Advertising on Twitter
This month I’ve talked a lot about advertising on Twitter and using Sponsored Tweets. From both a publisher and an advertiser, the program as done well. With the massive increase in exposure and usage of Twitter, the advertising game is just starting to grow. Here are a few options you have for trying your hand at advertising on Twitter.
Of all the Twitter advertising solutions, I’m most familiar with Sponsored Tweets. I already wrote a full review from the publisher side, and the advertiser side. Be sure to check them out out.
Just having gone live last week, Ad.ly looks to have a lot of potential. It looks like they are banking most of their future on the concept of having big name advertisers and celebrities using their service. It also looks like Sponsored Tweets and Ad.ly share a lot of the same paid “tweeters”. Last week I signed up as both a publisher (no paid tweet requests yet) and an advertiser, but haven’t heard from them about setting up my advertiser account. (After leaving a comment on Shoe’s post about Ad.ly, I was contacted by Sean Rad, CEO of Ad.ly about setting my advertiser account up, and will talk with them more this week. Sean said the reason for the delay was because of the massive and quick signups to their network. Props to Sean for getting in touch with me about the problem.)
Be a Magpie
One of the first advertising solutions for Twitter, Be a Magpie has been around longer, but not one of my favorites. I signed up as advertiser, but wasn’t as happy with the setup over at Sponsored Tweets. The cpm minimum is $1 and raises once you start adding more limitations or targetting to your campaigns.
These are just a few of the main Twitter advertising solutions available. Right now it looks like SponsoredTweets and Ad.ly have what it takes to be the main players in this market place. The winner will be decided on who can make the best market place and bring in the most sales for Tweeters, while offering the lowest ad rates for advertisers.
I’m sure a lot more will pop up in 2010 and a few may even be acquired by stronger brands to help them grow. Please leave any comments on if you’ve tried any of these solutions, or where you think Twitter advertising is headed.
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