Blogging and creating content on the internet is all about ideas and getting creative with what you have to offer. However, what most bloggers and content marketers don’t realize is that you aren’t supposed to come up with new and innovative ideas for content or making money online, but instead, new and innovative ways to portray that message.
This is something I often cover in detail in many of my articles and online courses. The concept of making money online and getting the attention is no different than any other business in the world today. At the end of the day, people are using the internet for three different reasons.
- To find information
- To be entertained
- To buy something
Instead of trying to come up with that completely new and original million dollar idea, just spend the necessary time and focus on a legitimate business model and demand from your audience, while also catering to their needs in the process. Once you have all of this in place, you can then start refocusing your efforts on how to create better and more creative content based on these needs.
To help with this process, today we are going to share some valuable insights that will help you turn your idea in a series of blog posts, while also highlighting a few examples of what’s currently working for other bloggers, brands, and content creators.
How to Know Your Idea is Suitable for a Series?
Being a writer, you have no shortage of ideas. But when it comes to establishing your own niche, there are various things you should consider before penning down your series. This includes everything from your basic knowledge on a specific topic, how far out you would like to schedule your content, and also the monetization and optimization of your content. It would also be a huge benefit if you understand SEO and know how to look up the necessary keywords to see how much of a demand there currently is for your proposed topic.
Below you will find some of the important points that suggest your idea has the potential of a great blog series.
– Different People with the Same Issue: For instance, a physician who blogs about obesity and its health hazards can create a series of articles consisting of several diet and workout tips or plans to help people lose weight. These posts can encourage readers to adopt a healthier lifestyle.
– Come up with a List: If you write for your living, then you have a sense for how to delve deep into your ideas and develop them for an audience.
– Overflow: When you start writing, you a flow but soon you find the post turns out to be something that is focused on more than one topic, like a collection of relative ideas.
– Your Audience Wants More: This is a clear giveaway! You have received several queries related to your posts, and your readers want you to explore a specific topic, expanding your grasp and library.
– A Theory: If you want to teach your readers about something deep and complex by exploring a theory or idea, then creating a series of blog posts will be a great idea.
Hubspot also pointed out “According to our own analysis at HubSpot, headlines between 8–12 words in length got the most Twitter shares on average. As for Facebook, headlines with either 12 or 14 words received the most Likes.“. This is something every blogger and content creator should focus on before and after completing their articles. Not only will the overall content length of your article be important, but so will the headline and words you choose for your article title as well.
Creating Your Own Series
It’s not enough to simply create content for your site, you also need to make sure it stands out from the crowd and has it’s own style as well. The more time and effort you put into your site content and the user experience, the better ROI and longterm growth you will likely see. With all of this in mind, let’s take a look at a few valuable tips that will help you establish a well high engaging series of blog posts that will win you a loyal audience.
You need to an introduction to your series. This can be a dedicated blog post or a paragraph. Make sure you convey your message with it. This is something ConvertKit does extremely well. Not only are they one of the top email marketing and delivery platforms on the internet today, they also know how to create valuable content for their audience. In the example below, you can see how to create a killer introduction for one of their content marketing series. By starting out your article strong, with the necessary text, call to actions, and resources, you can immediately impact the user engagement factor from the start.
Review Your Work
Proofread your post, and search for natural breaking points. Look for areas where you stopped talking about one point and started talking about another. If you aren’t interested in proofreading yourself or would like to hire someone with a better English history, this can easily be done through freelance sites like Fiverr or FreelanceMyWay.
You need to come up with a format for each post. Try a formal layout but be quick and stay to your point. In case you are going to a traditional format, then compose your introduction and conclusion.
Make it Easy to Digest
Keep things simple, and write short paragraphs. Divide your content between sub-headings to help the reader navigate. Make your content digestible for the audience. To see an example of how to effectively do this in a ‘review style’ article, be sure to check out how the content is laid out on Frank’s review site and start implementing these same methods to improve your own engagement rate.
Write as people read every piece as a standalone post. Consider they won’t read related posts or may read them in a different way than you intended. So make sure every point makes sense on its own.
Interlink Your Content
Help people navigate through your content by putting links to your previous posts. You can also list them at the bottom of newer posts. Let your audience know what ideas you have already discussed.
How to Create the Best Content Possible, from Your Best Ideas
As you can see, there are plenty of factors to consider when creating content for your site or training series. The most important thing to remember is that your title is going to get the most attention, and article length is going to play a big role in the SEO process. At the same time, quality is always going to be important.
Once you’ve laid out all of your content and made sure you have some great titles with call to actions and trigger keywords, it’s then time to make sure your content is format in the best way possible. Separate your text with visuals, resources, reference links and anything else that might be of value to your audience.
Last but not least, ALWAYS put in the necessary time and research to effectively promote your content. There are more than a billion active sites online today — which means you are going to need to promote the heck out of your content in order to compete.
Follow all of these steps and you should have no problem finding success with your latest blog post ideas and content series.
5 Reasons Why Your Business Should Be Writing Blogs Right Now
Blogging is a great way to get your website noticed and generate more traffic and sales. 86% of companies use a blog on their websites, so you can’t afford to miss out.
You may think that blogs aren’t that important, or that they don’t make a lot of difference to your business. But they are a lot more effective than you may think.
Blogging can increase your lead generation by 67%. Whether you’re a new or established business, this can prove invaluable. Here are 5 reasons your business needs to start writing blogs now.
1. Generate Traffic
Blog posts add more content to your website and thus attract more people to visit your site. Creating web content means that you can direct your readers to other parts of your website.
This means you can write a post about one of your products or services and use yours as an example. When readers discover this, you have a greater chance of boosting sales.
2. Boost SEO
When it comes to marketing your business, SEO is king. SEO determines where your website ranks on search engine results. In turn, it impacts how many people find you.
There are a lot of things that affect your SEO. Things like a fully optimized website and using the right links can make a real difference. Hook Agency says that having the right SEO can double or even triple your traffic from search engines.
Once you have your website sorted, blog content is next. The more blogs you write, the better the SEO. Use popular keywords and terms that your audience would search for. This will make your posts rank higher on search engines and get customers your way.
3. Create a Brand Voice
There are a lot of company blogs out there which may be interesting, but they have no distinctive voice. When they have no voice, they all blend into one.
But if you write blogs with a specific voice, you make an impression. When people can recognise your writing style, they recognise your company.
Set featured imageTry to give your posts a personality. They are more fun to read and will keep people coming back to read for more. They make your brand more trustworthy and encourage people to choose your brand.
4. Showcase Your Services
When it comes to your business, you’re the expert. You know all about your own products and services, so use your blog to show off this knowledge!
Explain what you offer and what you can do for your customers. People want brands to know exactly what they’re selling and it makes you more reliable.
It also serves as a free way to advertise your business. You can write as much or as little as you want on the services you’re offering.
5. You Stay Ahead of the Curve
When you give your website a blog, you’re also future proofing your business. Those who don’t have blogs are lagging behind and missing out on a lot of great opportunities.
It gives you the chance to be creative and boost your business in a whole new way. You can also add other media like videos and photos to your posts to boost your SEO even further.
Chances are, you’ll find blogging very fun. Regular content on your site gives your business a firm presence and will keep you on the SEO map for longer.
Your Business Needs to Start Writing Blogs Now
Now that you know how important it is to start writing blogs for your business, it’s time to get started. It’s a fun creative challenge which can lead to more traffic and more sales.
Want to start a blog on your website? Check out our services and see how we can help you set it up.
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Quick and Effective Tips to Maximize Speed of your Website or Blog
Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.
There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.
Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.
Optimize your Homepage to Load Quickly
With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.
Use an Effective Caching Plugin
If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.
Use CDN (content delivery network)
We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.
Improve Your Hosting Plan
If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.
Use Optimized Images
Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.
Minimize HTTP Redirects Requests
How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.
Don’t Leave Your Audience Hanging
When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.
Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.
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