Blogging Adventures: 4 Things to Check Before You Publish an Article

In the first quarter of 2021, five million new blogs were added to the internet per day. Whether you’re blogging for business or for pleasure, there’s a painful reality that every blogger needs to be aware of:

The competition is fierce.

To stand out from the literal millions of other bloggers out there, you need to bring your A-game. That’s right. You need to publish an article that’s good enough to make people stop what they’re doing, click on your title, and devour your content like a football team that’s just finished working out.

Sound like a tall order? It definitely is. 

Luckily, we’ve put together a list of four things to check before you hit “publish”. Keep reading to find out more.

1. Your Topic

In marketing, buyer personas are a big deal. Why? Because when you don’t understand your audience, you’ll have a hard time convincing them to buy your products and services.

Imagine you’re googling a work problem. If you’re looking for advice on drafting commercial contracts, a general article on the need for contracts in professional contexts is unlikely to get a click.

When you’re working on your article, you’ll want to pick a topic that’s useful, value-giving, and specific. Your audience will appreciate you for it and you’ll likely see more traffic as a result.

2. Your Headline

You could put together an absolute masterclass on your subject. But if your headline doesn’t capture people’s imaginations, your bounce rate could skyrocket. 

If the blog post is the steak, the headline is the sizzle. You’ll want to make sure that your headline is strong enough to keep people on the page. 

3. Your SEO

If you build it, they will come isn’t a viable digital marketing strategy. To make your content easy to find, you’ll want to ensure that your SEO is on point.

First, grab your keywords and make sure you have an SEO friendly URL. Your primary keywords, or the phrases that your audience will be typing into Google, should appear in your headline, your introductory paragraph, and your conclusion. 

Next, take a critical look at the technical elements of your site. Do pages load quickly or do folks have time to brew a fresh cup of coffee and grab a snack?

If you’re not familiar with images, SEO, and load times, don’t sweat it. Between WordPress, Canva, and Google Analytics, there’s no shortage of free blogging tools at your disposal.

4. Your Style

Regardless of who your audience is, you need your post to be ready for primetime when you hit “publish”.

To that end, there are entire books and proofreading blogs that are dedicated to writing well and keeping your grammar in check. But even then, there are situations that require nuance.

For instance, passive voice can make you sound like a textbook. But in certain circumstances, it can add clarity to your sentences. Whatever you decide here, you’ll want to be consistent, conversational, and polished.

Use These Tips to Publish an Article That Rocks

Anyone can publish an article. However, successful bloggers are especially skilled at focusing on the fundamentals.

Refine your topic. Punch up your headline. Make your post flawless. If you follow these tips, you’ll be getting traffic in less time than you think

Want to learn more about blogging, marketing, and all things making money online? You’ve come to the right place! Check out our site to see more red-hot content like this!

Epic Email Marketing – How to Improve Your Average Email Click-Through Rate

The average email click-through rate across industries is 2.1%.

If your click-through rate is below this number, you’re wasting time writing emails that don’t hold your audience’s attention.

Even worse, a low click-through rate ensures your emails aren’t helping you sell products or driving traffic to your site.

Thankfully, improving your click-through rate isn’t as difficult or overwhelming as it looks. Below, we’ll cover the top ways you can engage your audience and start improving your email click-through rate today!

Have a Goal for Each Email

One of the most important email marketing tips is also the simplest: always have a goal for each email you send.

These goals can include:

  • Selling a product (or affiliate product)
  • Increasing traffic to your site
  • Building trust with helpful content

Once you know your goal, you can start planning your content and design around it.

For example, if you want to sell a product, your email should include images, pricing information, and calls to action.

Improve Deliverability

A surprising number of emails never make it to inboxes because they’re caught by spam filters or bounced back due to poor deliverability.

Some easy email deliverability tips include:

  • Using a professional email service provider
  • Segmenting your email list
  • Verifying your email addresses
  • Avoiding words that get caught by spam filters

By improving your deliverability, you can make sure more of your subscribers actually see your emails. This, in turn, will help improve your click-through rate.

Add Visuals

When you’re brainstorming email marketing ideas, think about what kinds of visuals you could include. These should fit your brand in terms of color scheme and theme. 

The most common email visuals include:

  • Photos
  • GIFs
  • Emojis
  • Bold colors

These visuals can help break up your text and make your email more visually appealing. You can use visuals to highlight important information like calls to action.

To create even more appealing calls to action, use contrasting button colors and make the buttons large. This makes it easy for readers to see and click on your CTAs.

Take Advantage of Urgency and Scarcity

You can also improve your click-through rate by taking advantage of urgency and scarcity.

These psychological triggers encourage people to take action. They also improve email marketing ROI.

For example, if you’re running a sale, you might include language like “ends tonight” or “while supplies last.”

Another way to create urgency and scarcity is to offer time-sensitive discounts or coupons. For example, you might offer a 10% discount to people who click through and purchase within the next 24 hours.

You can also add your coupon deadlines to your email subject line. This encourages readers to click on your email and helps increase your email conversion rate.

Start Improving Your Average Email Click-Through Rate Today

By following the email marketing tips and ideas above, you can start to see a real improvement in your average email click-through rate.

Remember, even a small increase in your click-through rate can have a big impact on your business. So don’t wait to start implementing these tips!

For more helpful guides and tutorials, be sure to check out our other blog posts today!

6 Things You Need To Know About Your Taxes

Taxes are an unfortunate part of life. If you work, you pay taxes– it’s that simple. Many people try to avoid paying taxes, and this nearly always results in fines being issued and sometimes prosecution.

Just knowing that you need to pay taxes isn’t enough, however. There is a lot that you need to know about them so that you don’t run afoul of tax laws. It is especially important to educate yourself about taxes if you are a business owner or are self-employed.

Here are six things that you need to know about your taxes.

5498-SA

If you are the custodian of an MSA or an HSA account, then you need to complete a 5498-SA form. The 5498-SA reports annual contributions to these accounts, which are then used to pay for medical expenses. Once the form has been completed, then it must be sent to the IRS. As with all things tax-related, there are penalties and punishments that can be issued if you do not complete and return the form diligently. If you are the account holder, then you do not need to do anything—the account’s custodian is responsible for filing it.

Non-taxable Income

Depending on how much you have earned this year, you may not even have to file a tax return. It is a good idea to first check with the IRS and work out what the amount of money you can earn without paying tax is. Generally speaking, if you earn $12,500 or less, then you have no obligation to file a tax return and can continue to work or earn money tax-free. If you earn over that amount, however, then you will have to file a tax return and if you do not then you can get into a lot of trouble. Not reporting one’s income to the IRS is called tax evasion, and it can result in fines and other penalties. In very serious cases, tax evasion can actually result in imprisonment. What this means is, that if you earn a dollar over the minimum tax threshold, you have to report it.

Hiring Accountant

Very few people are actually good at filing and paying their taxes. They are an absolute nightmare, to be honest. If you are one such person and agree that taxes are a nightmare, then you may want to consider hiring an accountant. If you are a business owner and think that hiring an accountant would be too expensive, then one alternative for you to consider is outsourcing your accountancy needs to an international accounting agency. These companies can be very affordable to outsource to, not to mention easy to work with. An accountant will also be able to exploit loopholes and bring down your tax bill.


Can’t Pay? File Anyway

Even if you can’t pay your tax return, it is a good idea to file it anyway. As already mentioned, failing to file a tax return or declare income is considered tax evasion, which is a crime. Being unable to pay your taxes is not a crime. The IRS, despite its reputation, is very easy to work with. You can arrange a payment plan or sort out some kind of arrangement where you pay your taxes once a month. There usually is a minimum amount that can be paid, but this amount is calculated according to your income and savings.

Due Date

When it comes to filing your taxes, you need to make sure that you file them on time. Missing IRS due dates can get you into a lot of trouble. While filing late isn’t going to get you arrested or charged with tax evasion, it could result in you getting fines. The fines and penalties issued to people that are late on their taxes depend largely upon how late they were and whether or not you are able to afford to pay your taxes (as well as what caused you to be late, to begin with).

Allowances

Lastly, there are lots of different things that you can get tax breaks and allowances for. Most people are completely unaware that they can get breaks on their taxes. If you are interested in potentially exploring what kinds of breaks and allowances you can get, then it is a good idea to hire an accountant. Navigating complex tax breaks and allowances alone can be extremely difficult, but an accountant will be able to help you. An accountant will also be able to file your tax for you, which simplifies the entire process and makes it a lot less stressful.

Taxes are an unavoidable part of life. Whether you are a business owner or an employee, it’s essential that you file your tax return properly. In order to file a tax return, you might want to hire an accountant or an outsourcing firm.

Growing a Finance Brand Through Social Media

With the rise of social media, more businesses are tapping into the digital revolution to promote their products and services. As more consumers base their buying decisions on their brand identity, more businesses are taking advantage of these trends to attract more customers.

Using social media to promote your financial services can help your business reach a wider audience and boost sales. And if you are an expert in this space, it’s a huge opportunity for anyone to showcase their talents through original and informational content.

With all of that in mind, here are some tips to help you leverage the power of social media for financial services.

Using Social Media to Grow a Financial Brand

Using social media to grow a finance brand can be a tricky proposition. Facebook and Instagram have vast user bases, and while other platforms are smaller, they still offer an opportunity to reach potential customers.

Mastercard, for instance, has found success in creating a Youtube channel for their company, publishing informative videos with golfers and celebrities. The brand even won the Social Media Silver Bowl award recently. It also offers financial services in various forms.

The first step to creating an effective social media strategy for finance brands is to determine your target audience. What type of content do your target customers prefer? Do your research and learn what interests your customers most. Try surveys, polls, and quizzes to gauge your audience’s needs and preferences. You can even host contests and local scavenger hunts to encourage engagement among your audience.

In addition to the targeted audience, remember to tailor your social content to your target demographic. This will increase the likelihood that users will engage with your brand and build loyalty.

How to Become a Finance Influencer

As the financial industry continues to undergo a digital transformation, there are more opportunities for influencer marketing than ever. With the growing use of mobile devices to access financial services, the influencer marketing trend is a natural fit. As retail investing continues to skyrocket, finance apps are increasingly popular, with downloads and hours spent on finance apps rising by over ninety percent in the U.S. over the past year.

This has lead to an array of influencers that walk audiences through the process of setting up new financial, banking and trading accounts, while also giving alerts on different stocks they might be interested in. One of the most popular names in this space has to be Tim Sykes, as he’s been teaching people how to start trading in their spare time for years now — and social media platforms have played a huge role in his exponential growth.

The same is being done with influencers and financial experts in the personal finance and debt consolidation space as well. And with more students on Instagram and TikTok that ever before, this has also lead to plenty of influencers tackling important topics like what colleges degrees are worth the most money, and how to refinance college loans in order to be in a better financial place after graduating from school.

To get the most out of influencer marketing in finance, you need to understand your target audience. You need to educate, entertain, and inspire your audience to buy from you. It’s important to remember that the financial services industry has a bad reputation for jargon fill content that turns off prospective customers. But you can shine among the snooze-inducing noise by being thoughtful and deliberate in your content position.

Use Finance Hashtags to Reach Your Audience

If you are a financial institution looking to boost its social media presence, using niche specific hashtags can be a powerful strategy. Not only can you generate content for your blog or website, but you can also generate backlash if you don’t use hashtags correctly.

For example, the New York Police Department’s use of the #myNYPD hashtag caused a negative backlash. To prevent this, you should think ahead and have a response plan in place before utilizing these hashtags.

Finance hashtags can be used on both video and picture posts on social media sites. You can find plenty of finance hashtags on social media websites and paste them into your posts. This will increase your chances of gaining more likes and followers.

Moreover, you can use the same hashtags across different platforms, including Facebook and Twitter. This way, you will have a wider audience than you would otherwise have.

Make Reaction Videos with Other Finance Creators

If you are interested in growing your brand through social media, you need to consider making reaction videos with other creators in the finance industry. These types of videos allow you to share your expertise and knowledge with your target audience. They are becoming more popular due to the fact that they don’t produce any new content.

According to comedian Tanmay Bhat, 90% of reaction videos are terrible and have no value. Regardless of the quality of your videos, you should consider making them with other finance creators to increase your social media following.

In the world of personal finance and business, it would be ideal to create reaction video content in reference to their most viral videos while also putting in your own expertise and personal recommendations.

Use Finance Industry Stats to Create Content

Using finance industry stats to create content for your social media accounts can help you get ahead of the competition. Statistics show that 65% of people would never consider a career in finance if they weren’t able to see how their money works. Financial content is often too dull for many people, so you can use Q&A sessions to clarify any doubts your audience may have. Also, create content that is interactive to increase your followers’ trust in your brand.

In addition to social media stats, research shows that banks and financial institutions are extremely active on these platforms. Social media can provide valuable insights into customer needs and preferences. And when trying to portray numbers and stats to an audience, think more of infographics and how they work, versus just displaying text to your audience.

By taking advantage of built-in tools and advanced analytics, financial companies can better understand the way their customers interact with their brands. This insight will help them determine when to change products or strategies. In addition, social media gives them access to consumers’ interests, which is crucial when trying to gain a competitive edge.

Social Media Marketing Finance Tips

Investing in a marketing strategy that leverages social media can help you grow your finance brand. The power of social media means that you can target ads by location, gender, age, career, and interests. A social media marketing strategy for banks should highlight popular products, highlight periods that they were available in the past, and leverage the emotional aspects of the products. By putting these elements into play, you can create an engaging brand that can grow with your customers.

The first step in implementing a social media strategy for finance firms is to assess your website. The Finance Conduct Authority has strict guidelines and regulations for finance marketers. Using the Marketing Grader from HubSpot can help you evaluate your website. Then, think big picture. It is important to remember that your audience expects timely information. Creating a brand that offers timely information will increase the likelihood of your followers interacting with your content.

Best Ways to Attract More Instagram Followers

In order to gain more followers on Instagram, you should create original content and post regularly.  It’s also important to try and use trending hashtags and comment on popular influencer accounts. These are just a few of the most effective ways to start increasing user engagement and activity across the board, which can result in more followers to your IG account.

By following these tips, you will quickly attract more Instagram followers. However, some of these methods are a lot easier than others.

To help in this process, we’ve listed some of the most effective ways to attract more followers on Instagram, while also highlighting some examples for each.

How to Grow Your Instagram Following

Among the most common questions people have on how to grow their Instagram following is, “What can I do to increase my following?” The answer to this question is a combination of the following. In order to grow your Instagram following, you should focus on cultivating your community and optimize your profile for fruitful follower growth.

To grow your Instagram following, your feed posts should be of the highest quality and your stories and reels should be short and entertaining. If you’re unsure of how to do this, try creating tutorials or AMAs.

Another way to increase your followers is to partner with other accounts. Many big accounts use the S4S method to increase their following. You can follow other accounts with similar content and ask them to post a shoutout about your own profile. This method can be used for free or for a fee. In either case, you’ll need to monitor your accounts closely and make sure you include a call to action in your caption.

Create Original Content and Post Often

To attract more Instagram followers, your account must be centered around your business. Post content that speaks to your ideal client. Use relevant hashtags and find your niche. You must be patient and do not expect results overnight. However, if you post interesting content and consistently post on Instagram, you will soon see the benefits. Remember to create content with your ideal client in mind. Make your content as client-centric as possible.

When posting content to Instagram, try varying the format. For example, you can create a carousel post with up to ten images to give the appearance of a photo album. You can also create 60-second videos showing a product in use. Using video helps you increase engagement and reach. Moreover, you should post a variety of content and mix it up with different themes and GIFs.

In addition to the many animated GIFs and resources already out there, you can also learn about how make custom GIFs of your own. This will help in making sure your content is specific to your brand and account.

Use Trending Hashtags to Get More Views

There are many advantages to using trending hashtags for your social media posts. Trending hashtags will increase your exposure and gain you more interactions with your followers. Popular music is a good example of this. Music fans are very active on social media, and you can use the trending hashtags to create a viral reel and gain more followers. However, if you’re not aware of the rules when using hashtags, you’ll end up having a PR nightmare.

To begin with, make sure that your videos contain a hashtag that is related to the topic of your video. Not all hashtags will produce high-quality search results, so it’s best to check out the results before using them on your videos. Another good source for hashtags is the YouTube search bar. Just like with keywords, YouTube’s search bar will tell you what’s trending and what’s not.

Comment on Top Influencer Accounts

One of the easiest ways to gain more followers on Instagram is by commenting on the profiles of other people with relevant interests. Not only will your comment appear in the followers’ feeds, it will also give you the opportunity to connect with other users. Ensure that you’re verified so that you get the top spot. If you’re still not verified, follow these steps and you’ll soon be on your way to gaining more followers on Instagram.

Don’t forget to comment on popular accounts of your niche and industry. It’s crucial to be as personal as possible when engaging with some of the most followed influencers. If you don’t want to be categorized as an automated bot, personalize your comments. If you’re going to compliment someone, do so only when it’s genuine. Otherwise, you may come off as unauthentic and desperate.

Ask Followers to Like and Comment

One way to increase your Instagram following is to ask people to Like and comment on your photos. This tactic is simple, but it often gets overlooked. Caption every image with a call to action, and make sure it is relevant to the photo itself. You should not use the same call to action as you would in your bio, but you should try to make it relevant. The call to action can be in the form of a CTA (call to action).

Tag relevant users whenever possible. While it’s not good practice to tag random people in your posts, tagging will help you gain new followers and give your handle more exposure. You can also use your bio to ask people to tag you. Make sure to include your account name in your bio so that others can find your account. This way, they can find your post and tag you. Asking people to tag you is an excellent way to get more followers and boost your Instagram engagement.

Follow New Accounts Each Day

According to Gary Vaynerchuk, business coach and author, there is a simple method to increase your Instagram following. This strategy involves daily work and monitoring metrics such as followers, engagement rate, comments, likes, saved posts, and more. The more analytics you have, the better you can tailor your marketing strategy. Here are a few tips to increase your Instagram following:

Follow relevant accounts in your niche. Follow accounts related to your niche or industry. Likewise, try following competitors and local companies. This will increase your chances of getting noticed by local consumers. Make sure to follow accounts with high engagement rates. Likewise, engage with followers by posting fresh and engaging content on a regular basis. Follow new accounts daily. This strategy will help you increase your Instagram following in no time. Keep in mind that your audience is also your competitors, so try to be more relatable to them.

You can create a trailer for your profile, promote your products, and organize your Stories by themes. It’s simple to ask for followers. Don’t be afraid to make an appealing request. You might be surprised how many Youtube channels ask for followers at the end of every video. You can do the same by adding a follow request to your posts. Once you’ve followed several accounts, your Instagram account will appear in their feeds.

Explore Instagram Growth Service Options

Several Instagram growth service providers exist in the market. Each one claims to help you grow your following by promoting your posts, and some even offer additional features. Before you make your decision, you should learn about their services, as well as the different options available. Here are some examples of the services available to you. Among them are:

Social Buddy: This service offers a variety of features, including real followers for private accounts, slider votes, and video interactions. Pricing is also reasonable, and the company promises to deliver real followers. The best part is that they guarantee real interactions with your Instagram page. And if you aren’t satisfied, you can try their service risk-free because you get a 14-day money-back guarantee.

Kicksta: Another solid option for restaurants is Kicksta, which offers a premium plan that includes VIP email support, advanced targeting, and live chat support. Ampfluence: Another Instagram growth service provider, Ampfluence, uses 100% human power to attract more Instagram followers. The company also claims to be safe and don’t use bots. Lastly, Kicksta promises to deliver real followers based on your chosen targets.

Instagram Marketing Tips Summary

Before you begin any marketing campaign on Instagram, it’s important to optimize your profile. Many people are looking for magic tricks to get more Instagram followers and leads, but they forget to optimize their profile. Those in the world of digital marketing and SEO know the importance of optimizing, whether you’re trying to rank a website or developing an Instagram marketing strategy. Without optimization, your posts will not be as effective as they could be.

Create a strong call to action on each of your posts. Your bio is important real estate on Instagram, and you should make it count. Your bio should include an irresistible CTA. If your audience is already intrigued by your content, offering something that makes them want to buy it will be an easy sell. Try to make your CTA relevant to the photo. If you have a product to sell, create a competition or giveaway to reward followers who promote your content.

If you enjoyed the content in this article today, we also recommend you take a look at these social media marketing tips.

6 Tips to Get Your Finances in Order

Getting your finances in order can seem like a hassle which is why many people keep putting it off. Unfortunately, you cannot run away from finances because sooner or later your spending habits and debts catch up to you and you’ll need to take action. 

Luckily, there are some tips that you can follow to make your organization and financial independence much easier. If you have been living from one paycheck to the next, or want to invest in property or a vehicle but have bad credit, the following tips are going to be your guide to a better financial standing.

1. Organize Your Financial Documents

The first thing you need to do is start organizing your financial documents. These documents can range from your credit score to your bank statement, and receipts covering your expenses. Having a folder with these documents in a specific order will help you figure out a better plan for your finances. This is a simple step but it can help you get your thoughts organized and be able to start working on making better financial decisions.

2. Decide on a Realistic Budget

One thing that comes to mind when discussing your finances is setting a budget. A realistic budget is one that allows you to save money without having to deprive yourself completely of the things you want. There are different budgets out there that can help you achieve this balance. For example, some people follow the thirds budget which means that a third of their income is to be saved, a third is spent on debts and bills and the last third is used for things such as eating out or pampering yourself.

3. Look for the Right Loans

If you have a good credit score, then it is easy for you to get a loan from your bank. However, if your credit score is not the best, you will need to look for alternative sources. Getting a loan when you have bad credit can actually help you improve your finances. You can use this loan to cover expenses for necessities that you may not be able to afford otherwise. According to UK financial advisers, getting a loan can actually help with bad credit since it increases your credit score if you are consistent in paying the installments on time. You can also use this loan to pay off previous debts and have only one debt to pay off.

4. Pay off Debts

Debts are one of the main reasons why people struggle to reach financial stability. Figuring out what debts you have accrued from previous years, as well as regular bills that you need to pay off, can help you get your finances in order. Slowly and consistently chipping away at these debts will leave you debt-free in only a matter of time. If you are having trouble paying off debts then you can set up a payment plan to give you a realistic timeframe to help you get everything in order.

5. Track Expenses

Keeping track of your daily and monthly expenses can help you adopt better spending habits. You can also track which expenses you can live without and cut out of your budget entirely. For example, if you spend money on coffee every day, you can start making your coffee at home to save some cash that can be allocated to different needs.

6. Check Insurance Policies

People often do not research what services different insurance companies offer, so they settle for policies that have higher insurance quotes. This means that they overpay for insurance that one can get for a lower price. Doing your due diligence and researching what kind of insurance policy will work best for your needs is going to save you a lot of money and help you get your finances in order.

With these six tips, you can start working on bettering your financial situation and gain your financial stability in no time. Taking the first step can be hard but once you start taking care of your finances you will find yourself having a better outlook on life and reducing stress. You will also be able to pay off debts and start saving money to live a better quality of life.

Useful Website Designing Tips for Realtors

In today’s marketplace, real estate agents need high-quality websites. Your website can help establish you as an experienced professional, draw new leads in your direction, serve as proof of your authority, and support your clients as they purchase a home or sell one.

Nowadays, lacking a solid website can communicate to potential clients that you’re unprofessional or that you’re an amateur. There’s no getting around it; your website deserves your time and attention.

This being said, many people aren’t entirely sure what constitutes a high-quality website, especially if digital skills are a little outside their comfort zone. The following will explore a few useful website design tips specifically for realtors. Of course, some of these tips will apply to other industries as well, but real estate has the added component of providing access to home search and listing information for their clients, which makes their websites unique.

A Good Domain Name

Starting with the most basic element of a website, it’s important that you select a good domain name. Your domain name is your website’s address, and the words included in it are considered keywords by search engines. You want something that is easy for people to spell and remember, and this means that you don’t want to use any unusual words or spellings; you also don’t want it to be any longer than it has to be. It’s also worth noting that you want to avoid numbers, hyphens, and a domain extension that is popular (most people assume a website ends in .com). Finally, make your domain name search-friendly. Something like Las Vegas Realtor is fairly likely to align with searches.

Security Comes First

Once you have your domain name, you’re going to want to find a website hosting platform. There are countless options available on the market that can host your website, but you should be looking for the most secure options. Data has surpassed oil as the world’s most valuable commodity, and it isn’t showing any signs of stopping. Anything that has people’s information like their email addresses, physical addresses, or login information is equivalent to a giant target for hackers and cybercriminals. It is estimated that people lost nearly seven billion dollars last year to cybercrime.

Find a secure host that provides dedicated servers or virtual private servers (VPS) rather than shared servers. These tend to be more expensive, but they’re far safer. You want to find a server that allows for access via Secure File Transfer Protocol (SFTP). This will allow for daily backups of your content. You also want to find an easy method (one or two clicks) that allows you to install Secure Sockets Layer (SSL) certificates. Finally, when selecting a hosting company, look for one that offers support via phone or chat so that if there’s an issue, you can get ahold of someone quickly to sort it out.

Install A WordPress Theme

Whatever hosting platform you go with, you’re going to need to install a theme onto the domain unless you know how to build a theme from scratch. Themes are customizable templates that serve as the bones of your site. You want something that is clear, easy to navigate, and not too busy. You also want something that is going to work with the home search plug-in you want to install if you’ve already decided what that is. If you have no idea where to start, peruse this list of themes for Realtor websites with IDX. It should give you an idea of what sort of themes suit real estate websites.

Your Business Description

Your business description should be front and center on your website; people should know as soon as they’ve landed on your page what you do and how you help people. Confusion online always results in someone clicking back and selecting another site. Consider the first large banner an elevator pitch for your website. It should state clearly who you are, who you help, what you help them do, and why people benefit. This should fit in one or two sentences.

Install Your Main Plug-ins

This step is unique to real estate businesses. In almost every case, you’re going to want to install a plug-in that allows visitors to your site to search home listings. A software plug-in is a far better solution to sharing listings than copying and posting listings as they arrive. It saves you time and energy and allows anyone visiting your page to access the latest information possible.

You might also want to add additional plug-ins that aren’t strictly necessary but help streamline your process. Something like Follow Up Boss can automate following up on leads that your listing plug-in has developed. This can help you keep leads warm and save you time and money in the process.

All Your Information

All the information a person needs to decide to work with you and contact you needs to be easily accessible on your site. You want an “About” page that shares your story emphasizing why you do what you do and how you differ from your competition. You’re also going to want a reviews/testimonials section where potential clients can hear from previous clients about their experience working with you. Quotations are powerful, but the video is the magic ingredient in this department. Get in the habit of asking any happy clients to speak about their experience with you for thirty seconds on video (get the help of a videographer if you need it). Video is one of the most effective marketing tools out there because humans are fantastic at reading subtle cues from each other, so they tend to trust far more when they see someone talking on video compared to when they read written content.

Your contact information needs to be readily available to find and use, and you want, at the minimum, a frequently asked questions page. Not only will this help keep you from answering the same questions a million times over, but it will also help boost your search engine ranking. If people regularly ask you the same handful of questions, you can bet that they’re also asking search engines those questions.

Make It Pretty

The above contains all the most basic elements a website needs. Once those are in place, take the time to make it visually appealing. If this isn’t where your skillsets lie, bring in a graphic designer to help you choose fonts, colors, and images. You want lots of negative space and text that is easy to read. You also want consistent branded colors that people can come to associate with your work. You might want to research a little color psychology when making the selection because the dominant colors on a website are going to influence the mental state of the people browsing.

Loading Speed

When you add big images or videos to your site, you slow down the loading speed. A slow loading speed is the kiss of death for websites because people will click back after three seconds if a page isn’t visible. There are tons of websites that allow you to paste your URL into a search box to find out your load speed. You can increase your hosting capabilities (this often involves getting a bigger, more expensive package), but you can also make sure that all photos and videos you post on your site are optimized.

Mobile Friendly

More people are searching on their phones now than on computers. This means your website absolutely needs to be optimized for mobile usage. Check out what your site looks like on mobile and make any changes you see necessary.

Content For Search Engine Optimization

Once you have all the basics on your site, it’s time to start optimizing it. The most beautiful page in the world isn’t going to matter if no one finds it. You want to create content that people are looking for. For each question you get asked regularly, consider writing an entire blog post of 1200-2500 words breaking down the answer and any additional information someone asking that question might want to know. When someone searches their query into a search engine, there’s now a chance that your page will show up in the results, creating warm leads as someone searching: how to prepare a house for selling might very well be looking for an agent to help them with the process.

Take the time to research terms you think people who need your services might be searching for. There are several sites that allow you to explore search terms and keywords; you can also reach out to a digital marketing team for help with this. Any topic or question that has lots of searches but comparatively few results is one you should be creating a blog post about. Be sure to mention these key search terms two to ten times in your post, especially in the title and headings. Any more than this, and you’re risking having search engines think that you’re keyword-stuffing.

Finally, you want to insert hyperlinks between your articles to keep people on your site and reading. A simple: ‘for more information on the curbside appeal, you can check out my article on prepping your home’s exterior for a sale’ with a link can ensure that people read multiple pages on your site. When people arrive on your website and stay for a while, search engines take this to mean that the recommendation was good, that your content is useful and that they should recommend more of what you have to offer in the future. 

Get Your Links In Order

Additionally, as part of improving your search engine optimization (because, again, you want your website to be coming up in as many relevant searches as possible), you want to seek out ways to have high-quality sites link back to your website. You might accomplish this by answering questions on Quora or other forums or submitting articles about the current real estate market to local news outlets or online real estate blogs, asking to have a link to your site at the end. Not only will this help market you as an agent because it presents you as an expert in your field, it will also help search engines deem your website more trustworthy because other websites are ‘vouching’ for you.

Analytics Tools

You might also want to install tools that help you study people’s behavior on your site. If there is one article, for instance, that immediately leads to lots of people clicking your contact information and reaching out, you want to know. You can create more content along with this topic. Likewise, if there’s something that people see and then leave your site regularly, you also want to know. Analytics tools can also help you figure out which tactics you’re employing to draw visitors to your site are most effective. You might discover that certain search terms bring people to you or that a particular guest post you published on someone else’s site is bringing lots of viewers to you. You can use this information to create more content around those terms or write a secondary guest post for that other site.

Revisit Regularly

Once you have a beautiful, high-functioning website that is drawing organic searchers, the work isn’t done. Websites need to be updated regularly to stay relevant. This includes adding new content based on current search terms and keeping up with client expectations. You might find that suddenly a new home search tool is taking the market by storm, and you want to install that on your site. You might find that you have dozens of happy client testimonials that need to be added to the site. Part of this process involves staying up-to-date on trends in the industry and what your competitors are offering.

The above information should help you create a stellar real estate agent website. The process might seem daunting at first, but once you jump in and spend time watching a few tutorial videos, you’ll begin to see that it’s not so tricky after all. In today’s digital world, everyone has two jobs; they have the work they do, and then they have the marketing efforts they need to apply to bring their work to the people who need it most. Your website is a huge portion of that secondary job, and though it seems like lots of work upfront, if properly approached, it will provide fantastic returns.

Various Reasons Why Businesses Are Transitioning to New Technology Trends

Technological innovation is changing the way individuals think, work and live. Over the past few years, many companies have been leveraging new trends in business technology to try to accomplish this goal.

What are these trends, and why are more businesses and brands making big transitions to them?

New business technologies include mobility, analytics, and cloud computing to social media marketing and customer relationship management (CRM). The following article will explore several reasons why companies are transitioning to recent business technology trends.

Improved Productivity

Businesses need greater agility over their processes, products, and services. In a competitive market, they must be able to respond quickly to the needs of their customers.

New technologies such as cloud computing allow them to do this. Cloud computing will enable businesses to harness the processing power of a cloud-based system and share it among multiple users simultaneously. It makes it possible for companies to provide faster solutions at lower costs and improved quality.

Excellent Customer Experience

Companies want to deliver a seamless experience to their customers. They also want to be able to analyze their customer data and integrate it with their business systems to improve customer service and boost customer loyalty.

For instance, companies wishing to enhance the buying process for customers have begun using mobile technology in place of traditional touch-tone telephones. SMS/mobile applications can streamline the purchase decision cycle for customers shopping on the go. They also allow customers to engage in cross-channel interactions. This means that customers can interact with businesses through a single channel instead of multiple ones. For example, they can check the status of their orders, change their shipping address and receive feedback from a business from within a mobile application.

Moreover, new trends in business technology like e-mail and video calls can provide companies with more personalized service to their customers. For example, they can now send an e-mail message notifying the customer that the call is ready for them to answer. Companies can quickly get such business phone services from phone service providers, for example, Ooma.

Business-To-Business(B2B) Collaboration

Businesses increasingly realize that they need a more collaborative approach to work better together toward common goals. One way to enable collaboration is through social media marketing.

For example, businesses can use social media marketing to broadcast their news and share industry-related information. They can also use it as a virtual platform for networking and communicating with one another.

By facilitating B2B (business-to-business) collaboration, new technologies have helped companies build stronger partnerships and alliances that generate more excellent value for the businesses involved.

Improved Data Collection and Analysis

Businesses need more than just insights into their operations and customer trends to make better decisions. They also need insights into their suppliers, customers, and competitors.

Thanks to new technologies, they can get them. For example, companies use data mining tools to uncover hidden trends in business data. In the past, they would have had to spend many hours trying to connect the dots between various data points to draw valuable conclusions.

Today, they can do so using the new technologies. By combining business data from multiple sources, companies can create large databases and apply statistical techniques. This provides them with insights that help them make better business decisions and improve their performance.

Increased Employee Satisfaction

Businesses can use new technologies to improve how they manage and engage their employees. For example, they can use social media and mobile technologies to help build a sense of trust between employees and supervisors. In addition, they can use new technology to improve how they communicate with employees.

For example, it is possible to keep track of employee attendance and make decisions about their performance based on real-time data. In addition, businesses can use big data tools to improve their productivity and focus on the things that matter.

Improved Company Reputation

Companies want to build better reputations. For example, they want to be seen as industry leaders and maintain a competitive advantage over the competition.

To do this, they need to be able to differentiate themselves from their competition by continuously improving their level of service and customer satisfaction.

How do they accomplish this? They can do it by using new technologies such as data mining tools to analyze customer feedback and market trends. They can identify problems in their customer interactions that they can address to improve their business operations and long-term profitability.

Conclusion

New business technologies are becoming increasingly popular due to improved productivity and customer experience. These technologies give companies greater control over their operations, data collection, and analysis to maintain and improve their businesses. In addition, they provide greater employee satisfaction and enhanced company reputation.

How to Become a Financial Influencer in 3 Simple Steps

It seems like everyone is an expert at something these day, especially when you start to scroll through social media and see how many followers some of these top influencers have.

Even with all the fuss about influencers and trending topics, the one industry and skill that is always in demand — is money.

For financial experts, the internet has become a dream come true in reference to sharing knowledge, networking and even becoming an influencer in the process.

With all of that being said, today we are going to highlight what it takes to become a financial expert, guru, influencer or whatever you want to call it, on the internet today.

Let’s get started!

What it takes to become an influencer today?

Becoming a financial influencer is no easy task. You need to have a lot of popularity, but you can also get started with minimal startup costs and have the numbers and track record to prove it.

In fact, some YouTube influencers started their channels with just a simple camera and no money at all. But many Instagrammers and bloggers reported large startup costs, which often isn’t an attractive talking point.

In these cases, they reported spending anywhere from $5,000 to $20,000 to get started. Compared to the traditional business model, starting as an influencer is less expensive. However, not many people will get to that level of fame overnight — nor is such an upfront investment required.

To become a financial influencer, you need to find the right audience to promote your products, while also making sure you are providing real value in the process. Along with becoming an influencer comes a lot of stress, dedication and obligation — though you might also be helping to improve the lives and financial situations of people around the world in the process.

1 – Create a Blog to Showcase Your Expertise

If you want to become a financial influencer on the Internet, creating a blog is an effective way to do so. A site allows you to showcase your expertise and share your insights, and it also has the added benefit of being easy to maintain and update over time.

The details of starting a new site and creating content is easy enough — and can be found online through a number of tutorials and free resources. Instead, it’s more important for us to focus on the content of your site and how it can provide value to others.

With millions of people looking for financial information on everything from making a few extra dollars per week, to coming up with enough funds to pay off student loans and eventually becoming debt free, there is a world of information and hot topics out there for you to write about.

In the ultimate scenario of becoming a financial guru, it’s important to stick with what you know best — while delivering it in a way than what’s currently already out there.

2 – Get Active on Social Media and Engage with Others

In addition to launching a website or blog of your own, it’s also important to develop an online presence. This means getting active on TikTok, Facebook and Twitter and growing your audience and reach on a daily basis.

There are more social platforms out there, but we recommend going with  one or two of these channels and devoting most of your time to that channel. Make sure you have a good plan for creating content and posting it consistently. This way, you’ll have a better chance of gaining a following and increasing your influence.

Once you have built an online presence, you’ll want to engage with other people and post content on your personal accounts. Be sure to tag influencers on your social media accounts and engage with them frequently.

Once you build your following, you’ll be able to influence mid-level decision makers with your content. Remember, the average person on the Internet spends about three hours per day on social media.

3 – Launch a Course or Membership Program

Once you have a site and social media following in place, it’s then tie to start looking at your options for monetization.

Using your passion and knowledge to create a product or membership program to sell online is a great way to start earning a full-time income.

Thanks to course platforms like Lurn and Udemy, it’s now extremely easy for anyone to create and launch a course of their own within a short period of time — and little to no tech skills required.

Another concept for consideration is if you’d prefer to sell your course for a one-time fee, or set up a monthly subscription, which can keep bringing in new revenue month after month. And with either of these elements in place, the opportunity for launching an affiliate program also exists.

Making it Online as a Financial Influencer

Financials influencers help people increase their knowledge of money by sharing their own tips and strategies for managing money. Unlike professional money managers, these influencers do not necessarily need professional certifications to become influential.

If this is something you’ve been thinking about, there is no better time to take action that right now. As with all things, it will likely be a slow process in the beginning, but will definitely be worth it when you look back a few weeks and months from now.

To get started, simply skim through the list of recommendations we have for you above, and then start implementing them immediately.

7 Elements to Launching a Successful Website Or Blog

There are seven elements of a successful website or blog, and if you don’t have each of them in place — you are missing out! One of the most important features is to make sure site navigation and menus function properly and links inside the menu should be easy to find. Another is to make sure your site is loading as fast as possible at all times.

These are just a few of the many optimizations to be tested before the official launch of your site. You should also make sure to use WordPress as a content management system (CMS).

Web Design and Blogging Landscape in 2022

There are a few trends for web design and blogging that will dominate the landscape in 2022. First, people will want to avoid using images in the footer and focus on fonts, design, and content. This will help them feel more important and encourage engagement. Then, they’ll want to include video. In 2022, video is still king, but you’ll see more animation and 3D images.

Cursors, a classic element of web design, will be everywhere. Cursors can be animated or a static image, and designers are transforming them into interesting and creative designs. In 2022, you’ll see more original interpretations of cursors. Adding 3D elements to web content is fun, and can make your site stay on top of its visitors for longer. Depth also adds an element of realism. This is particularly advantageous for e-commerce sites, where 3D photographs can help showcase the products.

Another trend is data visualization. Whether it’s incorporated into the design or embedded in web pages, data visualization software is becoming an integral part of web design in 2022. Codex Atlanticus, for example, makes extensive use of data visualization software. This interactive website and service platform uses various data visualization modes to display data and map information. Creating a unique experience for users is the goal of the design world in 2022.

How to Find a Reliable Web Design Team

The first step in finding a web design team is to review their portfolio. Do they have examples of websites similar to yours? If so, you should be wary. Avoid any company that pressures you into signing a contract without first analyzing their portfolio. Also, make sure that you thoroughly examine their design options. The best way to find out if they can deliver on their promises is to ask for references within your industry.

When searching for a reliable web design team, be sure you not only know what questions to ask, but also what type of design and implementation process is going to take place.

A perfect example of this can be seen with Oxfordshire Web Design and the multi-step process laid out before. You can click here to see more information on their site on this process and how it applies to each customer differently.

  • Pre-project Planning
  • Web Design
  • Web Development & Content Creation
  • Testing and Content Upload
  • Training and Go Live

Another way to find a web design team is by contacting previous clients. Referrals and testimonials are an excellent source of web design clients. A reliable team will be able to work with past clients and stay in touch with them. Clients can leave a company for greener pastures and recommend a good web design team to their new employer. Similarly, a blog can help establish thought leadership in a particular industry. SEO is another essential factor in determining a web design team.

The Importance of Using WordPress as a CMS

If you are planning to launch a website or blog, WordPress is the most popular CMS out there. More than 55% of websites and blogs are built using WordPress, making it a powerful choice. Its ease of use and plethora of features makes it an ideal choice for newbies and seasoned professionals alike. If you’re unsure about the best way to build your site or blog, read on to learn how to use WordPress.

WordPress offers thousands of premium themes and plugins to enhance the look and feel of your website. It can be used for a wide variety of projects, including building virtual classrooms, running forums, and running social media platforms. WordPress is powerful enough to power any project, from a small business website to a global corporation. With the WooCommerce plugin, a small business can also set up an online store. Using WordPress REST API, users can feed information to other platforms, and use WordPress as the basis for mobile apps.

Another benefit of using WordPress is its extensive community. Thousands of developers all over the world contribute to the WordPress project, creating hundreds of plug-ins and themes. These plugins make it easier to integrate outside resources. If you want to promote a business website through social media, for example, WordPress is an ideal platform to use. Its built-in SEO features are also great for SEO. If you plan to use WordPress to create a website for marketing purposes, it’s important to use SEO-friendly practices and to check plugin reviews to ensure your website is optimized for search engines.

Passion for Web Design and Blogging

A Passion for Web Design and Blogging is an important ingredient in the process of launching a successful website or blog. The time commitment required is directly related to the amount of money invested in the project. For this reason, it is important to give your side project a full year before you decide to make it a full-fledged business. Passion projects are best pursued by people who find them enriching, and combining passion with a product or service will greatly shorten the time to revenue for a blog or website.

Passion for Web Design and Blogging is an important component to building a successful website or blog. Blogs are a great way to share knowledge with the world. Writing about what you love and are passionate about will make the process easier and keep visitors interested. Blogging gives you a voice and allows you to be heard, and it can act as a diary, giving others a glimpse into your daily life.

Content Creation and Providing Value

Providing valuable content is critical to attracting new visitors and keeping current ones. Content creators should consider different stages of the customer’s journey and create content to address these stages. At the awareness stage, they should answer questions and provide useful information for leads. They should also entertain and educate leads. Thought leadership content can be particularly useful for this stage.

After all, it’s your content that will be viewed by a large number of people. And if you want to zone in a target audience that is already searching for information on a topic, you can use an SEO and keyword research tool to find different talking points and topics to focus your efforts on.

Define the role of each team member. This will ensure accountability and reduce duplicate work. If there are multiple contributors, define who is responsible for each task. Content creation is a complex process, and many people will be involved. The job titles and responsibilities can overlap, especially in multidisciplinary teams. Therefore, creating clear roles and responsibilities is essential. Content creators should understand their audience’s needs and write content that satisfies those needs.

Understanding SEO and Why Site Content Ranks

When it comes to search engine optimization, the content on your website is king. Good content can catapult your site to the top of the search results. However, poor content can get you penalized by Google. Here are some tips to keep in mind to optimize your website content for search engine optimization. Read on to learn how to create great content for your website. The content of your site should answer your customers’ questions, provide a useful service, and be informative.

Analyzing Competitors and Creating More Value

One of the most important things to do in order to create a successful website or blog is to understand your competitors’ offerings. It is vital to know what makes their products unique and what you can offer your customers that will make them choose your products over their competitors. The following steps will help you understand your competitors and their offerings. The first step in analyzing your competitors is to gather data on the products and pricing pages they offer. You can gather this information by reaching out to their sales team.

Once you have a list of competitors, you need to analyze them to determine what you can offer your customers that they can’t get from your competitors. This analysis process can take a few hours but will yield the best results when you compare your website to your competitors. By knowing your competitors, you can attract new customers and improve your business. Also, you can discover new opportunities and identify gaps in the market that you can exploit to ensure your future.

Web Design and Blogging Summary

If you are in the process of creating a website, it’s important to know how to design a successful blog or website. Fortunately, there are many great resources available to help you get started. Check out the Web Design Library for extensive tutorials and freebies, or check out Hacking UI, a community-focused website and blog geared toward creative professionals. Hacking UI includes opinion posts, thought leadership articles, and a podcast.

Whether you’re starting a blog for personal use or as a business, flexibility is key. Creating a blog for your audience can mean the difference between making money. Developing a blog that is general in nature is a great way to attract readers who aren’t ready to purchase immediately. But if you are launching an e-commerce store, you can still benefit from having a blog to attract potential customers.