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Deliver Better Customer Experience and Engagement with Acquire.io

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The financial sector has become far more collaborative than it used to be. Financial professionals need to depend on the best team collaboration tools available. Acquire is a new messaging tool that helps financial service providers streamline many of their processes.

What is Acquire and how do financial institutions benefit from it?

Acquire is a multi-channel messenger that was primarily designed for providing the best possible Customer Support. The same features make it ideal for delivering financial services as well.

Here are some of the reasons that Acquire is an invaluable tool for financial service providers.

Making it Easier for Agents to Guide Customers through the Process

Acquire has a cobrowse feature that was originally designed to help IT companies fix problems on their customers’ computers. However, it can also play it very helpful overall for financial service companies as well.

Acquire was originally developed to minimize the burden on customer support teams. The messaging platform relies on big data and sophisticated deep learning algorithms, so it is capable of automating responses to up to 80% of customer service inquiries.

The platform can be repurposed so that agents at financial service organizations can help their clients more easily. The messaging platform has a co-browsing feature that allows the agent to look at the customer’s screen. This is a great feature if they need to help customers submit an application online or give feedback on financial data from one of their online accounts. This saves the client and the agent a lot of time that would otherwise be spent on lengthy calls and back-and-forth emails trying to describe the issue. By enabling agents to offer more efficient service, they can reduce the wait time for other customers and reduce their administrative fees.

Use live chatbots

Chatbots are playing an increasingly important role in customer service. They minimize the time that customer service professionals need to spend on individual customers. They also help customers with routine questions can much quicker responses and solutions.

The impact of chatbots in the financial sector is riveting. American Banker interviewed Edrizio de la Cruz, co-founder and CEO of Regalii, about the evolving role of these virtual assistants.

“The development of sophisticated chatbots and their mass adoption by consumers may take a couple of years, says de la Cruz. But once it happens, he says, the idea of handling your finances without a bot will be like trying to picture your life without a smartphone.”

The best thing about the Acquire chatbots is that they are constantly learning and improving on their own. You can import your FAQ, chat history and customer engagement data to improve their functionality. As more customers engage with their interface, the chatbots will be more adept at providing the feedback that keeps customers satisfied and increases their conversion rates. You can also use this data to improve other stages of your financial services funnel.

The machine learning algorithms the chatbots depend on is especially important for financial services professionals. The industry changes frequently for a number of reasons. New technology is always being released to make help customers get more reliable service. Although cutting-edge technology offers many great features, there is a learning curve for customers to use. They will often ask questions about this technology, which customer service experts can’t predict in advance. Chatbots need to be familiar with these questions and have responses to these concerns.

Financial regulations also change rapidly. Chatbots can use machine learning to identify common questions customers have about new regulations and develop responses to them.

Of course, chatbots are not perfect. You are going to need to monitor them over time and make modifications as needed. The good news is that you can always review past chat records to see if there are any scripts that need to be improved upon.

Excellent customer segmentation options to refine your service strategy

The financial services industry is incredibly vast. Many companies offer a wide range of services to customers of different demographics. These customers all have different needs. A 50-year old trying to catch up with their 401K is in a very different situation than a 25-year trying to setup their own investment profile.

Acquire understands that customer needs vary, so they have some excellent customer segmentation features. You can use these features to sort customers according to their needs and connect them to the customer service experts that are best suited to help them.

Using better analytics to monitor engagement with clients

More than ever before, financial service companies are highly dependent on web properties to engage with their customers. Due to the complexities of the financial industry and the myriad of customer priorities, it can be difficult to gauge their interest and engagement.

Acquire makes it much easier to measure customer engagement. It has a number of excellent customer analytics tools, which can help you determine whether customers are responding well to your offers or real-time customer service strategy.

Help customers with video and voice chat without needing third-party tools

You can use a number of third-party video and voice chat tools to engage with customers. The problem is that you can encounter a number of technical issues when you try dealing with multiple platforms at once. This is why it is good to have a customer service platform like Acquire, which offers those features on its own platform. Financial services professionals can use video chat to talk to customers live.

Acquire is great for improving engagement with customers and other financial service providers

Financial service providers are developing more collaborative business models, which rely extensively on sophisticated technology. Acquire has loads of tools that make this easier. They will probably add more features to their interface in the future as well.

Some of the best tools and features you will find within the Acquire.io platform include; sales and support bots, co-browsing, video/voice chat, campaigns, customer profiles and analytic data. You can learn more about each of these features below.

How much does Acquire cost?

Acquire has a number of different service packages with different costs. You can find more details on their site.

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Project Management Software 101: A Guide for New Project Managers

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Project management software is the ultimate solution for businesses looking to stay organized. The program allows you to collaborate on tasks with your team members. You can share progress reports and documents too.

The project management tools help you delegate assignments to your employees.

It’s evident that project management goes beyond collaborating on tasks. This guide focuses on answering one question: What is project management software?

What is Project Management Software?

Project management software definition can be extracted from the following questions: Is your company looking for a tool for organizing assets? Do you want a solution that facilitates smooth communication between your vendors, clients or team members? Are you looking for a solution for budget tracking or scheduling?

New project managers may find it overwhelming to manage several project components at once. Project management software programs allow them to scale up their processes for productivity.

Project management software examples include Microsoft Project and the Zoho Office Suite.

Types of Project Management Software

Software used in project management varies on factors such as company size and intended use. You can find one as either desktop or cloud-based software. Some are developed for specific work obligations or industries.

They’re as follows:

Desktop Project Management Software

Desktop project management software programs allow you to organize your tasks from a PC. All changes made on your project are saved on the PC’s hard drive.

Such programs are available on the market as either free or paid versions with different features included. They require an Internet connection to allow you to collaborate on or share a project.

Cloud-based Project Management Software

The cloud-based ones require a reliable Internet connection since they’re hosted on a web server.

They allow for more security and control since your project will be saved on the cloud. You can even access your project or share files with colleagues regardless of your location.

Cloud-based project management tools are ideal for teams with an active online presence.

What Are the Features in Project Management Software Programs?

Software programs should foster your ability to be efficient and productive at work.

Program management software programs evolved over the years to include several incredible features. Your goal is to care about their impact on the productivity of your team.

Here are some of the features your teams need for project management.

Progress Tracker

Tracking your milestones helps you identify both strong and weak points for improvement. Get a solution that enables you to map your work and monitor significant strides.

A progress tracker allows you to correct identified issues before delving deeper into the project.

Scalable Task Manager

A scalable task manager allows you to define workflows based on the roles of your team members. This feature gives you control over your task delegation process.

Relying on it helps you become flexible when prioritizing tasks and setting deadlines. Find expert assistance on scaling your tasks from this website.

Typical task manager solutions and services offered through third-party solutions usually include:

  • Agile Transformation
  • Agile Workshops
  • Business Agility
  • Project Management
  • The Scrum Kickstart Package

Team Communication Tools

Your project can only run well if your teams communicate with each other. Using different apps for communication can be tiring and time-consuming.

Your team members need an all-in-one tool with impressive communication options. The solution should allow you to engage in productive conversations without disrupting your workflow.

Tools for Setting Role Permissions

Your project management software should cater to the needs of every team member. You need a solution that sets role permissions on tasks that require individuals with particular knowledge.

Such a feature helps you prevent data loss caused by team members that aren’t knowledgeable in a given field.

Each platform and software is going to be different, but each should also come with their own tutorials and guidance videos. This is something Hubspot has done really well with, as they have thousands of customers and teams using their software.

Easy-to-Use Navigation Features

The program should make it easy to access files and documents. Its user interface should include intuitive features for easier navigation. Choose one that’s compatible with your teammates’ devices.

Time Tracking and Reporting Tools

Reporting allows your teams to stay accountable for their actions. Reporting tools give you data on the timeline for executing tasks, the current project stage and the achieved milestones.

The software should feature time tracking tools to provide a real-time update on your work progress.

Why Project Management Software Programs are Essential to Your Work

Your goal when handling tasks and meeting deadlines is to be self-sufficient. Self-sufficiency entails allowing processes to flow as you focus on essential assignments.

Project management software programs enable you to create a self-sustaining model for your teams.

Here are other advantages they can add to your line of work.

Ability to Prioritize Tasks

Projects come with different deadlines, specifications, and tasks. The role of a project manager is to track and organize tasks based on priority.

Project management tools help you accomplish essential tasks first without compromising your ability to tackle the rest.

Optimize Business Processes

You can make your workflow smoother by optimizing your business processes. The optimization process involves examining achievements, failures and redundant tasks.

Count on this activity to identify problems and recommend appropriate solutions. Project management software programs make such a process simple to execute.

Easy Integration

Project management solutions are designed to work with other applications and systems. You can use them with social media sites to share snippets of your work.

They work well with customer relationship management tools too.

Higher Level of Organization and Standardization

Your teams can use project management solutions when working on multiple projects for similar customers. Such solutions help them standardize the process and reduce the time needed to track progress.

They feature several templates you can use to customize each client’s assignment.

Improved Information Sharing and Collaboration

Your team members should aim for transparency when working on the same project. With the right project management tools, they can share ideas for productivity.

You can even assign specific tasks to each one of them and track the status of the work.

How Technology Is Reinventing Project Management Software

Technology is changing how people meet their job responsibilities and manage work.

Digital innovations including smart devices are allowing more people to work far apart. New enterprise software programs are offering limitless opportunities for executing tasks.

Project managers can succeed by relying on a solution that fosters transparency. Project management solutions offer seamless user experiences to both small and large businesses.

Here are some of the market trends on project management software you can learn.

Team Members Are Operating Far from Each Other

The project management industry continues to record an increase in remote users.

Team members are collaborating on projects with large distances between them.

Software developers continue to release new cloud-based solutions as a reaction to this trend. Such updates focus on social networking and collaboration tools.

Project Managers Relying on Big Data Analytics

Previous versions of project management software only allowed for simple data tracking. The modern ones enable project managers to find insights from large data sets.

They come embedded with business intelligence tools for efficiency. You can use them to incorporate data from a recent project into an existing one.

Compatibility with Mobile Devices

Software developers are making project management solutions more adaptable on mobile devices.

Mobile users nearly account for more than half of the traffic generated on websites hosting the software. You can run the software as a mobile app or from your phone’s Internet browser.

What to Consider When Buying Project Management Software

Besides focusing on price, you should look for a solution that can meet your project’s needs.

Register for the trial versions to establish whether a program is worth your cash. Being savvy and keen can also help you get a better deal.

Use the following factors to guide your purchasing decisions, or refer to this complete review on Write — which has applications and securities in place that make it easy for anyone to control users, projects, and data across a wide range of platforms.

Your Implementation Plan

The software program can get your tasks organized. An implementation plan helps you decide on how you’ll use the software to meet your goals. Enlist your team members’ help to map ways for integrating it into your workflow.

Ask Your Teams for Suggestions

Project management solutions are only helpful if you consider your teams’ needs. Encourage them to share suggestions about features they’d love to use.

Base your purchasing decision on their feedback. Consider the program’s application and adoption in your project.

Sample the Trial Versions

Software demos allow you to use a particular program before purchasing it. Trial versions help you determine whether a solution is adequate for your needs.

Pose questions to the software vendors about the product. Pay attention to the means they use to respond to your queries.

Compare and Justify Costs

Determine whether the program’s benefits match the time and cash required to use it.

Find a software program that scales up your business. Compare costs across different vendors too.

Get one that’s suited for both your budget and project needs.

Get the Best Value Out of Your Project Management Software

I hope this guide has answered your “what is project management software” question.

Your upcoming project should be executed with the best tools you’ll ever find. You have to look for a solution that can improve your teams’ input in the project. Focus on getting project management software with the powerful tools you need.

As with all content and services offered through this site, feel free to contact me with any questions or comments you might have. I’m looking forward to hearing from you so we can partner up.

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5 Proven Lead Generation Strategies that Won’t Ruin Your Budget

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Every business has to secure new customers, but finding ways to do this on a tight budget can be tricky. Thanks to the internet, this is now easier and more effective than ever before.

In the past, if you were to buy billboard advertising or even place ads in flyers or magazines, it’s always a guess on the type of ROI you were going to see. In fact, it was more like playing the casino and the odds usually weren’t in your favor. For the most part, this type of advertising would usually fall under ‘branding‘.

On the internet, it’s a whole different ball game, and everything is trackable, down to the finest penny, click, or impression!

Whether it’s online or offline, acquiring a new customer isn’t cheap. In fact, it’s reported that acquiring a new buyer is five to 25 times pricier than retaining an existing one, but you can generate leads successfully with limited resources if you approach it the right way.

What does this involve? Well, for every business it’s different — but there are clearly winning strategies that continue to work across all platforms and markets.

If you are willing to put in the time, work, and effort… here are five powerful strategies you have to try.

1. Automating Your Marketing Process

An effective marketing process puts your brand in front of new customers and makes it appear so utterly tantalizing they just can’t say no.

But, as you probably know by now, achieving such amazing results takes time, money and energy — and having enough of all three to go around isn’t always easy.

Automating your marketing process is a valuable solution.

Multiple tools (some free, some not) are designed for this: you’ll send a marketing email the prospect signed up for and, if they choose to act on it, they’ll end up directed to the relevant landing page. Follow-up emails can be sent according to specific criteria as well, such as if the recipient has read a preceding message (ideal for consistency).

Automating your marketing is a real time-saver, won’t break the bank and frees your employees up for additional lead generation, so give it some thought.

2. Growing Your Email Subscriber List

Actually building a list of prospects to contact via email is crucial, though — after all, who’s going to receive your marketing messages if your subscriber list is blank?

You have to make enough of an impact on visitors to your site that signing up for emails feels like a natural next step. Make sure your website’s visually-impressive, easy to use and offers real value — why should anyone want to hear more from you if you seem to have nothing to say?

Offer the opportunity to subscribe on each page of your site and give a good incentive to submit their email address. A discount on an upcoming purchase or a freebie (such as an ebook or podcast) can help to sweeten the deal.

3. Up Your Content Marketing Game — Blog Often and Create Videos

Blogging is still a solid part of a great marketing game. First and foremost, you’ll add fresh content and more keywords to your website on a regular basis — both key for a good SEO campaign.

Secondly, you can share these across social media to increase engagement and target different demographics within your audience. Blogging is cost-effective too, especially if you build a good relationship with a quality freelancer: the more work you put their way, the better their deal is likely to be.

Videos can be useful in generating leads as well. 90 percent of users cite product videos as major aids to their purchase decisions and 64 percent are more likely to order an item online. Watching videos is more convenient than reading a blog post, more visually stimulating and actually give you a chance to show your products or services off in motion.

Again, producing videos doesn’t have to be expensive: once you have a dedicated ‘studio’ set up and the necessary equipment, you can use them as often as you need.

4. Be Accessible and Organized

When people receive your marketing emails, read your blogs or watch your videos, what will they do if they have questions?

While some will head to your site in search of an FAQ, others will come to you directly. You need to offer multiple communication channels that are convenient and accessible to customers, including live chat, telephone and social media (which we’ll touch on more below).

Live chat software has become one of the most popular interaction methods for businesses, enabling website visitors to engage with support agents in real-time via mobile or computer. They can get the assistance they need in-browser without having to dial a number or draft an email.

The best live chat software makes staying organized and responsive easy, while providing you with helpful data to understand your audience better.

Best of all: it’s free for the customer — making it a risk-free choice on their part.  

Give your prospects multiple ways to reach you, ideally 24/7, when working to generate leads.

5. Fully Embrace Social Media to Drive Sales

Sixty-six percent of marketers using social media for lead generation see real benefits, even on just six hours per week.

Social media has given brands a free, simple, direct way to engage customers at any time, any place. They can reach out to you through their browser or an app in a matter of moments, and an organized company will respond just as fast.

Being accessible is crucial for businesses of all sizes: customers want to feel valued and respected — and letting messages go unresponded to for weeks certainly doesn’t help. A good social-media strategy lets you demonstrate your expertise, build a rapport, show your human side and ultimately convey why prospects need your products in their life.

You can invest in ads on social media too if you can afford it, which make a great complement to organic lead-generation techniques.  

Networks offer various tools for targeting people similar to existing and ideal customers, based on interests etc.

Either monitor social media activity yourself if you’re particularly low on resources, or hire someone to do it for you.

You also might want to consider affiliate software for your social media outreach, as this incentivizes sharing on social networks.

How to Get the Most Out of Your Lead Generation Efforts in 2019

Lead generation is crucial for brands of all sizes, across all industries. The five strategies explored above will help you capture leads in a budget-friendly way, expanding your reach without devouring too much of your finances. Focus on efficiency and productivity to streamline the entire process, leaving your team the time they need for other essential tasks.

With time, you’ll grow your customer-base, increase your brand visibility and identify the lead-generation techniques that work best for you.

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Discover How to Sell More with Omnisend eCommerce Marketing Automation

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With the continued progress of the internet and it’s ever expanding reach, the way business is done has basically changed and business marketing has become much more efficient and effective in the process.

Email marketing is a digital marketing tool that has been tried, tested and has been a great way to reach out to potential and existing customers of a business. Email marketing isn’t just a way to simply get “the word out there” about business but it has managed to retain its personal touch and so it has managed to outlast other marketing techniques.

Be that as it may, just simply reaching out to a current or potential customer base might no longer be just what is required to get more workflow on your business page or getting a deal beyond the goal post, this is because more and more businesses are using email marketing and thus it is simply becoming generic. This is why as a smart marketer you need to be more adaptable, you need to discover and exploit smarter and more versatile solutions that will keep you ahead of the competition or even blow them of the water.

If you are looking to do this, then Omnisend is the way to go because this platform will totally up the ante on your email marketing strategy.

E-commerce Marketing Automation

The biggest reason for applying any marketing technique or tool to reach out to customers is to improve on the sales of a business’ product(s) or service(s), this, of course, is no secret. So what else could you do after attracting visitors to your e-commerce site? What can you actually do to convert this visits to your site to actual sales and tangible numbers? Well, Omnisend provides these solutions by giving you access to various Omnichannel tools that should boost sales and cater to marketers that aren’t satisfied with what generic email marketing platforms offer. Although Omnisend still makes available the standard email marketing tools for creating and distributing email newsletters, the difference is it gives a personal touch that is meant to better sales.

People usually are more trusting of businesses that take the time and initiative to understand them better and find out the things they want. This could entail paying attention to the customers shopping pattern, tracking their activities while they are on your site, what are the things they like? And so on.  Doing this should improve your sales figure and conversions (i.e. converting visitors to paying customers). Omnisend helps you obtain these data and use them to better your marketing.

To the untrained eye data showing the uniqueness of people poses a marketing problem, when actually it is an advantage in more ways than one. Understanding that each customer could be different is the first step to understanding how to better serve them, then gain their interest and then convert this interest into continuous patronage. With Omnisend you are able to better target your customers and customize the messages sent to them so that they are much more relevant to each individual customer. Omnisend allows you send email or SMS or even both to subscribers.

Carrying Out an A/B Test Campaign

With Omnisend you can set up an email marketing campaign that marketers use to send out newsletters about new offers and deals available on their e-commerce site. You can also set up a campaign that is SMS based.

The Omnisend A/B split test is a feature that enables you to send two different versions of an email so that you can test which of them would work best for your campaign. When you select this feature you find that it is really easy to use, because there is a setup wizard available to work you through the setup.

While setting up the split test you are provided with options that enable you to base your split test on the email subject or on sender’s name. You can further customize your messages by choosing either one of the templates made available, which can be previewed before selection.

You can further fill in your contents by using the drag-and-drop visual editor. By simply clicking on any of the element, you can add your images, product name, prices, and even product description.

The best way to experience the full features and settings of what Omnisend has to offer, is to create an account or walk through their on-site demo.

Automation and Workflow

The automation service feature of Omnisend is one of the most powerful tools available that can be organized into workflows and customized to fit your preference. The workflow includes the email welcome drip, abandoned the cart, browse abandonment, a birthday email and a custom workflow you can create on your own.

The cart recovery workflow is a great way to increase your sales number because often times people visit an e-commerce site, add items to their cart but end up leaving without completing the buy. Using the automated workflow, when the cart is abandoned the process is triggered then after a specified period of time email reminders are sent.

As you can see through the screenshot above, a path is created that walks the user through a specific process within your site or marketing funnel. This can be set up to notify a user about an abandoned cart they may have left and never completed, then followed-up through email.

A great benefit here is that you can see exactly how many customers have entered the workflow, are currently in the workflow, and have exited the workflow at any given time. An “exit” is defined as making a purchase or receiving the final follow-up email.

All of this can be monitored and tweaked within the “Track Your Automation” and “Reports” section of your Omnisend account.

The more you familiarize yourself with the platform, the easier it will be for you to log into the members are and create, customize, and track your many processes and customer data in place. To get a live view of activity on your site, all you need to do is access your campaign stats and see what users are doing in real-time while they are navigating through your site.

Free Demo, Free Trail, and Pricing Plans

Omnisend offers a free demo mode to help new users to understand and get a hang of how to works. Using free demo, you can access a full product work through and to gives the opportunity to ask questions about Omnisend. There is also a 14-day trial that gives you access to all the features without providing your credit card information.

After sign up, there are pricing plans that start from $8 per month for 500 subscribers. On the standard plan, you can pay $12, $24, $40 per month for 1000, 2500 and 5000 subscribers respectively. There is a 20% discount offered for when you opt for the annual billing system.

With Omnisend you can see the activities of your users on your e-commerce site in real time and they provide customer data that can be analyzed to optimize your marketing campaigns. Omnisend is a great marketing tool that should better the fortune of your business.

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