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11 Ways to Build an Email List That Actually Yields ROI

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Every online business and brand needs to have a mailing list. It’s simply the best way to get subscribers to leave their personal information before they leave your site. Some of the largest websites and blogs on the world today do nearly all of their business through their mailing list.

When used properly, email campaigns can be one of the most effective marketing tactics for any brand. Campaign Monitor reports that email marketing can yield $38 for every dollar spent — but if you’re not targeting the right people, you’ll never see that kind of return on investment.

Building an opt-in email list can be tricky, especially as a website owner, but with the right tactics, you can translate subscribers into profits. Here’s what 11 YEC members had to say about creating an email list with ROI in mind.

1. Consistently Offer Valuable Content, Before and After Signup

You want access to the inboxes of potential leads, and you have to give them something in exchange. You can persuade people to give you that privilege with relevant and valuable content, compelling branding and trust. Bring leads to your site with social media posts, SEO, blog articles and videos; then offer even more valuable content in exchange for that all-important email address.

Justin Blanchard, ServerMania Inc.

2. Use Social Media to Target Your Audience

Social media platforms like Facebook and LinkedIn provide brands with a way to create marketing campaigns that can target a specific demographic audience that will most likely buy their products and/or services. Simply create an online form that prompts the user to enter their email address in exchange for a 30-minute consultation or free download.

Codie Sanchez, www.CodieSanchez.com

3. Invest in Content Marketing That Speaks to Customer Needs

What has worked well for us is investing in content marketing and taking blogging seriously. Use sites like Quora and Answer the Public to find out the questions your target customer is asking. Then, come up with catchy titles and hire freelancers to write great articles that answer their questions. Optimize each blog post with opt-in forms and you’ll start forming a highly targeted email list.

Syed Balkhi, OptinMonster

4. Build a List From Your Existing Subscribers

Buying a bulk email list is definitely not the way to go. If you’re looking at optimum return on investment, it is important that you focus on building a targeted email list. Your best bet is to turn to people who subscribe to newsletters through your website. Website owners should also consider providing users with relevant top-quality content in the form of e-books, white papers and blogs.

Derek Robinson, Top Notch Dezigns

5. Hire an Email Marketer

People assume that once you have a list, it will simply sell itself. You have to make tactful and succinct drip sequences and carefully layer in your offers. If you’re just providing news, it’s important to consistently reiterate good content.

Nicole Munoz, Start Ranking Now

6. Find Your Company’s Voice

Use your e-blasts to tell a story, and make sure there’s a consistent voice. Emails written by a company look like spam. Emails written by a singular voice with personality have the best chance of survival in this new frontier where social media has highlighted our fascination with the individual. If your Instagram and Facebook pages have a narrative, your e-blasts should too.

Anthony DiFiore, Neverland Events & Artist Management Corp.

7. Include a Short Survey With Email Signup

Ask three to four key questions with your signup form to shape a better email list with a more targeted audience. This will help you sift out the people who may not be as ready to buy from you or who are not interested at all.

Angela Ruth, Calendar

8. Offer Mutually Beneficial Incentives

Incentivization, when handled correctly, is a great way to build an effective (read: profitable) email list. Whether it’s a discount on your most popular product or service, or a link to a valuable resource or white paper, the key is to offer an incentive that is beneficial enough to encourage the sale while ensuring you are still meeting your margins.

John Scheer, Herman-Scheer

9. Use Engaging Pop Ups

Wheelio is an interactive exit-intent pop up that allows users to spin the wheel for a chance to win a prize after entering their email address. A user who is willing to engage with your pop up is clearly interested in receiving a special offer or promotion to use toward their next purchase. Thus, these users are more likely to engage with future emails and convert.

Duran Inci, Optimum7

10. Take Advantage of Pinterest

For us, Pinterest is the most effective way to build an email list. We use it when we publish a new blog post with a content upgrade, offer a freebie or launch a new product/service. We will link to a landing page where people can opt in to receive some type of download. We will then use BoardBooster for automation. Since we’ve started using Pinterest, our email list has grown by 35,000.

Kristin Marquet, Creative Development Agency, LLC

11. Focus on Segmented Journeys and User Intent

Simply slapping a form on your site will not work. List-growth magic happens when you identify top traffic sources to your site, then tailor the message and creative in your forms to that visitor journey. For example, if a Facebook ad for a red sweater drove them to your site, don’t show that visitor a generic form. Rather, present a specific form or offer including that same message and creative.

Ben Jabbawy, Privy

Turn Visitors into Customers through Email Marketing

Now that you’ve learned some of the best ways to convert site visitors and social audiences into high-value email subscribers, it’s time to start implementing these methods into your own site or business. Also, remember, it’s all a numbers game. Just 30 new email subscribers per day is more than 10,000 over the course of a year. Think small, to think big.

To see more expert roundups like this one, be sure to view our previous articles on improved Facebook marketing and the best tools for monitoring your brand online.

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Maximizing the ROI of Exhibition Marketing by Leveraging Your Blog

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Many business owners mistakenly believe that trade show marketing is obsolete. They believe that it is better to focus on educating and reaching potential customers through their blog or posting videos on YouTube. Marketers that make this assumption are missing out on an excellent source of potential new customers. Trade show marketing is alive and well. PwC estimates that the exhibition event industry is worth $14.3 billion. Rather than viewing exhibition marketing as an outdated strategy, you should combine it with your digital marketing strategy.

You can definitely reach a lot of customers through content marketing. However, many customers want to see you show off your products at local exhibitions. Tradeshows are A much more personal form for interacting with customers.

If you want to make the most of your tradeshow marketing strategy, you should leverage it with your blog. Here are some ideas to consider.

Use your blog to educate future customers about products before they attend your tradeshow

Most people stumble upon trade shows while attending another, larger event, such as a county fair. They have no prior knowledge of the products or vendors at the tradeshow.

As a trade show vendor, you aren’t going to get as much value if your prospective customers aren’t informed beforehand. You are going to need to dedicate the entire event to educating them and answering elementary questions.

This is where your blog can come in handy. Take some time to write blog posts about your upcoming trade show. A marketing expert we talked to from RollerBanners suggests having an FAQ section so you can let people know about the different products that you are going to showcase. You can even embed a couple of videos about your products, so readers have some idea of what to expect when they attend your trade show.

Customers will have a better idea about your products after reading your blog posts. They will attend your trade show more prepared and ready to ask more helpful questions. By asking more informed questions, they will have the information they need to decide whether or not to make a purchase.

Encourage customers to contribute positively to the discussion

Most exhibition events encourage two-way conversations. This format can be a blessing or a curse, depending on the comments of the attendees.

If customers have a negative perception of your product, they may make negative comments that will dissuade other people from making a purchase. On the other hand, people that express positive sentiments about your products well encourage others to consider buying your products.

For example, click fraud detection company Clickcease, is attending conferences around the world all the time. The benefit here is two fold:

  1. They get to increase exposure to their brand and meet new businesses and potential clients.
  2. The visibility and one-on-one interaction is a great way to build trust and new clientele.

However, it’s also important to understand that not all businesses and brands have the time or budget to attending conferences around the world. For times like these, it’s best to use your blog to facilitate positive discussions which may have also been relevant at marketing trade shows.

Here are few ways it can help:

  • You can use your blog to dispel any negative assumptions people might have about your product. This will help discourage people from asking leading questions that could cast your brand in a negative light.
  • You can highlight some of the milestones you have reached and unique selling points about your products. Did you get an honorable mention from a reputable organization in your area? Talk about it on your blog. People might discuss the positive elements of your product amongst each other at your event or ask positive questions about the admirable elements of your brand.
  • People that are not going to be interested in your product will be less likely to attend. Although there is always a possibility that hecklers will come by to express their criticism, most people that don’t like what you have to offer will simply avoid your event after reading your blog post. This means they won’t be around to spread negative feelings about your brand at your tradeshow.

Your blog is a great platform for facilitating discussions about your brand. Why not use it to encourage positive feedback with other customers at your tradeshow?

Attract more targeted attendees to your event

Old school marketers used to measure the success of exhibition marketing by the number of people that attended an event. In the digital marketing era, marketers understand that the quality of leads is more important than the quantity. Attracting more targeted leads significantly increases your opportunity to make a sale.

You can use your blog to draw more interested participants. The easiest way to do this is by reading blog articles and optimizing them around relevant keywords. For example, if you are running a trade show in Dallas, Texas to promote a couple of woodworking tools you created, you could optimize your articles around the following keywords:

  • “Woodworking trade show Dallas”
  • “woodworking events in Dallas”
  • “woodworking schools in Dallas”
  • “Learn about woodworking in Dallas”

You could also add the names of other surrounding cities so that you could reach people in those areas as well. People going on Google to learn more about woodworking will stumble upon your blog posts and learn about your upcoming events. Then they will be more likely to attend your events and consider making a purchase.

Optimizing your blog for SEO is an excellent way to draw targeted leads to your tradeshows. Here are some tips that will help.

Build backlinks to your blog from local websites

Offsite optimization is one of the most important elements of SEO. You can have exceptional content on your blog, but it won’t start ranking until you have built quality backlinks.

There are a number of ways that you can build the links to your blog. Some of them are much more effective than others. A lot of the outdated SEO strategies that worked well 10 years ago are pretty much worthless today. Submitting articles to generic article directories like Ezine Articles is not going to give you quality results. Also, most of the old website directories have either been deindexed by Google or have started adding the “nofollow” tag to outgoing links. You won’t get any link benefit from using them.

So, how do you go about building quality links to your blog to promote your events? One of the best approaches to use local news and other websites. There are a couple of reasons this is better than using generic platforms for building links:

  • Backlinks from local sites will seem more relevant to Google.
  • These websites are not constantly getting spammed by people looking to promote their websites. They will be more comfortable using the “dofollow” tag.
  • Websites owned by other businesses in your area will be more likely to trust you if you are also local. They will be more comfortable sharing your event.

Try collaborating with at least five local websites. You might be surprised to see how much your rankings increase afterwards.

Optimize your blog for every city within a couple of hours

When you are trying to optimize your website to reach local customers, it is easy to get tunnel vision. Most businesses only optimize their website for their own city. They forget that there might be a dozen other cities within a reasonable driving distance. If you optimize your blog for those cities, you might be able to reach those customers too.

Create high-quality articles that are at least 1,000 words long

When you are writing a blog post about your upcoming tradeshows, you should make sure they are as detailed as possible. Google tends to rank websites higher in the SERPs if most of the articles are 1,000 to 2000 words long. The average article on the front page is 1,900 words long.  You will find that a lot of local competitors are still ranking for websites with short-form content. However, this is usually because there isn’t much competition. You will have a strong advantage if you use longer articles.

You can also learn more about SEO and blog page length here.

Share testimonials on your blog

Your tradeshow could help people decide whether or not to purchase a product. However, it never hurts to try influencing customers before the event.

If you can give customers a positive impression of your brand before the event, you will have an easier time coaxing them into making a purchase. One of the best ways to do this is by sharing testimonials on your blog.

Testimonials have been proven to be very effective at increasing conversion rates. They will both entice people to attend your event and make them more willing to make a purchase once they visit.

Use your blog to follow up with customers that attended your tradeshow

Most of the other strategies outlined here focus on encouraging people to attend your tradeshow and making them more open to your pitch. However, your blog can also be great for engaging with people that attended your event.

The average person needs to be exposed to your brand seven times before they make a purchase. They might not be ready to become a customer after attending your tradeshow. However, if you encourage them to visit your blog for more information, they might be ready to make the commitment. You can also use your trade show to get them to join your mailing list so you will be able to engage with them more regularly.

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Billboard Marketing vs. Digital Marketing in 2019

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More than 71 percent of customers look at billboard advertisements. That alone might be enough to sell you on a new billboard campaign, but digital marketing is no slouch when it comes to generating leads either. This begs the question: how does billboard marketing measure up against digital marketing?

Here’s a breakdown of both advertising methods: their pros, cons, and what you should take from each.

What Is Billboard Marketing?

Billboard marketing is exactly what it says on the tin: marketing using billboards. The style of billboard has gone through a few changes, with the digital billboard leading the pack in modern times, but the principles are the same. Someone must pass by a billboard in order to see your advert.

Pro: It Targets Local Audiences

If you’re looking to give your brand local flair, then a billboard isn’t a bad choice. It’s hyper-local, so only customers in your area will see it. This is also a great way to associate your brand with a particular location.

Pro: Increases Brand Awareness

It’s not enough to have your brand seen just once; to cultivate proper awareness, an audience must be exposed to a message multiple times.

In marketing, this repetition is called “effective frequency.” It’s the driving principle behind many campaign slogans, and for good reason: it works.

Marketers like to debate the numbers behind effective frequency, but no matter how many times it might take for a message to reach your audience, there’s little doubt that billboards are an effective way to do it.

Con: It Isn’t Measurable

You can make a guess at how many people saw your billboard, but that’s all it would be: a guess. Compare that to digital marketing efforts that provide detailed analytics breakdowns of who saw your ad and what actions they took after doing so.

What about Digital Marketing?

Digital marketing is the practice of advertising goods or services to audiences online. It can take the form of social media campaigns, banner ads, or pay-per-click advertising.

Pro: You’re Able to Better Target Your Campaigns

A billboard is the very definition of a broad marketing strategy. You’re targeting anyone who drives by in the hopes that some of them might be your intended demographic.

Digital marketing, on the other hand, allows you to carefully target your campaigns. You can target age brackets, seller behaviors, or even individual accounts – read more about ABM marketing here.

Pro: More Effective Use of Inbound Marketing Strategies

Billboards are the quintessential outbound marketing strategy, and that’s not a good thing. Inbound marketing techniques not only see higher lead generation rates, but they’re also cheaper.

Plus, inbound marketing costs 62 percent less per lead than outbound techniques.

Con: People Tend to Ignore Online Advertising

As a species, we’re very good at tuning out non-essential details. Unfortunately for your business, that can include ignoring your slick new online campaign.

Four out of five American consumers ignore online ads. This doesn’t mean they’re not worth investing in — you just have to try harder to grab attention.

Billboard Marketing vs. Digital Marketing

At the end of the day, every marketing strategy has its pros and cons. If you want to cultivate local brand awareness, then a billboard marketing campaign will work well. If, however, you’re looking to harness the power of inbound marketing, you can’t go past digital.

Looking to grow your engagement on Instagram? Here are nine ways to do just that.

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Quick Tips to Find eCommerce Marketing Success with Instagram

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When it comes to online retail, the competition is very stiff on a global scale. With so many people now going online to make purchases, the number of etail businesses has rocketed over the years. For those who plan to set up a retail business online through platforms such as Shopify, it is important to work out how to make your business stand out and increase exposure.

As a small online retailer, the chances are you don’t have a lot of money to splash out on marketing. The good news is that in today’s digital era, you don’t need a huge amount of money to market your online retail venture and help gain exposure. In fact, you can do is very simply and conveniently through sites such as Instagram and other social media platforms.

What Are the Key Benefits for Businesses?

So, what are the key benefits of marketing your online retail business through Instagram and other social media sites? Well, one of the key benefits you can look forward to is the cost-efficiency of this solution, as you won’t have to spend a fortune to reach out to audiences far and wide. In fact, you can market your business and reach out to audiences with far greater ease when you use social media, and you can do it completely free.

With the addition of ecommerce features and advertising options comes to Instagram, this is only going to expand the growth opportunities even further. If you think Facebook was great for demographic targeting and for ecommerce sales, just want until you see what Instagram has lined up. You can read more on this here.

Another major benefit you can look forward to is saving a huge amount of time and resources. This is particularly beneficial for small and start-up businesses, as they often don’t have the resources and time needed to get involved in complex marketing campaigns. With social media platforms like Instagram, you won’t need to worry about this, as you can market your business with speed and ease.

It is also important to consider the reach that social media offers compared to other forms of advertising and marketing. When you use social media platforms, you can reach out far and wide to a global audience with your message. This means that you can engage your target audience and break into new marketing in other destinations simply by promoting your retail business, products, and services online.

Customer engagement can be very difficult these days, but it is also vital if you want to benefit from business success. By using social media, you can engage your audience with far greater ease. This means you can help to build confidence in your business and brand, which will help to further boost the success of your business.

A Simple Solution for Success

Anyone that runs a Shopify business will be keen to spread the word and let people know about special deals, offers, promotions, and new lines. In addition, they will be eager to build a solid reputation for their brand and business. Well, this provides a simple and effective solution that can help to seal the success of your Shopify business. With digital technology at your fingertips and with so many people spending time online, marketing your business is simpler than ever.

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