With so much content on the web, how are web sites supposed to compete with the billions of page views that are being displayed on a daily basis? It’s all about being creative and displaying relevant advertising to your readers, without making it seem like advertising.
One method that a very popular celebrity and news web site is using to bring in extra revenue, while providing a quality source of content to their readers, is displaying advertising which allows the reader to buy the same style of clothing that other celebrities are wearing. Dailymail.co.uk is the site I’m referring to, and they have a very large readership and following, while updated with new content and celebrity pictures daily.
You can see a demonstration of this advertising method below. On a select amount of photographs displayed on their web site, they have little colored dots (shown below) and a “Get the Look” tab on the top left. If you hover over these images, it will then show the same type of clothing which you can then purchase to replicate the style and outfit. You can click on your desired clothing, then it will send you off to that individual clothing web site.
This service is provided by Pixazza, which has already served nearly 8 billion image views since going live. Pixazza states on their web site “A picture is worth a thousand keywords.”, and that’s an awesome way to explain this type of marketing and display advertising. You can visit their web site for more information and how you can display this same type of advertising on your site.
As mentioned, the new ways of advertising online are becoming quite exciting and it’s companies like these who are thinking outside the traditional banner ads and popups, is who will bring in the next wave of advanced advertising.