you’re optimizing your content for search engines. Along with designing good content, you should focus on embedding the relevant keywords. However, you shouldn’t overdo it. Similarly, you should choose the relevant title for your blog that gives an idea to your audience what they are going to read.
Take Advantage of Social Media Platforms
Social media platforms such as Facebook, Twitter, Instagram, etc. can be a good source to get traffic on your blog. Share your posts on these platforms regularly.
It will be more beneficial if you can create a community of people who are particularly interested in your niche. For example, on Facebook, you can look for a group/page where people talks about consumer goods. Those people will be more interested in reading your posts.
Niche Bookmarking Websites
When you share your content in niche-specific sites, your blog generates more relevant shares and traffic. Reddit, Slashdot, Digg, Pinterest are a few bookmarking websites that you may find useful.
In addition to these methods, there are numerous other ways that you can try out. Conduct deep research and find out the one that is relevant for you.
So, here is what you need to make your electronics niche blog successful. Remember that, it may take some time to get good earnings out of your blog. You will need to continue writing good content and promoting it on the right platform.
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Freelancer and Employee Payments: 7 Methods that Work Best
Owning a small business is like herding cats. There are tons of details to keep track of and never enough hours in the day to get everything done. And one of the most important parts of any business is payroll.
After all, everyone wants to get paid! That’s why making sure employee payments get made on time should be a major priority for every business owner.
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Let’s take a look at some types of payments you can use to keep your business running efficiently and keep everyone happy!
6 Types of Employee Payments to Consider
When you’re planning your business strategy, don’t forget one important thing: Your workers need money!
Employee payments extend further than just the traditional paycheck. Here are 4 types of payments that you can offer your employees.
1. Issuing Paychecks
This is traditionally the most universal method for making payroll payments. With paychecks, you don’t have to hand out cash, and employees don’t have to have a bank account.
For small businesses, providing a paycheck for each employee can be time-consuming, or you’ll need to outsource the process to a payroll service.
However, with more businesses using cheaper and automated digital solutions for payments, Paychecks are quickly finding themselves an ‘old world’ method for payments.
This is especially the case when being compared to other methods like Paypal and Payoneer.
2. Direct Deposit Payments
Each year more and more employees are choosing direct deposit as their payment type of choice. After all, they don’t have to do anything or worry about running a paper check to the bank on payday. The money goes directly to their bank account and is immediately available.
This is by far the fastest and most efficient way to get paid. The only thing that’s required of the employee is to be able to provide the employer their checking account number and the bank’s routing number.
Online payroll software like a fake paystub generator can streamline the process, and keep in mind that if you don’t have this kind of specialized software you’ll likely have to pay a small fee for each direct deposit. These methods are often used to verify income statements when setting up a new account or applying for a loan.
Overall, this process is simple, fast, and convenient.
2. Cash Payments
Paying your employees in cash is another option, but you’ll need to keep very good records because this can make the IRS suspicion about your taxes.
Many employees prefer being paid in cash because they don’t have to deal with a bank, and yet you are still required to take out taxes and maintain records of each payroll payment. There are really very few instances where paying employees with cash is the best option.
We all know cash is king, but when collecting payments online, this just isn’t a viable solution. This is especially the case when looking to hire freelancers or designers.
However, cash is still one of the most common ways to make or receive payments in smaller localized markets and 9-5 side jobs.
For online businesses, SaaS platforms, and freelancers, Paypal is still one of the best ways to send and receive payments online.
The reason why Paypal is so widely accepted and loved, is that it makes the process of getting paid so easy.
With Paypal being the backbone for many global payments through platforms like eBay, Etsy, and millions of others — it’s a standard that is now accepted across all platforms.
For employees and businesses, making payments through Paypal is great for many reasons, such as being able to pay with a credit card, connecting payments to a bank account, and also using the Paypal Working Capital as a way to fund the company should it need a loan for growth or excessive spending.
Other benefits of using Paypal (for businesses, or as an employee) include:
- Scale: A payments partner that can support your growing business and help you sell across multiple markets and platforms.
- Conversion: PayPal is the most-used digital wallet. Shoppers complete their checkout 88% of the time on average, helping you close more sales.
- Security and Confidence: Get the products that work for your business from a partner that offers Seller Protection and fraud monitoring.
- Live Customer Support: You can speak with a live representative if you need help with the merchant services your business depends on.
Many of these benefits will also come in handy for freelancers and employees as well. Paypal offers a debit card and for payments to be deposit right into user’s bank accounts as well.
5. Payroll Cards
Payroll cards have become increasingly popular in recent years because you don’t have to keep up with cash, or print new paychecks during every pay period, and employees don’t need bank accounts to make the deposit.
The setup costs are similar to using direct deposit, but there are also advantages. Payroll cards allow an employer to simply load the money onto an employee’s card each pay period. This saves you money on the cost of supplies.
It also saves your employees from having to go to the bank, and the employee can withdraw money at any ATM at their convenience.
Similar to Paypal, Payoneer is another payments solution that is quickly being accepted by freelancers and employees around the world.
Some of the most common reasons and benefits why employers and freelancer enjoy using Payoneer as their financial platform include:
- No bank account required for an account
- Super fast platform for receiving payments
- Withdraw payment to any local currency
- Send money to friends and family without fees
- High-quality customer support and user friendly
Payoneer is also very friendly towards affiliate marketing partners and companies that are working directly with site owners, affiliates, and bloggers. You can see some of their top payment partners listed below.
With digital employee payments and transactions on the rise, Venmo is another name you are probably hearing a lot more in daily life.
Similar to Payoneer and Paypal, Venmo acts as a digital wallet that makes online payments easy, and also include the following benefits.
- Pay from a bank account, major debit cards, or your Venmo balance.
- Free to receive money.
- Free to send money when using certain debit cards.
- Freelancers can get money to their bank accounts within one business day.
- Sign up with Facebook or email.
You can learn more about their platform by visiting their site and seeing if their terms and conditions align with yours as an employee, or a business.
Dolla Dolla Bill Y’all!
At the end of the day, we all want to be paid what we are owed — and at the time we are supposed to receive payment.
Employee payments are an essential part of doing business. These different ways to pay employees offer business owners plenty of flexibility. After all, every business has different needs.
Click here to see 5 effective methods to goal setting for business growth and success.
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5 of the Best Tips to Boost Adsense Revenue on your Blog in 2019
Making money from your content is a blogger’s dream. Luckily with Google Adsense that dream can become a reality. Google Adsense is a free and easy way to make money by placing ads on your blog and it’s one of the most popular revenue streams for bloggers. But it doesn’t work for everyone.
Many bloggers, beginners and pros alike, can’t quite bring in the big bucks from Google Adsense that they had hoped for. Don’t worry though, you can turn your unclickable Google ads into money-making machines with just a few tricks.
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Want to start making more money blogging online? Let’s take a look at 5 tips to boost Adsense revenue on your blog.
1. Place Your Ads in the Best Spots
If you’re not placing your ads in the best spots, you run the risk of your website visitors not even noticing them. You might be thinking, well, if an ad is on my blog and my site visitors read my content, of course they’re going to see the ads. But you’re wrong. In fact, the average reader only spends 37 seconds reading an article or blog post. So, if your ads aren’t in the best spots, readers will scroll right past them and you’ll lose out on a ton of clicks.
Luckily, Google created this heat map to show you exactly where you should place your ads to get optimal results and avoid annoying your visitors.
The darker the area on the heat map appears, the more clicks it gets. As you can see, the center middle is the best performing ad placement area, followed by the top center and bottom center as well as top left and left middle. Ads placed on the right side of the page, above the navigation page and below the footer are areas you should avoid if you want to boost your Adsense revenue.
2. Style Your Ads For Clicks
Adsense guidelines state that you can’t change the design of your ad so much so that it no longer look like an ad but you can style your ad to match your website and to attract more clicks. When styling your ads, the goal is to decrease ad blindness; you want your ads to stand out so they’ll get noticed and clicked.
Google has outlined the most popular styling formats for ads which include:
- Blend – Design your ads with the same colors and borders to match your page.
- Complement – Use colors that are already on your website but that don’t match the border and background where the ads are placed.
- Contrast – Pick colors that stand out against the background of your site. It’s a good choice if your website background is a dark color.
The key is to make your ad stand out while still looking like a part of your website. So for instance, if your website uses green links and black text, use green links and black texts on your ads. If you end up choosing a color that’s completely out of left field, like a primary color when your website theme is all pastels, it’ll end up being too visually offensive and users won’t click. Remember to pay attention to the best Google Adsense sizes and formats as well.
3. Experiment with Your Ads
Never stick with the first placement and style of ad you choose, you’ve got to experiment with your ads in order to discover what will work best for your blog and your readers. Luckily, you don’t have to do any guesswork regarding which ads perform best, you can easily experiment with your ads and see straightforward results right inside your Adsense account.
With Adsense experiments you can compare your ad settings against a variation of that setting to see what performs better. It works by splitting your site’s traffic between the original ad setting and the variation, so you can see side by side which ad type will help you increase your earnings. So, start experimenting! Find out if your blue ad border works better than a black border or find out if red text gets more clicks than green text. You can even choose to have Google automatically change the settings for you when your experiment is over and a winner is crowned.
4. Track Your Adsense Clicks
After choosing the best ad placements and styles and experimenting with those choices a bit, don’t just put up the ads on your blog and walk away — you need to track your Adsense clicks. Continuing to track your Adsense clicks will help you see what ads are still working for you and which aren’t. After all, your audience is unique and it may change over time as well, so your ads need to change occasionally to keep your click-through rate high.
You can use a tool like MonsterInsights to easily track your Adsense clicks right from your WordPress dashboard. You can find out which of your banner ads are getting the most clicks and see which ads are the lowest performing, as well as discover which of your site pages are the most visited. Not only that but you can also use MonsterInsights to gain insights on the type of users who are clicking on your add like where they’re from, how they discovered your blog whether through organic search or social media for instance, and whether they’re viewing your site from a desktop, mobile, or tablet.
5. Don’t Make Your Website for Adsense
If you’ve started a blog solely for the purpose of getting revenue from Adsense, your website visitors will see right through you — and they won’t click on your ads. Adsense is supposed to enhance the users experience by providing them with relevant ads they might be interested in, but it doesn’t mean that the focus of your blog should be on the ads.
Instead, keep your target audience at the top of your mind. The main focus of your blog should be to publish fresh content that your readers will love and that keeps them coming back for more. The more they visit your site, the more likely they’ll be to click on your ads.
Boost Your Adsense Revenue Now
Your blog readers will only help you bring in big Adsense bucks if you create ads that they find helpful and not a nuisance. So, use these tips to turn your ineffective Google ads into huge money-makers for your blog. Once you start bringing in that sweet Google Adsense revenue, you’ll be even closer to turning your blog from hobby to successful business.
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