I’ve been attending Affiliate Summit before it even was… ( other veterans will understand 🙂 ). My first speaking gig was back in 2002. The event was called AffiliateForce and it was an affiliate marketing conference held on a cruise ship, which went around the Caribbean. At the time, I was only 19, so it was actually my first opportunity to play in the cruise ship casino. I have been attending every Affiliate Summit since, and here are a few veteran tips for you, if you are attending Affiliate Summit later this month in Las Vegas.
Bring Lots of Business Cards
This seems like an obvious one, but the only thing worse than meeting up with someone and hearing that they forgot or ran out of their business cards, is the idea of you having to tell almost every person you meet, the same thing. Throw a bunch of business cards in your luggage, your computer bag, wallet and pockets! Just make sure you have business cards with you.
Step Out of Your Comfort Zone
Possibly one of my weaker areas of marketing and networking, is that I’m not that outgoing on meeting new people. I advise if you are not an outgoing or shy person, to make every attempt you can to meet up with as many new people as possible at Affiliate Summit. You’d be surprised sometimes who is sitting next to you in a session, or right next to you at a networking party. One new connection can change your whole business forever!
Stay Close to the Event Location
Vegas has a lot of different casinos and hotels to offer. I would highly recommend staying in the same hotel as the event (Rio), or a hotel very close (Palms). While in Vegas, everything looks very close… but sometimes trying to get a casino across the street can talk about 15-20 mins. Additionally, staying in the same hotel as the event, will offer a lot more networking opportunities, as you will run into more conference attendees during your stay.
Have Fun & Make New Friends
Affiliate Summit is in Vegas, and there are going to be plenty of parties. Lots of these parties will go very late into the night and you will meet up with a lot of new people. First impressions mean everything, and so does a personal relationship. Treat everyone you meet with how you would like to be treated. I know it sounds silly, but it has happened a few times where I would go up and talk to someone and they would talk or act as if they were so much better than me or anyone else they talked to… don’t let this happen to you. Have fun while in Vegas, you’ll be running into the same people when you come back next year!
Attend the “Super Affiliate Strategies” Session
Deciding what sessions you’ll attend sometimes can be frustrating, especially when there are competing events you want to attend. Plan ahead and make sure you get to the session early if you want some good seats. I highly recommend you plan to attend the “Super Affiliate Strategies that Work” session on Day 3 at 11:30am. Myself, John Chow, Kris Jones and Amit Mehta will be doing a super affiliate panel with open Q&A. I believe this will be the premier session of the conference!
These are just a few of my veteran tips for Affiliate Summit. I look forward to meeting with many of you at the event. Feel free to post any advice or tips you have the for event as well!