Building Landing Pages That Convert with Instapage

Written by Zac Johnson
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One of the greatest things about the internet is that technology is progressing all the time — thus making once complicating tasks, now extremely easy. A perfect example of this can be seen with landing pages. This process used to be quite complex, with the site owner or marketer needing to design the page in one program, code it in another, then connect it to a mailing list and upload it to the internet. In short, it was a huge headache.

Now anyone can go live with a landing page of their own in just minutes. Not only is the process a million times easier and faster, it’s also much more effective as well. Thanks to solutions like Instapage, going live with a landing page of your own is as simple as selecting a pre-designed template of your choice, clicking on your list host (or other data provider), then going live with your page. However, this landing page solution goes so much further than just providing a WYSIWYG page editor. In this article, we are going to take a look at how Instapage is changing the industry and making the concept of landing pages easier and more effective than ever before.

The Ultimate Landing Page Solution

Whereas other types of web pages may simply need to present some information or achieve a certain brand-appropriate aesthetic, the singular purpose of a landing page is paramount: conversion. And Instapage says that it boasts an average conversion rate of over 25%.

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At its most fundamental level, Instapage aims to provide an easy to use and intuitive platform for launching landing pages. Whether you’re trying to capture emails or get potential customers to click that all-important “buy now” button, landing pages created with Instapage are geared toward conversion.

You never need to see a single line of code, because the landing page creator with Instapage lets you add advanced layers of functionality with a simple click-to-add interface. All landing pages are 100% mobile responsive and completely customizable unlike many of the other options on the market.

With its remarkably robust feature set, Instapage is truly impressive and it would be impossible to go over all of them within the confines of this review. We will highlight some features that are particularly noteworthy.

To walk through the many benefits of Instapage and see how easy landing page creation and customization can be, check out the short video below.

It Works with What You Already Have

A common challenge you may encounter with some other platforms is that it can be frustrating to integrate your landing page with existing services you might be using. That’s not a problem with Instapage.

instapage-integration

Instapage has been designed with a number of integrations built right into the system. Want to set up a landing page that will capture email addresses for your AWeber or MailChimp mailing list? Not a problem. Want to import the form data into Salesforce or Zoho CRM? It can do that too.

It also works with marketing automation solutions like Infusionsoft, webinar tools like GoToWebinar, common analytics platforms like Google Analytics and Kissmetrics, and publishing platforms like WordPress and Drupal. Plus, one of the most exciting integrations Instapage offers is with Zapier, which marketers of all skill levels are discovering is saving them a ton of time and effort. With all of these integrations, there’s no digging into code or frustrating yourself with getting your landing page to gel with the systems you already have in place.

Getting Started Is Easy

 

The easiest way to get started is to choose from the over 120 pre-designed landing page templates. Some templates are more conducive to video, some may be more suitable for the long sales letter, but all are completely customizable and mobile-responsive. They have also been optimized for conversion.

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After selecting a pre-designed landing page that fits your brand or message, you can then proceed to the landing page editor where you will have full customization control over the full design. In addition to selecting a pre-designed landing page, you can also create one of your own from scratch.

Click to Add, Adjust, and Optimize

As mentioned, you never have to touch a single line of code when you create your landing pages with Instapage. Whether you start with an existing template or you create your own from scratch, the various elements of your landing page can be easily added, moved and removed with a quick click of the mouse.

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You can see here that each of the editable elements is highlighted in a colored outline. When I click on the “Start My Free Trial” button from the provided template, a series of buttons appear above it for me to delete, duplicate, or arrange the button, as well as to edit the CSS style or to define the click event. The round nodes make it easy to resize the button too.

Leverage the over 5,000 fonts available through the Google Fonts and Adobe Typekit integration. Choose from over 33 million royalty-free stock photos from Bigstock. Implement widgets for video, countdown timers, images and more.

Designing a landing page is going to take some time, of course, so be patient as you familiarize yourself with all the possibilities. Overall though, you’ll find it’s the most intuitive platform of all the options available.

More advanced users don’t need to feel restricted or confined either. Instapage allows you to utilize custom code (HTML, CSS, and JavaScript) to build more functionality into your page, like remarketing. You can utilize dynamic text replacement, pre-populate landing page fields based on forms filled out on other landing pages in the network, and integrate multi-step forms, too.

No Limits to Your Potential

If you’re going to optimize your landing page for conversions, you’ll want to compare multiple variations for the best possible results. Depending upon the plan that you choose, Instapage will provide you with unlimited A/B split testing, complete with full performance tracking through the built-in analytics.

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You’ll also notice that all pricing plans offer unlimited pages, unlimited visitors, and unlimited domains. There are no limits to your possibilities. The main differences between the $39/month basic, $69/month professional and $149/month premium plans is in the some of the specific features included. You’ll need at least the professional plan to get the unlimited split-test variations and you’ll need the premium plan for brandable lead notifications and custom web fonts.

Other big, value-adds the Premium plan offers are unlimited sub-accounts, a one-on-one on-boarding consultation, and an expert design review. The design review is a great way to learn directly from an Instapage conversion expert proven ways to improve your landing pages and get your conversion rates to skyrocket. The sub-accounts are especially useful for agencies and professionals who may be designing and publishing landing pages for clients. The projects can then be separated for each client, providing different permissions as you see fit.

Maybe you’re not sure if Instapage is right for you? Then, take them out for a free, no obligation test drive. A trial account costs you nothing and they don’t even ask for a credit card. They are that confident you will love what you see. Start building those landing pages right now and see just how far your business can grow.

Instapage Affiliate Program

In addition to everything else covered here, it’s also important to note that Instapage has an excellent affiliate program of their own as well. With such a premium and well-known landing page solution, it shouldn’t be hard for site owners and marketers to earn additional revenue by recommending the service to their friends and site audiences. Benefits of the affiliate program include:

  • Earn 50% revenue share on the first month
  • Earn a 30% lifetime revenue share
  • Weekly automated payments
  • Get a referral link
  • Personalized marketing material

Whether you are looking to create professional and customizable landing pages of your own, or simply looking for another premium service to recommend to your audience… Instapage is one of the top names in the industry when it comes to landing page design and optimization. Be sure to include their name into your marketing and business arsenal.

Click here to create an account with Instapage.

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