Britney’s back!Â But even more importantly, she’s now on Twitter! The immediate exposure Britney will bring to Twitter, along with the vast reach the service will bring provide Britney, is a win-win situation for both parties! It looks like the marketing and branding team behind Britney Spears are finally getting it. After a complete re-branding of herself, from the hottest celebrity icon in the world, to the most crazy… then back again… this may be her best move yet. In addition to her making the move to Twitter (which is most likely her management team), her new Britney Spears web site has a web 2.0 feel about it as well, and seems to be in a new blog format. Already with only a few posts at her new site, each are receiving hundreds of comments.
For Twitter… this is simply a dream come true! Already Britney Spears’ new twitter account also has 2,323 followers and 16 updates (UPDATE: Just a few hours after this post going live, Britney’s twitter account is now up to 3,574 followers). While this isn’t a lot of followers compared to other big name marketers on Twitter, this is a sure to be one of the fastest growing accounts. Not to mention the free exposure Twitter will get out out it. Having Britney Spears on board will not on bring massive exposure, but will open up the site to a whole new audience of fans and users. Should any other celebrities jump onto the bandwagon and create Twitter accounts, we all know Twitter will soon be on the buying block or start generating revenue sooner than later. Even the web 2.0 savvy MC Hammer has been on Twitter for months and already has a steady following of 6,000.
What do you think about the future of Twitter and why has it taken the media and celebrities so long to take advantage of the web!