Building Backlinks with Article Marketing

Written by Zac Johnson
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Article marketing is a great way to grow your business and get back links without having to shell out big bucks on advertising. Instead of spending money on ad campaigns, you are focusing your efforts on quality and time, or you can simply outsource the whole process. Just like Google makes money off advertisers on search results, there are some huge article directories that make a ton of money off Google Adsense and other advertising in exchange for publishing articles and providing back links to their author’s web sites.

It’s a tough business to get extremely large in, but once you break through the barrier, you can make some serious money. Sites like and are both ranked in the TOP 500 on Alexa. This is a “build it and they will come” type of business. The article directory serves Google Adsense on their site, while the authors/publishers build up the site with content. It’s a win-win opportunity for both the article site and author publishing.

Here is a list of some of the top article directories around the web and their respective Alexa / Pagerank numbers. – Alexa #340 – PR 6 – Alexa #121 – PR 6 – Alexa #1,634 – PR4 – Alexa $56,492 -PR4

Submit original article to these directories, while linking back to your web site or blog and you could see some nice boost in search engine listings and traffic. Feel free to list any other article directories you use or I may have missed.

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69 Replies to “Building Backlinks with Article Marketing”

  1. Interesting that you wrote this article. I actually had this down on my to do list with my blog. I'm also writing a book which I plan to have ready in the next few days. Back links are awesome! Already just from posting to blogs I've received many hits to my site. Great article, everyone should do this.

  2. Great to know. I'll definately check out the Ezine Articles and Article Base websites. Man I'm siked!

  3. indeed, you can rank for some competitive terms via articles you post to these sites, that would be though with your own websites. Generating links to these articles via social/video/etc would be step 2 .

  4. Yes article marketing has been a strong link building tactic for quite a while. The beauty of article marketing is that once you submit articles to article directories, other sites gradually republish those articles resulting in more backlinks. So over time it can have an exponential effect. Just be sure to write quality articles for best results.

  5. hey zac i have never commented on here before but i read your blog everyday and i have done for the past year and a half. You give great value and examples to the community i too am looking to make some money online all the best i look forward to reading some more valuable information!!!!

    1. I checked out and it's pretty cool. I'll have to look over it again later when I have all my wits about me again. Just finished ripping up and putting down a new living room floor. Whew! The part I can't get my head around right now is what benefit would it be to have the articles on my site. (they give code to imbed in my website) Like I said I'm foggy at the moment, but seems like it would take away from my site content. But using it for article submission …yep I see that happening. Thanks for the insight on the site Shauny. Got it bookmarked.
      My recent post Introduction To Business In Second Life

  6. I have also found that works well. You have to purchase credits which are cheap, but it distributes to newsgroups which increases the chances of other sites using the content on their site.
    My recent post Are Your WordPress Plugins Working Properly

    1. I've used isnare in the past, but the last time I used it, I think it took over a month for the article to get approved and submitted. So I think there are better automated article submitting options.

    2. Well just realized I replied to wrong person about Hey Zac can you help a tire fellow out and move my comment down here please? Ok I'm going to bed.
      My recent post Introduction To Business In Second Life

  7. Extremely great post!, I have started a flash games site and also started a blog to promote it. I definitely will use this strategy for building back links to my site. I have plans to allow "site reviews" (a kind of article marketing) on my site, so, if you guys want to trade articles (and links) with me, please let me know. Thanks!
    My recent post One vs Many Review

  8. Zac, do the other services using which your articles get published on countless blogs work? I don't want to name the services but most of them charge $47- $67 per month

  9. How about hubpages? I think it is a good one to build backlinks too!
    My recent post Google PageRank Update for September 2010 Is in Progress

  10. Article Marketing continues to be my number 1 choice for traffic.

    Eza are my favourite. My articles on there get me literally hundreds of hits a day.

    Great article

    The quick six pack Guy

  11. Article marketing has been, and still is, a great way to build links long term. Like others have stated one article in one of these directories can turn in to multiple backlinks over time as other sites re-publish your articles.

  12. i'm just started to be an internet marketer, well this is definitely a great source to build a backlinks for my site. Thanks for sharing.
    My recent post Hello world!

  13. This is really very nice post. I agree with you. If you really want to grow your business then use the advertising way, give the article etc. Article Marketing is very intelligent way to grow of business. This is very informative post and helpful for those people who are working on the marketing. Thanks so much for sharing.

  14. Great post. I happened to somehow stumble upon your website yesterday, and I downloaded your Ebook. I printed it out and I'm about to read it. I started two blogs, one for health/fitness and the other more of my trial and error of marketing websites, getting traffic, and eventually trying to make a good income with blogging. It's good to see some successful people out there like yourself that was able to do that.

  15. Hi Zac – Great post and I have used this strategy in the past BUT i never thought to include the alexa rankings as a guide on which directory to choose!! Thanks again for the info and stay blessed. Dr N

  16. Article marketing is a very hard process for me. I am sure that only a few of the sites actually bring traffic, like ezine articles.

    My recent post St John’s Cathedral Belize City

    1. It's not about the traffic, its all about the backlinks!

      My recent post Birmingham to Perpignan

  17. Ezine articles even has a plug in that helps you syndicate your posts as an article. This is really great if you are not overly concerned with copyrights.

    For a blogger starting out, article marketing is great because it's usually easier to rank in searches for the articles you write as opposed to your blog posts by themselves
    My recent post Fly Fishing Waders For Any Budget

  18. Great, this is exactly what I was looking for. Article Marketing continues to be my number 1 choice for traffic.
    Free methods with useful ideas and helping tips will definitely result into effective results.

    My recent post By- Gout Pain Medication – What can be done Dining Saloon

  19. I like SEOLINKVINE but the $67 a month is a bit steep. I was thinking creating a joint account to split the monthly fee but how do you find someone you can trust?
    My recent post I Can’t Get Pregnant

  20. I have gotten a lot of hits to my blog because of an article that I wrote. Also, sometimes when you give advice people are more acceptable if you put a link to an article you have written instead of your blog or website url.
    My recent post Write Reviews With Review Stream And Get Paid!

  21. Short and sweet, although there were a couple of Article Directories on your list that I hadn't seen before.


  22. I always believe in article marketing. I will like to add one point though, that always look for a Do-follow article directory to submit your articles to. Also dont distribute one article to multiple directories.

  23. I agree with Belize Vacations, I am finding it hard to do article marketing. My biggest problem is finding long string keywords that will get read, but without to much competition. Does anyone have any ideas?

  24. Thanks Zac
    We submit to ezinearticles on a regular basis with reasonable success. My question though is how important are keywords and just where should they be placed. Ezine themselves say the in the first 4 words of the heading which makes sense but what about the body/content of the article? Should this be in the first line or sporadically throughout the blog?
    My recent post Keywords- Opt-ins- SEO and Blogging are Old Friends Now

  25. i'm just started to be an internet marketer, well this is definitely a great source to build a backlinks for my site. Thanks for sharing.
    My recent post

  26. I have had a lot of success with Ezine in the past. You have to become a platinum author to really feel the benefit IMHO.

  27. I've just submitted a few articles and after this article i'm looking forward to track what i get back in terms of backlinks etc
    My recent post Santander PPI claims

  28. Thanks for the info on Article writing and submitting them to the correct directories. The list of the best Article directories will save most newbies a ton of time if they follow your correct advise.

  29. the article is nice, backlinks are very important when it comes to blogging because it helps a lot in improving the popularity of the blog by getting more traffic and building trust with the visitors or readers. Thanks for the wonderful article am looking forward to learn more.
    My recent post Boosting Your Profits with the Ideal WordPress Theme

  30. Article marketing is a great way to get some backlinks. I tested a couple of sites with 0 page rank. After submitting to 10 article directories, my page rank increased to 1. However, I had a 0 page rank site that got 3 edu blog links and jumped to pr3!

    Without a doubt, edu and gov backlinks are the best way to go…

  31. I don't know if it's been mentioned before, but it's a good idea to submit different copies (spinned) of your articles to each directory. Right now, the Top 3 seem to be Ezine, ArticleBase and GoArticles.

  32. I have been studying back link building and this seems to be a legit method. As a new online business we are willing to try different methods and keep our costs low at the same time…. Now I just have to come up with a good article.

  33. I don't know about you but I find it a lot more fun to write one informative post and submit it to my 15 favorite social bookmark sites along with Facebook and Twitter and watch the visitors that come in from there. They pass on the link as well if they like it and more people can find it from them. Blog commenting is another popular way to get links. If you are making a routine of going around to related blogs for researching new topics, it is not hard to make a comment when you have something to add or enjoyed something they wrote. You can gain a back link for your relevant keyword by inserting some html coding into your comment with your keywords when it will look proper and not spammy. If the webmaster does not allow that, you merely get a back link without anchor text by including your website url in the submission part. Many webmasters are now using the CommentLuv plugin so when you enter in your blog url, the last post title you made pops up for others to see and they can click on it to visit your site if they like the topic.
    My recent post Bad Credit Cash Advance – Instant Loans In 1 Hour

  34. If you will submit unique article at each article submission directory then it will bring more traffic. Just you need to describe same thing in different words. that's it. One another main benefit of good back link from your submitted article.
    My recent post Free article submission for back link building

  35. Thanks for the tips! I'm going to try to wade into this new aspect of running my blog. I've got to admit though, as a newer blogger, it's really overwhelming to wrap your mind around all the different facets of a successful site. It's so much more than just writing!

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