7 Tips to Boost Email Subscribers and Grow Your List in 2019

Did you spend most of this year struggling to figure out how to grow your email list? If you did, don’t worry you’re not alone. Many small businesses and new bloggers can’t quite discover the secret sauce that many other websites use to grow their email list from nothing into hundreds of thousands of subscribers.

But fear not, there are some easy to implement tips and tricks that will help you build an email list full of loyal fans who will hang on your every word, become brand ambassadors for your business, and buy your products or services again and again.

Get ready to ring in the new year with a ton of new subscribers, check out these seven tips to boost email subscribers in 2019.

1. Offer a Content Upgrade

Everyone loves getting a free gift, so use that to your advantage when growing your email list. Offering a freebie or content upgrade to your website visitors in exchange for their email address is one of the easiest ways to get more subscribers in 2019. People won’t hesitate to join your email list when you’re offering extra content that’s relevant to your niche.

You can use a free tool like Canva to easily create PDF guides, checklists, worksheets, calendars, templates, and more. One great tip is to turn your most popular existing blog post into a content upgrade. It will be less work for you to put together because you’re not coming up with new ideas from scratch and you know it will perform well.

2. Add an Opt-In at End of Articles

When a visitor has just finished reading one of your useful blog posts they’re fully engaged and in the mood to subscribe, so give them the opportunity to do so by adding an opt-in at the end of your articles. You already know they’re loving your content because they’re reading it, which makes it the perfect moment to turn them from reader to subscriber.

Like in the example below, you can let readers know that if they enjoyed the article they just read, they can get more of the same great content by signing up for your email list.

You can easily create a sleek looking opt-in that will grab the attention of users and convince them to sign up.

3. Create an Exit-Intent Popup.

Another amazing way to catch the attention of website visitors and encourage them to become subscribers is to use an exit-intent popup. Many people will come across a great article on your website, read it, and never return again. In fact, over 70 percent of people who leave your website will never return. So in order to convert abandoning site visitors into subscribers, you need to add an exit-intent popup to your site.

You can build a stunning exit-intent popup in minutes using a tool like OptinMonster. An exit-intent message works like this: When a user is on your site, the exit-intent technology tracks when they’re about to leave and then displays a targeted message to them at exactly the right time. So before you’ve lost a visitor forever, you can turn them into a subscriber.

4. Promote Your List on Social Media

You can’t expect to grow your email list if you don’t promote it. That’s why it’s important to promote your email list not just on your own website but on social media too. There are a number of ways to promote your email list on Facebook, Instagram, Twitter, LinkedIn etc., including:

  • Sharing your blog posts on social media and include hashtags related to your niche
  • Adding a link to your profile bio
  • Pinning your email list opt-in to the top of your profile
  • Join Facebook groups relating to your niche
  • Make connections and interact with people in comment sections

Promoting your email list on social media will widen your reach; you’ll introduce your blog and your email list to online users who have never heard of or visited your website before.

5. Add a Contact Form to Your Site

If you’re a blogger you might think that having a contact form on your website isn’t necessary for you, but it is. Your website visitors need an easy way to contact you if they have any questions or if they just have something to say, plus you can use a contact form to grow your email list. You can create a contact form with a field for an email address that users are required to fill out before they can submit their message. So even visitors who ignored your email list opt-ins on your website will be able to be converted with a contact form.

Adding a contact form to your website isn’t difficult, it’s actually quite easy with a tool like WPForms. With their drag and drop builder you’ll be able to create a contact form in minutes that will capture all of the information you need. They also have some other cool features like a Form Abandonment Tool that will capture a users info even if they don’t submit the form. By adding a contact form to your site, you’ll have the opportunity to connect with your website visitors and turn them into email subscribers.

6. Display Testimonials

It’s natural for humans to want to be a part of something awesome. For instance, if you drive by a restaurant and see a line up down the street, you’ll want to eat there too. If that many people think it’s great, it probably is. You can create the same effect with your email list by displaying testimonials. Showing social proof is an effective way to grow your email list. People will take notice of all of the subscribers singing your praises and want to become a part of the club too.

So, ask some of your biggest fans to write a review or testimonial you can showcase on your website. You could also retweet users who are talking about you and sharing your content on social media. Seeing social proof helps users build trust with your brand and more trust means more email subscribers for you.

7. Redirect Commenters

The people who are commenting on your blog are the perfect people to encourage to become subscribers. If they’re commenting on your articles, you already know they’re interested in what you have to say and right after they’ve spent time sharing their thoughts with you is the most opportune time to convert them into email subscribers. So to get a boost in your email list, redirect users who are commenting on your blog.

A great tool for this is Yoast Comment Hacks. With this plugin, after a user has commented on your blog for the first time, they’ll be redirected to a “thank you” page that encourages them to sign up for your email list. An engaged user who’s commenting on your blog posts is one that will likely take you up on your offer and subscribe.

Over to You

With these actionable tips you’ll be able to take your email list from zero to hero in the new year. But don’t wait until 2019 to get the ball rolling. Start implementing these tips now so that by January 1st you won’t only be celebrating the New Year, but you’ll be celebrating the huge growth of your email list.

Niche Review Websites: 5 Key Metrics to Starting a Successful Business

In reference to making money and potentially starting a business, niche review sites are one of the most sought after methods for starting with.

Why niche sites you ask?

Simple… in most cases they are going after a small niche market, with less competition, and it’s much easier to provide the end user with exactly what they are looking for.

In recent years, there has been explosive growth in the online services, software, and electronics/technology niche, as many of the affiliate programs associated with these markets can pay up to 70% in commissions.

Even with these great payments in place, and millions of dollars in new leads and sales being generated daily, there is a good amount of time, work, and effort that goes into creating a successful niche site.

Today we are going to be looking at five of these data points and factors.

1. Position Your Site for Success!

If you want to find success with a review site, you not only need to prepare and analyze a bunch of other sites within your niche market, you also need to plan for success. Once you have a solid foundation in place, it will be that much easier for you to go live with a site, provide content of value to your audience, and then promote it in a way that creates real traffic, leads, and revenue for both you and your advertisers.

This is something Russel Ruffino has been preaching for a while now. When he’s not building out his own companies and brands, he’s helping others go through the same process. Time and time again, it’s all about the preparation and pre-planning that goes into a business or website, that will lead to it’s eventual success.

A clear example of this can be seen in the various articles and case studies that Russel releases about his webinar strategies. It seems like everyone is already doing them, but only a select few are able to generate six-figures a month with them.

Even with all of his useful tips and guidance in place, there are still thousands of people who jump forward to start their own business or blog without any product and marketing research. More often than nothing, this is because most people aren’t patient enough to put in the time, work, and effort, and just want to see immediate results. As most of us have personally discovered… it’s one of the many common business mistakes new entrepreneurs and business owners make.

Positioning your site in the middle between buyers and sellers is the first guide. A good review site should be neutral. If not, any review that is made is not very valuable and is nothing more than a promotional tool. Your visitors certainly do not want to be immediately directed to buy products as they need to be given the opportunity to think to decide whether a product really fits their expectations or not. This is the basic law of every quality review blog. Forgetting this means giving a bad basic foundation for your blog, especially when you decide to review various electronic products that are almost the same as each other. You can’t just promote a particular brand if you want to appear with quality reviews.

2. Understand Market Interest and Providing a Service

It doesn’t matter if you are going to start a local business or an online business, it’s so important to understand not only your business model, but also the metrics of your audience, who they are, how you will reach them and what it will cost to generate new business. This is one of the most crucial aspects of creating a successful niche site, but also one that most site owners and bloggers will never put in enough time on.

All of this preparation work should be done before you even go live with your site or pick a new domain name. You MUST understand the core of your business and how it will provide a service to your audience, in order for it to find success.

These points and more are actually covered in this ten-point data list from Constant Contact:

  1. Develop a powerful message
  2. Focus on the customer and fully understand the market
  3. Start small and grow
  4. Understand your own strengths, skills, and time available
  5. Surround yourself with advisors and mentors
  6. Get a SCORE mentor
  7. Write a business plan
  8. Know your numbers
  9. Understand there are no entitlements
  10. Have a passion for what you are doing

If you have all of these data points and metrics in place, there is no reason why you shouldn’t find success with your online business, or even just a niche site.

3. Become Unique and Provide More Value

Did you know that there are currently over a billion active sites on the internet today? It’s true!

With so many sites online, there is really no need to create a new site or web content just for the sake of putting it out there. If you do, you aren’t just wasting your audience’s time, but also your own.

To win on the internet, you need to provide a better experience (or content), over your competition.

When it comes to making money with affiliate marketing or with niche review sites, it’s all about going as niche specific as possible — then also grinding down on all relevant searches and products as well.

As perfect example of this can be seen when searching for an office headset review. Sure, this super generic and not a very sexy topic to write about, but it’s a service and product that people need. When visiting the review site mentioned above, not only will you be able to find product information on office headsets, you will also see how they provide articles and reviews on other relevant products and services as well.

This is perfect for the site owner and their audience for a wide range of reasons, such as:

  • Giving the site visitor a bunch of options to choose from
  • Making it easy for Google to see a specific niche topic on the site
  • Finding relevant site partners for link building and content creation
  • Always knowing when to write new reviews on the latest products

With so much competition on the internet these days, go niche — then be the best source for information out there.

4. Review Something You Understand and Value

As with any type of business, if you aren’t interested in it… then it’s just another job.

This is one of the many benefits to running an online business and being an affiliate marketer. Not only can you possibly turn your expertise and passion into an online business, there might also be a wide range of affiliate programs and opportunities out there just waiting for you.

Just like how we gave an example of office headsets above, we can do the same thing with a specific mobile device adapter or headphone. Again, not the most exciting topic in the world, but if you are already working with mobile devices and electronics, this could be something you have a lot of knowledge about… and maybe even a passion for.

If that’s the case, you will also know that there are different wires, adapters, headsets and plugs for different models and products out there. When it comes to searching for such products online, many people will plug in the product or serial number into their Google search as well.

If you run an affiliate site for anything that has a specific model or serial number, this could be a huge benefit to your audience and also help with improved SEO and search rankings as well.

Many of the top niche product review sites are using ‘ugly’ and simple tables to lay out their product information. It might not be the most attractive design, but it works wonders for getting your audience to click. Especially when using simple blue hyperlink text.

Another great example of this is Amazon.com. Search for any mobile phone devices, and they are not only going to provide you with results, they will also make it easy for users to filter results based on their actual device, model and brand as well.

When creating any type of review site, the easier you can make it for your audience to find what they are looking for, the easier it will be for them to take action — which means more leads, sales, and affiliate commissions for your site.

5. Focus on the End User’s Value and Your Call to Action

Yes, content is King, and it’s extremely important — but even more so, is your call to action.

In many of the examples mentioned throughout this post, it’s all about giving your audience exactly what they are looking for and also making it as simple and easy as possible.

We covered the importance of having:

  • detailed reviews for your audience
  • highlighting product and model names/numbers
  • knowing your audience and what they want
  • creating better content than the competition

However, even with all of this in place… you still need to have a great call to action!

If you ever needed to see what millions of dollars in split testing and CTA analyzing looks like, just take a look at any of these examples. The biggest and best sites in the world all have great home pages with immediate call to actions. This might not be the case with niche review sites, but they are still great for research and getting new ideas.

Of the many different things you need to consider when building out a successful site, this is the most important, but also extremely simple. Also, don’t over-complicate the process. KISS (keep it simple stupid) often works best.

CLICK HERE” and “ORDER NOW” are still the call to action and trigger words that people know and look for.

Keeping them in large text and in blue is also a good idea to start with.

If you are advanced in site design, HTML, analytics tracking or what to get more fancy, feel free to run split tests with different call to actions, colors and images. If you have enough traffic and can monitor this closely enough, it could make a big difference in overall engagement and sales.

How to Get Started with Your Affiliate Niche Review Site

Getting started with a new website or blog is extremely easy. In fact, you can follow my step by step process here, and be live with a site of your own in the next few minutes.

However, as mentioned throughout this article — there is a lot of time, work, and effort that needs to go into the preparation process to make sure you are providing value to an audience, and also entering a market that you can compete it.

Just because you’ve chosen a niche market, doesn’t mean you will find immediate or eventual success. Even niche markets come in big and small sizes.

Factor in everything we outlined in this article and also make sure your content creation, promotion efforts, and business model makes sense.

Struggling to Get Instagram Followers? Use These 6 Proven Strategies

Instagram is one of the hottest social media platforms on the internet. With a focus on visuals and video, there is really no surprise that everyone is flocking to the social app that is owned by Facebook, and continues to put up brilliant numbers every month.

Not only is the platform fun and exciting for their users, but also for advertisers and brands on Instagram as well. With their advantaged targeting options, and billions of users from around the world — it’s a win-win-win situation for users, advertisers, and of course, Facebook.

Even with all of these benefits in place, there are still going to be some obstacles and lessons to be learned along the way. If you’re struggling to increase your Instagram followers and likes, that doesn’t mean you should completely give up on including Instagram as part of your social media strategy. It just means you need to adjust your approach so you can tap into the network of more than one billion monthly active users who are ready and willing to consume your content.

Use Automation

Instagram automation platforms, also known as Instagram bots, are designed to handle getting followers for you. Simply pick some usernames that seem like they are part of your target audience, along with hashtags you’d like to follow, and let the bot take over for you. You can also use the bot to handle unfollowing the people who don’t follow you back within a few days, so you can strike a good balance or ratio between followers and those you are following.

You can use automation to like posts, too, which should help automatically increase your following. And certain platforms make it possible to automatically post your Instagram photos to your account so you can keep a steady flow of new content coming in for your audience. Though it’s possible to automate comments and direct messages for engagement, there are many who caution against it because you want your engagement to be as authentic as possible.

Steal from the Competition

Take a look at the accounts you’re competing with. They’ve definitely got the same type of followers you’re looking for – so why not take advantage of that and look through the people who are following them. Use your automation tools to start following people from the competition’s accounts, and you’ll see that many of them will follow you back – as long as you’ve got the kind of content that will keep them interested.

By piggybacking off the work your competitors have done building their following, you can put yourself in a better position to compete with them much quicker than if you completely ignore this option.

Pay Attention to Your Posting Times

When you don’t have much of a following, you’ll just have to pick a random posting time, then pay attention to your Instagram Analytics to see how much of an audience you reached. That is, unless, you make use of generalized data available from other sources. This article from ShareThis highlights data from various sources to indicate the best days and times to post your content for maximum engagement.

Mondays and Thursdays are the best days to post any time of the day, other than between 3 and 4 pm. Some brands do well during the Monday morning commute, between the hours of 8 am and 9 am. Video content, however, should be posted between the hours of 9 pm and 8 am, because it seems people would rather watch those from home than the office.

But, depending on which study or data you use, you may find inconsistencies. For instance, another study found that Wednesdays between 2 am and 5 pm EST is the best time to post, while another found that you’ll get the most engagement on Wednesdays at 3:00 p.m.
Thursdays at 5:00 a.m., 11:00 a.m., 3:00 p.m., and 4:00 p.m., and Fridays at 5:00 a.m.

That’s why it’s important to experiment on your own, because your audience and niche may account for variations from this average or standard timing. As time goes on, you’ll be able to notice specific patterns as you vary the time of day you post.

Ideally, you should be posting at a time when most of your audience is online and there to interact with your post as soon as it goes live on your profile. The more interaction you get within the short amount of time after it posts live, the better the chance you have at landing on the Instagram Explore tab, which can help you explode your following, too.

Research and Use Hashtags

Hashtags are used to categorize content across Instagram and make it easier for people to find content based on topics. You’re allowed to use up to 30 hashtags per photo/video and encouraged to use them to make your content reach a wider audience. Research hashtags to see what kind of content is there – you don’t want to accidentally make a hashtag mistake or use a banned hashtag – and make sure there’s not so much activity your content will get lost quickly.

Use a variety of hashtags and see which ones appear to be bringing you the most traffic. Use a mix of general, brand specific (you create those!) and niche specific hashtags for good measure.

Geotag Photos for Improved Local Discovery

You can attach a location to each one of your photos and videos, which can help boost local discovery. This is particularly helpful for businesses that want to do local marketing. People search for content based on their location when they are looking for something to do where they are, or planning a vacation to an area. You can explore interest in local areas by hiding your own IP address and using a proxy or VPN to spoof local IP addresses.

Run a Contest

One surefire way to increase your likes and follows is to run a contest. Not only will this increase your following, but it will also help increase your brand awareness, which is key for gaining customers. Choose the type of contest you want to run, create a hashtag, choose a prize, set the duration and the rules, then promote the heck out of it, give away the prize, announce the winner, and repeat.

Using any one of these methods will definitely help you see an uptick in your follower count. Using more than one, or all of these methods – which you can do all at the same time, will speed up your results, allowing you to cover more ground in a shorter period of time.

How to Make Money with RunCPA Crypto Affiliate Network

There are two critical lessons you need to learn if you want to find success as an Internet marketer. First, you have to stay on top of the latest trends and be willing to strike while the pan is hot. The Internet continues to change and evolve at an ever-increasing pace, so you have to be prepared to jump on opportunities when they arise.

Second, you must understand that as appealing as a “get rich quick” idea might be, you really need to be positioning yourself for long-term success and profitability. It’s better to make a dollar today and every day for the next five years than it is to make $20 today and that’s the end of it.

And really, it is at the intersection of these two deceptively simple insights that we arrive at RunCPA. This network “started the entire Crypto Affiliate Marketing gig in 2015” and hasn’t look back since. Are you into cryptocurrencies?

The Apex of Crypto Affiliate Marketing

Affiliate marketing has proven to be a wildly successful model for affiliates and advertisers alike for a number of years, but never before has the paradigm been focused so specifically on crypto traffic in particular. That changes with RunCPA.

As you might recall, many people viewed the rise of the blockchain and cryptocurrencies with a healthy dose of skepticism a few years ago. Other people saw it as the second coming of the gold rush, investing heavily in Bitcoin mining as a rags-to-riches opportunity. Other people simply bought the cryptocurrencies with fiat currency (“normal money”) in hopes of seeing the value rise so they can cash in.

Regardless of how you may have felt at the time, it’s undeniable now that cryptocurrency has earned significant legitimacy among the general public. It’s gone mainstream and while it is certainly subject to volatility, it also means that a lot of “regular” people are getting into cryptocurrency in some form if they haven’t already. And as an affiliate marketer, this presents a potentially lucrative opportunity as these offers can appeal to an increasingly larger audience.

The Crypto Offer Vault

Even before you sign up for an account with RunCPA (more on that in a moment), you can browse through the available offers on the affiliate network. This screenshot is from within the affiliate dashboard, but it largely displays the same information as the publicly-accessible database.

In browsing through the available offers — there are over 30 as of this writing, but RunCPA has indicated that they have over 40 of them, the most in the crypto vertical — I noticed a couple of notable features. First, just about all the offers are open globally. Some say “world” for the region, whereas others list off over 200 countries, which is basically the whole world.

This is a big appeal of working with crypto, as it removes so many of the geographic limitations that you might face with more traditional marketing. If the user can get online and use crypto, they can convert on these offers, and you can earn your commission.

Secondly, a good number of the offers are based on a revenue share model, going as high as a 50% revenue share. That’s lifetime. That goes back to the previous point about setting yourself up for success now and into the future. Revenue sharing is an excellent source of passive income. There are also some offers that operate on a CPL or CPA basis, including commissions of up to $700! Offers include crypto casinos, ICOs, games, and exchanges, among others.

An Anonymous Network

A big part of why cryptocurrency has gotten as big as it has not only has to do with its incredible security and instant validation, but also the anonymity that it is able to afford. RunCPA respects that people who are interested in crypto likely place a higher value on their privacy as well.

To this end, you can work with RunCPA on a mostly anonymous basis. All you need to sign up is an email address is a password. Verify the email by clicking the link in the registration message and you’re ready to roll. That being said, if you prefer, can also sign up and log in using your Facebook, Google, or Vkontakte account.

After signing in for the first time, RunCPA re-asserts that it is an anonymous CPA network, but “it would be easier to help you if you state one of the following ways to contact you.” That’s entirely up to you, of course.

The Affiliate Experience

The affiliate dashboard is kept simple and straightforward, giving you everything that you need and nothing that you don’t.

You get access to the full suite of statistics, of course, as well as the ability to browse and search through the list of available offers. You can look through your conversions, adjust your account settings, and so on.

Something that is very important to note here is that unlike other affiliate networks that typically have a holding period for payouts, like net-30 or net-45, RunCPA operates on a net-0 basis. That’s right. You get payouts in Bitcoin (BTC) instantly when you request a withdraw through your affiliate dashboard. This allows for a swift, secure, and transparent process for all parties involved, plus the security and anonymity of the crypto industry.

One feature that RunCPA provides to help you maximize your earnings is the ad rotator. This allows you to select multiple offers and run them in rotation using a single set of ad code. The ad rotator supports over a dozen ad sizes, including 120×240, 300×250, 468×60, 728×90, 250×250, and 160×600, plus more.

Once you’ve selected the size and offers, you can actually go through each one and hand pick which image you’d like to use with each corresponding offer too. Then, just paste the JS code on your website where you’d like the ad to appear.

In addition to everything else mentioned in this review, RunCPA also has the following measures in play to help affiliate marketers grow their revenue and traffic to that next level.

  • they have a private CPL only for trusted affiliates, that makes their catalogue of offers even bigger.
  • they have personal managers for the affiliates, which help choose best offers for the particular traffic type and open “private” offers.
  • they have the tools and resources in place to help educate affiliates their both personal manager and the content on their blog.

To learn more about each of these options, be sure to join their affiliate network and get in touch with your affiliate manager right away.

A Growing Industry

Whether you’re a crypto evangelist who has worked and traded in cryptocurrencies for years, or you’re brand new to the industry and you want to get a foothold as a marketer, RunCPA is a potent option for affiliate marketers with crypto traffic. The instant payouts are tremendously appealing and the laser focus on crypto means you’ll always know what to expect. Go ahead and sign up today and start making some serious coin.

Analyzing the Many Benefits of Starting a Home Business in 2019

There are many people these days that would love to run their own business but many have no idea where they should start. Most are put off right away but the thought of raising enough money to start a business. However, what many people fail to realize is that in today’s digital era it has become far easier and cheaper to start a business because you can start it from home.

Whether you want to provide a freelance accountancy or writing service, set up an online retail business, or even start your own drop shipping business, working from home is an ideal solution. You can enjoy many benefits when you set up your business from home and this includes keeping costs down to a minimum. In fact, more and more people have been able to start their own business these days thanks to modern technology and the online revolution, which is why has become so viable for many people.

Some of the Key Benefits You Can Look Forward To

There are many fabulous benefits that you can look forward to when you set up your own business from home. As mentioned earlier, one of the key benefits is that it is far cheaper to run a business from home than to worry about paying for business premises, business rates, bills, building maintenance and other unnecessary costs. All you have to do is set up a home office, which can be done very cheaply by investing in high quality used furniture and equipment. This immediately makes it more financially viable to set up your own business.

A second benefits is that you won’t have to worry about traveling to and from work every day, which will not only save you a lot of time and hassle but also a lot of money in gas or public transport fares. You can simply have breakfast at home and then stroll to your home office, settle down, and begin work for the day. This is a great way to enjoy working for yourself and improving your work life balance.

The sheer number and types of jobs you can do from home is yet another benefit you can look forward to. Many people these days set up as freelancers working from their own home office or set up a small business from home. You can consider all sorts of options ranging from online sales through to freelance writing, web design, accountancy services, and more. All you need to do is consider your skills and interest so you can better determine the type of home career that will suit you.

If you want to enjoy the benefits of being your own boss and working from home, setting up your home business has never been easier. Thanks to high speed internet technology and the online revolution, there are all sorts of jobs you can do when you set up a home office. What’s more, you have a far better chance of making a great income if you put in the work.  

The Financial Benefits of Starting Your Own Business from Home

You must also bear in mind the many financial benefits that come with setting up your own business from home. You can benefit from minimal upfront costs because you don’t have to worry about things such as paying for business premises and associated costs. You can also benefit from big savings when it comes to travel, as you won’t have to go back and forth from the office each day.

In addition to the many savings you can make by working from home, you also have to consider the boost in income that you can look forward to. When you work for yourself, you have the ability to boost your income dramatically by putting in the hard work and commitment necessary. This means that you can look forward to a far better quality of life for you and your loved ones as well as being able to enjoy far more financial freedom. Many people spend years working for someone else and still find themselves on a low salary at the end of it all. However, when you work for yourself you have the ability to more or less set your own income based on the amount of work you are prepared and able to put in.

Improving Your Future by Setting Up Your Own Home Business

With so many benefits to look forward to, it is very easy to see how working for yourself from home could help to improve your future. You can then look forward to not only the flexibility and freedom of being your own boss but the chance to enjoy a brighter and more exciting future doing something that you actually have an interest in.

Can’t Stand Retirement? Try these 7 Best Jobs for Seniors and Retirees

Retirement is now seen as more of a fluid concept than a permanent state.

More than 50% of retirees aged 50 and over said they would return to work for the right opportunity. And, 39% of workers over the age of 65 said they had retired at some point in the past.

Income is one reason why seniors return to work after retirement.

But, being able to do more meaningful work is considered a key reason for delaying retirement. In fact, more than two-thirds of older workers report greater satisfaction in the workplace as a result of doing useful work.

If you’re considering “unretiring” too, here are four great jobs for seniors and retirees.

1. Online Marketer

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2. College Instructor

Roles in education make great retirement jobs. These positions give you a chance to share your knowledge and skills. And, they also offer a great way to connect with younger generations.

With an advanced degree and years of work experience in your field, you might like to work as a college instructor at a university, community college, or trade school.

And, with a predicted 15% increase in post-secondary teaching positions by 2026, there’s a good chance that your skills will be in high demand.

3. Financial Services

Through excellent retirement planning, financial motivation might not be a factor in wanting to continue working in finance after retirement. But, you might find it fulfilling to take on a new position as an accountant or auditor to “keep your hand in.”

If you have sufficient qualifications, you could even work as a financial consultant on a freelance basis. This is a great way to use your financial experience and skills while enjoying the flexibility of part-time jobs for seniors.

If you’re interested in financial work but aren’t qualified, you could do a course to become a tax preparer. This is one of the best jobs for older people who prefer to work seasonally on an annual basis.

4. Blogging

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5. Freelance Writer

Why not follow Jessica Fletcher’s lead and become a writer after retirement?

In all seriousness, whether it’s exploring your creative side or sharing your work experience through technical writing, there are many writing jobs for retirees.

Full-time jobs often require a bachelor’s degree. But, there are many opportunities to work on a freelance basis or contribute to single projects.

You might consider working on a book, completing assignments for print or online publications, or even starting your own blog.

6. House Sitter

The freedom of retirement means that jobs for 60-year-olds can also be great opportunities to fulfill lifelong dreams.

If you’ve always wanted to see the world, caretaker and house sitter roles offer you the possibility to travel without all the expenses. There are short-term and long-term options in this area.

And, if you’re part of a couple and are both flexible about when and where you go, you may both be able to get hired as a way to travel the world together.

7. Sell Stuff Online

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The Best Jobs for Seniors

As these jobs for seniors show, there are a variety of different employment sectors and roles that offer opportunities after retirement.

Whether you want to enter a new field or explore a different position within your area of expertise, many jobs for retirees can help you combine fulfillment and flexibility.

Or, if you’re ready to take on a whole new challenge after retirement, check out these articles on entrepreneurship for more inspiration.

5 Office Decor Must-Haves to Make Your Home Office or Workspace Pop

When you work from home, you need to have a nice place in your house that is yours, which is also secluded from other noise and distractions. At the same time, you also want to make this an area where you can work and enjoy your atmosphere.

The same holds true for employees and professionals that have their own cubicle or workspace as well.

If you are looking to spruce things up and make your workspace more enjoyable, then you my friend, have come to the right place. Let’s jump straight to it. Below you’ll find the best recommendations to turn your office from drab to fab with four office must haves.

To kick things off, let’s take a look at what my home office looks like today! For more pictures and guidance on how I set up my home office, be sure to check out the full article here.

Now, let’s move on to five helpful decor tips that you can start using to improve your own workspace!

Office Must Haves #1: Natural Light

The modern trend is shifting toward spaces flooded with natural light. The effects of natural light both energizes and inspires your employees. It’ll increase their productivity and happiness. We’re talking large, clear windows with the curtains drawn back.

Evaluate your present sources of light. Open your curtains or shutters. Do they allow enough light to come through? If not, and if you can’t replace the windows, consider changing to full-spectrum light-bulbs.

Full-spectrum bulbs offer up the same spectrum of light as our sun. You can choose wavelengths that imitate morning, afternoon, or evening sunlight to create an awesome office space.

#2 Plants and Flowers

In addition to natural light, plants and flowers will lend your industrial office an organic quality. Don’t settle for fake flowers. Regardless of what you’ve been told, they won’t give your office an organic feel.

Stick with the real stuff. Potted plants work wonders. If you water them every few days, you’ll have them for years.

Bouquets of flowers are far better, but they can be expensive. You can always compromise. Buy fresh flowers during the summer at farmers markets. They’re much less expensive than florists.

For the rest of the year, keep a few potted flowers around. Lilies are our recommendation.

#3 Interactive Whiteboard

Whiteboards are paramount in today’s communal workplaces. They offer your staff a place to throw around ideas and think through strategies. If you leave your written work on the board between sessions, your staff will unconsciously continue developing ideas.

It’s also a simple way to keep all your business’s ideas in one place. It’s much easier and less time consuming than dozens of back-and-forth email chain letters. With whiteboards, you can take in the entire scope of your strategy in one glance.

Don’t worry, they’re not hard to find. Here are a few suggested online stores for office goodies (outside of Amazon):

Next, let’s talk about your furniture choices.

#4 Comfortable Chairs

No, we’re not talking Barcaloungers. We’re talking office chairs, seats, and stools. The only reason to furnish your office with uncomfortable chairs is that you want to push people to leave. That works fine in cafeterias and coffee shops.

For everything else, think ergonomically. When your visitors or your staff sit in a comfortable chair, their stress levels decrease. This leads to an increase in their productivity.

Comfortable chairs are also a sign of prestige. They work the same as a stylish desk or a gorgeous bouquet of flowers. They signal people that you care about more than the function of your space.

You also care about the people in it.

#5 Add Some Minimalist Art and Photos

Have you ever been to a home of office where there are pictures and photos all over the place? Sometimes it can get quite overwhelming.

There is nothing wrong with having motivational messages or pictures of your loved ones around you, but there are nice ways to set this up as well.

Try to stick with only a few art frames or photos on your desk, and make sure they have a nice frame and compliment the area around you.

It also couldn’t hurt to add some motivational posters to your walls for those days that you need an extra work ethic pick-me-up.

Motivational_Posters_Zac_Johnson_Office

What’s Next?

Now that you’ve discovered our office must haves, it’s time to start shopping. But, before you do, evaluate your present office style. Look at your color schemes and overall style. Then you can match your new goodies and your old.

Was this information helpful? Then come to pick through our library full of other helpful articles.

So long and good luck!

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Pros & Cons of Offering Small Business Benefits Packages to Employees

If you are planning to expand your business from a one man company, to a multi-person organization, you will likely need to start thinking about employee benefits and how you might be spreading the best packages across your employees and staff. As much as I love the concept of being a sole-entrepreneur, if you want to grow and scale your business in size, this is just another process that is required to have in place.

Wondering if you should go the extra mile for your employees?

79% of employees would choose a benefits package over a salary increase. But a small business may have as much to lose as it has to gain by offering a benefits package.

Below, we’re taking a look at the pros and cons of offering a small business benefits package to employees.

Pro: Attracting Quality Employees

The most obvious advantage of offering employee benefits lies in the quality of candidates it helps attract.

A flat salary actually has limited use to the modern worker. It may help pay for basic living costs, but it leaves many of the big stresses of life up in the air. A single look at life insurance quotes will be enough to show you what your employees are up against when they’re trying to cover everything with only a salary.

Add the medley of other life expenses, and it’s clear to see why employees are getting pickier about who they work for. By offering a benefits package, you can attract employees who are more serious and selective about their careers.

Pro: Giving Something Back

“But I already pay a salary!” we hear you cry.

Think of it this way: is a salary enough compensation for the many long hours of their life an employee spends at your company? After all, we only live once. A salary represents the minimum possible compensation for the raw labor an employee provides.

In truth, most employees provide a lot more than that.

Offering benefits can give something back to the people who spend that time bringing success to your company. It also shows them that you value them as individuals with personal lives and circumstances.

Pro: Driving Motivation and Retention

A business needs more than warm bodies to become a success. It needs employees who are engaged and motivated. Motivated employees will work hard, innovate, and even boost sales.

Extra incentives are a great tool to add that extra spark of motivation. Employees with access to benefits feel they’re there for more than the “daily grind”. Not only are they less stressed, but they’re also more positive about the company they work for.

Over time, that means more productivity and less attrition through employees moving on to better opportunities.

One of the benefits of offering company health benefits to employees should be clear: fewer sick days. Your staff might take more days off for smaller problems, but the upshot is that those smaller problems won’t progress into more serious conditions.

Pro: Creating Brand Ambassadors

Even for megacorps that have achieved the status of a household name, marketing makes up a huge percentage of their business spend. For small businesses, it can bleed them dry.

So, the value of free marketing is clear. But free promotion doesn’t begin and end with social media. Have you considered the value your employees have as brand ambassadors?

People expect employees to be a little cynical about the company they work for. It’s a real achievement to turn that cynicism into positivity. A benefits package could lead to your employees singing the praises of your company.

Positive word-of-mouth about your company then starts with your employees – and ripples out through their social circles and online presence.

This is also something Sarah Lahav, CEO of SysAid, had to think about. Founded in 2002, the company has grown their customer base to over 10,000 companies, while also serving locations in more than 140 countries around the world. This simply wouldn’t have been possible as a single-person company, but being a brand ambassador and an image for her company, Sarah continues to see daily improvements and growth within the company.

Con: The Visible Cost

The additional cost of offering benefits isn’t always welcome for a small business.

On top of that, a small business also won’t have a lot of buying power to negotiate cheaper rates. For a small business, benefits might turn out to be a luxury you can’t afford.

Benefits can also obscure your cash flow. The price of insurance can fluctuate over time. Any benefits you offer based on reimbursement are unpredictable.

It’s vital for a small business to control its cash flow. Providing benefits is often undesirable for small businesses, as it introduces uncertainty.

Con: The Hidden Cost

The full cost of offering benefits isn’t obvious at first glance. We’ve outlined the obvious costs, but what about the hidden costs of a benefits package?

Offering benefits sucks up a wealth of administration time. You might even need new hires capable of delivering the details of your benefits scheme. That heaps extra costs on top of the obvious cost of offering benefits.

As you offer more benefits, your administrative time increases. For a small company, those costs can run out of control. This isn’t an option for some small businesses that struggle to control their cash flow.

Con: Legal Pitfalls

When you enter the insurance game, you’re also entering a legal minefield.

Making a misstep along the way could leave you subject to legal action. That could be a deathblow for a business operating on thin margins.

Legal action against your company will soak up time and money. It’ll also drag your reputation through the dirt, making it harder to attract quality employees in the future. It could even damage your brand.

You could take extra care to make sure this doesn’t happen, but that’s yet another expense on top of the cost of providing benefits.

Con: Finding the Benchmark

Information is one of the most powerful weapons you can have against your competition. But it can be hard to figure out what sort of benefits package your competition has on offer.

In contrast to offering a flat salary, that makes it tough to decide where your benefits package should stop. You’ll need to put some serious work into finding out what candidates in your industry are searching for.

If you lowball your benefits package, the accompanying reduction in salary will drive candidates away. Overextend, and you risk bankrupting your business. You need to find the balance that keeps you competitive.

The Small Business Benefits Package: Yea or Nay?

The exact situation of every business is different, so we can’t tell you whether a small business benefits package is right for you. But we’ve given you enough info that you’re now equipped to decide whether it’s the way to go for your business.

Looking for more business advice? Check out our top podcast episodes.

7 Ways to Improve Your Online Resume, Expertise and Professional Skills

Are you a student, a part-time worker, or even an industry professional who’s in search of a better-paid position? Or are you just starting out and wondering how to break into the medical field, getting the attention of big name PR companies, or simply looking for a different workplace and career altogether?

With so many job opportunities available, it’s not just about applying and putting your name out there, it’s also about knowing how to stand out in the process. For example, there are more than 18 million health care professionals in the United States today. That is more than manufacturing and retail sales combined. Home health aides, medical administrative assistants, and doctors are in high demand.  

But how do you stand out to potential employers? Building your own personal resume website is a great way to get your name out there.

In this article, we’ll tell you why you need a professional website to find the new career you are looking for. We’ll also help you get started building a resume website from the ground up, and also focusing on some bonus tips for ranking in Google, and showing off your expertise and skills in the process.

Polish Your Resume

Professionals in every field should take the time to make personal websites. They work in your favor 24 hours per day and allow recruiters to find you. You don’t even have to fill out an application: they see your information and they contact you directly.

You should have one page on your website for your resume. It doesn’t have to be fancy or have a lot of graphics, but do experiment with the font. You want to be seen as professional and experienced. If you are familiar with WordPress or currently a user of Leadpages, this can be done in just a few clicks of a button. No tech or design skills required.

One nice perk of putting a personal website online is that you can “hyperlink” to your LinkedIn and social media profiles.

If you don’t know how to build a website, don’t worry. There are dozens of companies who can help you get your information on a resume website.  

Take Advantage of Social Media Profile

Most of us are already on social media. However, for most of us it usually stops there.

Google loves sites like Twitter, Facebook, LinkedIn and Instagram — which means it’s also very easy to rank these pages higher in the search results.

Make sure your social profiles are not only active and professional, but also being used to your advantage as well. It’s very likely that any employers you are looking to get hired by, are likely to take a look through these profiles and see what you’ve been up to.

At the end of this article, we will also five into how you can take advantage of social media profile pages to rank higher in Google, and maybe even own the whole first page for your name.

Build Your Brand

Resume websites are useful because you get a chance to control your image. You can add pictures of yourself in your scrubs or working with patients.

If you’re going for a career as a medical administrative assistant, a personal website allows you to post your certifications. If you’re considering the medical admin career path, you can view here for more information. With so many people graduating from higher education and applying for these jobs, it’s important to know what your employer is looking for, and to not waste their time during the hiring and research process.

You should always include your certifications and educational background on your website. You’re trying to stand out from the crowd, so feel free to brag about yourself.

If you don’t have a lot of job experience, just include your high school or college clubs. You can also include internships and volunteer experience.

Make sure to put contact information on every page so recruiters don’t have to search for it. All you need is your work email address and your business phone number.

Expand Your Network

One of the best things about personal websites is they give you a chance to expand your network. You can connect with colleagues in person, or you can join chat boards and network from home. It’s one thing to have a social profile for your business or personal brand, but it’s a whole new level when you have a dedicated site.

Opportunities for online work have increased 200% in the last 10 years. Even if you work in the medical field, you could end up doing online work with patients.

Putting together an online resume will help you connect with your colleagues all around the world. You can join networking groups and go to job fairs, all from your living room.

If you want to do some outreach, attend some in-person networking events. It may seem old-fashioned, but invest in some business cards and hand them out.

The business cards should have the same colors and font as your website, and you should include your basic contact information.

Build a Following

If you think you might start a business one day, an online resume is for you. You can link to your website from your social media, then ask visitors to join your email list.

When you get your private practice started, all you have to do is email your followers to gain clients. This tactic also works for freelancers who work from home.

To build a following, there is one thing that works very well: video. Video content is a must for any professional portfolio. You can record a short presentation describing your work experience.

Don’t feel like you have to make a long video, either. Just keep it to about three minutes or less and try to have some fun with it. You should post videos to YouTube as well: it can help you rank higher in Google searches.

If you’re trying to attract a larger audience, try to remember that lots of pictures take a long time to load. People are very impatient and will leave a page after three seconds if the page doesn’t load quickly.

Include Recommendations

When you’re building a professional website, try to get written referrals from past employers or teachers. You can devote an entire page to them, and they will help you get hired.

The less work a recruiter has to do, the better. Before they even call you, they’re able to look at your job history, past projects and education, and your references. For more tips on this, also take a look at my reference guide on how to build a great About Me page.

If you use patient recommendations, make sure to change their first and last names. Due to medical privacy laws, you have to include them anonymously.

Again, it’s okay to showcase your accomplishments on a website. Recruiters typically receive more than 100 resumes for every job opening. You have to figure out ways to polish your website and shine brightly online.

It’s not hard to get recommendations – all you have to do is ask. Everyone has at least one teacher, employer, or co-worker who knows you get the job done.

Own the First Page of Google

If someone searches for your name online, what are they going to find?

Depending on how popular your name is, they might be able to easily find your content, or simply get lost in a mix of other people that might have the same name as well.

From a branding and expertise perspective, this can be a disaster. If you put in the time and effort to follow each of the recommended tips above, you could possibly dominate the first page of Google for your name. Again, this will be easier/harder based on the competition around your name.

However, if you were to accomplish this, it would look something like this in Google’s first rankings.

  1. Your main website/blog
  2. Facebook profile
  3. Twitter profile
  4. LinkedIn profile
  5. Instagram profile
  6. YouTube profile
  7. Expert article or interview
  8. Expert article or interview
  9. Expert article or interview

As you can see, the easy part will be getting your main page and social profiles to link at the top of the search results. You can also swap in/out any of these with other high ranking profiles or trusted platforms. Then after that, you should focus on any articles or interviews you may have done on any other sites. With some social sharing and backlink promotion, you should be able to push all of this content up higher on Google — thus owning the whole page for your name.

This in itself will greatly impress any employer that you are looking to get hired by.

How to Get Started with a Resume Website

If working with computers is your thing, then just go online and get a domain name (your personal name). Modify your website and optimize it for SEO. Then you’re good to go!

On the other hand, if that sentence made no sense to you, you might want to find a resume website company who can help you get started. There are plenty of resume WordPress themes out there as well.

Try to find a current copy of your resume and transcripts. Make a list of all your certifications and recommendations, and bring it to your meeting.

A professional portfolio company will help you get online, build a following, and maintain your website. They know what recruiters are searching for and will help you develop videos, infographics, and blogs.

As simple as this whole process is, some people will simply want to hire out and not waste their time with it. If this is the case, feel free to try out any of the services mentioned on the blog, or simply reach out and we can provide you with website development services, or recommendations on how to best accomplish whatever it is you are looking to do.

Drop us a line and not only can we help with the launch of your resume website, we can also get it to rank at the top of Google in the process.