“Back to School” is Big Business
There are so many businesses that are reliant on only one holiday during the year, which brings in the majority of their revenue. American Greetings for example, they make a killing on Valentine’s Day and Mother’s/Father’s Day. When you think of the biggest holiday spending, which comes to mind? Christmas is on top of everyone’s mind, but I bet you didn’t think of “Back to School” spending as the next largest retail shopping season. Over 76 million Americans go back to school every year, (source & figures; Entrepreneur Mag) and this is a recurring model model you can truly bank on!
$3.7 Billion will be spent on new shoes.
$594.24, average back to school spending per child.
$54.1 Billion spent on back to school gear.
So who’s already banking every year and making money on this? The obvious winners are retail stores like Walmart and Target, that already sell what most parents are looking for. The next best thing is the Internet, where once again, the huge powerhouse sites will generate a ton of money; Amazon.com. Keep in mind there is $54.1 billion up for grabs and even the smallest percentage of that is a great deal of money.
Parents and back to school shoppers aren’t loaded rich, and everyone wants to save. Coupon sites are the source to all of these big outlets, and will earn a hefty commission on all referred sales.
Just because we are almost into October, it doesn’t mean you have missed this year’s big back to school spending. Parents are continually buying for their kids throughout the whole school year. Put some ideas into effect on how you can build up a coupon or resource site for parents and you can continually bank on “back to school” buying year after year.
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