Britney Spears, Top Web Searches and Where You Fit In
The desire and demand of celebrity tabloids and political gossip in the US is amazing. In a recent article form Adotas, Yahoo reported that the most clicked story of the year was Barack Obama’s presidential victory. On the flip side, Britney Spears and her massive comeback is nearly just as popular, not to mention that she has dominated (top 10 placement) the search market for seven of the past eight years. In addition to Britney Spears, other hot topics for the year were World Wrestling Entertainment, Miley Cyrus, RuneScape (game), Jessica Alba, Lindsay Lohan , Angelina Jolie, American Idol and Naruto (Japanese cartoon series).
Just from looking at the list, you can tell the big names in Hollywood are the majority of searches… but how can you make money from this? If you do a search on Google for any popular celebrity, you won’t find many (if any) affiliate sites… these keywords are usually too expensive and usually only big name advertisers appear. What’s an affiliate to do? Here are a few ideas how you can tap into the massive celebrity and top searches in the new year.
Create Celebrity Polls & Surveys
Yes, they are mostly annoying and all over the place… but that’s because they work. You can easily target any celebrity, movie or new topic through Google Content Network, and still get cheap clicks. The highly recommended PPC-Coach (which I am also a member of) spends the first month of your membership, walking you through how to setup your own celebrity polls and surveys, which then back out into CPA offers. In the end, you can pay cheap clicks for celebrity traffic, get them to your survey, then pass them on to a CPA offer.
(Tip: For best conversions, setup a survey/poll site that is targeted to one topic or celebrity, then try and find a backend cpa offer that is just as targeted. Rextopia has an offer that pays $1.00 and is a celebrity quiz. Create a poll that says “Is Britney Really Making a Comeback?”,… user clicks YES or NO, then is sent to the survey offer. The possibilities here are endless. More info on creating polls. )
Create a Blog
There are a ton of big celebrity gossip blogs out there. The idea of creating a celebrity gossip site may seem fun and easy, but to actually grab a viewer base from these bigger players may be harder than you expect. Try picking out ten or fifteen different celebrities, create a gossip blog for each of them, write content (or hire someone), then link up with a few other sites and soon enough you may find one of your celebrity blogs at the top of search results. Where’s the money to be made? Easy, with little effort you could place Google Adsense on your blog… or even try getting accepted into ValueClick Media or CasaleMedia for CPM ads. The best way to find what is working on celebrity blogs, is to do a Google search for “celebrity gossip”, and see what advertisements are working on those sites.
(Resource: Looking for a list of the top celebrity blogs? My friend Daniel over at DailyBlogTips, has compiled a running list of the Top 25 Celebrity Blogs.)
Celebrity Videos & Pictures
Taking the blog idea a bit further, you can create a celebrity video and pictures web site. Using the same advertising concept as the blog, you can place Google Adsense, CPM banners or CPA links through out the site. Grab your content from YouTube, or upload your own videos which then link the user back to your web site. In this scenario you are able to get free content from YouTube for your web site, while pulling over free traffic as well. (What content, and how you get it, is another story.)
There is a never ending supply of gossip and news that is funneling people to search engines every day. Just take a look at any top search queries and you will see a new celebrity or event every day. If you have a well ranked celebrity blog, targeted towards one of those new scandalous photos sent to a boyfriend, or just got out of rehab… get ready for some massive traffic and a few extra dollars. Cover all of your bases and this could be quite lucrative!
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