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Deliver Better Customer Experience and Engagement with Acquire.io

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The financial sector has become far more collaborative than it used to be. Financial professionals need to depend on the best team collaboration tools available. Acquire is a new messaging tool that helps financial service providers streamline many of their processes.

What is Acquire and how do financial institutions benefit from it?

Acquire is a multi-channel messenger that was primarily designed for providing the best possible Customer Support. The same features make it ideal for delivering financial services as well.

Here are some of the reasons that Acquire is an invaluable tool for financial service providers.

Making it Easier for Agents to Guide Customers through the Process

Acquire has a cobrowse feature that was originally designed to help IT companies fix problems on their customers’ computers. However, it can also play it very helpful overall for financial service companies as well.

Acquire was originally developed to minimize the burden on customer support teams. The messaging platform relies on big data and sophisticated deep learning algorithms, so it is capable of automating responses to up to 80% of customer service inquiries.

The platform can be repurposed so that agents at financial service organizations can help their clients more easily. The messaging platform has a co-browsing feature that allows the agent to look at the customer’s screen. This is a great feature if they need to help customers submit an application online or give feedback on financial data from one of their online accounts. This saves the client and the agent a lot of time that would otherwise be spent on lengthy calls and back-and-forth emails trying to describe the issue. By enabling agents to offer more efficient service, they can reduce the wait time for other customers and reduce their administrative fees.

Use live chatbots

Chatbots are playing an increasingly important role in customer service. They minimize the time that customer service professionals need to spend on individual customers. They also help customers with routine questions can much quicker responses and solutions.

The impact of chatbots in the financial sector is riveting. American Banker interviewed Edrizio de la Cruz, co-founder and CEO of Regalii, about the evolving role of these virtual assistants.

“The development of sophisticated chatbots and their mass adoption by consumers may take a couple of years, says de la Cruz. But once it happens, he says, the idea of handling your finances without a bot will be like trying to picture your life without a smartphone.”

The best thing about the Acquire chatbots is that they are constantly learning and improving on their own. You can import your FAQ, chat history and customer engagement data to improve their functionality. As more customers engage with their interface, the chatbots will be more adept at providing the feedback that keeps customers satisfied and increases their conversion rates. You can also use this data to improve other stages of your financial services funnel.

The machine learning algorithms the chatbots depend on is especially important for financial services professionals. The industry changes frequently for a number of reasons. New technology is always being released to make help customers get more reliable service. Although cutting-edge technology offers many great features, there is a learning curve for customers to use. They will often ask questions about this technology, which customer service experts can’t predict in advance. Chatbots need to be familiar with these questions and have responses to these concerns.

Financial regulations also change rapidly. Chatbots can use machine learning to identify common questions customers have about new regulations and develop responses to them.

Of course, chatbots are not perfect. You are going to need to monitor them over time and make modifications as needed. The good news is that you can always review past chat records to see if there are any scripts that need to be improved upon.

Excellent customer segmentation options to refine your service strategy

The financial services industry is incredibly vast. Many companies offer a wide range of services to customers of different demographics. These customers all have different needs. A 50-year old trying to catch up with their 401K is in a very different situation than a 25-year trying to setup their own investment profile.

Acquire understands that customer needs vary, so they have some excellent customer segmentation features. You can use these features to sort customers according to their needs and connect them to the customer service experts that are best suited to help them.

Using better analytics to monitor engagement with clients

More than ever before, financial service companies are highly dependent on web properties to engage with their customers. Due to the complexities of the financial industry and the myriad of customer priorities, it can be difficult to gauge their interest and engagement.

Acquire makes it much easier to measure customer engagement. It has a number of excellent customer analytics tools, which can help you determine whether customers are responding well to your offers or real-time customer service strategy.

Help customers with video and voice chat without needing third-party tools

You can use a number of third-party video and voice chat tools to engage with customers. The problem is that you can encounter a number of technical issues when you try dealing with multiple platforms at once. This is why it is good to have a customer service platform like Acquire, which offers those features on its own platform. Financial services professionals can use video chat to talk to customers live.

Acquire is great for improving engagement with customers and other financial service providers

Financial service providers are developing more collaborative business models, which rely extensively on sophisticated technology. Acquire has loads of tools that make this easier. They will probably add more features to their interface in the future as well.

Some of the best tools and features you will find within the Acquire.io platform include; sales and support bots, co-browsing, video/voice chat, campaigns, customer profiles and analytic data. You can learn more about each of these features below.

How much does Acquire cost?

Acquire has a number of different service packages with different costs. You can find more details on their site.

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Billboard Marketing vs. Digital Marketing in 2019

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More than 71 percent of customers look at billboard advertisements. That alone might be enough to sell you on a new billboard campaign, but digital marketing is no slouch when it comes to generating leads either. This begs the question: how does billboard marketing measure up against digital marketing?

Here’s a breakdown of both advertising methods: their pros, cons, and what you should take from each.

What Is Billboard Marketing?

Billboard marketing is exactly what it says on the tin: marketing using billboards. The style of billboard has gone through a few changes, with the digital billboard leading the pack in modern times, but the principles are the same. Someone must pass by a billboard in order to see your advert.

Pro: It Targets Local Audiences

If you’re looking to give your brand local flair, then a billboard isn’t a bad choice. It’s hyper-local, so only customers in your area will see it. This is also a great way to associate your brand with a particular location.

Pro: Increases Brand Awareness

It’s not enough to have your brand seen just once; to cultivate proper awareness, an audience must be exposed to a message multiple times.

In marketing, this repetition is called “effective frequency.” It’s the driving principle behind many campaign slogans, and for good reason: it works.

Marketers like to debate the numbers behind effective frequency, but no matter how many times it might take for a message to reach your audience, there’s little doubt that billboards are an effective way to do it.

Con: It Isn’t Measurable

You can make a guess at how many people saw your billboard, but that’s all it would be: a guess. Compare that to digital marketing efforts that provide detailed analytics breakdowns of who saw your ad and what actions they took after doing so.

What about Digital Marketing?

Digital marketing is the practice of advertising goods or services to audiences online. It can take the form of social media campaigns, banner ads, or pay-per-click advertising.

Pro: You’re Able to Better Target Your Campaigns

A billboard is the very definition of a broad marketing strategy. You’re targeting anyone who drives by in the hopes that some of them might be your intended demographic.

Digital marketing, on the other hand, allows you to carefully target your campaigns. You can target age brackets, seller behaviors, or even individual accounts – read more about ABM marketing here.

Pro: More Effective Use of Inbound Marketing Strategies

Billboards are the quintessential outbound marketing strategy, and that’s not a good thing. Inbound marketing techniques not only see higher lead generation rates, but they’re also cheaper.

Plus, inbound marketing costs 62 percent less per lead than outbound techniques.

Con: People Tend to Ignore Online Advertising

As a species, we’re very good at tuning out non-essential details. Unfortunately for your business, that can include ignoring your slick new online campaign.

Four out of five American consumers ignore online ads. This doesn’t mean they’re not worth investing in — you just have to try harder to grab attention.

Billboard Marketing vs. Digital Marketing

At the end of the day, every marketing strategy has its pros and cons. If you want to cultivate local brand awareness, then a billboard marketing campaign will work well. If, however, you’re looking to harness the power of inbound marketing, you can’t go past digital.

Looking to grow your engagement on Instagram? Here are nine ways to do just that.

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Quick Tips to Find eCommerce Marketing Success with Instagram

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When it comes to online retail, the competition is very stiff on a global scale. With so many people now going online to make purchases, the number of etail businesses has rocketed over the years. For those who plan to set up a retail business online through platforms such as Shopify, it is important to work out how to make your business stand out and increase exposure.

As a small online retailer, the chances are you don’t have a lot of money to splash out on marketing. The good news is that in today’s digital era, you don’t need a huge amount of money to market your online retail venture and help gain exposure. In fact, you can do is very simply and conveniently through sites such as Instagram and other social media platforms.

What Are the Key Benefits for Businesses?

So, what are the key benefits of marketing your online retail business through Instagram and other social media sites? Well, one of the key benefits you can look forward to is the cost-efficiency of this solution, as you won’t have to spend a fortune to reach out to audiences far and wide. In fact, you can market your business and reach out to audiences with far greater ease when you use social media, and you can do it completely free.

With the addition of ecommerce features and advertising options comes to Instagram, this is only going to expand the growth opportunities even further. If you think Facebook was great for demographic targeting and for ecommerce sales, just want until you see what Instagram has lined up. You can read more on this here.

Another major benefit you can look forward to is saving a huge amount of time and resources. This is particularly beneficial for small and start-up businesses, as they often don’t have the resources and time needed to get involved in complex marketing campaigns. With social media platforms like Instagram, you won’t need to worry about this, as you can market your business with speed and ease.

It is also important to consider the reach that social media offers compared to other forms of advertising and marketing. When you use social media platforms, you can reach out far and wide to a global audience with your message. This means that you can engage your target audience and break into new marketing in other destinations simply by promoting your retail business, products, and services online.

Customer engagement can be very difficult these days, but it is also vital if you want to benefit from business success. By using social media, you can engage your audience with far greater ease. This means you can help to build confidence in your business and brand, which will help to further boost the success of your business.

A Simple Solution for Success

Anyone that runs a Shopify business will be keen to spread the word and let people know about special deals, offers, promotions, and new lines. In addition, they will be eager to build a solid reputation for their brand and business. Well, this provides a simple and effective solution that can help to seal the success of your Shopify business. With digital technology at your fingertips and with so many people spending time online, marketing your business is simpler than ever.

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Smart Ways to Generate More Leads for Your Online Business in 2019

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“Ways to get more leads” is something crucial that don’t disappear from to-do list of successful business owners because lead generating is one of the foundational elements of developing and growing a business. Revenues of online businesses are usually determined by the number of leads generated. That is the reason; any business or company must be able to generate more leads in order to earn more and to combat the increasing competition in the market.

In this article, we have gathered proven eCommerce lead generation tips that can turn your business website into a lead generation machine.

Create Better Landing Pages

As landing page is a web page where visitors land after clicking on the link found via Google search, an advertisement or from a link added to social media post, it must be appealing and creatively developed in order to turn visitors into leads. High converting landing pages combine the overall layout of the page and compelling copy in a way that builds trust and value in the visitor’s mind.

If you aren’t familiar with the concept of landing pages, you need to be. In short, they are a page that is created with a specific end goal in mind.

To see a live example of this, we can take a look at the two samples below.

Bad Landing Page Example:

Below you will see an ad copy for a company that is looking for new clients… but their advertisement has way too much text and is all over the place. The phone number is very visible, but there is simply way too much content overload here, and the conversions are probably horrible.

Better Landing Page Example:

A much better way to approach the same promotional offer and company, is to build a super clean landing page with a direct call to action. Notice the same image of the kid and day is being used — while also giving a nice testimonial. Also, there is one clear call to action, which is to either call today or click on the button to contact them today.

Source: https://landingi.com/blog/create-landing-pages-that-convert

Email Marketing

Email marketing is one of the best ways to get more leads to an online business. For this purpose, you will need to build an active list by collecting website visitors’ contact details (Email IDs). Once you have successfully made the list, start an email marketing campaign and invite them to visit your landing pages or physical outlet to gather more details about a specific product or service. Providing them with discount coupons via email could be a great tactic to persuade them for purchases.

When creating any type of email campaign, you will need to spend a lot of time on the title and call to actions you have in place. This resource from SendGrid is really great for breaking down how a single title can include urgency, commitment, and personalization all within one line.

Blog with High-value Content

Making a blog for your business website will not only help you boost content marketing efforts but will also make your business appear in top SERPs. Update your business blog with high value and problem-solving content turn your readers into leads. Instead of writing lengthy blog posts, you should use different content forms on your blog such as eBooks, infographics, how-to guides and short videos etc. You can also provide your readers with some free stuff to ask them for their contact details in return that later can be used in different digital marketing techniques like email marketing.

Most bloggers fail to find success with their sites and content, because they are focusing too much on just putting new content out there. Instead, they should be focusing on creating call to actions and using lead generation throughout their site — in relation to their content. Such methods can be done through newsletter signups, one-click upsells, social shares, and using popups throughout your site (depending on when and where your visitors click). You can see a bunch of working examples on how to do this, here.

Turn Social Followers Into Leads

People follow you on different social media platforms because they are interested in something you provide and it could be useful. That’s why it is pretty easy to convert your social media followers into leads. You can add a link of your landing page into your social media bio or run advertisement campaigns such as Facebook ads in order to let them know what you offer and what they must to do to use the offer. The best thing about social media marketing is that you can show your advertisement to the target audience in order to get more leads. You can also choose the audience based on their interests and search history.

Every business and website will have a different need for social media followers, but the end goal is to try and convert those users into revenue and new sales. Zappos is a great example of a company that focused heavily on social media and customer support — thus growing them into the trusted and loved brand they are today.

Optimize Your Site for Mobile

When it comes to generating more leads for online business or brand, optimization of the business website for mobile should be one of the major concerns as more and more people are using mobile devices for web surfing these days. People love to use their mobiles when they are in search of desired products, services or information and a highly mobile optimized website can get more views and leads too. It is an indication that people are thinking about buying stuff when browsing social media and search engines on their smartphones or tablets.

Making sure your site is mobile responsive is very easy — especially if you are using WordPress. If you are selling products, then you might want to customize the process and make sure your content is viewing properly across all mobile devices. WebDesignTeam recommends looking at the following aspects of your site when prepping for mobile traffic and sales.

  1. Planning– One thing to always keep in mind is to plan before producing your work. A good web design firm knows and understands this. You have to sketch out the results that you wish to achieve and prepare a way to success so that you will know when you are on the right track.
  2. Engineering software– Using engineering software, a web design firm knows how to utilize the best aspects of technology to create the perfect site. So the key to achieving this is to focus on getting the best design firm.
  3. Responsive Design– Responsive design can be achieved through a variety of techniques that will help you achieve your goals through your website.
  4. Focus on Navigation– Navigation is important within your design because it makes your site more usable and accessible, no matter what type of device users come in on.

Personalized and Appealing CTAs

One of the vital elements of every digital marketing campaign is the call to action (CTA). It is a tool used to direct potential customers to take the very next step. A personalized and appealing call to action successfully grabs the attention of the visitor and makes the action taking process clear. There must be a great combo of the overall design of the CTA and wording to convince visitors to take an action you want them to take. A/B testing can also help you find out the best performing CTAs for your different landing pages.

If you really want to put some time, effort, and automation/technology into the mix, you should consider creating a few customized ad campaigns through your Facebook Ads and using your mailing list. You can learn more about this method and more at aaronzakowski.com.

How to Get the Most Out of Your Online Marketing Efforts

As you can see, there are some pretty effective and useful ways to start advertising your brand online across different mediums and methods. Depending on the methods you are using, you will find that each of them may convert better/worse than expected.

The most important thing is that you start implementing these methods as soon as possible.

For more winning marketing methods, be sure to check out one of our top email marketing tips posts.

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