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11 Ways to Build an Email List That Actually Yields ROI

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Every online business and brand needs to have a mailing list. It’s simply the best way to get subscribers to leave their personal information before they leave your site. Some of the largest websites and blogs on the world today do nearly all of their business through their mailing list.

When used properly, email campaigns can be one of the most effective marketing tactics for any brand. Campaign Monitor reports that email marketing can yield $38 for every dollar spent — but if you’re not targeting the right people, you’ll never see that kind of return on investment.

Building an opt-in email list can be tricky, especially as a website owner, but with the right tactics, you can translate subscribers into profits. Here’s what 11 YEC members had to say about creating an email list with ROI in mind.

1. Consistently Offer Valuable Content, Before and After Signup

You want access to the inboxes of potential leads, and you have to give them something in exchange. You can persuade people to give you that privilege with relevant and valuable content, compelling branding and trust. Bring leads to your site with social media posts, SEO, blog articles and videos; then offer even more valuable content in exchange for that all-important email address.

Justin Blanchard, ServerMania Inc.

2. Use Social Media to Target Your Audience

Social media platforms like Facebook and LinkedIn provide brands with a way to create marketing campaigns that can target a specific demographic audience that will most likely buy their products and/or services. Simply create an online form that prompts the user to enter their email address in exchange for a 30-minute consultation or free download.

Codie Sanchez, www.CodieSanchez.com

3. Invest in Content Marketing That Speaks to Customer Needs

What has worked well for us is investing in content marketing and taking blogging seriously. Use sites like Quora and Answer the Public to find out the questions your target customer is asking. Then, come up with catchy titles and hire freelancers to write great articles that answer their questions. Optimize each blog post with opt-in forms and you’ll start forming a highly targeted email list.

Syed Balkhi, OptinMonster

4. Build a List From Your Existing Subscribers

Buying a bulk email list is definitely not the way to go. If you’re looking at optimum return on investment, it is important that you focus on building a targeted email list. Your best bet is to turn to people who subscribe to newsletters through your website. Website owners should also consider providing users with relevant top-quality content in the form of e-books, white papers and blogs.

Derek Robinson, Top Notch Dezigns

5. Hire an Email Marketer

People assume that once you have a list, it will simply sell itself. You have to make tactful and succinct drip sequences and carefully layer in your offers. If you’re just providing news, it’s important to consistently reiterate good content.

Nicole Munoz, Start Ranking Now

6. Find Your Company’s Voice

Use your e-blasts to tell a story, and make sure there’s a consistent voice. Emails written by a company look like spam. Emails written by a singular voice with personality have the best chance of survival in this new frontier where social media has highlighted our fascination with the individual. If your Instagram and Facebook pages have a narrative, your e-blasts should too.

Anthony DiFiore, Neverland Events & Artist Management Corp.

7. Include a Short Survey With Email Signup

Ask three to four key questions with your signup form to shape a better email list with a more targeted audience. This will help you sift out the people who may not be as ready to buy from you or who are not interested at all.

Angela Ruth, Calendar

8. Offer Mutually Beneficial Incentives

Incentivization, when handled correctly, is a great way to build an effective (read: profitable) email list. Whether it’s a discount on your most popular product or service, or a link to a valuable resource or white paper, the key is to offer an incentive that is beneficial enough to encourage the sale while ensuring you are still meeting your margins.

John Scheer, Herman-Scheer

9. Use Engaging Pop Ups

Wheelio is an interactive exit-intent pop up that allows users to spin the wheel for a chance to win a prize after entering their email address. A user who is willing to engage with your pop up is clearly interested in receiving a special offer or promotion to use toward their next purchase. Thus, these users are more likely to engage with future emails and convert.

Duran Inci, Optimum7

10. Take Advantage of Pinterest

For us, Pinterest is the most effective way to build an email list. We use it when we publish a new blog post with a content upgrade, offer a freebie or launch a new product/service. We will link to a landing page where people can opt in to receive some type of download. We will then use BoardBooster for automation. Since we’ve started using Pinterest, our email list has grown by 35,000.

Kristin Marquet, Creative Development Agency, LLC

11. Focus on Segmented Journeys and User Intent

Simply slapping a form on your site will not work. List-growth magic happens when you identify top traffic sources to your site, then tailor the message and creative in your forms to that visitor journey. For example, if a Facebook ad for a red sweater drove them to your site, don’t show that visitor a generic form. Rather, present a specific form or offer including that same message and creative.

Ben Jabbawy, Privy

Turn Visitors into Customers through Email Marketing

Now that you’ve learned some of the best ways to convert site visitors and social audiences into high-value email subscribers, it’s time to start implementing these methods into your own site or business. Also, remember, it’s all a numbers game. Just 30 new email subscribers per day is more than 10,000 over the course of a year. Think small, to think big.

To see more expert roundups like this one, be sure to view our previous articles on improved Facebook marketing and the best tools for monitoring your brand online.

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Quick Tips to Find eCommerce Marketing Success with Instagram

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When it comes to online retail, the competition is very stiff on a global scale. With so many people now going online to make purchases, the number of etail businesses has rocketed over the years. For those who plan to set up a retail business online through platforms such as Shopify, it is important to work out how to make your business stand out and increase exposure.

As a small online retailer, the chances are you don’t have a lot of money to splash out on marketing. The good news is that in today’s digital era, you don’t need a huge amount of money to market your online retail venture and help gain exposure. In fact, you can do is very simply and conveniently through sites such as Instagram and other social media platforms.

What Are the Key Benefits for Businesses?

So, what are the key benefits of marketing your online retail business through Instagram and other social media sites? Well, one of the key benefits you can look forward to is the cost-efficiency of this solution, as you won’t have to spend a fortune to reach out to audiences far and wide. In fact, you can market your business and reach out to audiences with far greater ease when you use social media, and you can do it completely free.

With the addition of ecommerce features and advertising options comes to Instagram, this is only going to expand the growth opportunities even further. If you think Facebook was great for demographic targeting and for ecommerce sales, just want until you see what Instagram has lined up. You can read more on this here.

Another major benefit you can look forward to is saving a huge amount of time and resources. This is particularly beneficial for small and start-up businesses, as they often don’t have the resources and time needed to get involved in complex marketing campaigns. With social media platforms like Instagram, you won’t need to worry about this, as you can market your business with speed and ease.

It is also important to consider the reach that social media offers compared to other forms of advertising and marketing. When you use social media platforms, you can reach out far and wide to a global audience with your message. This means that you can engage your target audience and break into new marketing in other destinations simply by promoting your retail business, products, and services online.

Customer engagement can be very difficult these days, but it is also vital if you want to benefit from business success. By using social media, you can engage your audience with far greater ease. This means you can help to build confidence in your business and brand, which will help to further boost the success of your business.

A Simple Solution for Success

Anyone that runs a Shopify business will be keen to spread the word and let people know about special deals, offers, promotions, and new lines. In addition, they will be eager to build a solid reputation for their brand and business. Well, this provides a simple and effective solution that can help to seal the success of your Shopify business. With digital technology at your fingertips and with so many people spending time online, marketing your business is simpler than ever.

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Smart Ways to Generate More Leads for Your Online Business in 2019

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“Ways to get more leads” is something crucial that don’t disappear from to-do list of successful business owners because lead generating is one of the foundational elements of developing and growing a business. Revenues of online businesses are usually determined by the number of leads generated. That is the reason; any business or company must be able to generate more leads in order to earn more and to combat the increasing competition in the market.

In this article, we have gathered proven eCommerce lead generation tips that can turn your business website into a lead generation machine.

Create Better Landing Pages

As landing page is a web page where visitors land after clicking on the link found via Google search, an advertisement or from a link added to social media post, it must be appealing and creatively developed in order to turn visitors into leads. High converting landing pages combine the overall layout of the page and compelling copy in a way that builds trust and value in the visitor’s mind.

If you aren’t familiar with the concept of landing pages, you need to be. In short, they are a page that is created with a specific end goal in mind.

To see a live example of this, we can take a look at the two samples below.

Bad Landing Page Example:

Below you will see an ad copy for a company that is looking for new clients… but their advertisement has way too much text and is all over the place. The phone number is very visible, but there is simply way too much content overload here, and the conversions are probably horrible.

Better Landing Page Example:

A much better way to approach the same promotional offer and company, is to build a super clean landing page with a direct call to action. Notice the same image of the kid and day is being used — while also giving a nice testimonial. Also, there is one clear call to action, which is to either call today or click on the button to contact them today.

Source: https://landingi.com/blog/create-landing-pages-that-convert

Email Marketing

Email marketing is one of the best ways to get more leads to an online business. For this purpose, you will need to build an active list by collecting website visitors’ contact details (Email IDs). Once you have successfully made the list, start an email marketing campaign and invite them to visit your landing pages or physical outlet to gather more details about a specific product or service. Providing them with discount coupons via email could be a great tactic to persuade them for purchases.

When creating any type of email campaign, you will need to spend a lot of time on the title and call to actions you have in place. This resource from SendGrid is really great for breaking down how a single title can include urgency, commitment, and personalization all within one line.

Blog with High-value Content

Making a blog for your business website will not only help you boost content marketing efforts but will also make your business appear in top SERPs. Update your business blog with high value and problem-solving content turn your readers into leads. Instead of writing lengthy blog posts, you should use different content forms on your blog such as eBooks, infographics, how-to guides and short videos etc. You can also provide your readers with some free stuff to ask them for their contact details in return that later can be used in different digital marketing techniques like email marketing.

Most bloggers fail to find success with their sites and content, because they are focusing too much on just putting new content out there. Instead, they should be focusing on creating call to actions and using lead generation throughout their site — in relation to their content. Such methods can be done through newsletter signups, one-click upsells, social shares, and using popups throughout your site (depending on when and where your visitors click). You can see a bunch of working examples on how to do this, here.

Turn Social Followers Into Leads

People follow you on different social media platforms because they are interested in something you provide and it could be useful. That’s why it is pretty easy to convert your social media followers into leads. You can add a link of your landing page into your social media bio or run advertisement campaigns such as Facebook ads in order to let them know what you offer and what they must to do to use the offer. The best thing about social media marketing is that you can show your advertisement to the target audience in order to get more leads. You can also choose the audience based on their interests and search history.

Every business and website will have a different need for social media followers, but the end goal is to try and convert those users into revenue and new sales. Zappos is a great example of a company that focused heavily on social media and customer support — thus growing them into the trusted and loved brand they are today.

Optimize Your Site for Mobile

When it comes to generating more leads for online business or brand, optimization of the business website for mobile should be one of the major concerns as more and more people are using mobile devices for web surfing these days. People love to use their mobiles when they are in search of desired products, services or information and a highly mobile optimized website can get more views and leads too. It is an indication that people are thinking about buying stuff when browsing social media and search engines on their smartphones or tablets.

Making sure your site is mobile responsive is very easy — especially if you are using WordPress. If you are selling products, then you might want to customize the process and make sure your content is viewing properly across all mobile devices. WebDesignTeam recommends looking at the following aspects of your site when prepping for mobile traffic and sales.

  1. Planning– One thing to always keep in mind is to plan before producing your work. A good web design firm knows and understands this. You have to sketch out the results that you wish to achieve and prepare a way to success so that you will know when you are on the right track.
  2. Engineering software– Using engineering software, a web design firm knows how to utilize the best aspects of technology to create the perfect site. So the key to achieving this is to focus on getting the best design firm.
  3. Responsive Design– Responsive design can be achieved through a variety of techniques that will help you achieve your goals through your website.
  4. Focus on Navigation– Navigation is important within your design because it makes your site more usable and accessible, no matter what type of device users come in on.

Personalized and Appealing CTAs

One of the vital elements of every digital marketing campaign is the call to action (CTA). It is a tool used to direct potential customers to take the very next step. A personalized and appealing call to action successfully grabs the attention of the visitor and makes the action taking process clear. There must be a great combo of the overall design of the CTA and wording to convince visitors to take an action you want them to take. A/B testing can also help you find out the best performing CTAs for your different landing pages.

If you really want to put some time, effort, and automation/technology into the mix, you should consider creating a few customized ad campaigns through your Facebook Ads and using your mailing list. You can learn more about this method and more at aaronzakowski.com.

How to Get the Most Out of Your Online Marketing Efforts

As you can see, there are some pretty effective and useful ways to start advertising your brand online across different mediums and methods. Depending on the methods you are using, you will find that each of them may convert better/worse than expected.

The most important thing is that you start implementing these methods as soon as possible.

For more winning marketing methods, be sure to check out one of our top email marketing tips posts.

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How Do Small Businesses Compete in Competitive Niches?

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Having your business isn’t just tough, it’s also extremely competitive — no matter what niche market you might find yourself falling into. This is especially true for small businesses breaking into major industries that find themselves up against some tough competition, in both offline and online markets. Without a large following or backing, it can be difficult to penetrate the market.

However, there are ways you can put your business’s best foot forward set yourself apart from your competitors. Just because you don’t have a multimillion dollar budget (yet) doesn’t mean it’s time to throw in the white flag. If you’re passionate about creating great products and services and putting in the work to see your brand grow, you’re already on the right path.

Here’s how small businesses like yours can compete in competitive niches:

Work With Micro Influencers

On average, a business will see a $6.50 ROI for every dollar they invest in influencer marketing. Micro influencers typically have anywhere between 1,000 to 50K followers, compared to the 500,000K+ that macro influencers tend to have. But there are key differences between these groups.

There are several reasons micro influencer strategies are particularly beneficial for small businesses. For starters, studies have shown that micro influencers have a much higher engagement, because they are able to better manage their follower base through genuine connections. And according to Collective Bias, non-celebrity influencers are 10x more likely to drive in-store purchases than their celeb counterparts.

The report also went on to state the following:

  • Nearly 60% of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.
  • One in five men (18.3%) have had blog reviews influence in-store purchases, compared to only one in 10 women (9.2%) who have done the same.
  • U.S. male consumers (34.4%) have purchased consumer electronics in-store about twice as often as women (15.4%) as a result of reading a blog review or social media post.
  • Only 2% of respondents checked Twitter first when researching products, and less than 2% said Twitter had the most influence on their decision to complete an in-store purchase.
  • About 19% of consumers Find Facebook to influence their purchasing decision most, with YouTube coming in second at nearly 18%. YouTube is especially popular with men (22.8%) compared to women (13.9%).

And it’s not just genuine connections and high engagement rates you’re after: micro influencers are pretty cost-effective, too. Many micro influencers will publish curated content for the cost of a free product or service, while others charge in the low-hundreds range.

Leverage SEO and Reach New Audiences

Many business owners understand the benefits of search engine optimization, but don’t know how to accurately implement it. The truth is, there’s much more to SEO than incorporating keywords into meta tags, titles, and content. To stay competitive, your business needs a strategy that starts before you even begin putting copy onto the page. Thorough industry and competitor keyword research is needed, and it should be exclusive to your niche.

For example, if you owned plastic surgery practice, you’d want to hire an agency that specializes in plastic surgeon SEO. A niche agency would be able to create copy that’s most relevant and proven in your field. As a plastic surgeon, you wouldn’t want to hire an SEO contractor whose roster of past clients includes a long list of fashion retailers.

As referenced eWebResults, these are optimal goals when focusing on SEO and organic reach:

  • Reach the first page of search results for “Plastic Surgery Houston”
  • Generate 10 new client leads each month
  • Identify the best channels suited for your business audience

In order to get as close as possible to your target market, you’ll need to get as close as possible to curating a strategy centered around them. Always talk to your potential agency about how they’ll work within your niche before signing any contracts.  

Stellar Customer Service

One of the biggest benefits of being a small business is that you can take advantage of the ability to offer a much more personalized level of customer service. Unlike larger corporations, you don’t have to deal with the complex processes and bottlenecks between you and your end consumer. Instead, you can exceed customer service by by delivering stellar experiences. Send handwritten “thank you” notes, design ultra-targeted emails, and go above and beyond to resolve issues and make customers happy. These are just a few of the things small business owners can excel at. This should be your top priority.

Speaking of customer service, one of the most well known brands in the world today for going online and building a real business through stellar customer service, is Zappos. Today they are a massively huge company and have banked a ton of customers simply due to their outstanding social media and customer support efforts.

To learn more about Zappos and how they’ve built their brand, click here.

Define Your Brand With Laser Precision

Branding is a crucial component of any business. After all, you build brand loyalty through shared values with your consumers, and the best branding efforts can improve customer loyalty, retention, and help you create a relatable identity. Marketing plays a major role here, and you’ll have to hone in on your ideal customer with laser point precision.

Create a mood board with an actual image of what your target customer looks like. What do their Instagram pages and Pinterest boards feature? What are their hobbies and lifestyle choices? If you want to thrive in a niche market, you have to craft your messaging around a niche “person.” This person becomes the foundation of all your marketing collateral.

It helps to take a look at how other small businesses—both in and outside of your industry—are using branding to get closer to their own markets.

For instance, Tentsile is a small company with a big vision for their product lineup of lightweight suspension hammocks. First and foremost, its logo is a clear demonstration of what you can expect from the product. And like most successful branding campaigns, it uses high-quality imagery to convey a highly specific lifestyle aesthetic to their target segments: outdoor and camping enthusiasts, adventurous travelers, the growing “glamping” crowd.

And speaking of customer service, all you need to do is scroll down on the main site to see how highly rated the product and service is, and how the company uses that as one of their branding tools and selling points.

How to Compete in Very Tough Niche Markets

With more websites and blogs on the internet today than ever before, nearly all niche markets are getting more saturated over time.

The businesses and brands that will continue to see the best results, at the ones that follow these actionable tips and actually become more than just another content site or ecommerce store. This is often done by paying more attention to each new customer and making them feel appreciated.

Yes, this will take more time — but it also works.

If you are looking to improve your business growth and reach, while also taking up more ownership within your niche, be sure to start implementing these tips and best practices today.

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