If you’re an iPhone or Android user, you’ve probably seen or even played the Angry Birds game app. A few months ago I first downloaded the game and I was hooked. Besides being one of the best and most downloaded (over 30 million downloads) smart phone games, it’s also been a cash cow for Rovio (Angry Bird’s parent company) and Google’s Admob companies. Angry Birds is soon due to earn over a million a month just from ads being served on it’s Android platform! (source)
The secret sauce being earning a million dollars per month for mobile advertising? The hardest part is in the beginning, and that is to build a powerhouse game that everyone loves and downloads. Next you just need to keep adding new levels and holiday editions. The players just keep coming back for more whenever new levels and seasonal games are added… which of course leads to more ad spending.
Angry Birds Company Information Video
Watch the video below for more info about Angry Birds, Roxio and how they’ve become a monster in the mobile gaming market. In the video Peter Vesterbacka, the Mighty Eagle at Rovio talks about mobile game monetization, expanding to the Android (ad supported model) and how Roxio grabs an 80% update rate and continues their success month after month with Angry Birds.
What’s Next for Angry Birds?
Angry Birds is still growing in user base every day, and the company is now expanding out to cartoon and plush slingshot toys. The branding and growth of Angry Birds has been amazing.
Would you have ever thought Angry Birds and other games serving those in-game/app advertisements were really making companies hundreds of thousands to millions of dollars per month?