Branding and Pay Per Click Marketing Through Email
According to Inc. Magazine, the average employee sends about 38 e-mails a day. How many emails do you send and receive on a daily basis? Now think about how many you send over the course of a year! Better yet, think about how much extra exposure you could be receiving through all of those thousands of emails if only you had some form of customized or branded email with your personal message or company information. That is the goal and concept behind WRAP Mail.
For years companies have tried to create a platform that could easily be sent through email, without the hassles of getting blocked by filters, while also making it a big frustration for the email users to send/receive mail. WRAP Mail is that solution.
The best way to explain what WRAP Mail can do for your business and branding, is to show you. You can visit the WRAP Mail web site and watch the short video on their web site, which is quick and fun, but also shows you how easy WRAP mail is to use, and how it works.
In short, WRAP Mail…
- Turn every day emails into brand marketing
- Wraps your emails with a unique interactive letterhead
- Shows your email recipient your regular text email, with a great design
- Reports to you “Click Alerts”, which tells you who is where on your web site.
- Provides benefits for any type ofÂ business, web site or personal use
Driving New Sales & Customers with Daily Emails
Now as I mentioned earlier, the average employee sends 38 emails a day… If you only send around 27 emails a day, that’s still over 10,000 emails a year! Using a system like Wrap Mail can dramatically increase your business by putting your brand and advertising right in the face of your customers. If you were to only convert 1% of the people reading your email, with the additional branding and links within your wrapped email, that’s an extra 100 leads. Depending on your sales or lead generation, this could actually be much higher.
What Will Your Wrapped Mail Look Like?
After talking with Rolv from WRAP Mail and looking through the different options and services they offer, it’s quite a great looking program. Nearly any web site or business can customize their emails with a wrap that represents the look and feel of their business, while also increasing the bottom line.
The Wrap Mail design team can built a customized look for your web site or business. Just take a look at some of the custom designs posted on their site from current customers.
Yes, You Can Even Earn Money with WRAP Mail Too!
With such a unique and fun service, you would think there would be an ad serving network attached to it, right? Well, there is! WRAP Mail is in the process of rolling out their new advertising program, where clients can earn money for users to get paid when people click on their links and complete offers or decide to sign up for a product. This platform will be similar with Google Adsense, in that the users of WRAP Mail can opt-in to receive a pay per click rate based on their recipients clicking on advertisements placed within their email wrapping. Since many people are using WRAP Mail as a personal choice and looking to customize their email, and not specifically promote their own business or web site, this introduces a whole new world when it comes to emailing. You can read their latest press release on this announcement here.
What Does it Cost, and How to Get Started?
Surprisingly, WRAP Mail PRO is free for companies and individuals looking to use their services, as long as they are less than 100 employees. It’s easy to signup, all you need to do is fill out a short form and you will get started immediately. If you would like to set your 100+ employee company up with an account and custom email design, simply contact WRAP Mail directly.
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4 Replies to “Branding and Pay Per Click Marketing Through Email”
What a brilliant post. You should do a series! :)I did a sort of blogging for dummies over
on one of the craft forums and I thought it was too simple for them, but the amount of
emails I got asking questions just like what you addressed was unbelievable. As young
people today we have grown up with computers, but it's easy to forget that even people
just a few years older have not! Really good post! 🙂
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Definitely, Email Marketing should be integrated into overall branding strategy
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Wow, great concept. I'm going to give this a try with my company's emails, wonder why nobody thought of this before.
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